Tag Archives: marketing

Social media is packed to the brim with places for people to spend time, connect and share stories and photos. Many of these services help people aggregate content across several services. With the playing field so crowded and people only able to use a handful of services, you have to believe that a few quality…

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Social media has definitely changed marketing, communications and advertising. Even those still clinging to more traditional channels are coming around to the reality and power of social media. One of its inherent truths is that social media tends to work best when it is coupled with offline tactics. A recent example such as QR codes…

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As everyone and their mother knows, we are in the greatest shopping period of the year from Thanksgiving to Christmas. It’s a stretch of time of non-stop consumerism and purchasing; everyone is looking for deals and advice. How do stores, brands and marketers win this pivotal quarter and help ensure the highest gross of profits?…

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Ever since Facebook went public, there has been growing criticism and scrutiny of the biggest social media brand in the world. Its stock has plummeted — dropping to nearly half its original value — everyone is selling shares, and no one has much good to say about the company’s strategies for mobile or anything else…

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Many social media users and fans get excited when a brand knocks it out of the park with a great and engaging digital campaign. It provides credibility that this is the place to drive marketing activities in a different or unique way. The reality is when social campaigns hit, they have the ability to hit…

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Have you embraced content marketing yet? Have you bought into the idea that content is, in fact, king? It’s difficult not to feel like the role and value of content has dramatically changed over the past year. It was not that long ago that brands were getting their heads around social media; now they have…

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Like any social media network that gains traction, the initial surge is led by people looking for a new way to consume or share content, or communicate with friends and family. As a social network becomes popular, it is only a matter of time before it captures the attention of brands looking to connect with…

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There’s so much talk about engagement and conversations when it comes to social media that it tends to overshadow how social media can also be used to drive a company’s marketing and sales efforts. In particular, social media monitoring and analytics can be effective ways to monitor the success of an online and off-line marketing…

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It has taken awhile – probably too long – but Twitter is finally starting to deliver ads within the live streams of users. In theory, these ads will subtly blend in, appearing as relevant and contextual as opposed to sticking out like a sore thumb. The question is how much tolerance users will have for…

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Many companies that have embraced social media promote this activity on billboards, magazines, newspaper and television ads, their Web sites and marketing collateral. But far too often they fail to make it clear to consumers why they should actually follow, like or subscribe. Their social media activities are just put out there with logos slapped…

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