Posts Tagged ‘monitoring’

Upcoming Webinar: What To Listen For When Your Brand Isn’t Being Talked About

Sysomos Webinar - What To Listen For  When No One Is Talking About Your Brand

If you have a new product or company, or more simply, you’re starting out on social media, how do you find out what’s being said about your market, company and products?

On July 23 from 1:30 – 2:30 PM Eastern, we’ll explore the topic of what to listen for when coming in to a new market or vertical.

We’ll discuss:

  • How to find your keywords surrounding your products/brand
  • What’s being said about your competitors. The good and the bad. :)
  • What’s being said about the business leaders in your field
  • How to find the most influential voices in your prospective communities
  • How to strike up conversations with those movers and shakers

And much more!

I’ll be leading the webinar and I look forward to the dialogue.

Jason Harris’ Bio

Jason Harris is Sr. Manager of Community and Evangelism at Sysomos. He manages Sysomos’ social strategy and Evangelism program. Jason works like mad to ensure data is relevant to decision makers and stakeholders. 

At Sysomos, Jason serves as a corporate liaison for the company’s clients, partners and customers as the head of community and brand evangelism.

Jason’s background is in corporate blogging, corporate community building and management and influencer marketing.

Join us by clicking here

Introducing The Brand New Sysomos Heartbeat

Three weeks ago we made a big announcement about Sysomos and it was just the beginning of our leap into a big and bright future.

Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a full transformation that still gives you the great data and ease of use that you’ve come to expect from Sysomos products, but it has been completely retooled with an elegant new interface and even more functionality than before.

Brand New Look and Feel

We’ve redesigned Sysomos Heartbeat from the navigation to the data points, charts and graphs, all to make it even easier to get the information you need. Have a look for yourself:

Sysomos Heartbeat - Brand New Ui

Incredibly Customizable Dashboards

Sysomos Heartbeat now gives users complete control over what they want to see on their dashboard and how they see it. With a few simple clicks users can add widgets that show them exactly what they want to see in the order and size that they want to see it. The best part is that every individual user can have their own customized dashboard so that the data and information they need most is always readily available to them.

Sysomos Heartbeat - Customize Your Dashboard

Share Dashboards

Once you’ve created your perfect dashboard, you’ll want to send it out into the world, or at least throughout your organization. Just share your customized dashboard with your boss, team or department and they’ll be able to see all the important information just like you.

Sysomos Heartbeat - Share Your Dashboard

Subscribe To Your Own Data

Even if you can’t login to your dashboards, you can still get the insights you need with Sysomos Heartbeat. Just hit the “Subscribe” button located at the top of the dashboard you want to receive updates on, enter the email you want it sent to, choose the time and frequency, and reports will be sent directly to you when you want and need them most.

Sysomos Heartbeat - Subscribe To A Dasdhboard

Dive Even Deeper

Not only have we given Heartbeat a makeover to look better, we’ve also made it a lot more interactive which will allow you to dive even deeper into the data.

Combine tags and filters in a whole new way

Filtering the content that you want to see most has become even easier than before. It’s as simple as clicking a checkmark beside what filters and tags you want to see and an X beside what you want to hide. Want to see all the mentions of your brand and a competitor together everywhere but Twitter? Done! The combinations you can make are endless.

Sysomos Heartbeat - Combine Tags and Filters

Interactive graphs and charts

Sysomos Heartbeat lets you drill down even further on data by clicking on one of the beautiful new charts. For example, if you notice a lot of chatter from a new geo, just click on that area of the map. We’ll focus on that area and provide insights into what the conversations are all about in that area.

Sysomos Heartbeat - Interactive Buzzgraph

There’s so much more happening in this latest iteration of Heartbeat that we know you’re going to love, so we encourage you to dig in and explore the new Sysomos Heartbeat.

Not yet a Sysomos Heartbeat client? What are you waiting for? Give us a shout and we’ll be happy to show you how to get the most out of social intelligence.

Product Updates: Heartbeat Mobile Dashboard and More

It’s been a little while since you last heard from us about product updates, but don’t let that fool you – we’ve been working diligently behind the scenes to make Heartbeat and MAP even better – easier to use and more relevant to your work.  Today’s announcements are just a start.

