Posts Tagged ‘measurement’

Qualitative vs Quantitative Social Media Reporting

When it comes to reporting on your social media efforts there’s many f ways that it can actually be done. Every company is going to have their own style and every manager or boss is going to have their own way that they like to see reports.

No matter what format your company, boss or client likes, it always comes down to two big questions when it’s time to do the reporting; Do I take the quantitative or the qualitative route?

The truth is, each side has it’s own merits.

Quantitative Reporting

Just-the-Facts-Maam

Quantitative reporting means presenting hard numbers as your measurements. Think of “quantity.” Quantitative measurements are things that are real measurements, These are going to be all of the things that you can actually count and show cold hard facts towards. As we mentioned in an earlier blog post this month, your goals in social media should have something measurable tied to them that helps you know that you’re working towards your brand’s goals.

Managers like to see quantitative reporting because these types of reports have the actual numbers that show how you’re advancing towards your goals or anomalies that can then be analyzed to determine why numbers move in a certain way.

Some exmaples of things that can be measured quantitatively in social media include:

Increases (or decreases) in fans/followers

Sysomos MAP - Change In Followers Over Time

Number of mentions your brand gets

Sysomos Heartbeat - Mentions Count

Number of clicks you get when sharing links

Bit.ly Shows Number Of Clicks To A Custom URL

And share of voice between you and your competitors

Sysomos Heartbeat - Share of Voice

Of course, these are just a few types of quantitative measurements that can be taken. One of the nice things about social media is that because it happens online, most things can be tracked and measured in a quantitative form.

 

Qualitative Reporting

But-why-meme1

If the key to quantitative reporting is to think of “quantity,” then qualitative reporting should make you think of “quality.” Qualitative reporting has less to do with hard numbers and more to do with the underlying meaning and interpretations behind those numbers. These are going to be the things that add meaning and value to your hard numbers.

So, for example, quantitative reporting might tell you how many times your brand has been mentioned in social media, but qualitative reporting will look at “why” your company was getting those mentions. What were people saying? Were you being mentioned for good or bad reasons? Were mentions consistant with your brand’s message? And so on.

Qualitative reporting is great because it helps to tell the story behind what’s actually happening in social media.

Some examples of things that can be looked at qualitatively in social media include:

What drove the conversation (using text analytics)

Sysomos MAP - Buzzgraph (Text Analytics)

What was most popular (looking at things like the most retweeted tweets)

Sysomos MAP - Most Retweeted Tweets

What was the sentiment around our brand (even though sentiment can have a number associated with it, it’s still more of a qualitative measurement)

Sysomos Heartbeat - Overall Sentiment

 

So, what’s best?

Now that we’ve given a breakdown of the differences are between quantitative and qualitative measurements, you need to decide what is the best way to put them into your social media reports.

My best suggestion would be to do what I do when I create reports and use a mix of both. Show the numbers that matter towards your goals with qualitative measurements, but then dig deeper with a qualitative analysis as to why those numbers were showing as they did. What drove them? What was the underlying meaning of all those numbers? What’s the story behind the numbers?

An example of this mixing method could be with customer satisfaction: It’s easy to count how many times you replied to a customer service request via social media. But how can you gauge the satisfaction of that customers interaction, since having them leave the interaction feeling positive about it is likely your goal if you’re doing customer service? The feeling of satisfaction doesn’t have any real numbers associated with it, but if you look deeper into those interactions (by using some of the methods we gave examples of above like text analytics and sentiment analysis) you can make a judgement call on if the customer left the interaction feeling satisfied. That way you can say, “We had 17 customer support issues last week and we were able to solve 15 of them (quantitative hard numbers) and the customer satisfaction rate for those solved issues was 85% satisfied (a qualitative number derived from looking at those interactions).”

Or, for a real world example, last week we announced that we have acquired Expion. For my reporting of that event I gave our team hard numbers of how many times Sysomos and Expion were mentioned together in social media, but then I dove into the text analytics around all of those mentions we received to show our team not just that people were talking about it, but what they were actually saying. We found words like (to toot our own horn a little bit) “unrivalled,” “undisputed” and “combined force” with a great positive sentiment rating, so I was able to tell our team not only did we get a lot buzz about the announcement, but that it was also received very positively.

