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What The Social World Is Saying About PRISM

As long as the internet has been in the mainstream there has been talk about what information people have on it can be seen by others. About 11 days ago this talk hit a new high as a United States NSA (National Security Agency) intelligence program, PRISM, came to light in the public.

Like many people, the PRISM program intrigued me. More so, I was intrigued by the world was saying about PRISM. Using MAP, our social media monitoring and analytics software, I looked into some social media statistics and analytics around the PRISM chatter.

But what exactly is PRISM? According to what we know, it’s a program that the NSA implemented with some of the worlds largest internet companies to gather large amounts of data for security information. The program came into the public light on June 6th when a former NSA contract worker leaked information about PRISM to the press, specifically to The Guardian and The Washington Post. The document sent to these sources named many large companies that we all know and use on a daily basis as sources of the NSA’s information. Since then, many of the companies named to be part of the PRISM program have come out and said that they are not feeding all of their data to the NSA, but rather they take proper legal steps to only hand over data required by them by specific court documents. For more detailed information about PRISM, check out the Wikipedia article which is constantly being updated as new information comes out.

While the United States government has openly admitted that the program exists, but that they cannot and are not using to keep tabs on their own citizens beyond national security issues. However, There is still a lot of people wondering what information is being seen, from where and by whom?

I decided to not add any real commentary on the PRISM chatter, but rather just present you some of the facts that I found doing this search.

Looking for the word “PRISM” mentioned through social media over the past two weeks comes up with a number just under 1 million. In that time 35,121 blog posts, 59,833 online news articles, 37,035 forum postings and 833,190 tweets mentioning PRISM.

Looking at the mentions of PRISM over time, I looked back a month so we could see when the news broke. As you can see, before June 5th there was almost no mentions of the word PRISM (however there were a few as a prism is an actual thing). Then the information came out to The Guardian and Washington Post and you can see on June 6th the initial reports start to hit, but the real spike in mentions comes on June 7th as every one else became aware the next day when daily publications also helped to spread the news.

I then looked up who around the world was talking about PRISM. Because PRISM has to do with the United States government and companies which operate there, it’s no surprise that they accounted for exactly half of the conversation. The second most chatter about PRISM came from the UK (7.4%) followed by Germany (6.7%), France (3%) and Australia (2.8%).

For a more visual representation of all the people around the world who are talking about PRISM, see the heat map of Twitter mentions below.

I was also curious as to who was talking about PRISM. I started by looking at top sources coming from Twitter (users with a high authority rank who are mentioning PRISM the most). The results here are quite interesting. The top three Twitter sources are all ones that have been known to publicly fight for privacy, especially from the government, online; Anonymous (hacker activist network), Kim Dotcom (founder of Mega Upload which was taken down by the government a few years ago) and Netz4ktivisten (a privacy advocate group from Denmark).

I then looked into which online news sources around the world are talking about PRISM the most. The leader of the pack here was Yahoo, but likely because they aggregate news from all over the web. The only two American based news organizations I see on this list are Reuters and The Washington Post.

Lastly, I pulled up some text analytics to show you just what everyone is talking about in relation to PRISM. Below you will find a buzzgraph and word cloud around PRISM. In them we can see a lot of the key things that the public already knows about PRISM. We can see words like “NSA,” “privacy,” “data,” “surveillance,” “security” and “intelligence.” There are also many of the companies and government officials that were named as being part of PRISM present.

One interesting thing I found was the correlation of mentions of the NSA with those of PRISM. I actually thought there would be a lot more chatter about PRISM, but it may just be that people don’t know the name of the program, but they are aware of what’s been going on. When I looked up mentions of the NSA over the same period fo time I found over double the amount of mentions than PRISM. There was 2.4 million mentions of the NSA. However, if you look at the popularity graph of when talk about the NSA spiked, you can see that it looks very similar to the popularity graph around PRISM.

What do you think about these stats? What do they say to you about the world’s knowledge about PRISM? We’d love to hear your thoughts in the comments.

