Posts Tagged ‘MAP’

More On Timing Your Social Media Posts…

TimingYesterday here on the blog, Mark wrote about a an infographic that told people the best times to post to different social networks. The makers of that infographic, SurePayroll, are not the first people to try to tell the world about these “best times to post.” Buffer, the app that helps people share articles spread out over time, has made posts about this before and we even put out a report a few years ago that contained information on when Twitter users are most active, which could give you a good idea of when to post.

Seeing things like this give people a good idea as to when the majority of Twitter users seem to be most active, which could be a good place to start testing if those times work for your brand. However, I’ve personally always been a proponent of really knowing your audience, which means finding out what times are best for THEM specifically and not just everyone.

An example I’ve used many times when speaking to people about this topic is brands that focus on a younger demographic. While many reports and infographics show that peak times to tweet are somewhere between 9am-3pm Monday through Thursday, that’s not great timing for brands to reach teenagers as they should be in school at that time and (hopefully) not checking Twitter.

So, after reading yesterday’s post, I decided to put my theory to the test and to show the world.

In both our MAP and Heartbeat software we have a great feature that we call “Best Time To Tweet.” This feature looks at all of the people following a brand (usually your brand) to see when these specific followers are most active on Twitter. We then lay out a graph for you showing these levels of activity and suggest that some of these most active times of your followers would likely be the best time for your brand to tweet.

I picked a couple of interesting brands to highlight as an example below and show that each brand will have a unique best time to tweet that they can only really know by understanding their audience. The graphs below show that followers of a Twitter account are more active when the squares on the grid are a darker shade of blue.

In the sense of fairness, I started by analyzing my own Twitter handle. I live in Toronto and do a lot of my tweeting with the world during business hours. So, it was no surprise that a lot of my followers are active during those times too. As you can see, most of my followers are very active between 9am-5pm(EST) on weekdays.

@40deuce@40deuce's Best Time To Tweet

I then looked at our @Sysomos handle. While we have a lot of followers from around the world, it still seems that our followers are most active during business hours as well.

@Sysomos@Sysomos's Best Time To Tweet

But what about consumer based brands? Their target audience and followers may not be people doing business during business hours.

I started by taking a look at @CocaCola, a brand known around the world. Coke has no specific demographic as they want to reach anyone interested in a refreshing beverage from around the world. When I analyzed their Twitter followers, it appeared that they were most active in the afternoons, which is probably a good time for people to take a break and grab a Coke. So for @CocaCola, it might be best to tweet at people looking for that break.

@CocaCola@CocaCola's Best Time To Tweet

To test my theory about kids being in school during what others say are the peak times to tweet, I looked at the @DisneyChannel, a channel with children’s programming all day in the US. As it turns out, their followers are being most active on Twitter between 1pm-10pm(EST). That shows that their fans start to become active on Twitter when school is ending, so for them to tweet in the morning may not make sense, but hitting up that after school crowd would.

@DisneyChannel@DisneyChannel's Best Time To Tweet

I then started to experiment a little bit more with this.

The next brand I decided to look at was the @WWE, who has a very active Twitter account all day every day. When I analyzed their followers it turned out that they are most active on Monday nights between 8pm-10pm. That also just happens to be the time that RAW, their flagship TV show airs. So, for the WWE, it pays for them to be the most active while people are watching and tweeting along with RAW.

@WWE@WWE's Best Time To Tweet

Next, I looked at @TacoBell, the Mexican fast food chain. Now, Taco Bell is known to have a stereotype of having a special affinity from a late night crowd of teenagers and college students. However, it may not actually be such a sterotype. When I analyzed their account to see when their followers are most active, it turned out they were tweeting the most between 8pm-midnight almost all week long. So, rather than shrugging off that stereotype, it may actually be better for them to embrace it and to tweet when their followers really are most active.

@TacoBell@TacoBell's Best Time To Tweet

Some friends of mine on Twitter suggested that @EAT24 is a great brand to follow on Twitter. I had never heard of them (because they are US based and not in Canada where I can use them yet), but they’re an app that makes ordering pick-up or delivery food easy for people across the US. As it turns out, being an app for food they want to be available when people are hungry. When I looked at their followers, they were most active from about 11am-1am(EST), all times when people are hungry and thinking about ordering food. Interestingly, Friday afternoons are when their followers are most active, which also just happens to be when people are thinking about ordering food for Friday night after a long week when they don’t want to cook.