By combining both quantitative and qualitative into your social media reports you will wind up with a finished product that pleases everyone and helps them to understand what’s happening in your brand’s social media world. You will have numbers that show your boss or client the hard numbers that are moving them towards goals, but you’ll also have a way to explain why things are happening and why those numbers are moving. The benefit of combining both is that you can also create a narrative in your reports, which makes them easier for everyone to understand whether their a numbers person or not.
Do you want to measure both quantitatively and qualitatively at the same time? Request a demo of our Sysomos software and we’ll show you how we can help.

Social Media Reporting: Where To Start

By now, being active in social media is pretty much table stakes for most modern companies and brands. But just being in social media isn’t enough. You have to learn from what you’re doing in social media so that you can continuously grow and get better. And the best way to learn is from reporting on what you’ve been doing and learning from what those reports tell you. Jason wrote a great post on why reporting on your social efforts is so important just last week.

While reporting is going to be crucial for your company so that you can get better, you first need to know what you’re going to report on so that you can learn from your efforts.

 

Start with knowing why you brand is active on social media

Getting involved in social media just to say that your company has a social media presence is not really a reason to be there. You should have clearly defined reasons for why you’re using social media.

For some companies, these reasons are going to be as simple as “create more awareness for our brand” or “to provide assistance for our customers on a channel that is easy for them.” Other reasons companies may get into social might include things like “to increase sales of our product/service” which can sometimes be a bit harder to measure, but not impossible.

By knowing your actual reason for getting involved in social will help you determine your goals and those will set you on the proper track to know what report on towards those goals.

Think about why your company is in social media in the first place

Create social media goals to compliment your reasons for being involved in social media

Once you know why you’re getting involved in social media it’s time to set some goals. Goals are going to help you set clear expectations for those reasons you’ve gotten into social media. More importantly, setting goals is going to help you to know if you’re achieving on your overall reasons for being in social media.

Goals for social media should be S.M.A.R.T. This is a simple acronym that means your goals should be Specific, Measurable, Attainable, Relevant and Time-bound. So, for example, you want to get into social media so you can increase the public awareness of your brand, you should have a corresponding goal that would be something like “gain 1000 new fans/followers over our first 3 months.”

In this case, you have a specific reason for why you’re entering social media in the first place, and you have a target goal that you can work towards to justify your reason.

S.M.A.R.T. Goals

Here’s a few other examples of some S.M.A.R.T. goals you might want to consider:

  • If your reason for being in social media is to provide customer service via social media, your goal can be “to respond to all customer service requests within 30 minutes of when they come in” or “to help our customers by closing a minimum of 10 customer support tickets every week day” or even “to make sure that every customer walks away from a service request with a positive experience.”
  • If your reason for being on Twitter is to drive people to your company’s blog, your goal could be something like “to increase the number of blog visitors (click-throughs) we get daily by 30% over two months” or “increase the average number of page views per visit to a minimum of 3 pages in the next 6 months.”
  • If you decided that your reason for being in social is prove yourself or your company as a thought leader in your respective space, your goal might be “to have our CEO make one post to LinkedIn Publishing per month and have 1000 people read that piece.”

In all of these examples above, the goal always relates back to the reason for being in social media and has clearly defined and attainable measurements that have specific timelines. This is how you should think about all the goals that you start setting.

It’s also important to remember when setting goals that no two social networks are identical. Every network will have it’s own uses, so you may want to set up different goals for each channel, but making sure that they are still relevant to your overall reasons for being there in the first place.

 

Measure and report on your efforts towards those goals

Now that we know why you want to be in social media in the first place and we’ve set up some goals that will help us to justify those reasons, it’s time to start thinking about how you’re going to measure and report on those goals.

In the world of digital marketing, pretty much everything is trackable. The real difficult part comes down to deciding on how much of those things you’re actually going to report on. While it’s easy to get caught up in all of the numbers you might be able to see, if you took the first two steps above you should have a clearer idea of where to head when it’s time to report on your social efforts.

While your reports might include what some people refer to as “vanity metrics,” things like how your fans/followers increased, how many likes/favorites or shares/RT’s your content got, you should focus more on measurements that relate to your defined goals.

These will be known as your KPIs, which stands for Key Performance Indicators.