By Sheldon Levine - June 18th, 2013 - 1 Comment »
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Posted in Samples, Social Media, Technology

Who Will Go Home With The Cup?

There’s been a tough fought battle over the past few weeks, but we’ve almost reached the end. Last night the first game of the final round for the Stanley Cup kicked off between the Chicago Blackhawks and the Boston Bruins.

A few weeks ago we looked the social media chatter surrounding all 16 teams that started in the NHL playoffs and asked who you thought was going to make it to the finals based on that data. Would you have guessed that it was going to be the Bruins and Blackhawks?

Now that we know who’s officially playing for Lord Stanley’s Cup, we decided to see if we could use social media data from the playoffs to determine who will win this final round of hockey for the season. Using MAP, our social media monitoring  and analytics software, we looked at mentions of the team’s names over the course of the playoffs (April 30 – June 11).

We started by looking at the number of overall social mentions received for each team. Here we found that the Boston Bruins seemed to be talked about a lot more than the Chicago Blackhawks. Out of all the conversations about both teams, the Bruins accounted for  64% of the mentions. More specifically, the Bruins received almost 1 million more mentions over the playoffs than the Blackhawks. Chicago amassed 1,343,542 mentions while Boston racked up an astounding 2,342,177.

Next we broke those mentions down by channel to see if it made a difference where these teams were being talked about. When we looked at blogs, forums, online news and Twitter, we found that the Boston Bruins were consistently talked about more across each of these social channels. Only in online news were the two teams even close in mentions.

One of the most interesting things we found in our search was when we looked at all mentions broken down over time during the playoffs. Here we could actually see when each team hit a high point during their time in the playoffs. Here, the Bruins hit their largest spike in conversation during the first round of the playoffs when they beat the Toronto Maple Leafs. The Bruins were up 3-1 in the series, but the Leafs made an incredible run to tie the series up at 3-3, but lost game 7 to the Bruins even though they were up three goals going into the 3rd period of that game on May 13th. On the other side, the Blackhawks saw their largest spike in conversation during game 7 of their play against the Detroit Redwings. Again, this was another series where the Redwings were up 3-1 in the series, but the Blackhawks came back to win their next 3 games and took the series on May 29th.

As many of you know, our home town is Toronto, so we had a first hand view of that series between Boston and Toronto. This made us wonder if Boston saw more mentions because of the Toronto fans also talking about them. In order to explore tjis, we compared where mentions of these teams were coming from. Because Twitter was the source of the most mentions of both teams, we looked at where tweets were coming from about each team over the playoffs. It turns out that the Bruins got far more mentions coming from Canada than the Blackhawks did. The Blackhawks only received 7% of their playoff mentions from Canada, but the Bruins had 22% of their mentions originate in Canada.

Finally, we compared the sentiment around each team during the playoffs. Here we found that while Boston was talked about more over all during the playoffs, the Blackhawks were talked about more positively. 45% of all mentions of the Blackhawks were positive while only 43% of the Bruins mentions were. As well, only 15% of Blackhawks mentions were negative, but 20% of the Bruins mentions were negative.

With all of this data, we decided to try and make a prediction on who will go home this year with the Stanley Cup. After looking closely at these stats, it looks like the Boston Bruins are poised to win this year. They consistantly had more mentions over the playoffs than the Blackhawks. While the Bruins did also have more negative mentions than the Blackhawks, their percentage of positive mentions was close to the Blackhawks, and with more mentions in total that would mean that they also likely received more positive mentions over all. This makes things look good for the Bruins in the social space.

Who do you think is going to be taking the Stanley Cup home this year? Let us know in the comments.

[Editors note: this was very hard for me to write as I'm a big Blackhawks fan. So while the data shows that the Bruins are more poised to win.... Go Blackhawks!!]

By Sheldon Levine - June 13th, 2013 - 2 Comments »
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Posted in Samples, Social Media

Is Social Media Just About Sharing Food?

Do you ever notice how much people talk about or share pictures of what they’re eating in social media? Is it true that “social media is just people sharing what they had for breakfast”?