Some of the tricks up our sleeves include new features like in-place query editing in MAP, the ability to “Like” Facebook posts directly from Heartbeat and, most exciting of all, the Mobile Heartbeat Dashboard.

Keep reading for a full list of our latest updates.

Heartbeat Mobile Dashboard

Heartbeat has always been accessible by any mobile device. However, with more and more professionals constantly on the go and using their mobile devices as their primary access to information, we’ve given your Heartbeat dashboard a look more suited to the medium. Now, Heartbeat users can glance at their brand’s dashboard while on the go and quickly view their important information for the past 7, 14 or 30 days in an easy-to-read-and-understand format.

To access your Heartbeat mobile dashboard, simply point your mobile browser to and login.

Heartbeat Mobile Dashboard

“Like” Posts and Comments on Your Facebook Fan Page Directly from Heartbeat

Let’s face it, not every fan post to your Facebook page or comment on one of your posts is going to require a full response. However, it’s always nice to let your fans know that you saw what they did and appreciate it. That’s why we’ve now given you the ability to “like” their actions directly from the Facebook tab in Heartbeat.

Previously, you could leave comments on a post from within Heartbeat, but now we’ve given you the ability to “like” what fans are doing as well. Right beside the post in Heartbeat you will see the thumbs-up symbol from Facebook. Just click on the icon to like the post on your Facebook Fan Page, in turn, showing your fans that you “like” them too.

Heartbeat, Powered By Sysomos - Facebook Engagement

Better Customization for Email Alerts in Heartbeat

Heartbeat’s email notifications are a great way to stay in touch and know what’s happening in social media around your brand. For those of you who use the Daily or Weekly email alerts (either under the “Your Heartbeats” – “Subscribe by Email” link on the bottom of the page OR via “Settings” – “Email Subscriptions”), we’ve given you a new way to get those alerts when you want them the most.

Previously, Daily or Weekly email notifications were only shown in Eastern Standard Time. Well, EST is no longer the standard. You can now customize Daily and Weekly email alerts to come in at the time you want them – such as in your own local time. When you set up a Daily or Weekly email alert now, select the time you’d like to receive the email and then beside it select the time zone in which you live. This way, the email alerts will always come in exactly when you want them to.

Heartbeat, Powered By Sysomos - Customize Email Alerts

Click Through to Your Top Influencers from the Heartbeat Dashboard

Ever want to know more about your brand’s top 5 influencers that you see on the right hand side of your Heartbeat dashboard? Now you can click directly on the influencer and be taken to his or her page, be it a Twitter page, blog, news site or something else.

Heartbeat, Powered By Sysomos - Top InfluencersEnhanced Edit In-Place MAP Queries

It’s never been difficult to edit a query in MAP, but we’ve made it even easier. Now instead of having to click on the “Modify” query button and enter your new query into the text box, you can simply click on the large display of your query and start editing. Just a simple enhancement to make your experience using MAP even easier than before.

MAP, Powered By Sysomos - Edit Queries

That’s all for this round of updates, but keep your eyes out for more amazing updates we have planned in the very near future.

If you’re already a client and want to learn more about any of these new features, please feel free to reach out to your account manager who will be more than happy to help you.

If you’re not already a client, but would like to learn more about these new features or our social media monitoring and analytics software, powered by Sysomos, feel free to contact us here.

The Breaking Bad Finale By The Social Numbers (No Spoilers)

Breaking BadThis Sunday millions of people tuned in to watch the series finale of the critically acclaimed and fan loved show Breaking Bad. According to The Verge, the final episode of the show brought in a total of 10.3 million viewers who watched the show live and also spawned an incredible 500,000 downloads in the first 12 hours.

Now, not everyone has seen the episode yet (myself included), so there’s no need to talk about what actually happened in it. However, with the rise of people wanting to be part of the action while they watch, there was also an incredible number of social media conversations going on around the program. Using MAP, our social media monitoring and analytics software, we decided to take a look at some of those number and share them with you.