@EAT24@EAT24's Best Time To Tweet

Lastly, I decided to get a little worldly. I looked at the account for @Westpac, a bank in Australia. Australia is currently 14 hours ahead of my Eastern Standard Timezone. So, when I analyzed their followers to see when they’re most active it wasn’t surprising to find that their best time to tweet was in the middle of my night.

@Westpac@Westpac's Best Time To Tweet

Now, these are just a few brands on Twitter. Every brand will see that their fans or followers are active during different times of the day. Also, different social networks see activity at different times of the day. For some of these networks where you may not be able to see follower analytics as easy, testing may be the best way to find out when your best time to post to them would be.

So, we want to know, how do you know when the best time to post to a social network is for your fan base? Let us know how you determine it in the comments.

Talk Of The Scottish Referendum In Social Media

The Scottish ReferendumThis Thursday is going to be a big day in the United Kingdom.

On Thursday the people of Scotland will be voting on referendum that would see Scotland breaking off from the United Kingdom and England to become it’s own country. Of course, this is a huge deal for everyone in the United Kingdom.

People have been talking about this referendum for almost two years, but now that it’s getting down to crunch time, we thought it would be interesting to see what people have been saying for the past month in social media around it.

Using MAP, our social media monitoring and analytics software, we searched through social channels for people using the referendum’s official hashtag, #IndyRef, and social conversations that contain both Scotland AND referendum for the past 30 days.

Our search came up with over 2.7 million results. Our search terms showed 9,403 blog posts, 36,161 online news articles, 8,160 forum postings and 2,673,318 tweets that have been talking about the upcoming referendum vote.

Sysomos MAP - Activity Summary

While, of course this has been part of a great deal of conversation, especially in the United Kingdom, for a few months, when we looked at these mentions spread out across the past month, we can really see the referendum talk ramp up in the past few days as the vote becomes eminent.

Sysomos MAP - Popularity Chart

As we’ve mentioned a few times already, this is news around the world, but especially in the United Kingdom. When we looked to see where conversations about the Scottish referendum were coming from, it wasn’t surprising that the majority of it came from the United Kingdom. 59.9% of all the conversation was actually coming from the United Kingdom. Interestingly enough, the two largest “colony” countries also seem to be keeping an eye on what’s going on with Australia accounting for 3.5% of the conversation and Canada with 3.4%.

Sysomos MAP - Country Distribution

However, many people around the world outside of the colonial countries are keeping an eye on what’s happening and also talking about it. A look at our geo location heat map of tweets that have surfaced in the past month that meet our search criteria shows that people around the globe are in fact interested in what’s going to happen on Thursday.

Sysomos MAP - Geo Location Heat Map of Tweets

Since we were already looking at Twitter, we decided to dig in and see what hashtags were being used most when people were tweeting about the Scottish referendum. When we look at the list below of the top 10 hashtags being used we can see that five of the 10 seem to be on the #VoteYes side, which is the side vying for Scotland’s independence. On the flip side of that, only two of the top 10 hashtags being used seem to support Scotland staying part of the United Kingdom; the #BetterTogether and #NoThanks hashtags.

Sysomos MAP - Top Hashtags on Twitter

For one last idea of which side of this referendum might be winning, we decided to compare the #VoteYes and #NoThanks hashtags side-by-side over the past month. When we did this, we found that #VoteYes hashtag has a commanding voice in the social space over #NoThanks with 87% of those conversations.

Sysomos MAP - Comparison of Overall Activity

There seems to be a lot of chatter pushing towards Scotland becoming it’s own country on Thursday, but social talk is only one thing. Only the votes will really tell.

For a much better (and funnier) explanation of what the Scottish referendum is about and what’s been happening, here’s a great (and hilarious) video from Last Week Tonight‘s John Oliver:

What do you think is going to happen on Thursday?

Lots Of Hype Leading To Today’s Apple Announcement

Tim Cooks Reveals New Apple ProductsSeptember is the new Christmas if you’re an Apple fanboy (or girl).

If you watch the world of tech you’re likely aware that Apple will be making a big announcement today. September has become the annual time when they show off and release the latest version of the iPhone to the world. A lot of people have been waiting a while for this announcement as the phones are supposed to get an all new design, probably get larger and will likely have a bunch of fancy new bells and whistles.

But the phone (or possibly phones if the rumours are true) isn’t the only thing that people are excited to hear about today. It is also rumoured that Apple will be unveiling their first piece of wearable technology, which is expected to be called the iWatch. As well, earlier this year Apple showed off iOS8, the software that the new phones will run, and they have a tendency to release new mobile operating systems on the same day or within a few days after these September announcement events.