Last week in my home town of Toronto I had the pleasure of “celebrating” Toronto Burger Week. The celebration consisted of over 50 burger joints throughout the city who each offered their own specialty hamburger for only $5. It was the most delicious week of 2013 so far. But I also noticed something during Burger Week; my Twitter feed, especially the lists I use to follow Toronto locals, was filling up with pictures of amazing looking burgers.

When  you start to notice things like this and have access to something like MAP, our social media monitoring and analytics software, you can get very curious. I decided to look at just how much people talk about hamburgers around the world through social media.

It turns out that people using social media really love hamburgers. In the past six months I found hamburgers being talked about in over 15.9 million conversations. Hamburgers were mentioned in 397,567 blog posts, 497,049 online new articles, 728,168 forum postings and an incredible 14,338,487 tweets.

Some people, thanks to the rise of fast food, picture the hamburger as being an American food. However, when I looked at where all these mentions of burgers were coming from, they spanned the globe. The United States did mention hamburgers the most, owning 34.9% of the conversation. Surprising though, is that the next two countries with the most conversations about hamburgers are Germany (20.3%) and China (13.5%).

While I always knew that people do like to share and talk about food though social media, I was actually surprised at how much. So, I decided to take my curiosity a little further.

I next decided to look up and compare how six “popular” foods are talked about through social media channels. This time, I ran a comparison to see how much people were talking about hamburgers, bacon, cupcakes, donuts, tacos and pizza. The results were actually kind of surprising.

Having spent some time on the internet myself, I assumed that bacon would for sure be the most talked about of these foods. However, it turns out that in the past six months bacon has only been mentioned in social media 15,924,671 times. Out of all the food I looked up pizza is actually talked about the most in social media around the world with 50,575,297 mentions. The second most talked food in social media was tacos, which had 22,785,371 social mentions. That’s less than half of the mentions pizza got. Hamburgers came in third place, followed by bacon, cupcakes and finally donuts.

When I looked at the mentions of these foods over time, we an see just how much pizza dominates the social media conversations. Each food seems to have it’s own spikes in popularity at certain times, like tacos large spike in conversation around the beginning of February, but none ever seem to be talked about more than pizza.

I then tried to find if some of these foods appealed more to certain demographics. I started by looking at conversations of these foods by age groups. Not surprisingly, each food was mentioned most by people who are aged 21-35. People aged 36-50 always came in second for mentions of all types of food as well. One interesting thing I noticed though was that people aged 51 or over weren’t very in to cupcakes or donuts, but they did seem to love talking about hamburgers. I also found it interesting that those 20 or under talked the least about bacon. Maybe they just need some time to mature into it.

The most interesting thing I found though during this exercise came when I looked at the gender breakdown of food talk. While everyone likes food, it turns out that women talk significantly more about food in social media than men. Especially cupcakes.

Do you ever notice your social media world being taken over by food? Do you think it’s true that “social media is only good for sharing what you had for breakfast”? Leave us a comment and let us know what you think.

By Sheldon Levine - June 4th, 2013 - No Comments »
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Posted in Samples, Social Media

200 Billion And Counting

Everyday the world of social media grows exponentially. New people get online. More people discover a social network that they love. People upload more and more media. And of course, the flow of content, whether it’s a tweet, an article, a blog post, a status update or a video, never stops.

You may remember that a mere 8 months ago our social media monitoring and analytics software powered by the powerful Sysomos engine indexed its 100 billionth piece of content. Well, if only to highlight to the world the quick and massive growth of social media use, on Tuesday we indexed our 200 billionth piece of content. That’s 200,000,000,000 written out in numbers.

This means that our customers now have access to over 200 billion social media conversations that they can analyze in mere seconds.

To demonstrate how quickly the rate of social media content grows I decided to conduct a little experiment. I took a bunch of common words (it, its, and, the, what, why, I, a, to, too, or, if, you, your) and looked them up in our MAP software to see how many times they appeared yesterday (May 29, 2013), a year ago (May 30, 2012) and the date we hit 100 billion (September 19, 2012).