Looking at social chatter on Sunday and Monday (because people love to talk about events like this the day after as well) we found that Breaking Bad was mentioned over 2.2 million times online. In those two days alone we found Breaking Bad mentioned in 8,138 blog posts, 9,490 online news articles, 15,364 forum postings and 2,215686 tweets. As well, while not pictured below, we also found that a whopping 8,589 YouTube videos were also created in those two days that were tagged or titled with Breaking Bad.

MAP - Activity Summary

Looking at those mentions actually spread out over that two day period we can see that the majority of social media mentions were made the day of the airing. This is likely because people were talking about it all day as they awaited the airing of the show and then tweeted along with it as they watched.

MAP - Popularity Chart for All Media

While the show did not air around the world for everyone, that didn’t stop everyone from getting in on the action. The article from The Verge mentioned above stated that 18% of the pirated downloads of the episode came from Australia, while the UK and the United States also made up the top three countries that were downloading it. This shouldn’t be a big surprise as the show is behind in both Australia and the UK, but that hasn’t stopped viewers from trying to keep up to date with it anyways. A look at where mentions of Breaking Bad were coming from show that the United States talked the most about it, accounting for 60.4% of the conversation. The next country with the most amount of mentions was Canada at 7.6%, but they also got to watch the show live as it aired. The UK and Australia came in to the count next though with 4.9% and 3.8% of the total Breaking Bad mentions respectively.

MAP - Country Distribution

To put that in perspective, we pulled up a heat map to show where all the tweets about Breaking Bad were coming from over Sunday and Monday. In the map below we can see that North America was completely blanketed by people talking about the show. However, we can also see that the UK, while smaller, is also completely covered by mentions and the same goes for Eastern Australia (where the majority of their population lives).

MAP - Geo Location Heat Map of Tweets

Did you watch the Breaking Bad finale? Do you think it was worth all the hype it received? Let us know in the comments (but no spoilers for those of us that haven’t seen it yet please).

#SMmeasure Celebrates 3 Years With The Queen of Measurement

This month marks the 3rd anniversary of the #SMmeasure Twitter chat!

For those of you that aren’t familiar with the chat, allow me to give you a brief history. About three years ago we had great idea. We thought it was great that our customers were using our social media monitoring and analytics software to help measure, learn and gain insights into what was going on around their social media efforts. But this was still a bold new world where people were experimenting with new ideas, techniques and social networks. Not everyone was 100% positive that they were using listening, measuring and analytics to their full benefit. As well, we knew that not everyone was using our software to help them on their journey.

But we thought that with so many people out there who might have both questions around social media measurement and answers to others questions, why couldn’t we pool our collective intellects and venture into new territory together?

And so, the #SMmeasure chat came to be. Almost every a Thursday a group of us get together on Twitter at noon(EST)/9am(PST) and talk about different issues around measurement, analytics and just social media in general. Most weeks have a theme where four to five questions get tossed out to the community. Everyone in the chat is then welcome to answer, bounce ideas off others and also ask follow up questions. If you’ve never joined us for the chat, you really should.

What really makes the #SMmeasure chat great though is the community of people who participate. Over the years we’ve been fortunate to have a fantastic group of people participate in the weekly chat. From students to seasoned veterans across all kinds of industries, we’ve seen them all come to the chat to both learn and share their knowledge. But it didn’t stop at just the chat. People have also taken to using the #SMmeasure hashtag to share any interesting articles on the subject they find throughout the week or to even ask for help during non-chat hours. All of us (including myself) have learned a great deal from the #SMmeasure community.

So, on behalf of myself and Marketwired, we just want to give a huge thank you to everyone that has been part of the #SMmeasure community for the past three years. Thank you!

Since this Thursday (August 15th) we’ll be celebrating the third anniversary of #SMmeasure, we wanted to do something extra special for everyone. Every so often we do a BYOQ (Bring Your Own Questions) chat where community members come with measurement questions of their own to crowdsource answers from their peers. This week we’re going to be doing one of these chats. But instead of just being able to ask the community, we’ve invited a special guest to also help answer questions.

