Posts Tagged ‘MOvember’

MOvember: A Month Of Moustaches and Social Media

MOvember 2013Well, MOvember is officially in the books for another year. That’s right, the magical month of moustaches is now behind us and men all over the world can go back to their regular handsome face configurations. But of course it was all for a great cause.

MOvember raises money for research in prostate cancer and other men’s health issues by creating awareness through the use of people’s faces. Men are urged to grow moustaches and collect donations for the charity throughout the month of November. Not only do people use their faces to create awareness, but social media also plays a huge role in spreading the word of MOvember.

A few years ago I had the pleasure of sitting down with Adam Garone, the founder and CEO of MOvember, who told us a bit more about how MOvember got started and what kind of a role social media plays in helping to spread the word.

Movember from Marketwired on Vimeo.

Now that MOvember is done for 2013, we decided to use MAP, our social media monitoring and analytics software, to see how much of an impact MOvember had on the social media world.

Over the month of November this year, we found that MOvember was mentioned in social channels over 1.1 million times. Mentions of MOvember came up in 13,266 blog posts, 11,076 online news articles, 11,278 forum postings and 1.161,236 tweets.

MAP, Powered by Sysomos - Activity Summary

Spreading out those mentions over time we see something very interesting. The first day of the month, when MOvember officially started, saw a gigantic spike in mentions to kick off the month long charity event. The first day of a new venture always seems to be most exciting. After that though, the mentions settle down, but remain pretty steady throughout the rest of the month as people talk about MOvember and use social to sollicite donations.

MAP, Powered by Sysomos - Popularity Chart

Since Twitter seemed to be the main driver of MOvember conversation, we focused in a little more on the network. On average, we found that MOvember was being mentioned on Twitter almost 39,000 times a day for the month. That also averages out to about 1,600 MOvember tweets per hour over the entire month.

We also found by looking deeper into the mentions on Twitter that most of the MOvember talk was coming for males. Men accounted for 70% of all the MOvember mentions we found on Twitter, which makes sense as men were the ones who sacrificed their upper lips for the cause and were likely using social media to get people to donate to their campaigns.

MAP, Powered by Sysomos - Twitter Activity Summary

We also plotted out where tweets about MOvember were originating from on our geo location heat map. It’s actually incredible to see how people all over the world were getting involved in the fundraising event and tweeting about it. While MOvember was originally started in Australia, we can see that over the years it has managed to make it’s way to all corners of our globe. People all over the world have come together to unite in a single charity event.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And let’s not forget the pictures that people were sharing. What’s the point of growing an awesome moustache if you can’t show it off to the world? Looking specifically at Instagram, we found 914,014 pictures were tagged with #MOvember. And another 5,441 used the more specific hashatg of #MOvmeber2013.

MAP, Powered by Sysomos - Instagram Activity

Lastly, we pulled up the sentiment around MOvember for the month across all social channels. We found that MOvember had an outstanding 90% favourable rating for the month. 36% of the mentions we found were positive, while only 10% were negative. However, most of the negative mentions were women complaining about all the moustaches they weren’t enjoying, which actually helped in it’s own way to bring attention to the great cause.

MAP, Powered by Sysomos - Overall Sentiment

Did you participate in MOvember in some way this year? We want to hear about it in the comments section. Especially if you used social media in some way to do it.

Also, while MOvember is officially over, the charity is still accepting donations. So, if you feel inclined to give a last minute donation to a worthy cause feel free to sponor one of our Marketwired teams from around the globe which can all be found on our Marketwired MOvember network page.

Mid MOvember Update

Is it just me, or does there seem to be a lot more creepy looking men around these days? Just kidding.

As most of you are probably aware we’re currently in the middle of what is known as MOvember. This has become an annual tradition in the month of November where men around the world grow moustaches to create awareness and raise funds for prostate cancer research. A noble cause with a fun component to it. And, of course, we’re taking part in the festivities too.

So,  since today marks exactly half way through this magical moustache ride, I thought I’d do a little digging to see what the conversation around MOvember has been so far in social media using MAP, our social media monitoring and analytics platform.