The results I found were actually quite interesting and help to demonstrate my point quite nicely.

One year ago, I found 125 million conversations between blogs, online news, forums and Twitter containing my list of common words. By the time September 19th rolled around those same words generated 127 million results. That’s an increase of 2 million posts per day in almost 4 months. Then 8 months later, yesterday, those same words appeared in an astounding 139 million posts. That’s a jump in 12 million pieces of content.

May 30, 2012

September 19, 2012

May 29, 2013

Granted, my list of common words is far from covering the full gambit of what’s out there in social media and the use of these specific words could vary from day to day. However, for illustration purposes, it works well.

As time goes on, more social networks and channels will appear and more people will realize the magic of social media and being able to connect with people around the world. And as that happens, we’re going to keep on capturing and indexing all those conversations to give our customers the largest and most complete sets of social media data.

By Sheldon Levine - May 30th, 2013 - No Comments »
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Posted in Announcements, Events, Samples, Social Media, Technology

Xbox One Gets Gamers Talking

It’s been 8 years since Microsoft released their Xbox 360 console to the world. Technology, games and even gamers have changed a lot in those years. That’s why on Tuesday the company unveiled their next generation gaming console, the Xbox One to the world. But this is not just a mere gaming console. The latest edition of Xbox looks to be your all-in-one entertainment console.

Microsoft gave the world their first peak at the new Xbox One console at a large event earlier this week and the gaming community went nuts talking about it through social channels. While the company promised more details about the Xbox One at the Electronic Entertainment Expo (commonly known as E3) next month, they still gave people enough information to get them all excited this week.

So what about the new Xbox One are people talking about? I took to MAP, our social media monitoring and analytics platform, to see.

It’s been less than two full days since that Xbox One was revealed to the world, but it’s already been mentioned in over 2 million social media conversations. I found “Xbox One” or “#XboxReveal”, the hashtag people were using for the event, mentioned in 18,216 blog posts, 24,791 online news articles, 65,869 forum postings and 1,914,33 tweets in this short time.

On top of those mentions across social media, I also found that a whopping 106,259 videos have also hit the web and have been tagged to have something to do with the Xbox One in that same amount of time.

Gamers all around the world watched the event and immediately took to social channels to talk about what they saw and what they thought of the new console. A look at the country distribution across all social channels shows that there’s a gamer in almost every corner of the world. The most talk about the Xbox One was coming out of the United States (38.7%), but we also saw people talking about it in the United Kingdom (12.7%), Germany (4.9%), Canada (3.4%), France (3.2%) and many more places.

The heat map below shows us where people were tweeting about the new Xbox from, and we can see that no corner of the world doesn’t have at least a few gamers that were eager to talk about this next generation console.

While people around the world were talking, there was a bit of gender divide between who was actually talking about the Xbox One. There’s no question that video games were once seen as a “boy thing”, but there has been a significant rise in the amount of women that love to play video games. However, when I looked into who was talking through social media about the new Xbox it was men that dominated the conversation. Males accounted for 89% of the Xbox One conversations while women only made up the other 11%.

So what did people have to say upon getting a first look at the Xbox One? The first thing I noticed was all the comparisons to it’s predecessor, the “Xbox” “360″. Of course, people also immediately took to also comparing the new console to it’s rival that was also revealed earlier this year, the “PS4″. As well, you can never have a conversation about a new gaming console without talking about the “games” that you’ll be able to play on it. The word “game” also came up a lot as people were talking about the portability of games between consoles, which it looks like Xbox is trying to stop (as in making it harder for people to buy used games). Finally, there is going to be a lot of integration on this new console with Xbox’s “Kinect” wich is a motion and voice capture device that allows people to interact with games and other console operations without the use of a controller.

While the portability of games between consoles may have had some people up in arms, the general overall sense of sentiment around the Xbox One’s reveal seems to be mostly positive. 48% of all conversations I found were positive, while only 12% were negative. This gives the conversations about the Xbox One an overall favourable rating of 88%.