There’s a lot to look forward today.

Since a lot of people have been anticipating this day for quite some time, we thought it would be fun to look at the hype leading up to today in the social media world using MAP, our social media monitoring and analytics software.

We started by casting a wide net and looking for mentions of Apple and a bunch it’s already popular and newly expected products like iPads, iPhones, the iWatch and iOS. Doing a search for mentions of these things over the past six month shows a whopping 538 million results. We found 2,504,900 blog posts, 3,973,049 online news articles, 13,136,384 forum postings and 518,580,160 tweets.

Sysomos MAP - Activity Summary

If we look at those mentions over time, we can clearly see that there’s almost never a lull in talk about Apple and its products. We can see that there was a large spike in activity around the beginning of June when Apple’s CEO, Tim Cook, took the stage at their WWDC (World Wide Develop Conference) to announce iOS8 to the world. The second spike we see around the beginning of August is a strange one. After we did bit a research into the spike it appeared to be a few days of a flurry of tweets that were promoting a game for iPhones and iPads called Big Business HD, but we’re not quite sure why (no offence to the game makers).

Sysomos MAP - Popularity Chart

We then looked into which countries seem to be the most interested in Apple and their products. Not surprising, the most mentions of Apple and Apple products came from the United States. They accounted for 33.1% of all mentions. The next closest countries were China with 12.6% of mentions and then the UK with 6%. However, you can also see that a lot of other countries are represented in the pie chart below as the world seems to be in love with Apple.

Sysomos MAP - Country Distribution

For a better idea of how world-wide the talk about Apple is we pulled up a geo location heat map of where tweets about Apple and their products are originating from. In this image we can see just how wide spread the talk is throughout the globe.

Sysomos MAP - Geo Location Heat Map of Tweets

All of this data shouldn’t be so surprising though. Everyone knows that people love Apple products (and love to talk about them as well). So we wanted to also know which of the upcoming announcements today people are most looking forward to.

Here we compared talk specifically about the iPhone 6, iWatch and iOS8 to see what people were going to be most excited to hear about today.

Looking at talk of these three things over the past six months we found that the iPhone 6 has been talked about the most coming in with 7,888,715 mentions. That’s not too surprising seeing that iPhones are big sellers and people are more worried about their phone than what operating system their running on that phone. That said though, iOS 8 came in second with 3,222,731 mentions over the past six months, which is still a significant amount of chatter. The iWatch only racked up 1,645,256 mentions showing that people are still excited to find out about it, but don’t seem as concerned with owning a wearable device as they are with a phone.

Sysomos MAP - Share of Voice Comparison

When we looked at the talk of these specific products over time, that spike in mentions when iOS 8 was announced in June becomes much more apparent. It’s also interesting to note how over the past month as we got closer to today talk about the new iPhone 6 that is likely going to be announced today has been steadily on the rise.

Sysomos MAP - Popularity Overtime Comparison

One other interesting thing we noted while comparing talk around the products was where they were talked about. The iPhone 6 dominated social conversations in each channel we looked at, except in blogs. On blogs, the iWatch seems to be of the most interest. A theory as to why this may have occurred is that bloggers have a bit more room to speculate over things that reporters that write for online news sources and on Twitter you just get the general public, who is more interested in the phones than anything else. But that’s just a theory. What do you think?

Sysomos MAP - Comparison by Source

Are you excited to hear what Apple announces today? Let us know what you’re most excited to hear about. Is it one of the three things we looked at? Or will it be “one more thing” that Apple will sneak in that no one was expecting?

Millions Talk About The #ALSIceBucketChallenge While Raising Millions

Jimmy Fallon, The Roots and others take the #ALSIceBucketChallenge

Last week on on the blog Mark wrote about the virality of the #ALSIceBucketChallenge. And viral it has been.

The Ice Bucket Challenge caught on and spread super quickly across social media this past month. And why not? It was fun (kind of), it raised awareness for a good cause, it gave people a fun way to spread the word that they were into and it raised a lot of money for a charity that wouldn’t have usually seen that much (according to Wikipedia ALS has raised over $100M across a variety of charities).

With it’s great numbers in terms of fund raising, we thought that it would be interesting to take a look at what kind of numbers the #ALSIceBucketChallenge put up in terms of social mentions.

