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Product Updates: Influencer Bio Searches, Google+ Fan Pages and More

Today we have some great product updates and a big announcement

In our continued pursuit of excellence here at Sysomos we have some exciting developments to share with you today. As usual with these emails, we have some great updates to both the MAP and Heartbeat software that we think you’re really going to enjoy. But first, we have something even more exciting to tell you about…

Sysomos is now officially a Twitter Certified Partner!

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Being a part of the Twitter Certified Partner Program solidifies the benefit we provide in helping businesses learn and act upon what their customers are saying on Twitter. Being part of this program allows us to take full advantage of the Twitter platform and innovate to solve business needs. Essentially this means that our products will be constantly improving to make sure you are getting the best possible information and insights from Twitter to do your job better.

 

And now, here’s our latest round of product updates:

  

Twitter Trends

With brands always looking for ways to benefit from real-time marketing, it’s important for them to know what’s going on and what people are talking about at all times. That’s why we’ve added a new section to both MAP and Heartbeat that shows you what is currently trending on Twitter. These trending topics can be viewed on a worldwide basis, by country or even as specific as major cities around the world. So whether you’re a global, national or local business, you can see what the people who matter to you are talking about.

In MAP, this feature can be found in the left-hand column of the dashboard. In Heartbeat you can find it on the right-hand column of the Twitter tab.

Updated Tutorial Videos

As part of a continued commitment to our clients, you will notice updates to the Help section of both Heartbeat and MAP. In the Heartbeat Help section you can find 11 new tutorial videos and 5 new downloadable cheat sheets. In MAP there are 11 new tutorial videos and 2 new downloadable cheat sheets. The look and layout of the help section in Heartbeat and training section in MAP has also changed to make it easier for you to find the information you are looking for. Continue to watch for more updates in the coming weeks!
 

Twitter Influencer Bio Search

Not everyone talks a lot about their work or interests on Twitter, but that doesn’t mean they’re not influential to others about those things. With our new Twitter Bio Search you can now search directly in people’s bios for ways they describe themselves.  The Bio Search also allows you to look for people with certain numbers of followers and apply country filters to your search. So now, you can find moms from Toronto with more than 500 followers, but less than 1000. Or you can find dentists in Chicago with over 5000 followers.

 

Analyze A Google+ Fan Page

With Google+ being the latest social network to get its feet underneath it, it’s important to know what’s happening with your company’s page. Now you can link your Google+ Fan Page directly into your Heartbeat so you can always know exactly what is going on. Just like Facebook and LinkedIn pages in Heartbeat, the addition of Google+ will show you the latest activity on your page, a buzzgraph of what’s being said and the overall sentiment of the page. If you’d like to attach your Google+ Fan Page to your Heartbeat, your account manager would be more than happy to help you do so.

Edit Email Alerts

We’ve made it easier to edit your email alerts that come from Heartbeat. The importance of things that you monitor can sometimes change from not important to very important, or from very important to not so important, so your update frequencies will need to change as well. Rather than starting from scratch on the alert, we’ve made it easy to go in and edit how and when you receive them. Simply go into the Email Subscriptions tab in your Settings and you can quickly change the settings to any of your email alerts.

New User Roles

As social media teams expand within companies, we’ve discovered a greater need for different roles and what they can do in Heartbeat. Because of this we’ve added two new roles that you can assign to people on your team; Supervisor and Director. These are in addition to the roles that already exist; User, Manager and Administrator. These changes can be made in the Manage Users section of Settings.

By Sheldon Levine - March 6th, 2013 - No Comments »
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Posted in Announcements, Features, Social Media

Sysomos Product Updates: We Snuck In A Few Extras For You Before The Year Ended

 

Find hashtags, compare Twitter users, add influencers to your media set quicker and more!

Just in time for Christmas! We have a few presents for you, in the form of product updates!

Today we’re very happy to introduce a few new and great features to make both MAP and Heartbeat even better than before. Some of these are features that we’ve received a lot of requests for, while others are a few extra stocking stuffers that we thought you would enjoy.

Some of these new features include:

  • a way to compare two or more Twitter accounts, side-by-side
  • an easy way to see what hashtags are being tweeted in conjunction with your search terms
  • an easier way to interact with your top influencers
  • new publishing permissions for users.

To find out more about these and all the other new updates, just keep reading.
   Top Twitter Hashtags
Our industry-leading text analytics have always been able to tell you what words people are using when they talk about your brand, your competition, or any other search terms you were interested in. But have you ever wondered what hashtags people were using to connect their conversations? Well, wonder no more. We’ve added the ability to pull the top 10 hashtags being used in any Twitter conversation.

You can now see what hashtags are associated with your brand, then use those hashtags to join in their conversation. Or maybe you notice that a #help hashtag is appearing a lot with a search for your company name. You can now know what people are looking for and respond accordingly. Knowing any hashtags associated with your topic of interest will give you a brand new way to make sure you’re on top of  conversations.

To find this new feature in MAP, head over to the Twitter section and find the “Hashtags” tab down on the left-hand side. In Heartbeat, this feature can be found under the Measure tab in the “text analytics” section.
Compare Twitter Users
Have you ever wanted to compare your Twitter handle to your competitor’s? Want to know if your followers also follow someone else? What your followers have in common? What the difference is? With this latest feature in MAP you can now know all of these things.

Simply head over to the Twitter section of MAP and click on the Compare Users tab. Then you can enter up to eight different Twitter handles to compare at one time.  Once you’ve entered the handles you’re interested in, hit “compare.” We’ll show you a breakdown for each account that includes their basic profile information, their authority ranking, the average authority of their followers, how many new followers they receive a month, a word cloud of their followers’ bios and a breakdown of their followers gender and country of origin.

As well, we will show you a venn diagram of how the followers overlap with the first account in your search and information about those overlapping followers.

 

 

New Compare Pages
We’ve made some minor updates to MAP’s compare section as well. You can now compare the sentiment of two or more search terms from Twitter, as well as the geography between searches in forums and online news.

 

Correlation Diagrams
Under the “Compare” tab of Heartbeat, we’ve now given you the ability to compare certain aspects of the terms that you’re already comparing.

For example, let’s say you’re comparing mentions of Starbucks and Dunkin’ Donuts and you want to know how many of their mentions came from Twitter, or from just males, or even what percentage of those mentions were negative. These are only a few of the areas you can compare. You can take a much deeper dive into a number of other areas available in the drop down menu.

 

Publishing Permissions
There is also a new way to assign publishing permissions from within Heartbeat. Now both Facebook and Twitter accounts are linked directly to a Heartbeat (previously, Twitter accounts were only linked to a specific users’ login). You can then define which team members/Heartbeat users can publish updates to either Facebook or Twitter.

Just head into your Heartbeat’s settings and down to the “Publish Permissions” tab. Choose to allow every user in a Heartbeat the ability to publish, just the Admin users, or just a selected few people.

 

Influencers and Most Mentions Usability Update
It’s also easier to do things with the users that appear in your Influencers or Most Mentions sections of Heartbeat’s “Measure” tab. If you click on the “edit” tooltip to the right of a user, you can quickly remove the user from ever showing up in the section again, or add them to one of your existing media sets so you can keep a close eye on them.

Lastly, you may have noticed sometimes that when you exported a page as a pdf some charts would occasionaly get caught in the middle of page break. We’ve made sure that isn’t going to happen anymore, so feel safe when creating pdfs for reports again.

If you are already a Sysomos subscriber and would like further information on these exciting new features for Heartbeat and MAP, please contact your Sales Representative or Account Manager. 

If you are not already a Sysomos subscriber and would like to find out more about MAP or Heartbeat, please feel free to contact us.

Have a wonderful holidays and we’re looking forward to bringing you many more great updates in 2013!

By Sheldon Levine - December 20th, 2012 - No Comments »
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Posted in Announcements, Samples, Social Media, Technology

Product Updates: We Tell You The Best Time To Tweet and More

The year may almost be over, but we’re not slowing down.  We have a ton of new features for MAP and Heartbeat that we’ve recently added and are excited to share with you. A lot of these features make your social media data easier to access, view, understand and, of course, give you insights into your online communities.Some of these new features include a way to see when the best time to reach your Twitter followers, quick access to data around spikes in conversations, and aggregated data for companies using multiple Heartbeats. Just keep reading to learn more about these and other exciting updates.
   Best Time To Tweet
Over the years, multiple studies have been done to show when Twitter users are most active. We even released some statistics around this a few years ago. The problem with these stats is that they’re a generalization of the entire Twitterverse, but may not necessarily be true of your specific Twitter audience. As of right now, we have a solution to that problem for you.

Now in both MAP and Heartbeat you can see when a specific Twitter account’s followers are most active. This chart looks at when the account’s followers tweet and colour codes the activity by date and hour. The darker blue a square is, the more activity is happening in that hour. This will give brands the knowledge to know when their communities are most engaged on Twitter, which is likely the best time to tweet to them. The chart will also show you averages for weekdays and weekends.

The Best Time To Tweet chart can be found under the Twitter User Details tab in MAP and the Analyze tab of Twitter Engagement Central.
Highlights of Activity Spikes from Popularity Charts
We’ve made it easier to see what’s causing an activity spike in MAP’s Popularity Charts. Previously, you would highlight an activity spike to narrow in on specific dates and spike, then refine your entire query to look at data from the spike. Now, when you highlight an activity spike in the chart, highlights of that spike appear underneath.

When you highlight an activity spike, we now show you a word cloud and buzzgraph to show you highlights of the conversation causing the spike. As well, the highlights section shows you demographic data about who’s talking to cause the spike.

See More Data Around the Most Retweeted Tweets
Have you ever wanted to know more about who’s retweeting popular tweets? Well, MAP now gives you a way to see more data around the people retweeting. Under the Most Retweeted Twitter tab, hover over a specific popular retweet and you’ll now see options to click on more information about the Reach of the tweet in question and the Demographics of the retweeters.

Analyze A LinkedIn Page
MAP now gives you the ability to analyze the activity on any companies LinkedIn page. This could be your page, a competitors, or any company you might be interested in knowing more about. Simply put in the company’s LinkedIn page’s URL and click analyze.

MAP will then bring up information around what’s happening on that page. You’ll see information around how many people follow that page, number of posts, number of likes for posts, product information and recommendations, latest updates, a word cloud of the activity on the page and sentiment.

New CSV Formatting
Content search CSV exports will be updated to a new enhanced format on Friday, November30th. Currently, different media sources each have their own format for content CSV exports. With this update, a single unified format will be used across all sources when exporting search content. New CSVs will also include local time in addition to EST timestamps.

If you are not ready for the new CSVs, you can temporarily switch back to the existing format by navigating to the Settings page. The current format will be available till Jan 31, 2013 for compatibility before being retired.

 

New Activity Summaries for Click-Throughs on Charts
On the Heartbeat dashboard we give you a high view of all the information that you can find as you make your way through the platform. But sometimes you want that information even faster. We heard you ask, and have now made all the charts in the dashboard clickable to take you to a summary page for that specific information.

For example, if you notice a spike in Twitter activity for a certain day on your dashboard, simply click on that spike in the activity summary and you’ll be transported to a summary page for that information. The summary page will show you a 24-hour breakdown of the Twitter activity on that day. You will also find other Sysomos leading analytics, such as sentiment and text analytics, for the specific data you’re looking at on the summary page.

More Aggregated Data for Heartbeat Enterprise View
Some of the larger brands that we work with require more than one Heartbeat to keep track of all their data. That was why earlier this year we released Heartbeat Enterprise View. As of today, it’s now easier to see all the information you need from these multiple Heartbeats together in one place.

First, we have updated the Enterprise View measure page. You can now compare your Heartbeats side-by-side to see how different aspects of your social business are stacking up. In addition to this, we’ve also given you the ability to see the information from multiple Heartbeats combined.

Second, we have added advanced filtering to the Enterprise View measure tab. This means that you can get very specific with the aggregated data that you’re looking at. For example, you can now look at the data from multiple Heartbeats together, but only in the USA and all data but not Twitter.

Lastly, we’ve also updated the email updates for Enterprise view. You can now get email updates sent to you that compare your multiple Heartbeats, or see all the data combined right in your inbox.

If you are already a Sysomos subscriber and want to learn more about any of these updates, please don’t hesitate to contact your account reps.

And if you’re not a Sysomos subscriber but would like to learn about these and other features of MAP and Heartbeat, please feel free to contact us.

By Sheldon Levine - November 27th, 2012 - 2 Comments »
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Posted in Features, Social Media, Technology

New Look, New Sentiment Languages and More Updates. Oh My!

Lots of updates to Sysomos products including sentiment in Spanish and German, a new look for the MAP dashboard and more engagement features 

We updated our Sysomos software just a little over a week ago by introducing Engagement Central and we’ve already made some more great updates to both MAP and Heartbeat. In this update we’ve added sentiment analysis in two more languages, Spanish and German. We’ve also added a few more bells and whistles to Engagement Central in Heartbeat to make engaging with your audience a better and richer experience. As well, we’ve given the Dashboard in MAP an all new (and pretty snazzy looking) makeover. Keep reading to learn more about all our new updates.

  

Multilingual Sentiment 

Earlier this year we started to expand on the languages that our industry-leading sentiment analysis engine could understand. In February we started analyzing sentiment in French, on top of English. Now we’re pleased to add two more languages to our capabilities; Spanish and German. We put a lot of hard work into creating new sentiment engines for each language and not just doing basic translations of our English engine to ensure that you get the best possible results.The multilingual sentiment will be automatically turned on in MAP (please note that, because you may see changes in your reporting right away). For Heartbeat, the Multilanguage sentiment is still opt-in and can be turned on with the help of your Account Manager.

Edit Your Word Cloud

Every once and a while a word gets mentioned a lot in conjunction with your query, but it doesn’t quite fit in with what you’re reporting on. Heartbeat and MAP now give you the ability to remove words from the word cloud to help make your reporting more accurate.

New Features for Engagement Central

Just a few a weeks ago we unveiled Engagement Central, a useful way to engage with your Twitter and Facebook audiences without ever having to leave the Heartbeat program. We got a lot of great feedback on Engagement Central and are excited to say that we’ve already managed to make it better and more useful. The new features include:

  • Post Rich Media to Your Facebook Fan PageHeartbeat has allowed you to post new status updates directly to your Facebook Fan Page in the past, but now you can add rich media and links. Simply add the link to your status update in Engagement Central and it will show up with the full preview right on your Fan Page.
  • See Conversation History on Twitter Have you ever gone to respond to someone on Twitter, but couldn’t remember earlier parts of the conversation because they were hours or even days before? That’s no longer a problem as we’ve added conversation history between you and the person you’re talking to right in the tooltip below the message box.

You’ll find the conversation history directly under the response box in the Engage tooltip

View Workflow History inside the Tooltip

Just like knowing the past of a conversation is important, so is knowing exactly what you or a team member has done in the past. Engagement Central now allows you to see the workflow history of interactions with your audience. For example, if one of your teammates gave a coupon to a Twitter follower in their last interaction, you will know about it in subsequent interactions and can leave notes for the next teammate as well.

 

Compare Facebook Fan Pages

The Compare tab in Heartbeat now allows you to add Facebook Fan Pages into your list of items to compare. If you have multiple Facebook Fan Pages (for instance different pages for different countries) you can now compare the activity from each of these side-by-side. As well, you can compare your Facebook Fan Page activity (wall posts and comments) against each other or any other of your tags in Heartbeat.

Please note that this feature is only available to Facebook Page Central subscribers.

 

As well, we’ve now made the Sentiment Measurement tab information exportable to a CSV for your reporting purposes.

Analyze a Google+ Page

MAP now gives you the ability to analyze a Google+ page just like it does for Facebook. Simply enter the URL of yours or any Google+ page in the Analyze A Fan Page Section of the Google+ tab. Inside you can view sentiment for the page and a buzzgraph made up from recent posts.

 

Brand New Look for the MAP Dashboard

The last update we have to tell you about today is probably the most exciting. As of today the Dashboard in MAP has an all new look. Not only does the dashboard look nicer, but we also give you more top level information about blogs, Twitter, online news, forums and videos right off the bat. See the screenshots below to see the new Dashboard look.

You’ll also find that the Most Authoratative page under the Twitter tab has a new look too.

If you’re already a Sysomos subscriber and have any questions or require assistance with any of these new updates, please feel free to contact your account manager who will be happy to assist. If you’re not already a Sysomos subscriber but would like to take a look at our software, please feel free to contact us.

By Sheldon Levine - April 25th, 2012 - 1 Comment »
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Posted in Announcements, Features, Social Media, Technology

Phone Wars: What the Fans Say

Yesterday I got to attend an event put on by some friends of mine here in Toronto called AndroidTO. The event was interesting as they featured two streams of information. One room focused on the development side of things, while the other looked at the business side. And although the event was focused around the Android platform, there was plenty of talk about mobile devices in general.

As I hid in the back from Android fanboys with my iPhone I started to think about the difference of the two operating systems. I did a quick search and found a chart from eMarketer that showsUS  market share for phone operating systems. Turns out that iOS and Android are fairly close, but iOS  is the dominent OS.

This, however, wasn’t enough for me. So, I turned to the world of social media to see which was talked about and praised more, and what people were saying using MAP, our social media monitoring and analytics platform. I started by looking at a quick comparison of talk between the two over the past six months. We can see from the following popularity chart that iOS is clearly talked about more than Android. Even more in the past few weeks because of iOS5, the iPhone 4S and the death of Steve Jobs.

If we look at this in terms of share of voice, it actually shows that the iPhone software is holds 71.4% of the conversation while Android only makes up 28.5%.

I then broke these numbers down to look a bit deeper into tak about each of the platforms. In terms of Android talk over the past six months, I was able to find 2.7 million blog posts, 1.1 million online news articles, 3.4 million forum posts and 8.7 million tweets mentioning the OS.

 

Next I looked at the iOS numbers. Here I found 4.6 million blog posts, 1.6 million online news articles, 6.1 forum posts and 27.8 million tweets about the iPhone operating system.

I then compared what people were saying about each. I first looked at buzzgraphs around each phone operating device. It was interesting to see the difference in conversations by the most connected words. In the buzzgraph about the iPhone iOS we can see that a lot of talk seems to be about hardware including other devices that run the OS like the “iPad” and “iPod.” However, when I looked at the buzzgraph about Android, talk seemed a bit more broader. In the Android buzzgraph we can see some hardware talk such as the companies that make Android devices like “HTC” and “Motorola,” but we can also see an almost separate conversation that seems focused on the software side of things like “app” and “gingerbread” (one of the Android OS platform iterations).

Lastly I decided to compare the sentiment around each operating system. This comparison I found most interesting. Here I found that although the iOS has more talk about it, it doesn’t make it better in the eyes of the people talking. When I looked at the sentiment for iOS I found that 37% of the talk about it was positive while 13% was negative. In terms of Android though, the Google operating system only had 12% of it’s conversation as negative while 41% of the talk was positive. These numbers meant that iOS has a favourable rating of 87% while Android came in at 88%.

iOS

Android

The eMarketing report I looked at showed that both Android and iOS were very close in terms of market share. After looking at the data around talk of each in the social space, I’d say they’re close as well. The iOS software definitely has more about it, but a lot of that is due to people’s addiction and fascination with Apple hardware. Android, on the other hand, has less talk about it, but a better favourable rating and people seem to talk about it’s software and not just the hardware it runs on.

By Sheldon Levine - October 27th, 2011 - 2 Comments »
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Posted in Samples, Social Media, Technology

Sysomos MAP Now Integrates Google+

Google+ may be the new kid on the social network block, but that hasn’t seemed to hinder it in any way. Making it’s debut just over three months ago, Google’s own social network now boasts over 50 million users. Despite the fact that brands have not been officially invited to join in on the Google+ party yet, it doesn’t mean that people aren’t already there talking about them.

This is why we’re super excited to announce today that Sysomos MAP is the first social media monitoring and analytics tool to incorporate Google+ into it’s arsenal. MAP users can now search out key public conversations that pertain to them in the Google+ network. These searches can also be done using boolean operators so that you can find the conversations that matter most and cut through the noise. Sysomos is so far the first and only monitoring and analytics company to allow brands to do this.

 

Not only will MAP users now be able to search out public conversations on Google+, but Sysomos is also bringing it’s industry leading analytics to the party. Users will be able to view a buzzgraph, which shows how words are being used and connected to the search term(s), for their searches. As well, we’re also very proud to say that our industry leading sentiment analysis will be applied to Google+ just as we do with other social networks we cover.

 

MAP is already a tool that is unique to the industry by allowing in-depth research and analysis that enables users to tap into social media conversations with unlimited search results from within a two-year revolving window to identify key influencers, topic and themes; gauge sentiment and competitive position and dig deep into data to uncover age, gender, profession, location down to city level and more. With our latest edition of Google+ we’re happy to make this tool even more unique and useful. This is our first iteration of working with the Google+ platform and expect many great updates to be coming shortly to make searching and gaining insights from Google+ in MAP even better.

If you’re already a Sysomos MAP user, please don’t hesitate to contact your account manager to find out more or ask questions about searching Google+ within the platform. As well, keep your eyes out for an email highlighting this and other great Sysomos updates coming a bit later in the week.

By Sheldon Levine - October 12th, 2011 - 1 Comment »
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Posted in Announcements, Features, Social Media, Technology

Introducing the Sysomos Business Library for Social Media

In our continuing efforts to help your company understand and make social media work for you, we’re proud to release a new resource that we think everyone will find a use for. Today we introduce to you the Sysomos Business Library for Social Media. Inside you will be able to find a vast array of content designed to help professionals in many disciplines leverage the power of social media and social media monitoring.

The Business Library for Social Media includes white papers, reports and webinars, providing use case examples, application ideas and other unique content for those responsible for product development, customer service and sales, and professionals in digital, public relations and marketing agencies. Social media has typically been seen as being owned by communications and customer service departs of organizations. However, with more and more  people around the world getting involved in social media, a greater opportunity arrises for other departments to benefit through engagement and realized insights that come from listening and getting involved.

Our Business Library for Social Media was developed with input from some of today’s leading experts on social media, customer service, sales, product development and digital communications.  The content within the library is organized according to application and professional discipline:  Campaign Promotion and Management, Customer Service, Product and Offer Development, Sales, and Agency Resources.

Some of the titles you will find inside include:

  • The Market Has a Memory: How to Leverage it for your Next New Product Development Initiative (white paper)
  • Social media:  Your Marketing and Promotional Campaign Compass (white paper)
  • Building a Business Case for Social Media. A Guidebook to the Benefits of Social Media and How to Sell it to the C-Suite (white paper)
  • Tapping the Flow:  Generating Sales Leads Through the Social Stream (webinar)
  • Four Social Media Monitoring Service Models for Agencies (white paper)
  • Social Media Statistics: Changes in the Social Sphere from 2009 to 2011 (report)
So come and learn how the voice of your entire audience and customer base can be leveraged to help your organization succeed through the Sysomos Business Library for Social Media.

By Sheldon Levine - July 29th, 2011 - 1 Comment »
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Posted in Announcements, Social Media

Sysomos MAP & Heartbeat Updates – New Facebook Features Make Engagement and Competitive Analysis Easier

This week, we’re super happy to announce some major updates to how Facebook is integrated into our MAP and Heartbeat services. Here’s a quick look at what these updates include:

Analyze any Facebook Fan Page in MAP: MAP subscribers previously could search for key terms being used in publicly available Facebook status updates to analyze. With our latest update you can now also perform ad-hoc research and analysis on any Fan Page in the Facebook network.

All of MAP’s usual powerful analysis tools can now be applied to Fan Pages; including understanding the volume of conversation, the overall positive vs. negative sentiment, text analysis, and who the top fans are of any page. MAP can now be used to perform a direct comparison of fan pages to obtain insights into competitive brands and your industry.

The best part is it’s super simple to do. All you have to do is navigate to any Facebook Fan Page and copy the URL. Then in MAP, select “Facebook” under the “Social Media” tab, and click “Analyze a Fan Page”. There will an empty text box where you can now drop in the copied Fan Page URL, click “Analyze” and MAP will instantly pull up current/historical info for that page.

Directly engage with your Facebook fans in Heartbeat: Being able to directly engage with your fans in an easy way is very important to any brand. With our latest update, you can now easily engage with your audience on your Facebook Fan Page Wall to provide status updates or comment on wall posts without ever leaving Heartbeat.

Easier integration of Facebook Pages in Heartbeat – including those of your competitors: In the past, integrating your Facebook Page into Heartbeat and Facebook Page Central required the page’s administrator to dig into the page’s FBML code and place a token (a piece of code) inside. With our latest update it has now become simpler: copy the Facebook Page’s URL and paste it into Heartbeat. The pages can then be accessed like all other information in Heartbeat, including automated email alerts for important activity on your page or your competitors pages.

To add a new Facebook Page to your Heartbeat, copy the URL of the Facebook Page you’d like to add. Then, within Heartbeat, access Facebook through the “Settings” tab and paste the unique URL of the Facebook Fan Page into the address bar. Next, hit “Link Page” and begin analyzing. Any page linked to your Heartbeat can be accessed quickly and easily from the right side navigation entitled Facebook Pages.

If you are a Sysomos user and have any questions about any of these new features, please don’t hesitate to contact your account manager.

That’s our big Facebook update, but keep your eyes peeled for more exciting Sysomos updates in the future.

By Sheldon Levine - May 16th, 2011 - No Comments »
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Posted in Announcements, Social Media, Technology

What Happened at SXSWi?

I just finished attending my first ever South by Southwest Interactive Conference and it was an experience I will never forget. Thousands of people that work in digital professions such as digital agencies, web developers, app developers and others, descended on Austin for five days of learning and fun. I can say now that the learning that happens in sessions is only part of the experience. Some of the greatest things that came from my experience was meeting new people and having really interesting discussions with them in the hallways and parties.

Earlier this week, Mark Evans wrote a post looking at what talk was coming out of the conference halfway through. Now that the conference has come to a close, I decided to look back at all five days using MAP, our social media monitoring and analytics platform, and found a few different results than earlier in the week.

To get an overview of just how much talk was happening these five days I pulled up an activity summary. I was able to find nearly 1,800 blog posts, 540 news articles, 87 forum discussions and over 51,500 tweets mentioning “SXSWi”.

Walking around the convention center I met people from all around the world that had come to Texas just to attend this conference. A look at our Twitter geolocation map to see where all the tweets from the conference were coming from shows just how far and wide people came from to attend.

Not only did I meet people from all over the world, but also people of all ages that were interested in learning more about our digital world. While younger professionals between the ages of 21-35 seemed to be the majority at 52.3%, we can see from the pie chart that the digital world doesn’t only attract younger folks.

As well, conference attendees from numerous industries had come to learn how they could best use digital ideas and practices to help benefit them.

Looking at the talk from blogs in our buzzgraph, which shows the words most used in conjunction with our search term, we can see that people were writing about a lot of the new technologies, applications and ideas that were being shown off around the convention.

A look at the buzzgraph from Twitter shows that people were tweeting more about their experiences. While Mark’s post showed that a lot of Twitter talk earlier in the week focused around the parties that were happening, we can now see that parties has taken a back seat to meeting new people and making interesting finds. We can see that some things people were finding were “startups”, “apps” and the odd geek celebrity sighting.

All and all, South by Southwest Interactive was a great time. I had a chance to meet people I had only talked to through the internet before, as well as people I had never spoken with but will continue to for a long time. As well, the sessions provided some really interesting new ideas, concepts and applications that I’m sure people will be talking about until next years conference.

Were you at SXSWi? Were you not there but trying to follow what was happening there through tweets and blogs posts? Let us know in the comments what you were able to take away from SXSWi.

By Sheldon Levine - March 17th, 2011 - 1 Comment »
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Posted in Events, Samples, Social Media, Technology

Social Media Week Wrap Up

Social Media Week is officially over and done with. Sysomos was very grateful to have been able to play such a large role globally in this coming together of social media minds as the official monitoring and analytics partner. We were able to watch the conversations happening around the world from all nine official Social Media Week cities and saw some pretty interesting things. If you missed my daily posts from last week you can click here to see daily metrics and insights from Social Media Week.

The greatest part about Social Media Week was that even if you were in one of the nine cities, you could still watch the conversations through what was being said through social media. By using Sysomos’ social media monitoring and analytics software, MAP and Heartbeat, I was able to watch the conversations that went on throughout New York, San Francisco, Rome, Paris, São Paulo, London, Hong Kong, Istanbul and here in Toronto. Overall, we found that there was 954 online news articles, 582 forum posts, 2,429 blogs and over 75,500 tweets talking about Social Media Week in just five days.

All of this activity was coming from a variety of people. Looking at demographics we can see how different age groups and sexes participated in the conversation.

Most of the activity that we saw over the week came from our nine Social Media Week cities, but we can see Twitter activity coming from all over the world. We calculated that all that twitter activity had a reach of 266 million impressions. That’s a lot of people who were able to be exposed to Social Media Week no matter where they were.

The following is a chart of the top ten Twitter users who were tweeting about Social Media Week. Apparently I made the list. That’s probably because I was live tweeting every event that I attended over the week… and I tweet too much.

While those are just the top ten Twitter sources, they were by no means the only ones spreading the SMW word. When we looked at the types of tweets that were happening we found that 46% of all tweets were original tweets, while only 38% were retweets. That means that people were spreading what they were learning in their own words to the Twitter networks instead of just RTing other people’s words.

A look at our buzzgraph, a chart that shows the words most used in connection with our search term(s), we can see a large variety of terms. Some talk about the use of social media, for business and pleasure, some words talk about the events happening and some seem to talk about the experiences people were having over the week.

While Twitter was the main communication method, it wasn’t the only way that Social Media Week information was spread though. Online news media sources were also covering the week. The following are the top ten online news sources that we found covering SMW.

Finally, the best piece of information I have to show that Social Media Week was a success is our sentiment chart. The following chart shows that there was a 95% overall positive rating for the week.

BREAKDOWN

The above was combined stats for Social Media Week around the world. The following is a breakdown of each official city. In each city you can see the activity levels, share of voice across media and word buzzgraph for Social Media Week.

HONG KONG

ISTANBUL

LONDON

NEW YORK

PARIS

ROME

SAN FRANCISCO

SÃO PAULO

TORONTO

On behalf of Sysomos, I’d just like to thank all the organizers, presenters, sponsors, participants and everyone watching the conversation around the world for making Social Media Week so great. I had a fantastic week and I hope you did too.

Can’t wait to do it again next year!

By Sheldon Levine - February 17th, 2011 - 3 Comments »
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Posted in Events, Samples, Social Media, Technology

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