Will the Xbox One stay so favourable? We’ll have to wait until later in the year when the console becomes available to purchase (probably just in time for the holidays) to find out what people really think about it.

By Sheldon Levine - May 23rd, 2013 - No Comments »
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Posted in Samples, Social Media, Technology

This Is Social Media To Commander Hadfield

On Monday night the crew of Expedition 35 at the International Space Station touched back down on Earth for the first time in five months. Among the crew was Commander Chris Hadfield, the Canadian astronaut that some call “the first man to master social media in space.”

Five months ago Chris Hadfield headed to the ISS, but never really lost contact with us here back on terra firma. Commander Hadfield kept in touch by using social media to wow the world with the things he was doing up in space. Whether it was his tweets, his pictures from space, his YouTube videos and anything else he sent back down to Earth, the world was enthralled by it.

Using MAP, our social media monitoring and analytics platform, I took a look at the impact that Chris Hadfield had on the social media world.

I started by looking for all mentions of Hadfield by name or his Twitter screen name for the past 6 months. In that time I found him mentioned over 1.7 million times across social media. There were 14,956 blog posts, 29,689 online news articles, 11,921 forum postings and 1,680,939 tweets about, to or from Hadfield.

On average, people were mentioning or talking to Commander Hadfield about 10,000 times per day while he was up in space. The giant spike we can see at the end of the six month period below was people watching and tweeting along with Hadfield and the other two crew members as they descended back to Earth.

While Hadfield was up there, he managed to capture the attention of the world through his social media communications from space. A look at where tweets about the Commander came from shows that people around the world were talking to and about him over his five month stay at the space station. Below is a pie chart that shows where mentions of Hadfield were coming from. And below that is a world map plotting out where tweets about him were coming from.

What’s most amazing about most of this is that Chris Hadfield just got into social media right before his trip thanks to some convincing from his kids. Now the astronaut boasts over 842,000 followers on Twitter. With all of the tweets he sent back to the planet he wowed and amassed his large following over his five months in space.

His Twitter handle, @Cmdr_Hadfield, was mentioned 1.5 million times during his trip as well.

I also looked up some of the most retweeted tweets either from or aimed at Commander Hadfield.Five of the top six tweets were sent from Hadfield himself. Most of them were amazing videos and pictures (like the one below) that he beamed down for us from space. The fifth most RT’d tweet was the first one he sent once he had touched back down on Earth.

 

Not only did Commander Hadfield mange to rack up an impressive Twitter following, but he also did the same on YouTube. The Commander started a YouTube channel where he would beam back videos of things he was doing up in space including answering questions that us common folks had about things worked in space. His most popular video though was his last one from the station where he gives us one last look at the station while singing David Bowie’s “Space Oddity.” The video was only posted a few days ago and has already racked up over 11 million views.

Commander Hadfield utilized social media to capture the attention of the entire world while he wasn’t even on it. He gave us all a chance to experience something that most of us will never get a chance to do ourselves (although I hope that’s not true). He truly was the first man to master social media in space. But let’s hope he wasn’t the last.

By Sheldon Levine - May 16th, 2013 - No Comments »
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Posted in Samples, Social Media, Technology

It’s NHL Playoff Time

On Tuesday night the NHL playoffs started. 16 teams are vying for the chance to lift the great Stanley Cup high above their heads and proclaim themselves the 2013 NHL champions. But it’s a long way to owning the Cup soon. And just who will be the teams to play for the Stanley Cup is still yet to be seen. But today, I’m going to use social media data to determine which two teams will be playing in the Stanley Cup finals.

To do this, I used MAP, our social media monitoring and analytics software, to look at talk about all 16 teams in the playoffs. To do this, I looked for mentions of the team name only, not nicknames or abbreviated versions. I broke them down by division and compared all the teams against each other. I pulled up information on the number of mentions that each team received overall, mentions by individual channel and sentiment to compare from the entire (albiet short) regular season.

The following is my findings:

NHL Eastern Division


NHL Western Division

 

Looking st the data above, it’s not very clear to call a winner from either division.