Report on things that show you're working towards your KPI's

If you follow these steps, you should now have a great idea of what you’re going to report on when your boss or client asks “How are things going with our social media efforts?”

Build social intelligence in your content production process and reporting frameworks. Reach out to us and we’d be happy to show you how Sysomos can help you measure towards your social media KPI’s and make sure you’re measuring the right things.

Introducing The Brand New Sysomos Heartbeat

Three weeks ago we made a big announcement about Sysomos and it was just the beginning of our leap into a big and bright future.

Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a full transformation that still gives you the great data and ease of use that you’ve come to expect from Sysomos products, but it has been completely retooled with an elegant new interface and even more functionality than before.

Brand New Look and Feel

We’ve redesigned Sysomos Heartbeat from the navigation to the data points, charts and graphs, all to make it even easier to get the information you need. Have a look for yourself:

Sysomos Heartbeat - Brand New Ui

Incredibly Customizable Dashboards

Sysomos Heartbeat now gives users complete control over what they want to see on their dashboard and how they see it. With a few simple clicks users can add widgets that show them exactly what they want to see in the order and size that they want to see it. The best part is that every individual user can have their own customized dashboard so that the data and information they need most is always readily available to them.

Sysomos Heartbeat - Customize Your Dashboard

Share Dashboards

Once you’ve created your perfect dashboard, you’ll want to send it out into the world, or at least throughout your organization. Just share your customized dashboard with your boss, team or department and they’ll be able to see all the important information just like you.

Sysomos Heartbeat - Share Your Dashboard

Subscribe To Your Own Data

Even if you can’t login to your dashboards, you can still get the insights you need with Sysomos Heartbeat. Just hit the “Subscribe” button located at the top of the dashboard you want to receive updates on, enter the email you want it sent to, choose the time and frequency, and reports will be sent directly to you when you want and need them most.

Sysomos Heartbeat - Subscribe To A Dasdhboard

Dive Even Deeper

Not only have we given Heartbeat a makeover to look better, we’ve also made it a lot more interactive which will allow you to dive even deeper into the data.

Combine tags and filters in a whole new way

Filtering the content that you want to see most has become even easier than before. It’s as simple as clicking a checkmark beside what filters and tags you want to see and an X beside what you want to hide. Want to see all the mentions of your brand and a competitor together everywhere but Twitter? Done! The combinations you can make are endless.

Sysomos Heartbeat - Combine Tags and Filters

Interactive graphs and charts

Sysomos Heartbeat lets you drill down even further on data by clicking on one of the beautiful new charts. For example, if you notice a lot of chatter from a new geo, just click on that area of the map. We’ll focus on that area and provide insights into what the conversations are all about in that area.

Sysomos Heartbeat - Interactive Buzzgraph

There’s so much more happening in this latest iteration of Heartbeat that we know you’re going to love, so we encourage you to dig in and explore the new Sysomos Heartbeat.


Not yet a Sysomos Heartbeat client? What are you waiting for? Give us a shout and we’ll be happy to show you how to get the most out of social intelligence.

Big Growth and Big News

Now it’s not usually like us to toot our own horn, but we have some big news to share today and we thought this would be a good time to tell you a bit about what got us here first.

The first thing that we’re incredibly happy about is that in a few days the Sysomos engine that powers both our MAP and Heartbeat software will be processing 400 billion social conversations at any given time. That’s a 4 with 11 zeros behind it (400,000,000,000). That’s an incredible amount of data to process in mere seconds, but we do it every day.

And it’s just going to keep growing. On May 30, 2013 we looked at how many social conversations were happening in a day and found at that time 139 million conversations just across blogs, online news sites, forums and Twitter. Yesterday, we found that that number has grown to 401 million (that’s equal to over 4 terabytes of data a day). In a little over a year, the number of social conversations has more than doubled.

Sysomos MAP - Over 400 Million Social Conversations A Day

But we’re prepared to deal with this ever-growing world of social media by growing with it.

Since last September, we’ve grown our Sysomos family by 50%. We’ve added amazing teammates in every department of our company from accounts to engineering and all the way up to our executive team. All these people have been key in helping us to help you make sense of all those social conversations happening out there. In fact, we’ve had to grow so much because we’ve also grown over 500% on the accounts we’re helping, which we’re proud to say includes 8 of the top 10 brands on Interbrand’s list of the 100 best global brands.

