Posts Tagged ‘MAP’

What Is The Sweetest Easter Candy In Social Media? [Infographic]

Easter weekend is here.

Whether you celebrate or not, there’s one thing that everyone seems to get excited about around this time of year; all of the candy.

But we’ve noticed that when it comes to candy every person has their own personal favourite. Some people can’t wait to open a giant chocolate bunny, while others crave mini chocolate eggs. However, when it comes to Easter there seems to be two big players in the candy game; Marshmallow Peeps and Cadbury Creme Eggs.

We thought that it would be fun to put these two Easter treats in some head to head competition to see which one is sweetest Easter candy of all.

Using our social media monitoring and analytics software we looked at month worth of social media talk about Easter candies to see which one rained supreme.

First, we pitted the coveted candies of Easter, Marshmallow Peeps and Cadbury Creme Eggs, against each other to see which was being talked about more as we head into Easter weekend. But then, to be fair, we also looked at five more Easter treats to see how they stacked up. Our results can be found in the infographic below:

The Sweetest Easter Candy Of Them All Infographic

We were just as surprised as you likely are now to learn that Jelly Beans get talked about the most in social media.

But we want to know what your favourite Easter candy is? Let us know in the comments or send us a tweet to @Sysomos and let us know if you’re on #TeamPeeps or #TeamCremeEgg.

An Interesting Real-Time Social Aspect To The London Marathon

london marathon

This past Sunday the London Marathon was run. The annual event brought out out thousands of runners from across the UK and other parts of the world. While this race happens every year, there was something a little extra special happening this year.

Was it the number of people using social media? Not really. However, there was quite a large amount of social activity around the race. Using MAP, our social media monitoring and analytics platform, we found that on Sunday alone the marathon garnered over 214,000 mentions through social channels. Most of these happened on Twitter as 211,779 tweets were sent by people participating in the marathon, watching it, or just wishing people good luck.

Sysomos MAP - Activity Summary

Was it the number of countries talking about the London Marathon? Again, not really. But it is interesting to note that while the race was being run in London, only 49.3% of the social media mentions of it came from the UK. People around the world seemed to be interested in the marathon. 14.2% of social media mentions about it came from the Netherlands. Another 11.9% came from the USA and 4.8% of the mentions came from Kenya (likely because Wilson Kipsang, a Kenyan, won the marathon and set a new course record by 11 seconds).

Sysomos MAP -  Country Breakdown

Was it because of a gender bias? Not in the slightest. A look at who was tweeting about the London Marathon showed us that both men and women were tweeting almost equally about the event. Men accounted for 51% of the tweets about the London Marathon while women made up 49% of the tweets.

Sysomos MAP - Twitter Gender Demographics

What made the London Marathon exceptionally interesting this year was how many people set new world records during the race. And The Guinness World Records team was on hand to personaly verify records in almost real-time.

When we looked for people talking about all these records we found that both serious records and records that seemed a little more “interesting” seemed to be catching the eye of the social media world. Below is a look at some of the most retweeted tweets about these records. As you can see, the serious record of fastest time held by Wilson Kipsang was the most retweeted tweet about a world record. However, the second most retweeted tweet was about a man that ran the course in a fireman’s uniform (and set a new record for the fastest person to do it).

Sysomos MAP - Most Retweeted Tweets

Here’s some more of the interesting records set during this year’s London Marathon:

 

 

 

 

 

 

This presents a new and interesting realm for social media in real-time. Having the Guinness World Records team on hand to verify records and then share these new world records with the world instantly opens up a whole new world for people. It’s one thing to try to set a world record, but with people now always using social media for instant gratification, people are now going to want to know right away and want the world to know as well. It makes you wonder how many events will now invite the Guinness World Records team out to be there first-hand when records are trying to be set and get people talking about them right away.

This also enters an interesting realm of real-time marketing. But is it marketing for the London Marathon? The Guinness World Records Book? Or both?

What do you think about setting records and having them verified and shared in real-time with the world? Will we see digital marketers trying to jump on to this bandwagon anytime soon?

Also, for a full list of all the records set at the London Marathon on Sunday, check out Guinness World Records blog post about the event.

Honouring Nelson Mandela Through Social Media

Nelson MandelaLast week the world lost a true hero. A man that stood for human equality and justice for all. A man who brought democracy to everyone in South Africa. Nelson Mandela.