This Thursday, the Queen of Measurement herself, Katie Paine, will be joining us to co-moderate #SMmeasure and answer your questions. For those of you that aren’t familiar with Katie, you really should be. Let us a tell you a little bit about her:

Katie Delahaye Paine helps companies define success and design measurement programs for their PR, Social Media and Communications programs. For more than two decades, she has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field, most recently as the initial organizer of the Conclave that released social media measurement standards in June. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter,Measuring the Networked Nonprofit, Using Data to Change the World,” is a finalist for the Terry McAdam Book Award. Her blog, is also a must read. Paine was recently inducted into the PRNews Measurement Hall of Fame and also named the Society of New Communications Research “Fellow of the Year,” for her work in support of Social Media Research.

We’re very honoured to have Katie join us for this special edition of #SMmeasure.

If you have any questions that you’d like answered from a group of social media peers and Katie Paine, we invite you to submit your questions in the comments below or on our Facebook page (please tag your questions on our page with the #SMmeasure hashtag). Five questions will be selected as official questions for this week’s chat for everybody to help answer.

We hope to see you all on Thursday at noon(EST)/9am(PST) on Twitter for this very special event!


Product Updates: Influencer Bio Searches, Google+ Fan Pages and More

Today we have some great product updates and a big announcement

In our continued pursuit of excellence here at Sysomos we have some exciting developments to share with you today. As usual with these emails, we have some great updates to both the MAP and Heartbeat software that we think you’re really going to enjoy. But first, we have something even more exciting to tell you about…

Sysomos is now officially a Twitter Certified Partner!


Being a part of the Twitter Certified Partner Program solidifies the benefit we provide in helping businesses learn and act upon what their customers are saying on Twitter. Being part of this program allows us to take full advantage of the Twitter platform and innovate to solve business needs. Essentially this means that our products will be constantly improving to make sure you are getting the best possible information and insights from Twitter to do your job better.


And now, here’s our latest round of product updates:


Twitter Trends

With brands always looking for ways to benefit from real-time marketing, it’s important for them to know what’s going on and what people are talking about at all times. That’s why we’ve added a new section to both MAP and Heartbeat that shows you what is currently trending on Twitter. These trending topics can be viewed on a worldwide basis, by country or even as specific as major cities around the world. So whether you’re a global, national or local business, you can see what the people who matter to you are talking about.

In MAP, this feature can be found in the left-hand column of the dashboard. In Heartbeat you can find it on the right-hand column of the Twitter tab.

Updated Tutorial Videos

As part of a continued commitment to our clients, you will notice updates to the Help section of both Heartbeat and MAP. In the Heartbeat Help section you can find 11 new tutorial videos and 5 new downloadable cheat sheets. In MAP there are 11 new tutorial videos and 2 new downloadable cheat sheets. The look and layout of the help section in Heartbeat and training section in MAP has also changed to make it easier for you to find the information you are looking for. Continue to watch for more updates in the coming weeks!


Twitter Influencer Bio Search

Not everyone talks a lot about their work or interests on Twitter, but that doesn’t mean they’re not influential to others about those things. With our new Twitter Bio Search you can now search directly in people’s bios for ways they describe themselves.  The Bio Search also allows you to look for people with certain numbers of followers and apply country filters to your search. So now, you can find moms from Toronto with more than 500 followers, but less than 1000. Or you can find dentists in Chicago with over 5000 followers.


Analyze A Google+ Fan Page

With Google+ being the latest social network to get its feet underneath it, it’s important to know what’s happening with your company’s page. Now you can link your Google+ Fan Page directly into your Heartbeat so you can always know exactly what is going on. Just like Facebook and LinkedIn pages in Heartbeat, the addition of Google+ will show you the latest activity on your page, a buzzgraph of what’s being said and the overall sentiment of the page. If you’d like to attach your Google+ Fan Page to your Heartbeat, your account manager would be more than happy to help you do so.

Edit Email Alerts

We’ve made it easier to edit your email alerts that come from Heartbeat. The importance of things that you monitor can sometimes change from not important to very important, or from very important to not so important, so your update frequencies will need to change as well. Rather than starting from scratch on the alert, we’ve made it easy to go in and edit how and when you receive them. Simply go into the Email Subscriptions tab in your Settings and you can quickly change the settings to any of your email alerts.