And we’re not done growing.

Today, we’re very excited to announce that as part of this growth, we’ve added a new teammate to our team. As of today Amber Naslund (@AmberCadabra) will be joining our team as the Senior Vice President of Marketing for Sysomos.

Amber Naslund

Amber won’t say it herself, but she’s a big mover and shaker in the world of social media. She’s worked in the industry for over 8 years including experience with companies very similar to Sysomos. On top of her experience, she’s constantly being asked to speak at various events and conferences and even co-authored a book on how social media has impacted all business today, The NOW Revolution.

We’re incredibly excited to have Amber on our team and can’t wait to see what she has in mind to help Sysomos grow even more.

To learn more about Amber and find out what she has in mind for her new role, come back tomorrow when we’ll be posting a little Q&A with Amber.

Feel free to reach out to Amber at anytime on Twitter or in the comments below and help us welcome her to the team!

Shark Week Puts Up Impressive Numbers Despite Backlash

Shark WeekAnother Shark Week has come and gone.

Everyone’s favourite week of television devoted to the worlds most cunning killing machine has just finished running for it’s 27th time. Yes, Shark Week has been an annual event on Discovery Channel since 1988 making it the longest running cable television programming event in history.

With such a long running history that pulls in millions of viewers a year, we were curious just how popular the event was on social media. To find out, we did a little digging on the social media numbers behind Shark Week by looking up mentions of it using MAP, our social media monitoring and analytics software.

We looked for mentions of #sharkweek OR “shark week” OR #sharkweek14 OR #sharkweek2014 and found 2,138 blog posts, 3,296 online news articles, 692 forum postings and 1,647,658 tweets between August 10-17.

Sysomos MAP - Activity Summary

During the same time period we found 85,772 posts on Tumblr of all sorts that also made mention of Shark Week.

Sysomos MAP - Tumblr Activity Summary

And on Facebook, we were able to find over 17,000 public status updates that were talking about Shark Week.

Sysomos MAP - Facebook Activity

These are pretty impressive numbers. But as we did a little more digging, we found that people didn’t seem to be as in to Shark Week as you might have thought. When we looked at how some of those numbers above played out over time in our popularity chart we found that Shark Week was a big deal when the week kicked off, but then tailed off as the week went on. Sunday August 10th was the first night of Shark Week and was the day that saw the most people talking about it. As the week progressed though people were talking less and less about Shark Week.

Sysomos MAP - Popularity Chart

Another disturbing thing that we found while looking at the numbers around Shark Week was that people seemed to be complaining about it. When we looked at the sentiment around the entire week of shark related programming we actually found that only 11% of the conversations about Shark Week came through as positive. At the same time, a whopping 40% of Shark Week conversations had a negative connotation.

Sysomos MAP - Sentiment Summary

Some of this negative talk may have been due to some of the programming that has come into play over the years during Shark Week is fictional stories about sharks, while it was traditionally a week about learning real facts about sharks. This year Shark Week kicked off with a special called Submarine Shark. The story was based off the tales of a giant shark in South Africa that was actually made up by reporters in the area to see if they could fool readers. The tale grew into an urban legend with people claiming to catch a glimpse of the shark, but no evidence ever surfacing. People felt duped because they thought they were watching a documentary about a real shark and took to social media to complain about it. However, Discovery Channel never claimed that any of it was real and the the Shark Week Twitter account even asked it’s followers if they believe that the shark exists.

Despite people’s feelings about getting tricked or knowing that some of the programming was fictional, there’s no doubt that the talk in social media definitely put up some good numbers and did its job of raising awareness for a week of “killer” programming.

Collective Mourning and Robin Williams

Robin WilliamsWe’ve talked numerous times on this blog about how social media can bring the world together over a single event.

Whether it was a finale of a much loved TV show, a sporting event, or, the unfortunate death of a beloved public figure, there seems to be a want for people to connect (if it’s just by sharing the experience or actually talking about it) over these events.

The latest event like this that we’ve witnessed was with the sad news of Robin Williams passing on Monday night.