Using MAP, our social media monitoring and analytics software, we looked for mentions of #ALSIceBucketChallenge, #IceBucketChallenge and “Ice Bucket Challenge” and found more than 21 million mentions between the beginning of August and yesterday. First, we found 51,537 blog mentions, 106,478 online news articles, 96,353 forum postings and 21,114,062 tweets that have talked about the Ice Bucket Challenge.

Sysomos MAP - Activity Summary

Interesting to note; on Twitter all of those tweets equal out to 25,875 tweets an hour about the Ice Bucket Challenge. As well, it’s interesting to see that both men and women are tweeting equally as much about the Ice Bucket Challenge with women slightly beating out the men.

Sysomos MAP - Twitter Activity Summary

A lot of the sharing has been done though videos posted to Facebook. Because we only have access to public status updates, we found 821,080 statuses mentioning the challenge (but we’re positive there’s A LOT more that aren’t public).

Sysomos MAP - Facebook Public Status Activity

But not all of the videos have been shared just through Facebook videos. When we looked at YouTube we found that 402,806 videos have been uploaded in that same time period that had been tagged with or mentioned the Ice Bucket Challenge in their title.

Sysomos MAP - Video Activity Summary

The Ice Bucket Challenge has also been extremely popular on Instagram. A search for the hashtag #ALSIceBucketChallenge showed over 2.4 million posts to the photo and short video network.

Sysomos MAP - Instagram Activity Summary

In addition to that, just #IceBucketChallenge also showed over 1.4 million more Instagram posts.

Sysomos MAP - Instagram Activity Summary

So, where are all of these mentions of the #ALSIceBucketChallenge coming from? It appears that almost half of all Ice Bucket Challenge mentions are coming from the USA. However, when we look at our geo location heat map of tweets about the challenge we can see that the charity phenomenon has really gone global.

Sysomos MAP - Country Distribution

Sysomos MAP - Geo Location Twitter Heat Map

If only we could achieve numbers like this for other charities as well (and I’m sure we’ll see many attempts in the near future).

BONUS: I took the #ALSIceBucketChallenge last week, so if you want, you can see the video here.

How The 2014 MTV VMAs Sparked Over 9 Million Social Media Posts

This post originally appeared on the global Social Media Week blog.
vma-2014

Ever since the days when MTV played music videos 24/7, the MTV VMAs (the popular short form of Video Music Awards) have been a really big deal to the younger generation of music fans.Since the first VMA in 1984, music artists have known that the youth of America, who primarily dictate the ever changing state of current popular music, will completely accept them if they receive a coveted “moon man” statuette to put on their mantel.

While the MTV VMAs have always been a big deal, as social media came into its own, it gave way for a whole new platform for people to connect over the “super bowl for youth,” both for fans and artists. It’s given them a way to turn this event into an interactive experience. Whether it be by live tweeting what they’re seeing to creating gifs for Tumblr of their favourite moments from the show just minutes after they happened live.

Social media has become a huge piece of the VMA puzzle, so we thought it would be interesting to look a little bit more into the numbers behind it.

Using Sysomos’s industry leading social media monitoring and analytics software, Sysomos MAP, we looked across social media channel from Sunday through Monday (to see the day of the show and the follow-ups the day after) for mentions of the VMAs (and other major variations of it).

In just those two days well over 9 million pieces of social content were created that made mention of the VMAs. First, we found that the VMAs were mentioned in 7,953 blog posts, 15,053 online news articles, 3,928 forum postings and an impressive 9,190,842 tweets.

Sysomos MAP - Activity Summary Around VMAs

We then took those numbers and plotted them out over the two days on our popularity chart and saw something very interesting that speaks to how people are using different elements of social media. First off, a look at the chart below shows that Twitter mainly drove all conversation around the VMAs, by so much that it actually out shadows the three other channels. The other thing that we can see is that Twitter surged on the day of the show as people live tweeted their way through the red carpet, performances, and the actual awards.

Sysomos MAP - Popularity Chart for VMAs Across Social Channels

However, when we remove Twitter mentions from the chart we can see that while blogs, forums and online news were talking about the show on the day of, they really surged on the day after by posting all of their follow-up to the VMAs content. What this tells us is that Twitter is used mainly for the real-time as it happens insights, while most other mediums seem to be better for reactions after the fact.

Sysomos MAP - Popularity Chart of VMAs Without Twitter

But these weren’t the only social channels where the VMAs were popular. When we looked at video content created over those same two days that were tagged with or had VMAs in their description, (across sites like YouTube, Vimeo and others) we found 7,367 different videos.

