Tag Archives: marketing

While our team was down in Austin for SXSW we had the pleasure of getting to meet and speak with a ton of great people from clients to friends to new friends we made on the street. The conversations that happen during SXSW is one of the greatest pleasures we get from attending. One of the conversations that…

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Now it’s not usually like us to toot our own horn, but we have some big news to share today and we thought this would be a good time to tell you a bit about what got us here first. The first thing that we’re incredibly happy about is that in a few days the…

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To truly understand social media, we need to keep delving into the emotional underpinnings of what and why people share. A recent study from the University of Wisconsin-Madison examines the outlets used by people based on the emotional content of the message. Researchers found people were most likely to share positive events via texting and Twitter. These…

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Today’s post was written by our CEO, Jim Delaney The other week’s Social and the Customer Intimacy Imperative event (#SysomosCII) was a resounding success for the Sysomos team. We brought together some of the brightest minds and biggest brands, and cultivated an outstanding discussion about the next frontier of social: the intersection of data, predictive analytics…

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How much information can be delivered in a six-second Vine video? People and brands who use Vine seem to be believe it’s an ideal vehicle for quick information blasts. To be honest, I’m not convinced. Even in a world plagued by short attention spans and the need to multi-task, six seconds seems, well, really short….

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It’s really hot out there. So hot, it might be time for a vacation. From work and chores. Even social media? According to a new survey by MyLife.com, more than half of online users asked have taken or have considered taking a social media vacation. Why? they’re tired of irrelevant updates and don’t have time….

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You’ve already heard a lot this week about the evolution of our company. Our CEO, Michael Nowlan, wrote about what this change means and our COO, Jim Delaney, wrote about how these changes reflect a changing landscape for our customers and how we’re here to help you. Well, today we thought instead of telling you…

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Like anything new and shiny, many brands have fallen in love with social media. I mean, what’s not to like: social media delivers the power and ability to quickly and easily engage, educate and entertain a global audience to build relationships, goodwill and, hopefully, sales. At the same time, it is keep in mind that…

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