Mandela’s life story is quite incredible. He spent the majority of it fighting to make sure that everyone in his home of South Africa got a fair say in politics and fair chance in life. Some of his actions to help make this happen were not taken lightly by the government and led to his imprisonment for 27 years. But that never stopped his campaign for equality. After being released from jail, Mandela went on to become the President of South Africa in the first ever multiracial election that allowed blacks and whites to vote evenly. This triumph also made him the first black man to hold office in South Africa. After stepping down as President he devoted the rest of his life to philanthropy and awareness to further human rights for everyone around the world.

He continued this revolution almost right up until he passed away at the age of 95 on Thursday.

Since the world learned of Mandela’s death there has been an astounding 14.9 million mentions of his name or tribute hashtags such as #RIPNelsonMandela across social channels. We found these mentions in 90,465 blog posts, 179,827 online news articles, 50,353 forum postings and 14,678,311 tweets. There has also been incredible 18,064 videos that have mentioned Mandela in their title or description since Thursday.

MAP, Powered by Sysomos - Activity Summary

Looking at these mentions plotted out over the past five days we can see that there was a collective of mourning tweets on Thursday when the news broke. These Twitter mentions continued at a high level over the following days overshadowing all other social channels.

MAP, Powered by Sysomos - Popularity Chart

When we remove Twitter from the popularity chart though, we can see that Mandela was being mentioned quite a lot through other channels. The difference here being that while Twitter was able to spread the news in real-time on Thursday, most news sites and blogs took the time to write lengthy pieces about the man that got published the following day.

MAP, Powered by Sysomos - Popularity Chart for Blogs, Forums and Online News

Mandela’s fame and influence had spread across the world throughout his lifetime, and this shows when we explored where mentions of him were coming from. The pie chart below shows where mentions about Nelson Mandela were coming from with all social media channels combined.

MAP, Powered by Sysomos - Country Distribution

However, to get a better sense of how Mandela’s influence spread across the globe, a look at the geo location heat map of tweets shows that no corner of the Earth was not saddened by the news of his passing.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And people across all channels had nothing but fantastic things to say about Mandela’s incredible life. The most retweeted tweets about Nelson Mandela come from a range of sources from One Direction’s Harry Styles and Justin Bieber to Barack Obama to trusted news sources like ABC News and the BBC to The Nelson Mandela Foundation.

MAP, Powered by Sysomos - Most Retweeted Tweets

Key conversations from blogs show that people were telling the story of his life and mentioning his many accomplishments in furthering a just society for everyone.

MAP, Powered by Sysomos - Key Conversations from Blogs

These same of conversations were also coming from online news sources.

MAP, Powered by Sysomos - Key Conversations for Online News

Now that all of these stories of a great man’s life through struggle and triumph have been brought to major attention, let us hope that the world never forgets what Nelson Mandela stood for and what he taught us all.

Rest in peace Nelson Mandela.

MOvember: A Month Of Moustaches and Social Media

MOvember 2013Well, MOvember is officially in the books for another year. That’s right, the magical month of moustaches is now behind us and men all over the world can go back to their regular handsome face configurations. But of course it was all for a great cause.

MOvember raises money for research in prostate cancer and other men’s health issues by creating awareness through the use of people’s faces. Men are urged to grow moustaches and collect donations for the charity throughout the month of November. Not only do people use their faces to create awareness, but social media also plays a huge role in spreading the word of MOvember.

A few years ago I had the pleasure of sitting down with Adam Garone, the founder and CEO of MOvember, who told us a bit more about how MOvember got started and what kind of a role social media plays in helping to spread the word.

Movember from Marketwired on Vimeo.

Now that MOvember is done for 2013, we decided to use MAP, our social media monitoring and analytics software, to see how much of an impact MOvember had on the social media world.

Over the month of November this year, we found that MOvember was mentioned in social channels over 1.1 million times. Mentions of MOvember came up in 13,266 blog posts, 11,076 online news articles, 11,278 forum postings and 1.161,236 tweets.

MAP, Powered by Sysomos - Activity Summary

Spreading out those mentions over time we see something very interesting. The first day of the month, when MOvember officially started, saw a gigantic spike in mentions to kick off the month long charity event. The first day of a new venture always seems to be most exciting. After that though, the mentions settle down, but remain pretty steady throughout the rest of the month as people talk about MOvember and use social to sollicite donations.