Within minutes of the news becoming public social networks were flooded with mentions and talk of the actor. There are few people in the world who could say that they didn’t enjoy at least one Robin Williams film, whether it was a children’s favourite like Aladdin, something that made everyone laugh like Good Morning Vietnam or even a dramatic portrayal such as Williams in Good Will Hunting. The man had entertained the entire world at some point or another and we all knew that and it brought us together over his passing.

But an interesting article in the New York Times on Tuesday asked the question of why we collectively mourn through social media? While there was no definitive answer to the question because it could be many reasons; from showing respect to just feeling the need to express yourself about something or someone that moved you, but part of the answer may be so people can say, I was there, I was part of that… (sorry to call it this, but for lack of a better word) event.

And many many people were part of this event.

A simple search on MAP, our social media monitoring and analytics platform, for mentions of Robin Williams or the most used hashtag around the talk of #RIPRobinWilliams shows just how many peoples’ lives he touched, when many had never actually met the man.

At the time of writing this (on Wednesday afternoon) there have been millions of mentions across social channels. We were able to find mentions in 29,914 blog posts, 66,700 online news articles, 14,548 forum postings and 7,199,489 tweets all since Monday night when the news broke.

Sysomos MAP - Activity Summary

In addition to those channels, we also found 14,151 videos that have mentioned the actor in their title or descriptions since Monday night.

Sysomos MAP - Video Activity Summary

On Tumblr, the number of mentions in the same time frame showed 3,240,930 postings of various sorts.

Sysomos MAP - Tumblr Activity Grid

And the #RIPRobinWilliams hashtag has even been used 383,690 on Instagram.

Sysomos MAP - Instagram Activity Summary

None of these are insignificant numbers.

After seeing these numbers it’s hard to call this anything but an event that brought the world together in a collective manner. But why?

We don’t have the answer and you may not either, but we want to know your opinion in the comments. Is the death of world renown person an “event”. Has it always been? Or has social media changed our idea of what an event is or can be?

Let us know below and let’s start a conversation about this.

The #SMmeasure Chat Gets A New Home On It’s 4 Year Anniversary

So much to measureFour years ago, when Sysomos became part of the Marketwired family, we wanted to do something to bring our two online communities together. The result was a weekly Twitter chat that focused around discussing issues about social media and the measurement and analytics associated with it that we called #SMmeasure.

Almost every week for the past four years we’ve gathered fantastic groups of people on Twitter to chat. Some of these people have been joining us for all four year, some have joined us for short periods of time and moved on and new people keep joining in on the discussion every week. These people range in knowledge from those who have just started working with social media and want to learn how to measure it and some have been in the industry for years and join to help others and get new ideas from different perspectives. No matter who has been in the chat though, every one of these people has been fantastic and we thank each and every one of them (and you) for being part of the community.

If you haven’t ever participated in the chat, we invite you to join us any Thursday at 9am(PST)/11am(CST)/12noon(EST) on Twitter.

Something that has really blown us away over the years about #SMmeasure is how it evolved so naturally. What started off as a weekly chat with some likeminded people blossomed into a full-blown community of people who share ideas and articles through the use of the #SMmeasure hashtag all week long. Some of the people that share over the hashtag don’t even participate in the chat; they just found it a good way to communicate about measurement in the social media world. To them (and you) we say thank you as well.

Today, we’re going to evolve the #SMmeasure chat just a tiny bit more. For years we’ve posting the chat’s questions on the Marketwired Facebook page and using the @Marketwired Twitter handle to help amplify the questions in the chat. But in our effort to focus in on our communities’ needs on both sides of the Marketwired and Sysomos families, we’ll be handing most of the #SMmeasure duties over to Sysomos.

From next week forward (because this post is appearing on both the Marketwired and Sysomos blogs today) the questions for the #SMmeasure chat will be posted on the Sysomos Facebook page. As well, the @Sysomos Twitter handle will be taking a more active role within the chat starting today.

Now, since we’re talking about the #SMmeasure chat on the blog today, we also thought we’d post today’s questions on the blog as well. And, because we’re also celebrating four years of #SMmeasure, we thought we’d take the questions from our first two chats (we hadn’t figured out yet that 5 questions was optimal for the hour long chat yet, so those two combined give us 5 questions) and look at how everyone’s thoughts and ideas on social media measurement have changed since 2010. You’ll also notice how some of the discussions we had back then have become irrelevant in four years and how others are still being discussed and debated. We think it will make for a very interesting hour.