Sysomos MAP - Video Activity Summary of VMAs Videos

On Tumblr, a network known for its visual content and a favorite place for youth to share gifs, we found 295,647 different posts that were VMAs focused over Sunday and Monday.

Sysomos MAP - Activity Summary of VMAs on Tumblr

Even Instagram users created 494,581 pictures that were tagged with the #VMAs hashtag.

Sysomos MAP - Activity Summary of VMAs on Instagram

Other interesting things to note about the social popularity of the VMAs; when we looked a little bit deeper at the people tweeting about the VMAs, we found that the awards seemed to be more popular with females. Only 35 percent of all the tweets about the VMAs over Sunday and Monday were created by men. Women produced the remaining 65 percent.

Sysomos MAP - Activity Summary of VMAs on Twitter

That also speaks to how certain artists are seen. From looking at cultural events in the past that youth are involved in, we’ve seen many times over that artists like Justin Beiber and One Direction get retweeted frequently. However, when we looked at the most retweeted tweets around the VMAs, all of the top six are from members of the band 5 Seconds of Summer. Are these guys the new 1D?

Sysomos MAP - Most Retweeted Tweets Containing VMAs

When we looked at where mentions of the VMAs were coming from across all channels we found that 59.4 percent of all mentions came from the USA. That’s not very surprising seeing as the awards show is American based (MTV does a separate VMAs for their European market).

Sysomos MAP - Country Distribution of VMAs Mentions Across Channels

While the USA did out shadow the rest of the world talking about the VMAs, a geo-location heat map of Twitter mentions reveals that the rest of the world was also engaged in the event. The USA still shows the most Twitter mentions, but we can also see on the map that Twitter users around the world were participating in the conversation.

Sysomos MAP - Geo Location Heat Map of Tweets About The VMAs

So, what was everyone actually talking about? A look at our buzzgraph (which shows words being commonly used in the conversation and how they’re connected) and word cloud show that almost all of the talk was around peoples’ favourite artists that were attending, winning or performing at the VMAs. The two artists that seem to stand out the most though are Beyoncé, who did a 16 minute performance and received the MTV Michael Jackson Vide0 Vangard award (a lifetime achievement award), and Miley Cyrus, who’s Wrecking Ball won video of the year and was accepted by an unknown man named Jesse who spoke to the audience about homeless youth in America on behalf of Miley. The only thing that did not fit in with the category of artists is the appearance of Suge Knight in the text analytics. However, Knight’s name appears because of an incident at a VMAs pre-party that left him injured and made headlines all day on Sunday.

Sysomos MAP - Buzzgraph of Conversations Around The VMAs

Sysomos MAP - Word Cloud of Conversations Around The VMAs

Can Online Popularity Predict Emmy Winners?

This post originally appeared on the Social Media Week global blog.

 

Seth Myers Hosts The 66th Annual Prime Time Emmy AwardsOn Monday night many viewers will be tuning in to see if their favourite TV shows are also the worlds best shows when the 66th Prime Time Emmy Awards go live to air. This year’s show will be hosted by Seth Myers (of Late Night With Seth Myers and formally of Saturday Night Live) and is the biggest night of the year for those involved in the television industry and TV show fans alike.

The fans play a huge role in the TV industry because unlike movies that most people see once, fans of TV shows tune in (in most cases) once a week to catch up with their favourite characters and stories. They form a bond with these shows and anxiously wait for the next episode to air.

And social media has also played a huge role for television in the past few years. The ability to connect with millions of other people that are watching and discussing the same show you’re watching in your living room makes a TV show into an event in its own right. Social networks have deffinitely taken notice of this. Perhaps the best example is Twitter, who is usually the network that sees the most traffic around television shows as they air live, who has created a whole ad unit around being able to target people for promoted tweets that are talking about a TV show as it’s airing.

With this much invested in the social space for television, we got curious and wanted to know if the online popularity of a show can predict if it will win an Emmy. So, using our industry leading social media monitoring and analytics software, Sysomos MAP, we decided to look at talk around some TV shows that are up for Emmy’s next week to see how popular they’ve been online and compare our results to the actual winners.

We decided to focus just on specific shows for this fun study. The following will be a look at the popularity of TV shows that are up for Outstanding Drama, Outstanding Comedy and Outstanding Miniseries Or Movie. For each category we will show you the number of mentions each show received between August 20, 2013 and August 20, 2014. After looking at the numbers of mentions that each show received, we’ll make our pick for the predicted winner of the category. After Monday night we can come back to these predictions and see if they were accurate.