MAP, Powered by Sysomos - Popularity Chart

Since Twitter seemed to be the main driver of MOvember conversation, we focused in a little more on the network. On average, we found that MOvember was being mentioned on Twitter almost 39,000 times a day for the month. That also averages out to about 1,600 MOvember tweets per hour over the entire month.

We also found by looking deeper into the mentions on Twitter that most of the MOvember talk was coming for males. Men accounted for 70% of all the MOvember mentions we found on Twitter, which makes sense as men were the ones who sacrificed their upper lips for the cause and were likely using social media to get people to donate to their campaigns.

MAP, Powered by Sysomos - Twitter Activity Summary

We also plotted out where tweets about MOvember were originating from on our geo location heat map. It’s actually incredible to see how people all over the world were getting involved in the fundraising event and tweeting about it. While MOvember was originally started in Australia, we can see that over the years it has managed to make it’s way to all corners of our globe. People all over the world have come together to unite in a single charity event.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And let’s not forget the pictures that people were sharing. What’s the point of growing an awesome moustache if you can’t show it off to the world? Looking specifically at Instagram, we found 914,014 pictures were tagged with #MOvember. And another 5,441 used the more specific hashatg of #MOvmeber2013.

MAP, Powered by Sysomos - Instagram Activity

Lastly, we pulled up the sentiment around MOvember for the month across all social channels. We found that MOvember had an outstanding 90% favourable rating for the month. 36% of the mentions we found were positive, while only 10% were negative. However, most of the negative mentions were women complaining about all the moustaches they weren’t enjoying, which actually helped in it’s own way to bring attention to the great cause.

MAP, Powered by Sysomos - Overall Sentiment

Did you participate in MOvember in some way this year? We want to hear about it in the comments section. Especially if you used social media in some way to do it.

Also, while MOvember is officially over, the charity is still accepting donations. So, if you feel inclined to give a last minute donation to a worthy cause feel free to sponor one of our Marketwired teams from around the globe which can all be found on our Marketwired MOvember network page.

Black Friday Fever [Infographic]

Black Friday is widely known as the busiest shopping day of the year. So much so that not just retailers, but also shoppers start preparing for it weeks in advance. And what better way is there to find and share the best Black Friday deals in the modern age than on Twitter?

We took to Twitter to find all the chatter leading up to Black Friday between November 1 – 27th and put together the following infographic. See who’s talking about Black Friday and what products and brands are being talked about the most.

Black Friday has been mentioned well over 2 million times through the month of November world-wide. While we expected to see that the most Black Friday mentions were coming from retailers’ accounts tweeting about the great deals they’ll have going on, it turns out only one retailer showed up in our top 5; WalMart. The other four accounts are actually aggregators who have found some of the best Black Friday deals and are sharing them with anyone following. So, if you’re looking for some good deals this Black Friday, try checking out these accounts to see where to go.

 Black Friday Fever - Infographic, Powered by Sysomos

What Are You Thankful For? – A Thanksgiving Infographic

When you think of Thanksgiving, what are the first words that come to mind? We’re guessing that “turkey,” “football” and “Black Friday” are at the top of the list. While these things have become an integral part of the atmosphere of Thanksgiving, they’re far from the core meaning of the holiday – being thankful.

Make no mistake, we love delicious food, holiday sales and touchdowns, but we were more interested in how people are showing thanks this time of year. We turned to our social media monitoring and analytics software to analyze the conversations on social media and found some noteworthy Thanksgiving stats, including the Top Ten Most Thankful States. It turns out there are plenty of people remembering the reason for the season and giving thanks online around the globe.

Take a look at the infographic below to see exactly how grateful social media users are (by using the words “thank you,” “thanks” or “thankful”) and share with us in the comments what you’re most thankful for this year. (Click the image to see a larger version.)

What Are You Thankful For? Infographic - Powered by Sysomos

SFBatKid Won The Internet (And Our Hearts)

SFBatKidLast Friday something trueley amazing happened in downtown San Francisco. For one full day, the Bay Area city ceased to be San Francisco and was transformed into Gotham City.

When one thinks of Gotham (the city where Batman fights crime) they usually compare it it to New York City, but this time the location was on the west coast of the United States to help make the wish of one little boy come true.

Miles Scott is a five year old boy who has dreams much like other children his age to become a real super hero. However, Miles also battles something much worse than the Joker and Bane; Miles is currently battling leukaemia. While this is quite sad to see a boy so young have to deal with something like this, for one day last week he got to forget about it for a day as the Make-A-Wish Foundation helped to make Miles’s dream come true. Miles spent a full day helping Batman fight crime around San Francisco as the caped crusaders sidekick, BatKid.

With the help of the city of San Francisco and a ton of volunteers who heard about Miles’s dream and wanted to help out, SFBatKid was born. And not only did BatKid concur the villans of this fake Gotham city, but he also concurred the hearts of thousands around the globe who were watching the days events unfold around Miles in real-time via social media.

Using MAP, our social media monitoring and analytics software, we pulled up some stats around just how popular the SFBatKid was.

On Friday alone, we found that the #SFBatKid hashtag was used in 305,603 tweets from around the world.

MAP, Powered by Sysomos - Twitter Activity Summary

However, not everyone was using the #SFBatKid hashtag. Some were also using just #BatKid or some outlets that don’t rely on hashtags were just referring to him as BatKid. When we took that into account we found that BatKid was actually mentioned 490,180 times across social channels on Friday. There was 1,144blog posts, 2,462 online news articles, 1,636 forum postings and 484,938 tweets in total about BatKid.

MAP, Powered by Sysomos - Activity Summary

But, as we all know, stories like this don’t just stop there. There was a ton of residual talk about the SFBatKid throughout the weekend. So, we expanded our search to look for mentions of him Friday through Sunday and sound that SFBatKid talk had risen to 662,703 mentions by the end of the weekend.

MAP, Powered by Sysomos - Activity Summary

While the story of SFBatKid sounds cool on it’s own, it looks even cooler. Throughout the day volunteers who helped with Miles’s big day and onlookers were documenting the little caped crusaders adventure. When we looked up tags for #SFBatKid on Instagram we found an astounding 16,059 pictures with that tag. Not to mention all the related tags about SFBatKid that followed in tandem.

MAP, Powered by Sysomos - Instagram Activity

As we mentioned earlier, Miles’s amazing day as SFBatKid managed to capture attention and hearts around the world. A heatmap of where tweets about SFBatKid were coming from show us that people from every corner of the globe were cheering on this tiny hero.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

Heck, even the President of the United States thanked Miles personally through Vine for his help in foiling the plans of some dastardly criminals and saving Gotham.

But Obama wasn’t the only one helping to cheer Miles on. A look at the most retweeted tweets around SFBatKid show that people were genuinely enthralled by this awesome deed for a child in need. Obama and the White House made tweets that were amongst the most retweeted, but the number one most retweeted tweet came from the Make-A-Wish Bay Area account as people just wanted to see SFBatKid in action (see the tweet below). Also making the list was an amazing one from Ben Affleck who has been tapped to play Batman in an upcoming Batman Vs Superman film. Many had questioned Affleck’s ability to be a good Batman, so he ran with it and openly admitted that Miles makes a much better Batman than him. MAP, Powered by Sysomos - Most Retweeted Tweets

 

All in all, the event that was designed to make a young boy happy wound making people all over the world smile. A look at the sentiment around SFBatKid shows at 91% favourable. And don’t worry about that 9% negative talk you see. Most of it was people talking about the bad guys that Miles fought, and of course bad guys get branded as negative.

MAP, Powered by Sysomos - Overall Sentiment

Product Updates: Heartbeat Mobile Dashboard and More

It’s been a little while since you last heard from us about product updates, but don’t let that fool you – we’ve been working diligently behind the scenes to make Heartbeat and MAP even better – easier to use and more relevant to your work.  Today’s announcements are just a start.

Some of the tricks up our sleeves include new features like in-place query editing in MAP, the ability to “Like” Facebook posts directly from Heartbeat and, most exciting of all, the Mobile Heartbeat Dashboard.

Keep reading for a full list of our latest updates.

Heartbeat Mobile Dashboard

Heartbeat has always been accessible by any mobile device. However, with more and more professionals constantly on the go and using their mobile devices as their primary access to information, we’ve given your Heartbeat dashboard a look more suited to the medium. Now, Heartbeat users can glance at their brand’s dashboard while on the go and quickly view their important information for the past 7, 14 or 30 days in an easy-to-read-and-understand format.

