Tag Archives: marketing

Today’s post was written by our CEO, Jim Delaney The other week’s Social and the Customer Intimacy Imperative event (#SysomosCII) was a resounding success for the Sysomos team. We brought together some of the brightest minds and biggest brands, and cultivated an outstanding discussion about the next frontier of social: the intersection of data, predictive analytics…

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How much information can be delivered in a six-second Vine video? People and brands who use Vine seem to be believe it’s an ideal vehicle for quick information blasts. To be honest, I’m not convinced. Even in a world plagued by short attention spans and the need to multi-task, six seconds seems, well, really short….

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It’s really hot out there. So hot, it might be time for a vacation. From work and chores. Even social media? According to a new survey by MyLife.com, more than half of online users asked have taken or have considered taking a social media vacation. Why? they’re tired of irrelevant updates and don’t have time….

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You’ve already heard a lot this week about the evolution of our company. Our CEO, Michael Nowlan, wrote about what this change means and our COO, Jim Delaney, wrote about how these changes reflect a changing landscape for our customers and how we’re here to help you. Well, today we thought instead of telling you…

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Like anything new and shiny, many brands have fallen in love with social media. I mean, what’s not to like: social media delivers the power and ability to quickly and easily engage, educate and entertain a global audience to build relationships, goodwill and, hopefully, sales. At the same time, it is keep in mind that…

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Social media is packed to the brim with places for people to spend time, connect and share stories and photos. Many of these services help people aggregate content across several services. With the playing field so crowded and people only able to use a handful of services, you have to believe that a few quality…

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Social media has definitely changed marketing, communications and advertising. Even those still clinging to more traditional channels are coming around to the reality and power of social media. One of its inherent truths is that social media tends to work best when it is coupled with offline tactics. A recent example such as QR codes…

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As everyone and their mother knows, we are in the greatest shopping period of the year from Thanksgiving to Christmas. It’s a stretch of time of non-stop consumerism and purchasing; everyone is looking for deals and advice. How do stores, brands and marketers win this pivotal quarter and help ensure the highest gross of profits?…

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Ever since Facebook went public, there has been growing criticism and scrutiny of the biggest social media brand in the world. Its stock has plummeted — dropping to nearly half its original value — everyone is selling shares, and no one has much good to say about the company’s strategies for mobile or anything else…

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Many social media users and fans get excited when a brand knocks it out of the park with a great and engaging digital campaign. It provides credibility that this is the place to drive marketing activities in a different or unique way. The reality is when social campaigns hit, they have the ability to hit…

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