We now present you, without commentary, the data around each nominated show and the predicted winners;

 

CATEGORY: Outstanding Drama

Breaking Bad

Sysomos MAP - Activity Summary for Breaking Bad

Downton Abbey

Sysomos MAP - Activity Summary for Downton Abbey

Game Of Thrones

Sysomos MAP - Activity Summary for Game Of Thrones

House Of Cards

Sysomos MAP - Activity Summary for House Of Cards

Mad Men

Sysomos MAP - Activity Summary for Mad Men

True Detective

Sysomos MAP - Activity Summary for True Detective

Side-By-Side Comparison

Sysomos MAP - Comparison of Mentions for Outstanding Drama Shows

Sysomos MAP - Popularity Over Time Comparison of Outstanding Drama Shows

AND THE WINNER IS…

Breaking Bad

 

 

 

CATEGORY: Outstanding Comedy

Big Bang Theory

Sysomos MAP - Activity Summary for Big Bang Theory

Louie

Sysomos MAP - Activity Summary for Louie

Modern Family

Sysomos MAP - Activity Summary for Modern Family

Orange Is The New Black

Sysomos MAP - Activity Summary for Orange Is The New Black

Silicon Valley

Sysomos MAP - Activity Summary for Silicon Valley

Veep

Sysomos MAP - Activity Summary for Veep

Side-By-Side Comparison

Sysomos MAP - Comparison of Mentions for Outstanding Comedy Shows

Sysomos MAP - Popularity Over Time Comparison of Outstanding Comedy Shows

AND THE WINNER IS…

Big Bang Theory

 

 

 

CATEGORY: Outstanding Miniseries Or Movie

American Horror Story: Coven

Sysomos MAP - Activity Summary for American Horror Story: Coven

Bonnie And Clyde

Sysomos MAP - Activity Summary for Bonnie And Clyde

Fargo

Sysomos MAP - Activity Summary for Fargo

Luther

Sysomos MAP - Activity Summary for Luther

Treme

Sysomos MAP - Activity Summary for Treme

The White Queen

Sysomos MAP - Activity Summary for The White Queen

Side-By-Side Comparison

Sysomos MAP - Comparison of Mentions for Outstanding Miniseries Or Movie

Sysomos MAP - Popularity Over Time Comparison of Outstanding Miniseries Or Movie

AND THE WINNER IS…

American Horror Story: Coven

 

What do you think about these predictions? Can online popularity actually predict an Emmy winner, or do certain shows just lend themselves better to online talk and memes than others? Let us know in the comments.

Shark Week Puts Up Impressive Numbers Despite Backlash

Shark WeekAnother Shark Week has come and gone.

Everyone’s favourite week of television devoted to the worlds most cunning killing machine has just finished running for it’s 27th time. Yes, Shark Week has been an annual event on Discovery Channel since 1988 making it the longest running cable television programming event in history.

With such a long running history that pulls in millions of viewers a year, we were curious just how popular the event was on social media. To find out, we did a little digging on the social media numbers behind Shark Week by looking up mentions of it using MAP, our social media monitoring and analytics software.

We looked for mentions of #sharkweek OR “shark week” OR #sharkweek14 OR #sharkweek2014 and found 2,138 blog posts, 3,296 online news articles, 692 forum postings and 1,647,658 tweets between August 10-17.

Sysomos MAP - Activity Summary

During the same time period we found 85,772 posts on Tumblr of all sorts that also made mention of Shark Week.

Sysomos MAP - Tumblr Activity Summary

And on Facebook, we were able to find over 17,000 public status updates that were talking about Shark Week.

Sysomos MAP - Facebook Activity

These are pretty impressive numbers. But as we did a little more digging, we found that people didn’t seem to be as in to Shark Week as you might have thought. When we looked at how some of those numbers above played out over time in our popularity chart we found that Shark Week was a big deal when the week kicked off, but then tailed off as the week went on. Sunday August 10th was the first night of Shark Week and was the day that saw the most people talking about it. As the week progressed though people were talking less and less about Shark Week.

Sysomos MAP - Popularity Chart

Another disturbing thing that we found while looking at the numbers around Shark Week was that people seemed to be complaining about it. When we looked at the sentiment around the entire week of shark related programming we actually found that only 11% of the conversations about Shark Week came through as positive. At the same time, a whopping 40% of Shark Week conversations had a negative connotation.