To access your Heartbeat mobile dashboard, simply point your mobile browser to http://hb.sysomos.com/mhb and login.

Heartbeat Mobile Dashboard

“Like” Posts and Comments on Your Facebook Fan Page Directly from Heartbeat

Let’s face it, not every fan post to your Facebook page or comment on one of your posts is going to require a full response. However, it’s always nice to let your fans know that you saw what they did and appreciate it. That’s why we’ve now given you the ability to “like” their actions directly from the Facebook tab in Heartbeat.

Previously, you could leave comments on a post from within Heartbeat, but now we’ve given you the ability to “like” what fans are doing as well. Right beside the post in Heartbeat you will see the thumbs-up symbol from Facebook. Just click on the icon to like the post on your Facebook Fan Page, in turn, showing your fans that you “like” them too.

Heartbeat, Powered By Sysomos - Facebook Engagement

Better Customization for Email Alerts in Heartbeat

Heartbeat’s email notifications are a great way to stay in touch and know what’s happening in social media around your brand. For those of you who use the Daily or Weekly email alerts (either under the “Your Heartbeats” – “Subscribe by Email” link on the bottom of the page OR via “Settings” – “Email Subscriptions”), we’ve given you a new way to get those alerts when you want them the most.

Previously, Daily or Weekly email notifications were only shown in Eastern Standard Time. Well, EST is no longer the standard. You can now customize Daily and Weekly email alerts to come in at the time you want them – such as in your own local time. When you set up a Daily or Weekly email alert now, select the time you’d like to receive the email and then beside it select the time zone in which you live. This way, the email alerts will always come in exactly when you want them to.

Heartbeat, Powered By Sysomos - Customize Email Alerts

Click Through to Your Top Influencers from the Heartbeat Dashboard

Ever want to know more about your brand’s top 5 influencers that you see on the right hand side of your Heartbeat dashboard? Now you can click directly on the influencer and be taken to his or her page, be it a Twitter page, blog, news site or something else.

Heartbeat, Powered By Sysomos - Top InfluencersEnhanced Edit In-Place MAP Queries

It’s never been difficult to edit a query in MAP, but we’ve made it even easier. Now instead of having to click on the “Modify” query button and enter your new query into the text box, you can simply click on the large display of your query and start editing. Just a simple enhancement to make your experience using MAP even easier than before.

MAP, Powered By Sysomos - Edit Queries

That’s all for this round of updates, but keep your eyes out for more amazing updates we have planned in the very near future.

If you’re already a client and want to learn more about any of these new features, please feel free to reach out to your account manager who will be more than happy to help you.

If you’re not already a client, but would like to learn more about these new features or our social media monitoring and analytics software, powered by Sysomos, feel free to contact us here.

YouTube Music Awards Cause A Social Stir

youtubeThis past weekend the world got to witness the first ever YouTube Music Awards. Yes, internet giant Google has decided to make a move into the awards show arena now as well… except this one you watch on your computer. Some people questioned why Google would do such a thing, but it seems to make sense since music videos are rarely watched on television channels like MTV or Much Music anymore in favour of watching them on-demand online. And the main site that people choose to watch music videos on now is, of course, YouTube.

The show was hosted by two comedians slash musicians, Jason Schwartzman and Reggie Watts. According to reports, the show was a giant ball of chaos. But the internet culture that it was aimed at was more than used to it, and even seemed to love it. Like other award shows, the YouTube Music Awards did actually give away awards and featured performances from some of today’s hottest artists, which they dubbed “live music videos.”

Not sure what a live music video is? Neither was I until I watched The Arcade Fire’s performance (which was directed by Spike Jonze who has directed music videos for Weezer, Kanye West, The Beastie Boys and movies like the cult favourite Being John Malcovich). The performance was a mix of what we traditionally think of as a music video and the band’s live performance. Check out this video for yourself:

As I said earlier, this new award show really seemed to appeal to people. We took to MAP, our social media monitoring and analytics software, to see just what kind of a stir the YouTube Music Awards created in the social media realm.

Over the course of the weekend YouTube was seeding content to help promote the award show which broadcasted live on Sunday night from New York City. Looking at mentions of the show from Friday through Monday I found that it came up in over 3.7 million pieces of social content. The YouTube Music Awards was mentioned in 2,941 blog posts, 4,724 online news articles, 287 forum postings and 3,721,051 tweets.