So far this month, MOvember has been mentioned over a million times though social channels. I found 9,061 blogs posts, 5,148 online news articles, 14,811 forum postings and 1,068,814 tweets about MOvember so far.

Trending those mentions out over time, we can see that the most amount of chatter happened on the first day of the month as everyone got ready to say goodbye to their upper lips for a month. Since then, the talk seems to have balanced out averaging about 50-60,000 mentions per day.

And who’s talking about MOvember the most? It looks like the United States is so far holding the lead on MOvember conversation with 37.5%. Right behind them is the UK, with 24.6%, and then Canada at 14.5%. Australia, where MOvember originated from, has 3.5% of all the MOvember conversation.

However, looking at the countries talking about MOvember as a percentage does very little to show how active this movement is around the world. Below is a heat map showing where MOvember tweets are coming from. In this more visual format we can see that people in every corner of the globe are talking about this (and probably looking extra creepy while they do so).

And what are all these people talking about? Well, it turns out that they’re spreading the message of MOvember. Of course we can see the words “moustache” and “stache” appearing quite often as it’s a major component of this charity. But we can also see words like “prostate”, “cancer”, “support”,  “awareness”, “donating” and “fundraising” appearing quite frequently, and these are the things that MOvember is all about.

Just for fun, I thought that I’d also pull up the most retweeted tweets about MOvember. I was very surprised and happy to find the most RT’d MOvemeber tweet is from Mr Clean, who is growing his own ‘stache this month, who has promised to donate up to $10,000 towards MOvembers cause for every retweet he gets.

Don’t forget that us here at the Sysomos and Marketwire family are also participating in MOvember. If you’d like to help us out, head over to our MOvember network page where you can choose to donate to our American, Canadian or UK teams. You can also donate to one of your favourite employees here too if you like.

Finally, for a little extra motivation to get you all talking and donating, I’ve decided to post a public photo of myself looking as creepy as possible with the ‘stache that I’m currently rocking. Enjoy (and please consider donating to this very worthy cause):

Here We MO Again

Here we are again. Another November full of moustaches. Of course I’m talking about MOvember, the month where men all around the world rent out the space on their upper lip in support of charity. MOvember has become the month synonymous with raising awareness of prostate cancer and the number of participants and the money they help to raise for research continues to grow every year. Of course, us here at the Marketwire and Sysomos family will be participating again as well.

I did a little digging using MAP, our social media monitoring and analytics platform, on the social media lead up to the start of MOvember. Over the month of October I found 261,570 mentions of MOvember. It was mentioned in 2,027 blog posts, 1,807 online news articles, 3,442 forum posts, and 254,294 tweets.

When I looked at those mentions over time, we can see that people have been getting ready by talking about MOember all month, but the biggest push has come in the last few days.

I also found that MOvember is being talked about the most by the countries that raised the most amount of money last year. We can see a lot of MOvember chatter coming from the USA (31.8%), the UK (26.1), and Canada (16.6%).

The best thing that I found in my little search though was the sentiment around MOvember. From all the talk I looked at over the past month, an astounding 44% of it was positive. Only 10% was negative, but most of that was from people’s fear of moustaches.

Last year the Marketwire family raised over $11,000 on behalf of the MOvember charity. This year we intend to do even better. If you’d like to help us raise some money for this noble charity we would greatly appreciate your donations. You can find our Marketwire MOvember network here and then donate to our American or Canadian teams as whole, or find your favourite Marketwire or Sysomos employee and donate towards their moustache. Thanks so much in advance!!

And, for anyone who wants a little more information on how MOvember started, how it helps and the role that social media plays, check out this video with MOvember’s founder and CEO Adam Garone I made last year:

Movember from Marketwire on Vimeo.


MOustache Season Comes To A Close

As the month of November comes to close we bid a fair adieu to all the wild moustaches that show themselves but once a year. That’s right, by the time this post is up MOvember will officially be over (but I’m sure you can still donate). For those not in the know, all the creepy moustaches you’ve seen over the past month have been part of a world-wide charity effort to raise money for prostate cancer research and have a little fun while doing it. Well, we started off the month with a MOvember blog post, so I thought it only fair to close it the same way.