Sysomos MAP - Sentiment Summary

Some of this negative talk may have been due to some of the programming that has come into play over the years during Shark Week is fictional stories about sharks, while it was traditionally a week about learning real facts about sharks. This year Shark Week kicked off with a special called Submarine Shark. The story was based off the tales of a giant shark in South Africa that was actually made up by reporters in the area to see if they could fool readers. The tale grew into an urban legend with people claiming to catch a glimpse of the shark, but no evidence ever surfacing. People felt duped because they thought they were watching a documentary about a real shark and took to social media to complain about it. However, Discovery Channel never claimed that any of it was real and the the Shark Week Twitter account even asked it’s followers if they believe that the shark exists.

Despite people’s feelings about getting tricked or knowing that some of the programming was fictional, there’s no doubt that the talk in social media definitely put up some good numbers and did its job of raising awareness for a week of “killer” programming.

Collective Mourning and Robin Williams

Robin WilliamsWe’ve talked numerous times on this blog about how social media can bring the world together over a single event.

Whether it was a finale of a much loved TV show, a sporting event, or, the unfortunate death of a beloved public figure, there seems to be a want for people to connect (if it’s just by sharing the experience or actually talking about it) over these events.

The latest event like this that we’ve witnessed was with the sad news of Robin Williams passing on Monday night.

Within minutes of the news becoming public social networks were flooded with mentions and talk of the actor. There are few people in the world who could say that they didn’t enjoy at least one Robin Williams film, whether it was a children’s favourite like Aladdin, something that made everyone laugh like Good Morning Vietnam or even a dramatic portrayal such as Williams in Good Will Hunting. The man had entertained the entire world at some point or another and we all knew that and it brought us together over his passing.

But an interesting article in the New York Times on Tuesday asked the question of why we collectively mourn through social media? While there was no definitive answer to the question because it could be many reasons; from showing respect to just feeling the need to express yourself about something or someone that moved you, but part of the answer may be so people can say, I was there, I was part of that… (sorry to call it this, but for lack of a better word) event.

And many many people were part of this event.

A simple search on MAP, our social media monitoring and analytics platform, for mentions of Robin Williams or the most used hashtag around the talk of #RIPRobinWilliams shows just how many peoples’ lives he touched, when many had never actually met the man.

At the time of writing this (on Wednesday afternoon) there have been millions of mentions across social channels. We were able to find mentions in 29,914 blog posts, 66,700 online news articles, 14,548 forum postings and 7,199,489 tweets all since Monday night when the news broke.

Sysomos MAP - Activity Summary

In addition to those channels, we also found 14,151 videos that have mentioned the actor in their title or descriptions since Monday night.

Sysomos MAP - Video Activity Summary

On Tumblr, the number of mentions in the same time frame showed 3,240,930 postings of various sorts.

Sysomos MAP - Tumblr Activity Grid

And the #RIPRobinWilliams hashtag has even been used 383,690 on Instagram.

Sysomos MAP - Instagram Activity Summary

None of these are insignificant numbers.

After seeing these numbers it’s hard to call this anything but an event that brought the world together in a collective manner. But why?

We don’t have the answer and you may not either, but we want to know your opinion in the comments. Is the death of world renown person an “event”. Has it always been? Or has social media changed our idea of what an event is or can be?

Let us know below and let’s start a conversation about this.

Fans Get Funny In Extra Extra Innings

Extra InningsI grew up on baseball thanks to my dad and grandfather. I love the sport, but I’ll also be one of the first people to admit that the game can sometimes be a little slow (especially compared to some other fast paced sports like hockey and basketball).

A regular baseball game takes 9 innings to play. On average, that will take about 3 hours to play. So imagine how fans felt when TWO baseball games over the past weekend went to 19 innings (which take a very long time to play).

On Saturday night the Boston Red Sox were in Anaheim to face off against the  Los Angles Angels. This game was tied 4-4 going into the 19th inning when the game finally ended thanks to a walk-off homerun from the Angels’ Albert Pujols. Being a night game, this specific game went until after 1am in the morning on the West Coast. That means if you’re a Boston die-hard fan, you had to stay up until 4am local Boston time to see your team lose.

