Tag Archives: measurement

By now, being active in social media is pretty much table stakes for most modern companies and brands. But just being in social media isn’t enough. You have to learn from what you’re doing in social media so that you can continuously grow and get better. And the best way to learn is from reporting on…

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Three weeks ago we made a big announcement about Sysomos and it was just the beginning of our leap into a big and bright future. Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a…

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Now it’s not usually like us to toot our own horn, but we have some big news to share today and we thought this would be a good time to tell you a bit about what got us here first. The first thing that we’re incredibly happy about is that in a few days the…

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Another Shark Week has come and gone. Everyone’s favourite week of television devoted to the worlds most cunning killing machine has just finished running for it’s 27th time. Yes, Shark Week has been an annual event on Discovery Channel since 1988 making it the longest running cable television programming event in history. With such a…

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We’ve talked numerous times on this blog about how social media can bring the world together over a single event. Whether it was a finale of a much loved TV show, a sporting event, or, the unfortunate death of a beloved public figure, there seems to be a want for people to connect (if it’s just…

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Four years ago, when Sysomos became part of the Marketwired family, we wanted to do something to bring our two online communities together. The result was a weekly Twitter chat that focused around discussing issues about social media and the measurement and analytics associated with it that we called #SMmeasure. Almost every week for the…

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It’s been a little while since you last heard from us about product updates, but don’t let that fool you – we’ve been working diligently behind the scenes to make Heartbeat and MAP even better – easier to use and more relevant to your work.  Today’s announcements are just a start. Some of the tricks…

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This month marks the 3rd anniversary of the #SMmeasure Twitter chat! For those of you that aren’t familiar with the chat, allow me to give you a brief history. About three years ago we had great idea. We thought it was great that our customers were using our social media monitoring and analytics software to…

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You’ve already heard a lot this week about the evolution of our company. Our CEO, Michael Nowlan, wrote about what this change means and our COO, Jim Delaney, wrote about how these changes reflect a changing landscape for our customers and how we’re here to help you. Well, today we thought instead of telling you…

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