Posts Tagged ‘Marketwire Reports’

Giant Social Media Wrap-Up of The Oscars [Infographic & Report]

This past Sunday while you were curled up on your couch with Twitter in your hand and the Academy Awards on your TV, we were hard at work. We spent all night watching what the world had to say about the Oscars. From the red carpet to the best picture award, we saw it all. And today, we want to show you what we found.

First, we tracked the red carpet ceremony to see which celebrities and fashions were generating the most talk. Three glorious hours of finding out who was wearing what and then judging them. As soon as the red carpet ceremonies ended we took a look at the Twitter conversations that happened around it and put together the following infographic. In those three hours we found 403,862 tweets about the red carpet (this is not including tweets that only mentioned the Oscars and not the red carpet). From those tweets we were able to determine that the public at large thought that Jennifer Lawrence in her Dior Haute Couture and Bradley Cooper in Tom Ford were the best dressed woman and man, respectively, of the night. We also found that viewers at home weren’t huge fans of what Anne Hathaway decided to wear. You’ll also find some social media savvy bands, the top hashtags used around the red carpet and that women out tweeted men 69% to 31% when talking about the red carpet.


But we didn’t stop there.

Our amazing Marketwire Reports team put together a full report around the 6.4 million tweets about the actual Academy Awards show. Inside this report you’ll find an analysis of almost everything that people were talking about during the Oscars. In this report you’ll find what people were talking positively and negatively about around the show. You’ll also find out that the highlight moment of the evening was when Michelle Obama presented the Best Picture award, which generated over 85,000 tweets per second. We’ll show you the talk around the #BestDressed hashtag. As well, we looked at the amount of conversation and sentiment around the Best Picture nominees leading up to Oscar night. Take a flip through the report below to see even more info from social media around the Oscars.

Does any of this information surprise you? We want to hear your thoughts in the comments.

The Big Breakdown Of Super Bowl Tweets

I promise, this is the last you’ll probably hear about the Super Bowl, but we have something so great that we have to share it. Our fantastic Marketwire Reports team has put together a deep analysis of how Twitter played a role in this year’s Super Bowl.

Below you’ll find our Super Bowl XLVII Twitter Mention Report. Inside this report we’ve taken a look at the over 24 million tweets that we found associated with Sunday’s big game. We’ve gone through all of the tweets and broken them down so you can see what people were talking about in relation to the game, the teams, the halftime show and, of course, the commercials.

Inside the report we’ll show you:

  • A breakdown of what the 24 million Super Bowl tweets were about
  • The most used hashtags during the game
  • What people talked about positively and negatively during the game
  • How Beyonce was the single biggest talked about “event” of the entire Super Bowl
  • How the Twitter followers of both the Ravens and the 49ers grew exponentially on game day
  • How being “always on” helped get Oreo and Tide get over 100 million Twitter impressions
  • Some of the most retweeted tweets about the game
  • And much more
Take a look to see everything you need to know about Twitter during Super Bowl XLVII: