Posts Tagged ‘monitoring’

Phone Wars: What the Fans Say

Yesterday I got to attend an event put on by some friends of mine here in Toronto called AndroidTO. The event was interesting as they featured two streams of information. One room focused on the development side of things, while the other looked at the business side. And although the event was focused around the Android platform, there was plenty of talk about mobile devices in general.

As I hid in the back from Android fanboys with my iPhone I started to think about the difference of the two operating systems. I did a quick search and found a chart from eMarketer that showsUS market share for phone operating systems. Turns out that iOS and Android are fairly close, but iOS is the dominent OS.

This, however, wasn’t enough for me. So, I turned to the world of social media to see which was talked about and praised more, and what people were saying using MAP, our social media monitoring and analytics platform. I started by looking at a quick comparison of talk between the two over the past six months. We can see from the following popularity chart that iOS is clearly talked about more than Android. Even more in the past few weeks because of iOS5, the iPhone 4S and the death of Steve Jobs.

If we look at this in terms of share of voice, it actually shows that the iPhone software is holds 71.4% of the conversation while Android only makes up 28.5%.

I then broke these numbers down to look a bit deeper into tak about each of the platforms. In terms of Android talk over the past six months, I was able to find 2.7 million blog posts, 1.1 million online news articles, 3.4 million forum posts and 8.7 million tweets mentioning the OS.

Next I looked at the iOS numbers. Here I found 4.6 million blog posts, 1.6 million online news articles, 6.1 forum posts and 27.8 million tweets about the iPhone operating system.

I then compared what people were saying about each. I first looked at buzzgraphs around each phone operating device. It was interesting to see the difference in conversations by the most connected words. In the buzzgraph about the iPhone iOS we can see that a lot of talk seems to be about hardware including other devices that run the OS like the “iPad” and “iPod.” However, when I looked at the buzzgraph about Android, talk seemed a bit more broader. In the Android buzzgraph we can see some hardware talk such as the companies that make Android devices like “HTC” and “Motorola,” but we can also see an almost separate conversation that seems focused on the software side of things like “app” and “gingerbread” (one of the Android OS platform iterations).

Lastly I decided to compare the sentiment around each operating system. This comparison I found most interesting. Here I found that although the iOS has more talk about it, it doesn’t make it better in the eyes of the people talking. When I looked at the sentiment for iOS I found that 37% of the talk about it was positive while 13% was negative. In terms of Android though, the Google operating system only had 12% of it’s conversation as negative while 41% of the talk was positive. These numbers meant that iOS has a favourable rating of 87% while Android came in at 88%.

iOS

Android

The eMarketing report I looked at showed that both Android and iOS were very close in terms of market share. After looking at the data around talk of each in the social space, I’d say they’re close as well. The iOS software definitely has more about it, but a lot of that is due to people’s addiction and fascination with Apple hardware. Android, on the other hand, has less talk about it, but a better favourable rating and people seem to talk about it’s software and not just the hardware it runs on.

By Sheldon Levine - October 27th, 2011 - 2 Comments »
Tags: analytics, Android, iOS, MAP, monitoring, smartphones, Social Media, sysomos
Posted in Samples, Social Media, Technology

Sysomos MAP Now Integrates Google+

Google+ may be the new kid on the social network block, but that hasn’t seemed to hinder it in any way. Making it’s debut just over three months ago, Google’s own social network now boasts over 50 million users. Despite the fact that brands have not been officially invited to join in on the Google+ party yet, it doesn’t mean that people aren’t already there talking about them.

This is why we’re super excited to announce today that Sysomos MAP is the first social media monitoring and analytics tool to incorporate Google+ into it’s arsenal. MAP users can now search out key public conversations that pertain to them in the Google+ network. These searches can also be done using boolean operators so that you can find the conversations that matter most and cut through the noise. Sysomos is so far the first and only monitoring and analytics company to allow brands to do this.

Not only will MAP users now be able to search out public conversations on Google+, but Sysomos is also bringing it’s industry leading analytics to the party. Users will be able to view a buzzgraph, which shows how words are being used and connected to the search term(s), for their searches. As well, we’re also very proud to say that our industry leading sentiment analysis will be applied to Google+ just as we do with other social networks we cover.

MAP is already a tool that is unique to the industry by allowing in-depth research and analysis that enables users to tap into social media conversations with unlimited search results from within a two-year revolving window to identify key influencers, topic and themes; gauge sentiment and competitive position and dig deep into data to uncover age, gender, profession, location down to city level and more. With our latest edition of Google+ we’re happy to make this tool even more unique and useful. This is our first iteration of working with the Google+ platform and expect many great updates to be coming shortly to make searching and gaining insights from Google+ in MAP even better.

If you’re already a Sysomos MAP user, please don’t hesitate to contact your account manager to find out more or ask questions about searching Google+ within the platform. As well, keep your eyes out for an email highlighting this and other great Sysomos updates coming a bit later in the week.

By Sheldon Levine - October 12th, 2011 - 1 Comment »
Tags: analytics, google, Google Plus, MAP, monitoring, Social Media, sysomos
Posted in Announcements, Features, Social Media, Technology

Introducing the Sysomos Business Library for Social Media

In our continuing efforts to help your company understand and make social media work for you, we’re proud to release a new resource that we think everyone will find a use for. Today we introduce to you the Sysomos Business Library for Social Media. Inside you will be able to find a vast array of content designed to help professionals in many disciplines leverage the power of social media and social media monitoring.

The Business Library for Social Media includes white papers, reports and webinars, providing use case examples, application ideas and other unique content for those responsible for product development, customer service and sales, and professionals in digital, public relations and marketing agencies. Social media has typically been seen as being owned by communications and customer service departs of organizations. However, with more and more people around the world getting involved in social media, a greater opportunity arrises for other departments to benefit through engagement and realized insights that come from listening and getting involved.

Our Business Library for Social Media was developed with input from some of today’s leading experts on social media, customer service, sales, product development and digital communications. The content within the library is organized according to application and professional discipline: Campaign Promotion and Management, Customer Service, Product and Offer Development, Sales, and Agency Resources.

Some of the titles you will find inside include:

The Market Has a Memory: How to Leverage it for your Next New Product Development Initiative (white paper)
Social media: Your Marketing and Promotional Campaign Compass (white paper)
Building a Business Case for Social Media. A Guidebook to the Benefits of Social Media and How to Sell it to the C-Suite (white paper)
Tapping the Flow: Generating Sales Leads Through the Social Stream (webinar)
Four Social Media Monitoring Service Models for Agencies (white paper)
Social Media Statistics: Changes in the Social Sphere from 2009 to 2011 (report)

So come and learn how the voice of your entire audience and customer base can be leveraged to help your organization succeed through the Sysomos Business Library for Social Media.

By Sheldon Levine - July 29th, 2011 - 1 Comment »
Tags: analytics, Business Library for Social Media, monitoring, Social Media, sysomos
Posted in Announcements, Social Media

Sysomos MAP & Heartbeat Updates – New Facebook Features Make Engagement and Competitive Analysis Easier

This week, we’re super happy to announce some major updates to how Facebook is integrated into our MAP and Heartbeat services. Here’s a quick look at what these updates include:

Analyze any Facebook Fan Page in MAP: MAP subscribers previously could search for key terms being used in publicly available Facebook status updates to analyze. With our latest update you can now also perform ad-hoc research and analysis on any Fan Page in the Facebook network.

All of MAP’s usual powerful analysis tools can now be applied to Fan Pages; including understanding the volume of conversation, the overall positive vs. negative sentiment, text analysis, and who the top fans are of any page. MAP can now be used to perform a direct comparison of fan pages to obtain insights into competitive brands and your industry.

The best part is it’s super simple to do. All you have to do is navigate to any Facebook Fan Page and copy the URL. Then in MAP, select “Facebook” under the “Social Media” tab, and click “Analyze a Fan Page”. There will an empty text box where you can now drop in the copied Fan Page URL, click “Analyze” and MAP will instantly pull up current/historical info for that page.

Directly engage with your Facebook fans in Heartbeat: Being able to directly engage with your fans in an easy way is very important to any brand. With our latest update, you can now easily engage with your audience on your Facebook Fan Page Wall to provide status updates or comment on wall posts without ever leaving Heartbeat.

Easier integration of Facebook Pages in Heartbeat – including those of your competitors: In the past, integrating your Facebook Page into Heartbeat and Facebook Page Central required the page’s administrator to dig into the page’s FBML code and place a token (a piece of code) inside. With our latest update it has now become simpler: copy the Facebook Page’s URL and paste it into Heartbeat. The pages can then be accessed like all other information in Heartbeat, including automated email alerts for important activity on your page or your competitors pages.

To add a new Facebook Page to your Heartbeat, copy the URL of the Facebook Page you’d like to add. Then, within Heartbeat, access Facebook through the “Settings” tab and paste the unique URL of the Facebook Fan Page into the address bar. Next, hit “Link Page” and begin analyzing. Any page linked to your Heartbeat can be accessed quickly and easily from the right side navigation entitled Facebook Pages.

If you are a Sysomos user and have any questions about any of these new features, please don’t hesitate to contact your account manager.

That’s our big Facebook update, but keep your eyes peeled for more exciting Sysomos updates in the future.

By Sheldon Levine - May 16th, 2011 - No Comments »
Tags: analytics, facebook, facebook page central, heartbeat, MAP, monitoring, product updates, Social Media, sysomos
Posted in Announcements, Social Media, Technology

What Happened at SXSWi?

I just finished attending my first ever South by Southwest Interactive Conference and it was an experience I will never forget. Thousands of people that work in digital professions such as digital agencies, web developers, app developers and others, descended on Austin for five days of learning and fun. I can say now that the learning that happens in sessions is only part of the experience. Some of the greatest things that came from my experience was meeting new people and having really interesting discussions with them in the hallways and parties.

Earlier this week, Mark Evans wrote a post looking at what talk was coming out of the conference halfway through. Now that the conference has come to a close, I decided to look back at all five days using MAP, our social media monitoring and analytics platform, and found a few different results than earlier in the week.

To get an overview of just how much talk was happening these five days I pulled up an activity summary. I was able to find nearly 1,800 blog posts, 540 news articles, 87 forum discussions and over 51,500 tweets mentioning “SXSWi”.

Walking around the convention center I met people from all around the world that had come to Texas just to attend this conference. A look at our Twitter geolocation map to see where all the tweets from the conference were coming from shows just how far and wide people came from to attend.

Not only did I meet people from all over the world, but also people of all ages that were interested in learning more about our digital world. While younger professionals between the ages of 21-35 seemed to be the majority at 52.3%, we can see from the pie chart that the digital world doesn’t only attract younger folks.

As well, conference attendees from numerous industries had come to learn how they could best use digital ideas and practices to help benefit them.

Looking at the talk from blogs in our buzzgraph, which shows the words most used in conjunction with our search term, we can see that people were writing about a lot of the new technologies, applications and ideas that were being shown off around the convention.

A look at the buzzgraph from Twitter shows that people were tweeting more about their experiences. While Mark’s post showed that a lot of Twitter talk earlier in the week focused around the parties that were happening, we can now see that parties has taken a back seat to meeting new people and making interesting finds. We can see that some things people were finding were “startups”, “apps” and the odd geek celebrity sighting.

All and all, South by Southwest Interactive was a great time. I had a chance to meet people I had only talked to through the internet before, as well as people I had never spoken with but will continue to for a long time. As well, the sessions provided some really interesting new ideas, concepts and applications that I’m sure people will be talking about until next years conference.

Were you at SXSWi? Were you not there but trying to follow what was happening there through tweets and blogs posts? Let us know in the comments what you were able to take away from SXSWi.

By Sheldon Levine - March 17th, 2011 - 1 Comment »
Tags: analytics, MAP, monitoring, Social Media, social media analytics, South by Southwest, SXSWi, sysomos
Posted in Events, Samples, Social Media, Technology

Social Media Week Wrap Up

Social Media Week is officially over and done with. Sysomos was very grateful to have been able to play such a large role globally in this coming together of social media minds as the official monitoring and analytics partner. We were able to watch the conversations happening around the world from all nine official Social Media Week cities and saw some pretty interesting things. If you missed my daily posts from last week you can click here to see daily metrics and insights from Social Media Week.

The greatest part about Social Media Week was that even if you were in one of the nine cities, you could still watch the conversations through what was being said through social media. By using Sysomos’ social media monitoring and analytics software, MAP and Heartbeat, I was able to watch the conversations that went on throughout New York, San Francisco, Rome, Paris, São Paulo, London, Hong Kong, Istanbul and here in Toronto. Overall, we found that there was 954 online news articles, 582 forum posts, 2,429 blogs and over 75,500 tweets talking about Social Media Week in just five days.

All of this activity was coming from a variety of people. Looking at demographics we can see how different age groups and sexes participated in the conversation.

Most of the activity that we saw over the week came from our nine Social Media Week cities, but we can see Twitter activity coming from all over the world. We calculated that all that twitter activity had a reach of 266 million impressions. That’s a lot of people who were able to be exposed to Social Media Week no matter where they were.

The following is a chart of the top ten Twitter users who were tweeting about Social Media Week. Apparently I made the list. That’s probably because I was live tweeting every event that I attended over the week… and I tweet too much.

While those are just the top ten Twitter sources, they were by no means the only ones spreading the SMW word. When we looked at the types of tweets that were happening we found that 46% of all tweets were original tweets, while only 38% were retweets. That means that people were spreading what they were learning in their own words to the Twitter networks instead of just RTing other people’s words.

A look at our buzzgraph, a chart that shows the words most used in connection with our search term(s), we can see a large variety of terms. Some talk about the use of social media, for business and pleasure, some words talk about the events happening and some seem to talk about the experiences people were having over the week.

While Twitter was the main communication method, it wasn’t the only way that Social Media Week information was spread though. Online news media sources were also covering the week. The following are the top ten online news sources that we found covering SMW.

Finally, the best piece of information I have to show that Social Media Week was a success is our sentiment chart. The following chart shows that there was a 95% overall positive rating for the week.

BREAKDOWN

The above was combined stats for Social Media Week around the world. The following is a breakdown of each official city. In each city you can see the activity levels, share of voice across media and word buzzgraph for Social Media Week.

HONG KONG

ISTANBUL

LONDON

NEW YORK

PARIS

ROME

SAN FRANCISCO

SÃO PAULO

TORONTO

On behalf of Sysomos, I’d just like to thank all the organizers, presenters, sponsors, participants and everyone watching the conversation around the world for making Social Media Week so great. I had a fantastic week and I hope you did too.

Can’t wait to do it again next year!

By Sheldon Levine - February 17th, 2011 - 2 Comments »
Tags: #SMW, analytics, heartbeat, MAP, monitoring, Social Media, Social Media Week, sysomos
Posted in Events, Samples, Social Media, Technology

Does Social Media Monitoring Need to be 24/7?

We live in a world that never sleeps. On days when I need to drive someone to the airport for an early-morning flight, the highway is teeming with traffic, which makes me ask: “Who are these people and where they going?”

Within the social media world, the same kind of frenetic 24/7 activity is alive and well. People are blogging, tweeting, updating and uploading at all hours of the day and night. You fire up Twitter in the morning to discover that someone who lives in your city has been happily tweeting away at 3 a.m.

One of the strange offshoots of this non-stop activity is that it’s being monitored on a 24/7 basis. It is not unusual for someone to receive a response from a company to a tweet or blog post at any time of the day or time, often within minutes of something being posted.

While there are companies with social media teams that monitor activity, in many cases social media monitoring is being done by one person. This can only mean they are monitoring social media activity pretty much all the time.

It raises the question about whether this is a healthy or necessary thing. Is it really necessary to monitor and respond to social media activity on a 24/7 basis?

Sure, we live in an instant-gratification world but does that mean that social media never sleeps? Is it possible to respond to someone in a few hours rather than a few minutes. Will the world end if a tweet goes unanswered for a little while?

In the short-term, I think it’s a far-fetched to think that social media monitoring will stop being a 24/7 activity. There are too many companies scrambling to establish themselves as social media leaders so they want to be seen as engaged to create a competitive edge. The last thing they’re going to do is take their foot off the gas at this point.

In time, there are are a couple monitoring scenarios that could emerge:

1. Social media monitoring will embrace the call-centre model in which large teams will work in shifts to provide a company or companies with the services they want on a 24/7 basis.

2. Some companies will realize that social media doesn’t needs to be monitored but not all the time. They will devote resources for a large part of the working day but have a period of time in which social media activity happens without them watching. When the working day starts, they will deal with any issues then.

By Mark Evans - August 26th, 2010 - 8 Comments »
Tags: 24/7, monitoring, Social Media
Posted in Social Media

The Oil Leak Has Been Plugged, But The Talk Continues

On April 20th an explosion occurred on British Petroleum’s (BP) oil drilling rig known as Deepwater Horizon. The explosion caused Deepwater Horizon to sink into the ocean, which in turn broke a pipe causing oil to leak into The Gulf of Mexico. This leak went on for about three months and is being dubbed one of the worst man-made disasters ever. Last Thursday BP finally managed to plug the pipe and stop the oil from flowing out into the ocean.

If you saw any kind of media around this oil spill you may have noticed BP was taking a lot of criticism from everywhere. We thought it would be interesting to see how this event affected their public image in the online social space using our social media monitoring and analytics platform, MAP.

In order to get a fair assessment, we broke our study into three separate time periods; the beginning of the year up to the date of the oil rig explosion (April 20th), the period the leak went on for (April 20 – July 15) and the past week since they plugged the leak.

From the beginning of the year until April 20th there was no shortage of talk going on around BP. Looking at this time period we can see that BP was mentioned in almost 93,000 blog posts, over 202,000 forum posts and in about 244,000 tweets. In this time period we also can see that BP was in good favour of those discussing them with a 76% overall favourable sentiment rating.

Then the day of the explosion came. On April 20th Deepwater Horizon sank and oil started to pour out of the well into the Gulf of Mexico until it was finally plugged up almost three months later. During this time the world couldn’t stop talking about the British oil giant. In the course of this period there were around 602,000 blog posts, 860,000 forum messages and a whopping 4.6 million tweets. This time period also saw their favourable sentiment percentage drop more than 20%. The most drastic change here comes from the negative sentiment around BP rising from 22% to 46%.

Now that the leak has been capped and the oil has stopped flowing into the ocean, there might be speculation that talk and criticism of British Petroleum may have calmed down. Our analysis shows that this not the case. Granted, the leak was only capped a week ago, but talk about it has not seemed to slow down. In the past week there has been over 55,000 blog posts, 42,000 forum mentions and almost 528,000 tweets about BP. Most interesting is that there were more tweets about the company in this last week than there were in the first four months of the year. Also, despite the worst being over (the actual leaking), the overall sentiment of BP has not changed much. The overall sentiment rating still stands at 54% favourable. However, while negative sentiment has not gone down, we did see a slight rise in their positive sentiment from 16% to 19%.

With their positive sentiment on the rise it will be interesting to look again at these numbers in a few months to give a roughly equal time period of measurement and to let the clean up of the spill take it’s affect on both the Gulf of Mexico and the general public talking about it. If BP handles the next few months properly, they may be able to swing the public’s opinion back in their favour. Only time will tell.

By Sheldon Levine - July 23rd, 2010 - 1 Comment »
Tags: analytics, BP, British Petroleum, MAP, monitoring, sentiment, Social Media, sysomos
Posted in Samples, Social Media, Technology

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