In the Eastern Division it looks like the Ottawa Senators dominated in terms of volume of conversations. They were mentioned over 5 million times in the 101 days of regular season play. The second place team in terms of mentions from the East was the Toronto Maple Leafs, who had just under 2.5 million mentions. However, when I then looked at the sentiment around the teams, Ottawa was tied for the most amount of negative talk about them (20%). They also had the second highest amount of positive talk though (59%). The Washington Capitals, however, had the greatest amount of positive talk surrounding them, with an astounding 69%. But the Capitals also garnered the least amount of mentions over the season.

Then, in the Western Division, the Chicago Blackhawks had the most amount of mentions for the year. When it came to sentiment around them though, they just faired average (which I find strange considering the amazing run they had). The LA kings, who won the Stanley Cup last year, showed an amazing amount of positive chatter about them this season (70%), but fell somewhere in trhe middle of the pack in terms of mentions. I also found it interesting that the San Jose Sharks (who are a decent team in my opinion) got talked about the least over the regular season in the Western Division, but also managed to get the most amount of negative talk (34%) of any team in either division.

As you can see, looking at this data doesn’t make for an easy prediction on which two teams will meet in the finals. So instead of making the prediction myself, I’m going to leave it up to you.

Take a look at the data above and let us know in the comments which two teams (one from each division) you think we are going to see in the 2013 Stanley Cup Finals. Also, feel free to tell us what parts of that data lead to that conculsion.

We’re looking to forward to hearing your thoughts.

By Sheldon Levine - May 2nd, 2013 - 1 Comment »
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Posted in Social Media

Lots Of Positive Sentiment For Jason Collins

Yesterday the latest issue of Sports Illustrated hit the shelves. The cover story featured NBA veteran Jason Collins in an interview where he told the magazine that he was gay. Collins is now being dubbed the first openly gay man in a professional sport. Of course, something like this has gotten people talking.

Using MAP, our social media monitoring and analytics software, I took a look at the talk around Jason Collins and his announcement in social media yesterday. Yesterday, mentions of Jason Collins reached almost half a million. I found that 2,869 blog posts, 7,010 online news articles, 2,799 forum postings and 467,743 tweets mentions Collins or his Twitter handle.

What’s interesting is that before yesterday, there wasn’t much chatter at all about Collins. I looked at his name or Twitter handle in terms of mentions over the past week, and there was virtually nothing before his issue of Sports Illustrated came out yesterday.

The best part about all the talk about Jason Collins is that almost all of it was supportive or neutral. A look at the sentiment of yesterday’s conversation shows an overall 93% favourable rating. 55% of all the conversations I found were deemed to be positive in nature.

And positive the comments were. Many athletes (and everyone else) tweeted out their support behind Collins and his decision to come out in a very public way. The CBC put together a great Storify of athletes and other celebrities, from Steve Nash and Dwayne Wade to Russell Simmons and Dwyane “The Rock” Johnson, sending public praise to Collins. I looked at the most retweeted tweets about him yesterday. The number one was from Kobe Bryant showing support to his fellow basketball player. Funny enough that Jason Collins himself sent out a tweet to thank people for their support, but his tweet came in at the second most retweeted behind Kobe. Also, the 6th most retweeted tweet of the day was from Twitter new comer, Bill Clinton, who says Jason Collins is a friend of his.

By Sheldon Levine - April 30th, 2013 - 1 Comment »
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Posted in Samples, Social Media

Apple’s Stock Not Affecting What People Are Saying

Earlier this week Apple released it’s latest earnings report. In the report the company said that they did better than expected in bringing in revenue. Despite the good Q2 report, the Apple stock had been going down lately. In fact, it hit the lowest it had in years. This intrigued me, so I wanted to know what people were saying about this and it turns out the dropping stock didn’t stop people from loving the company.

Using MAP, our social media monitoring and analytics software, I looked for talk about Apple in the past week. In that time period I found 1.7 million mentions. There were 83,638 blog posts, 88,658 online news articles, 335,307 forum postings and 1,250,667 tweets.