So, without further ado, here’s the questions for today that were also our questions for the first two #SMmeasure chats in 2010:

  1. What are the most important elements to measure in social media?
  2. What tools do you use to measure social media?
  3. What’s more important to you; followers/fans vs. brand mentions?
  4. Which ranks higher on the priority list; growing followers/fans vs. growing discussions?
  5. What would you rather have; a few key people mentioning your brand vs. having masses of random people?

Don’t forget to check the Sysomos Facebook page every week from our here forward for the #SMmeasure questions of the week and please join us in the chat today (or any time) on Twitter by adding the hashtag to your tweets.

In case you forgot already, the #SMmeasure chat happens on Thursdays at 9am(PST)/11am(CST)/12noon(EST). See you there!

Product Updates: Heartbeat Mobile Dashboard and More

It’s been a little while since you last heard from us about product updates, but don’t let that fool you – we’ve been working diligently behind the scenes to make Heartbeat and MAP even better – easier to use and more relevant to your work.  Today’s announcements are just a start.

Some of the tricks up our sleeves include new features like in-place query editing in MAP, the ability to “Like” Facebook posts directly from Heartbeat and, most exciting of all, the Mobile Heartbeat Dashboard.

Keep reading for a full list of our latest updates.

Heartbeat Mobile Dashboard

Heartbeat has always been accessible by any mobile device. However, with more and more professionals constantly on the go and using their mobile devices as their primary access to information, we’ve given your Heartbeat dashboard a look more suited to the medium. Now, Heartbeat users can glance at their brand’s dashboard while on the go and quickly view their important information for the past 7, 14 or 30 days in an easy-to-read-and-understand format.

To access your Heartbeat mobile dashboard, simply point your mobile browser to http://hb.sysomos.com/mhb and login.

Heartbeat Mobile Dashboard

“Like” Posts and Comments on Your Facebook Fan Page Directly from Heartbeat

Let’s face it, not every fan post to your Facebook page or comment on one of your posts is going to require a full response. However, it’s always nice to let your fans know that you saw what they did and appreciate it. That’s why we’ve now given you the ability to “like” their actions directly from the Facebook tab in Heartbeat.

Previously, you could leave comments on a post from within Heartbeat, but now we’ve given you the ability to “like” what fans are doing as well. Right beside the post in Heartbeat you will see the thumbs-up symbol from Facebook. Just click on the icon to like the post on your Facebook Fan Page, in turn, showing your fans that you “like” them too.

Heartbeat, Powered By Sysomos - Facebook Engagement

Better Customization for Email Alerts in Heartbeat

Heartbeat’s email notifications are a great way to stay in touch and know what’s happening in social media around your brand. For those of you who use the Daily or Weekly email alerts (either under the “Your Heartbeats” – “Subscribe by Email” link on the bottom of the page OR via “Settings” – “Email Subscriptions”), we’ve given you a new way to get those alerts when you want them the most.

Previously, Daily or Weekly email notifications were only shown in Eastern Standard Time. Well, EST is no longer the standard. You can now customize Daily and Weekly email alerts to come in at the time you want them – such as in your own local time. When you set up a Daily or Weekly email alert now, select the time you’d like to receive the email and then beside it select the time zone in which you live. This way, the email alerts will always come in exactly when you want them to.

Heartbeat, Powered By Sysomos - Customize Email Alerts

Click Through to Your Top Influencers from the Heartbeat Dashboard

Ever want to know more about your brand’s top 5 influencers that you see on the right hand side of your Heartbeat dashboard? Now you can click directly on the influencer and be taken to his or her page, be it a Twitter page, blog, news site or something else.

Heartbeat, Powered By Sysomos - Top InfluencersEnhanced Edit In-Place MAP Queries

It’s never been difficult to edit a query in MAP, but we’ve made it even easier. Now instead of having to click on the “Modify” query button and enter your new query into the text box, you can simply click on the large display of your query and start editing. Just a simple enhancement to make your experience using MAP even easier than before.

MAP, Powered By Sysomos - Edit Queries

That’s all for this round of updates, but keep your eyes out for more amazing updates we have planned in the very near future.

If you’re already a client and want to learn more about any of these new features, please feel free to reach out to your account manager who will be more than happy to help you.

