We’re super excited to tell you about two new features that you’ll be able to find in our software starting today; Tweet Life in MAP and Spredfast Integration in Heartbeat.
The way that a message spreads can be very important to you. Knowing how your message spreads beyond your immediate network can help make or break the resonance of your message. You can know how many times a message has been retweeted, but wouldn’t it be nice to know which people helped to spread your message the furthest?
Well, as of today, you no longer have to wonder how your tweets are spreading through the Twitter network. Today we’re super excited to tell you about MAP’s latest feature Tweet Life.
Tweet Life shows you the path of a tweet as it spreads. Tweet Life shows you which of your followers retweeted your message, which of THEIR followers retweeted your message, and so on.
Tweet Life analytics can be accessed in a variety of ways. The first is to copy the tweet ID directly from a tweet’s URL and paste it into the ID box on the Tweet Life section of Twitter in MAP.
The second way to access the Tweet Life analytics of a tweet is to find a tweet of interest under the Most Retweeted tab of Twitter in MAP and directly under all the tweets that appear on the page, you will have the ability to click a “Tweet Life” link.
So why would you want to see the life of a tweet? Here are just a few examples of how this new great feature can help you:
- Compare the spread of different Tweets from your own accounts to investigate whether specific language, themes or times of day are most effective for spreading your message.
- Discover how your message reached, and was spread by, Twitter users who are NOT your followers.
- Benchmark how quickly your tweets spread to help you find ways to increase the velocity and virality of your social communications.
- Compare the retweet engagement of your tweets against your competitors and identify the key individuals who are most likely to help your messages spread further.
For more information on how to use, understand and make the most of the new Tweet Life functionality, don’t hesitate to reach out to your Sysomos representative who will be happy to provide you with more information and answer any of your questions.
Spredfast Integration in Heartbeat
Back in June we announced a partnership between Spredfast and ourselves. This partnership would allow Heartbeat users who also have a Spredfast account to send social content found through Sysomos over to the Spredfast engagement platform.
Today, we’re happy to announce that all of the behind-the-scenes work has been completed and Spredfast integration is now live in Heartbeat!
If you’re a customer of Spredfast as well as Sysomos please contact your Sysomos representative who will be happy to help get your Spredfast account setup in Heartbeat.
Once you’re set up, the use couldn’t be easier. Simply click on the tool tip next to a tweet or Facebook post in the “Your Heartbeats” tab of Heartbeat. You will then see a new tab marked “Spredfast.” Under that tab you can reply to both tweets and Facebook posts and retweet tweets. Once you click one of the options a Spredfast window will pop up and allow you to take action. All actions will be recorded both in Heartbeat and Spredfast’s workflow logs for you to see afterwards.
That’s all from us today. But we have a lot more cool stuff that we’re working on and can’t wait to share with you soon.
If you’re already a Sysomos customer and want to learn more about these great new updates, please feel free to reach out to your Sysomos representative.
If you’re not already a Sysomos customer but would like to learn more about these features and Sysomos overall, please feel free to contact us here.