New User Roles

As social media teams expand within companies, we’ve discovered a greater need for different roles and what they can do in Heartbeat. Because of this we’ve added two new roles that you can assign to people on your team; Supervisor and Director. These are in addition to the roles that already exist; User, Manager and Administrator. These changes can be made in the Manage Users section of Settings.

Sysomos Product Updates: We Snuck In A Few Extras For You Before The Year Ended


Find hashtags, compare Twitter users, add influencers to your media set quicker and more!

Just in time for Christmas! We have a few presents for you, in the form of product updates!

Today we’re very happy to introduce a few new and great features to make both MAP and Heartbeat even better than before. Some of these are features that we’ve received a lot of requests for, while others are a few extra stocking stuffers that we thought you would enjoy.

Some of these new features include:

  • a way to compare two or more Twitter accounts, side-by-side
  • an easy way to see what hashtags are being tweeted in conjunction with your search terms
  • an easier way to interact with your top influencers
  • new publishing permissions for users.

To find out more about these and all the other new updates, just keep reading.

   Top Twitter Hashtags
Our industry-leading text analytics have always been able to tell you what words people are using when they talk about your brand, your competition, or any other search terms you were interested in. But have you ever wondered what hashtags people were using to connect their conversations? Well, wonder no more. We’ve added the ability to pull the top 10 hashtags being used in any Twitter conversation.

You can now see what hashtags are associated with your brand, then use those hashtags to join in their conversation. Or maybe you notice that a #help hashtag is appearing a lot with a search for your company name. You can now know what people are looking for and respond accordingly. Knowing any hashtags associated with your topic of interest will give you a brand new way to make sure you’re on top of  conversations.

To find this new feature in MAP, head over to the Twitter section and find the “Hashtags” tab down on the left-hand side. In Heartbeat, this feature can be found under the Measure tab in the “text analytics” section.

Compare Twitter Users
Have you ever wanted to compare your Twitter handle to your competitor’s? Want to know if your followers also follow someone else? What your followers have in common? What the difference is? With this latest feature in MAP you can now know all of these things.

Simply head over to the Twitter section of MAP and click on the Compare Users tab. Then you can enter up to eight different Twitter handles to compare at one time.  Once you’ve entered the handles you’re interested in, hit “compare.” We’ll show you a breakdown for each account that includes their basic profile information, their authority ranking, the average authority of their followers, how many new followers they receive a month, a word cloud of their followers’ bios and a breakdown of their followers gender and country of origin.

As well, we will show you a venn diagram of how the followers overlap with the first account in your search and information about those overlapping followers.



New Compare Pages
We’ve made some minor updates to MAP’s compare section as well. You can now compare the sentiment of two or more search terms from Twitter, as well as the geography between searches in forums and online news.


Correlation Diagrams
Under the “Compare” tab of Heartbeat, we’ve now given you the ability to compare certain aspects of the terms that you’re already comparing.

For example, let’s say you’re comparing mentions of Starbucks and Dunkin’ Donuts and you want to know how many of their mentions came from Twitter, or from just males, or even what percentage of those mentions were negative. These are only a few of the areas you can compare. You can take a much deeper dive into a number of other areas available in the drop down menu.


Publishing Permissions
There is also a new way to assign publishing permissions from within Heartbeat. Now both Facebook and Twitter accounts are linked directly to a Heartbeat (previously, Twitter accounts were only linked to a specific users’ login). You can then define which team members/Heartbeat users can publish updates to either Facebook or Twitter.

Just head into your Heartbeat’s settings and down to the “Publish Permissions” tab. Choose to allow every user in a Heartbeat the ability to publish, just the Admin users, or just a selected few people.


Influencers and Most Mentions Usability Update
It’s also easier to do things with the users that appear in your Influencers or Most Mentions sections of Heartbeat’s “Measure” tab. If you click on the “edit” tooltip to the right of a user, you can quickly remove the user from ever showing up in the section again, or add them to one of your existing media sets so you can keep a close eye on them.