Looking at the talk about apple spread out over time shows that when the company released their earning results talk about them rose. The numbers were made public on Tuesday and we can clearly see the talk rise from then on in blogs, news and Twitter. For some reason, the report had the opposite effect on forums.

While all this talk was on the rise, a look at some of the key conversations from blogs going on at the time were indeed talking about Apple’s stock price.

Despite this talk about the fallen Apple stock, it didn’t seem to have much of an effect on the greater public. When I looked up sentiment across all channels, Apple was still getting a lot of positive talk. In fact, they have an overall 87% favourable rating. The company is seeing 47% of the conversation about it being positive and only 13% negative.

So, despite what investors are thinking about Apple by selling off their shares, it seems that the company is doing well according to their earnings report, but even better in the publics’ eye.

By Sheldon Levine - April 25th, 2013 - 2 Comments »
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Posted in Samples, Social Media

Anticipation and Expectations Build For A New Daft Punk Album

I can’t remember the last time I was so excited about a album. And I feel like I’m not the one that feels this way.

Yesterday, it was reported that when Daft Punk released their first single from their forthcoming album, Random Access Memories, it set a record for being the most streamed song in a single day ever on Spotify. But this is just the recent hype. There’s been a lot of hype around both Daft Punk and their new album for quite some time now.Rumours about them playing at Coachella started almost right after last year’s Coachella ended. Near the beginning of March they released a 15 second commercial during Saturday Night Live, and another one last weekend. There’s also a series being done by The Creators Project, a venture between Vice and Intel, of interviews with people Daft Punk collaborated with on their upcoming album. All of this has got many music fans very excited.

Even though Daft Punk was not on this year’s Coachella line up, it was still rumoured that they would come out during another artists set. They didn’t. But it got me thinking about all the people that probably tweeted their disappointment. Then I saw the article about their single breaking the Spotify record and knew that if I kept talking about Daft Punk, other people must be also. So, I used MAP, our social media monitoring and analytics software, to see if I was right.

I looked back at a month’s worth of talk about Daft Punk. In that time I found the french robot duo mentioned just under 927,000 times. Daft Punk was mentioned in 11,343 blog posts, 6,135 online news articles, 20,283 forum postings and 889,117 tweets.

In that same time, there has also been over 26,000 videos uploaded about Daft Punk.

When I looked at these mentions spread out over time we can see that talk of Daft Punk was going quite strong at the beginning of the month. It then slowly rose the closer it got to the first weekend of Coachella, April 12-14. We then see a small spike in activity on the 13th and 14th as the 13th was the day Daft Punk was rumoured to make a guest appearance at the music festival, however, since it was after midnight by the time people knew they weren’t coming out, the mentions appear to have happened more on the 14th. As well, that evening was the night their second SNL commercial played on TV. Then, the large spike we can see towards the end of the chart corresponds with the release of their single last Friday and became the most streamed song on Spotify in a single day.

While Coachella happened and SNL aired in the United States, it didn’t stop the rest of the world from talking. The single, Get Lucky, was also released world wide and had everyone talking. A look at where all the mentions of Daft Punk have been coming from over the past month show that their much anticipated album has people talking in all corners of the world. The United States leads the conversation with 26.7%, but are followed by France (where Daft Punk come from) with 12.8% and the United Kingdom with 11.4%.

A look at our heat map that shows where tweets about Daft Punk were originating from shows visually that the entire globe has these dance music making robots on their mind.

All of this hype about the band has certainly got people talking, even though their album doesn’t come out for almost a month still. The hype has also got people’s hopes (including my own) quite high. The sentiment around Daft Punk in the past month has a favourable rating of 88%. 47% of the conversation has been rated positive while only 12% rated negative. Most of the negative talk was also due to Daft Punk not actually appearing at Coachella despite them saying many times that they would not be there.

There’s a lot of hype and expectation for Daft Punk’s new album. Let’s hope that it lives up to all this hype.

By Sheldon Levine - April 23rd, 2013 - 1 Comment »
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Posted in Samples, Social Media

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