MAP Powered By Sysomos - Activity Summary

Looking at those mentions plotted out over time, I found that Twitter, which drove the main chunk of conversations about the award show peaked as people used Twitter to follow the action and talk with one another about what was going on on Sunday night.

MAP Powered By Sysomos - Popularity Chart

On Sunday alone, the YouTube Music Awards appeared in 2.3 million tweets. That’s equal to 96,418 tweets per hour over the day about the show. Interestingly, it appeared that women were more interested in the award show than men as they contributed 61% of the conversation over the men’s 39%.

MAP Powered By Sysomos - Twitter Activity Summary

When I removed tweets from the popularity chart above, I found something very interesting. Above we saw that Twitter drove the main part of the conversation around the YouTube Music Awards and saw it’s greatest amount of tweets during the actual broadcast of the show. However, when we can see other social channels, like blogs and online news, we can see that they actually peaked yesterday, the day after the show. This seems to prove the theory that Twitter drives real-time conversations around events as they actually happen, but longer form mediums like blogs and online news seem better suited for write-ups and reviews after the actual events have taken place.

MAP Powered By Sysomos - Popularity Chart Without Twitter

While the show was based in North America and was broadcast for the Eastern Standard Time, it didn’t stop people from all over the world from watching and joining in on the conversation. The United States did lead the way in conversations about the YouTube Music awards, owning 29.1% of the mentions, but so many other countries were in on the action as well. This makes sense as YouTube is the second most used search engine in the entire world (next to it’s parent company Google). The pie chart below shows where mentions of the award show came from across all social channels, while the heat map plots out where tweets about the show were originating from (which were mainly using the show’s official hashtag, #YTMA).

MAP Powered By Sysomos - Overall Country Distribution

MAP Powered By Sysomos - Twitter Geo Location Heat Map

And just were all these music fans from around the globe talking about? A look at some of our text analytics shows that the celebrities seemed to be the big draw. In the word cloud and buzzgraph below we can see that names of the hosts, “Reggie” “Watts” and “Jason” “Schwartzman” appeared quite often. Along with them were the performers, like “Lady” “Gaga,” “Arcade” “Fire” and “Eminem” (who also won the award for Artist of the Year). And, of course, the night’s winners, such as “Macklemore,” “Pentatonix” and winners of Video of the Year, “Girls’” “Generation” (a 9 member group of Korean women who perform in the popular style of “K-Pop”).

MAP Powered By Sysomos - Buzzgraph

MAP Powered By Sysomos - Word Cloud

Despite what critics seemed to say after the show was done about the chaos that doesn’t seem to happen at traditional award shows, the audience the show was intended for seemed to love it. A look at the sentiment around the YouTube Music Awards shows a 92% favourable rating. Only 8% of all the 3.7 million conversations were classified as negative, while a whopping 32% were positive.

MAP Powered By Sysomos - Overall Sentiment

Finally, just because not everyone around the world is familiar with the K-Pop phenomenon that is starting to spread from Korea, I present to you the first ever YouTube Music Awards Video of the Year winner, Girls’ Generation’s I Got A Boy:

2013 World Series Social Media Program [Infographic]

“Put me in coach! I’m ready to play!”- John Fogarty, Centerfield

For the fourth time in the history of the St. Louis Cardinals and Boston Red Sox, the two teams will meet in the World Series. Both clubs won 97 games during the regular season and it is the first time since 1999 that Major League Baseball’s two winning teams will meet in the “Fall Classic.”

The national pastime in the United States is fast becoming a worldwide social media pastime, as well. For example, during last year’s World Series between the San Francisco Giants and Detroit Tigers, Giants’ third baseman Pablo Sandoval’s three home runs helped generate 813,000 social media comments about Game 1, according to Twitter. Only Game 6 of the 2011 World Series generated more. In fact, the hashtag#WorldSeries was used in 15 percent of all comments.

Below you can review our infographic that rounds the bases on some of the social media super fans for the Boston Red Sox and St. Louis Cardinals, the key players to follow on Twitter as well as the top reporters and bloggers. According to the statistics, Boston has already won in one category: social fans. In Beantown, fans are much more social than their counterparts in St. Louis.

Take a look at the infographic below and let us know in the comments which team you’re rooting for!

2013 World Series Social Media Program - Powered By Sysomos

2013 World Series Social Media Program – Powered By Sysomos