Lastly, you may have noticed sometimes that when you exported a page as a pdf some charts would occasionaly get caught in the middle of page break. We’ve made sure that isn’t going to happen anymore, so feel safe when creating pdfs for reports again.

If you are already a Sysomos subscriber and would like further information on these exciting new features for Heartbeat and MAP, please contact your Sales Representative or Account Manager. 

If you are not already a Sysomos subscriber and would like to find out more about MAP or Heartbeat, please feel free to contact us.

Have a wonderful holidays and we’re looking forward to bringing you many more great updates in 2013!

Product Updates: We Tell You The Best Time To Tweet and More

The year may almost be over, but we’re not slowing down.  We have a ton of new features for MAP and Heartbeat that we’ve recently added and are excited to share with you. A lot of these features make your social media data easier to access, view, understand and, of course, give you insights into your online communities.Some of these new features include a way to see when the best time to reach your Twitter followers, quick access to data around spikes in conversations, and aggregated data for companies using multiple Heartbeats. Just keep reading to learn more about these and other exciting updates.
   Best Time To Tweet
Over the years, multiple studies have been done to show when Twitter users are most active. We even released some statistics around this a few years ago. The problem with these stats is that they’re a generalization of the entire Twitterverse, but may not necessarily be true of your specific Twitter audience. As of right now, we have a solution to that problem for you.

Now in both MAP and Heartbeat you can see when a specific Twitter account’s followers are most active. This chart looks at when the account’s followers tweet and colour codes the activity by date and hour. The darker blue a square is, the more activity is happening in that hour. This will give brands the knowledge to know when their communities are most engaged on Twitter, which is likely the best time to tweet to them. The chart will also show you averages for weekdays and weekends.

The Best Time To Tweet chart can be found under the Twitter User Details tab in MAP and the Analyze tab of Twitter Engagement Central.

Highlights of Activity Spikes from Popularity Charts
We’ve made it easier to see what’s causing an activity spike in MAP’s Popularity Charts. Previously, you would highlight an activity spike to narrow in on specific dates and spike, then refine your entire query to look at data from the spike. Now, when you highlight an activity spike in the chart, highlights of that spike appear underneath.

When you highlight an activity spike, we now show you a word cloud and buzzgraph to show you highlights of the conversation causing the spike. As well, the highlights section shows you demographic data about who’s talking to cause the spike.

See More Data Around the Most Retweeted Tweets
Have you ever wanted to know more about who’s retweeting popular tweets? Well, MAP now gives you a way to see more data around the people retweeting. Under the Most Retweeted Twitter tab, hover over a specific popular retweet and you’ll now see options to click on more information about the Reach of the tweet in question and the Demographics of the retweeters.

Analyze A LinkedIn Page
MAP now gives you the ability to analyze the activity on any companies LinkedIn page. This could be your page, a competitors, or any company you might be interested in knowing more about. Simply put in the company’s LinkedIn page’s URL and click analyze.

MAP will then bring up information around what’s happening on that page. You’ll see information around how many people follow that page, number of posts, number of likes for posts, product information and recommendations, latest updates, a word cloud of the activity on the page and sentiment.

New CSV Formatting
Content search CSV exports will be updated to a new enhanced format on Friday, November30th. Currently, different media sources each have their own format for content CSV exports. With this update, a single unified format will be used across all sources when exporting search content. New CSVs will also include local time in addition to EST timestamps.

If you are not ready for the new CSVs, you can temporarily switch back to the existing format by navigating to the Settings page. The current format will be available till Jan 31, 2013 for compatibility before being retired.


New Activity Summaries for Click-Throughs on Charts
On the Heartbeat dashboard we give you a high view of all the information that you can find as you make your way through the platform. But sometimes you want that information even faster. We heard you ask, and have now made all the charts in the dashboard clickable to take you to a summary page for that specific information.

For example, if you notice a spike in Twitter activity for a certain day on your dashboard, simply click on that spike in the activity summary and you’ll be transported to a summary page for that information. The summary page will show you a 24-hour breakdown of the Twitter activity on that day. You will also find other Sysomos leading analytics, such as sentiment and text analytics, for the specific data you’re looking at on the summary page.