Towards the end of the game, some fans started to get a little bored and maybe a little loopy, and even the reporters there to cover the game had hoped for an ending to come. Alden Gonzalez, beat reporter covering the Angels came up with this great tweet:

But if that wasn’t enough for baseball fans, the very next day the Toronto Blue Jays faced off against the Detroit Tigers in an afternoon game that also went to 19 innings to finish. This game as well took over 6 1/2 hours to play, so many fans were late for dinner despite having showed up at the ballpark just after lunch (for a 1:07pm start).

Taking a note from Gonzalez, baseball fans started to make jokes about how long this game was taking. What made this game different was that one of the people who started the trend of jokes on Twitter about the game used the hashtag #BeforeThisGameEnds. The hashtag quickly caught on and was actually trending on Twitter… probably sometime around the 14th inning.

Using MAP, our social media monitoring and analytics software, I did a quick search and found that the #BeforeTheGameEnds hashtag was actually used 1,875 times on Sunday alone to make some jokes about things that might happen before the Jays vs Tigers game finally ends.

Sysomos MAP - Twitter Activity Summary

I also took a look at some of the most retweeted tweet that came from this funny hashtag and thought I’d share some of the better ones. Some of the jokes on the #BeforeTheGameEnds hashtag focused around baseball jokes that most fans would laugh at; such as:

Some of the jokes that were being slung made reference to other big sporting news:

Some of the tweets on the hashtag were just trying to be funny without any of the sports references; such as:

And, as is usual for Toronto fans, we started to make jokes about ourselves (and our sports teams in general) with tweets like:

Which is a reference to Toronto still being one of the few teams left to still use Astroturf on our baseball field.


Which references just some of the star Blue Jays that happen to be injured and not playing currently.

 

And, of course, no round of jokes about Toronto would be complete without someone getting a Rob Ford joke in:

So, while a 19 inning baseball game may take a long time to play and may not have a ton of action, it’s nice to know that social media can give fans watching a way to connect and have a good time with one another.

Jon Stewart And Fans Have Plans For CNN

Jon Stewart Starts A Kickstarter To Buy CNNOne of the great things about having access to Sysomos MAP, a tool that allows you to perform unlimited searches and receive unlimited results about what’s happening in social media, is that on a whim you can look up what people are saying about any trending topic or just things that interest you. You could imagine that around the Sysomos offices we use this quite often, both for serious and fun topics.

Here’s a topic that we’re currently having some fun watching:

Last week on The Daily Show with Jon Stewart, they ran a story about how Rupert Murdoch, the man behind News Corp and all their media holdings, wants to buy Time Warner. However, the deal would mean that Murdoch would have to sell off Time Warner’s channel CNN because he already owns another 24/7 news channel, Fox News. When Jon Stewart heard the news, he had a brilliant idea… to buy CNN. So, he decided to do what anyone with big dreams would do in our modern age; start a Kickstarter campaign to make the dream come true.

While the idea made for a funny joke on the show last week, The Daily Show has decided to run with it for a bit longer.

On Tuesday’s episode of The Daily Show, Stewart came to a realization about his lofty plans; if he owned CNN, he’d also have to program the channel with original shows that can run 24/7.

 

Admitting that he couldn’t come up with all the ideas by himself, he turned to the public for help. Stewart asked fans to help him come with some ideas, not just for programs, but also for new technology and slogans for CNN. He did so by asking fans to tweet their ideas using the hashtags #NewCNNshows#NewCNNtech and #NewCNNslogans. 

The Daily Show Asks For Users Suggestions Via Hashtags

We’ve been watching these hashtags for fun and thought we’d share some of the “great” ideas that people have been offering by looking through some of the most retweeted ideas on each hashtag.

#NewCNNshows

Since Tuesday night we’ve found the #NewCNNshows hashtag used in 1,249 tweets (with more new ones being added all the time). That’s about 17 new show ideas an hour. This is also the hashtag that has seen the most use so far.

Sysomos MAP - Twitter Activity Summary

Here’s a few of our favourites so far:

 

#NewCNNtech

The #NewCNNtech hashtag has been used the least with only 415 tweets so far, but has also produced some of the funniest ideas. (And apparently, people really like holograms)

Sysomos MAP - Twitter Activity Summary

 

Here’s some of our favourites so far:

#NewCNNslogans

The hashtag #NewCNNslogans has been used 930 times so far. This one has produced some of the meanest tweets towards CNN so far, but some of them will really make you chuckle.

Sysomos MAP - Twitter Activity Summary

Here’s some of the funnier ones we found:

 

And to our friends at CNN, we want you to know that we don’t have anything against you, we just think that Jon Stewart and The Daily Show are hilarious.