If you’re not already a client, but would like to learn more about these new features or our social media monitoring and analytics software, powered by Sysomos, feel free to contact us here.

#SMmeasure Celebrates 3 Years With The Queen of Measurement

This month marks the 3rd anniversary of the #SMmeasure Twitter chat!

For those of you that aren’t familiar with the chat, allow me to give you a brief history. About three years ago we had great idea. We thought it was great that our customers were using our social media monitoring and analytics software to help measure, learn and gain insights into what was going on around their social media efforts. But this was still a bold new world where people were experimenting with new ideas, techniques and social networks. Not everyone was 100% positive that they were using listening, measuring and analytics to their full benefit. As well, we knew that not everyone was using our software to help them on their journey.

But we thought that with so many people out there who might have both questions around social media measurement and answers to others questions, why couldn’t we pool our collective intellects and venture into new territory together?

And so, the #SMmeasure chat came to be. Almost every a Thursday a group of us get together on Twitter at noon(EST)/9am(PST) and talk about different issues around measurement, analytics and just social media in general. Most weeks have a theme where four to five questions get tossed out to the community. Everyone in the chat is then welcome to answer, bounce ideas off others and also ask follow up questions. If you’ve never joined us for the chat, you really should.

What really makes the #SMmeasure chat great though is the community of people who participate. Over the years we’ve been fortunate to have a fantastic group of people participate in the weekly chat. From students to seasoned veterans across all kinds of industries, we’ve seen them all come to the chat to both learn and share their knowledge. But it didn’t stop at just the chat. People have also taken to using the #SMmeasure hashtag to share any interesting articles on the subject they find throughout the week or to even ask for help during non-chat hours. All of us (including myself) have learned a great deal from the #SMmeasure community.

So, on behalf of myself and Marketwired, we just want to give a huge thank you to everyone that has been part of the #SMmeasure community for the past three years. Thank you!

Since this Thursday (August 15th) we’ll be celebrating the third anniversary of #SMmeasure, we wanted to do something extra special for everyone. Every so often we do a BYOQ (Bring Your Own Questions) chat where community members come with measurement questions of their own to crowdsource answers from their peers. This week we’re going to be doing one of these chats. But instead of just being able to ask the community, we’ve invited a special guest to also help answer questions.

This Thursday, the Queen of Measurement herself, Katie Paine, will be joining us to co-moderate #SMmeasure and answer your questions. For those of you that aren’t familiar with Katie, you really should be. Let us a tell you a little bit about her:

Katie Delahaye Paine helps companies define success and design measurement programs for their PR, Social Media and Communications programs. For more than two decades, she has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field, most recently as the initial organizer of the Conclave that released social media measurement standards in June. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter,Measuring the Networked Nonprofit, Using Data to Change the World,” is a finalist for the Terry McAdam Book Award. Her blog, kdpaine.blogs.com is also a must read. Paine was recently inducted into the PRNews Measurement Hall of Fame and also named the Society of New Communications Research “Fellow of the Year,” for her work in support of Social Media Research.

We’re very honoured to have Katie join us for this special edition of #SMmeasure.

If you have any questions that you’d like answered from a group of social media peers and Katie Paine, we invite you to submit your questions in the comments below or on our Facebook page (please tag your questions on our page with the #SMmeasure hashtag). Five questions will be selected as official questions for this week’s chat for everybody to help answer.

We hope to see you all on Thursday at noon(EST)/9am(PST) on Twitter for this very special event!

 

The Now Of Social Communication [Infographic]

You’ve already heard a lot this week about the evolution of our company. Our CEO, Michael Nowlan, wrote about what this change means and our COO, Jim Delaney, wrote about how these changes reflect a changing landscape for our customers and how we’re here to help you. Well, today we thought instead of telling you more, we’d actually show you.

Below we put together an infographic that shows how certain industries and business functions have changed over the years. Things like PR, marketing, customer service and reputation management have changed significantly just in the past 10 years alone. In order to help you do these things better, we as a company had to evolve as well to grow with you.

Take a look at the infographic to see how the industry used to operate (Then) and how our Marketwired suite of products, powered by Sysomos, can help you do your job better today and make smarter decisions for the future (Now).

We’ve evolved from a wire company to a wired company and we want to help you do the same.