Tag Archives: marketing

You’ve already heard a lot this week about the evolution of our company. Our CEO, Michael Nowlan, wrote about what this change means and our COO, Jim Delaney, wrote about how these changes reflect a changing landscape for our customers and how we’re here to help you. Well, today we thought instead of telling you…

read more →

Like anything new and shiny, many brands have fallen in love with social media. I mean, what’s not to like: social media delivers the power and ability to quickly and easily engage, educate and entertain a global audience to build relationships, goodwill and, hopefully, sales. At the same time, it is keep in mind that…

read more →

Social media is packed to the brim with places for people to spend time, connect and share stories and photos. Many of these services help people aggregate content across several services. With the playing field so crowded and people only able to use a handful of services, you have to believe that a few quality…

read more →

Social media has definitely changed marketing, communications and advertising. Even those still clinging to more traditional channels are coming around to the reality and power of social media. One of its inherent truths is that social media tends to work best when it is coupled with offline tactics. A recent example such as QR codes…

read more →

As everyone and their mother knows, we are in the greatest shopping period of the year from Thanksgiving to Christmas. It’s a stretch of time of non-stop consumerism and purchasing; everyone is looking for deals and advice. How do stores, brands and marketers win this pivotal quarter and help ensure the highest gross of profits?…

read more →

Ever since Facebook went public, there has been growing criticism and scrutiny of the biggest social media brand in the world. Its stock has plummeted — dropping to nearly half its original value — everyone is selling shares, and no one has much good to say about the company’s strategies for mobile or anything else…

read more →

Many social media users and fans get excited when a brand knocks it out of the park with a great and engaging digital campaign. It provides credibility that this is the place to drive marketing activities in a different or unique way. The reality is when social campaigns hit, they have the ability to hit…

read more →

Have you embraced content marketing yet? Have you bought into the idea that content is, in fact, king? It’s difficult not to feel like the role and value of content has dramatically changed over the past year. It was not that long ago that brands were getting their heads around social media; now they have…

read more →

Like any social media network that gains traction, the initial surge is led by people looking for a new way to consume or share content, or communicate with friends and family. As a social network becomes popular, it is only a matter of time before it captures the attention of brands looking to connect with…

read more →

There’s so much talk about engagement and conversations when it comes to social media that it tends to overshadow how social media can also be used to drive a company’s marketing and sales efforts. In particular, social media monitoring and analytics can be effective ways to monitor the success of an online and off-line marketing…

read more →