More Aggregated Data for Heartbeat Enterprise View
Some of the larger brands that we work with require more than one Heartbeat to keep track of all their data. That was why earlier this year we released Heartbeat Enterprise View. As of today, it’s now easier to see all the information you need from these multiple Heartbeats together in one place.

First, we have updated the Enterprise View measure page. You can now compare your Heartbeats side-by-side to see how different aspects of your social business are stacking up. In addition to this, we’ve also given you the ability to see the information from multiple Heartbeats combined.

Second, we have added advanced filtering to the Enterprise View measure tab. This means that you can get very specific with the aggregated data that you’re looking at. For example, you can now look at the data from multiple Heartbeats together, but only in the USA and all data but not Twitter.

Lastly, we’ve also updated the email updates for Enterprise view. You can now get email updates sent to you that compare your multiple Heartbeats, or see all the data combined right in your inbox.

If you are already a Sysomos subscriber and want to learn more about any of these updates, please don’t hesitate to contact your account reps.

And if you’re not a Sysomos subscriber but would like to learn about these and other features of MAP and Heartbeat, please feel free to contact us.

New Look, New Sentiment Languages and More Updates. Oh My!

Lots of updates to Sysomos products including sentiment in Spanish and German, a new look for the MAP dashboard and more engagement features 

We updated our Sysomos software just a little over a week ago by introducing Engagement Central and we’ve already made some more great updates to both MAP and Heartbeat. In this update we’ve added sentiment analysis in two more languages, Spanish and German. We’ve also added a few more bells and whistles to Engagement Central in Heartbeat to make engaging with your audience a better and richer experience. As well, we’ve given the Dashboard in MAP an all new (and pretty snazzy looking) makeover. Keep reading to learn more about all our new updates.


Multilingual Sentiment 

Earlier this year we started to expand on the languages that our industry-leading sentiment analysis engine could understand. In February we started analyzing sentiment in French, on top of English. Now we’re pleased to add two more languages to our capabilities; Spanish and German. We put a lot of hard work into creating new sentiment engines for each language and not just doing basic translations of our English engine to ensure that you get the best possible results.The multilingual sentiment will be automatically turned on in MAP (please note that, because you may see changes in your reporting right away). For Heartbeat, the Multilanguage sentiment is still opt-in and can be turned on with the help of your Account Manager.

Edit Your Word Cloud

Every once and a while a word gets mentioned a lot in conjunction with your query, but it doesn’t quite fit in with what you’re reporting on. Heartbeat and MAP now give you the ability to remove words from the word cloud to help make your reporting more accurate.

New Features for Engagement Central

Just a few a weeks ago we unveiled Engagement Central, a useful way to engage with your Twitter and Facebook audiences without ever having to leave the Heartbeat program. We got a lot of great feedback on Engagement Central and are excited to say that we’ve already managed to make it better and more useful. The new features include:

  • Post Rich Media to Your Facebook Fan PageHeartbeat has allowed you to post new status updates directly to your Facebook Fan Page in the past, but now you can add rich media and links. Simply add the link to your status update in Engagement Central and it will show up with the full preview right on your Fan Page.
  • See Conversation History on Twitter Have you ever gone to respond to someone on Twitter, but couldn’t remember earlier parts of the conversation because they were hours or even days before? That’s no longer a problem as we’ve added conversation history between you and the person you’re talking to right in the tooltip below the message box.

You’ll find the conversation history directly under the response box in the Engage tooltip

View Workflow History inside the Tooltip

Just like knowing the past of a conversation is important, so is knowing exactly what you or a team member has done in the past. Engagement Central now allows you to see the workflow history of interactions with your audience. For example, if one of your teammates gave a coupon to a Twitter follower in their last interaction, you will know about it in subsequent interactions and can leave notes for the next teammate as well.


Compare Facebook Fan Pages

The Compare tab in Heartbeat now allows you to add Facebook Fan Pages into your list of items to compare. If you have multiple Facebook Fan Pages (for instance different pages for different countries) you can now compare the activity from each of these side-by-side. As well, you can compare your Facebook Fan Page activity (wall posts and comments) against each other or any other of your tags in Heartbeat.

