Tag Archives: MAP

How Did The UK React To #iLookLikeAnEngineer?

Over the past couple of weeks the hashtag #iLookLikeAnEngineer has encouraged women in engineering to share photos of themselves, to challenge stereotypes about the traditionally male dominated profession. Female engineers in America, where the hashtag originated, embraced the idea with gusto. But in the UK we have a serious skills shortage in many engineering related…

read more →

Analysing The Corbyn Effect In Social Media

The Labour Party leadership contest is dominating headlines in the UK, and the sudden success of the previously unknown Jeremy Corbyn has caught everybody by surprise. We analysed online discussions about Corbyn using our Sysomos MAP tool to see if we could learn anything about how he’s leapt from obscurity to become the favourite candidate….

read more →

The really great thing about really great content is that it’s timeless. This means that if you have produced a well performed piece of content, be it a blog post, a video, an infographic, or anything else, just sharing it once means you’re not sharing it nearly enough. Great content that has a long shelf…

read more →

Tonight is a big night if you’re a hockey fan. At 8pm(EST) the Stanley Cup finals start where we’ll see the Chicago Blackhawks face off against the Tampa Bay Lightning to see which team will take home The Cup this year. Both teams have had an exciting season and an even more exciting post-season. In…

read more →

Content production and content marketing is key in today’s ‘attention economy’. There’s a reason that you keep hearing the phrase “content is king.” People are addicted to content, whether its writing, pictures, videos or more, people love sharing content, so it’s imperative to produce amazing pieces that resonate with your audience. Companies need to almost be…

read more →

It’s official; we now know which two teams are headed to the NBA Finals. As of Wednesday night the Golden State Warriors clinched their chance to play against the Cleveland Cavaliers, who secured their spot in the NBA Finals a few days earlier. This series is going to be quite interesting for basketball fans to watch…

read more →