Please note that this feature is only available to Facebook Page Central subscribers.


As well, we’ve now made the Sentiment Measurement tab information exportable to a CSV for your reporting purposes.

Analyze a Google+ Page

MAP now gives you the ability to analyze a Google+ page just like it does for Facebook. Simply enter the URL of yours or any Google+ page in the Analyze A Fan Page Section of the Google+ tab. Inside you can view sentiment for the page and a buzzgraph made up from recent posts.


Brand New Look for the MAP Dashboard

The last update we have to tell you about today is probably the most exciting. As of today the Dashboard in MAP has an all new look. Not only does the dashboard look nicer, but we also give you more top level information about blogs, Twitter, online news, forums and videos right off the bat. See the screenshots below to see the new Dashboard look.

You’ll also find that the Most Authoratative page under the Twitter tab has a new look too.

If you’re already a Sysomos subscriber and have any questions or require assistance with any of these new updates, please feel free to contact your account manager who will be happy to assist. If you’re not already a Sysomos subscriber but would like to take a look at our software, please feel free to contact us.

Phone Wars: What the Fans Say

Yesterday I got to attend an event put on by some friends of mine here in Toronto called AndroidTO. The event was interesting as they featured two streams of information. One room focused on the development side of things, while the other looked at the business side. And although the event was focused around the Android platform, there was plenty of talk about mobile devices in general.

As I hid in the back from Android fanboys with my iPhone I started to think about the difference of the two operating systems. I did a quick search and found a chart from eMarketer that showsUS  market share for phone operating systems. Turns out that iOS and Android are fairly close, but iOS  is the dominent OS.

This, however, wasn’t enough for me. So, I turned to the world of social media to see which was talked about and praised more, and what people were saying using MAP, our social media monitoring and analytics platform. I started by looking at a quick comparison of talk between the two over the past six months. We can see from the following popularity chart that iOS is clearly talked about more than Android. Even more in the past few weeks because of iOS5, the iPhone 4S and the death of Steve Jobs.

If we look at this in terms of share of voice, it actually shows that the iPhone software is holds 71.4% of the conversation while Android only makes up 28.5%.

I then broke these numbers down to look a bit deeper into tak about each of the platforms. In terms of Android talk over the past six months, I was able to find 2.7 million blog posts, 1.1 million online news articles, 3.4 million forum posts and 8.7 million tweets mentioning the OS.


Next I looked at the iOS numbers. Here I found 4.6 million blog posts, 1.6 million online news articles, 6.1 forum posts and 27.8 million tweets about the iPhone operating system.

I then compared what people were saying about each. I first looked at buzzgraphs around each phone operating device. It was interesting to see the difference in conversations by the most connected words. In the buzzgraph about the iPhone iOS we can see that a lot of talk seems to be about hardware including other devices that run the OS like the “iPad” and “iPod.” However, when I looked at the buzzgraph about Android, talk seemed a bit more broader. In the Android buzzgraph we can see some hardware talk such as the companies that make Android devices like “HTC” and “Motorola,” but we can also see an almost separate conversation that seems focused on the software side of things like “app” and “gingerbread” (one of the Android OS platform iterations).

Lastly I decided to compare the sentiment around each operating system. This comparison I found most interesting. Here I found that although the iOS has more talk about it, it doesn’t make it better in the eyes of the people talking. When I looked at the sentiment for iOS I found that 37% of the talk about it was positive while 13% was negative. In terms of Android though, the Google operating system only had 12% of it’s conversation as negative while 41% of the talk was positive. These numbers meant that iOS has a favourable rating of 87% while Android came in at 88%.



The eMarketing report I looked at showed that both Android and iOS were very close in terms of market share. After looking at the data around talk of each in the social space, I’d say they’re close as well. The iOS software definitely has more about it, but a lot of that is due to people’s addiction and fascination with Apple hardware. Android, on the other hand, has less talk about it, but a better favourable rating and people seem to talk about it’s software and not just the hardware it runs on.