Using MAP, our social media monitoring and analytics software, I decided to take a look at MOvember activity throughout social media for the month. Keep in mind though, at the time I grabbed these numbers MOvember was still not “officially” over. During the entire month I was able to MOvember mentioned in 15,284 blog posts, 6,056 online news articles, 18,753 forum posts and 55,199 tweets.

Trending those numbers out over the month we can see that there was an enormous amount of talk as MOvember kicked off. During the month it slowed down a bit, but was still garnering around 13,000-14,000 mentions a day. Then as the month closed we can see another rise in activity as people scrambled to get last minute donations.

Next I looked into which countries were creating the most buzz about the charity movement. The US had the most at 32.5% of the conversation for the month. They were followed by Canada with 23.5%, then the UK with 23.2% and Australia (where MOvember originated) with 8.2%.

Since I’m already on the topic of countries, I headed over to and pulled up the list of money raised by country. I’m happy to say that my home of Canada had raised the most money for prostate cancer research with over $34 million. The other countries that created the most buzz were also in the top four money raising countries as well. That said though, every country did a fantastic job as every dollar helps!


I then pulled up a buzzgraph to take a look at what all the conversations over the month were about. No surprise that the main topic of discussion was about moustaches (spelled in a few different ways). We also see a lot of talk about “fundraising” and “donate” as people were mainly talking about collecting donations on behalf of the charity. Not to be forgotten though is the cause, and we can see that “prostate” and “cancer” were strongly connected to the conversations.

Lastly, I pulled up the overall sentiment around the MOvember talk. I’m glad to say that all the talk throughout the month showed a 88% favourable rating. I can only assume that the 12% of negative talk was coming from women who couldn’t wait until their man shaved his moustache off.

Finally, I’m proud to say that the bigwigs here at Marketwire+Sysomos generously agreed to match donations raised by all of our teams up to $5,000. While I don’t have our final numbers, as the west coast is still collecting donations as I write this, I can tell you that we exceeded that number. That means that over $10,000 will be donated to help fund prostate cancer research from the Marketwire+Sysomos family!

I hope you all had a fantastic MOvember and raised some money for this great cause. Happy shaving!

The ‘Staches Were A Success

Well, MOvember is over. No more creepy looking men running rampent through our streets. No more women scared to leave their houses.No more scaring myself every time I look in  the mirror.

While the official numbers are still being tallied by the MOvember foundation, a quick peak at their Mo Money page shows the total money raised nearing $60 million. Our home, Canada, raised $19.5 million of that and Sysomos is proud to be part of that. Thanks again to everyone who helped support our team and MOvember in general!

As promised, we used MAP, our social media monitoring and analytics platform, to look back at the social web for the month of MOvember. We can see right away from our activity summery that the social web was abuzz with talk about MOvember. We found over 11,000 blog posts, almost 3,000 news mentions and over 320,000 tweets. Most surprising to myself was the 8,000 mentions we found in forums.

A look at our world map plotting out the over 320,000 tweets shows most of the activity coming from the six official countries participating, but we can see mentions of MOvember being tweeted from around the world.

Next, we broke down some more demographics to see who was talking about MOvember. We found that the 21-35 year olds dominated the conversation with 71.5%. I thought that the under 20 crowd would have had the least amount of mentions (since there would be less of them that could participate), but they mentioned MOvember more than the 51 and overs. Another interesting thing we found was that women were talking about MOvember almost as much as the men were (47% and 53% respectively).

Lastly, we took a look at our buzzgraph through Twitter to see the words being most used in conjunction with MOvember. We see a lot of words we would expect like “moustache”, “mustache” and “stache” paired with words like “donate” and “support”. Some of the more funny things we found were that people were also talking a lot about “dirty” and “shave” in conjection with the different variations of moustache. Another interesting thing we are able to pick out from this buzzgraph was that people liked to share pictures of their ‘staches because the picture services Twitpic and Yfrog have very strong connections and are appearing close to the middle of the graph.

Overall, it seems this year’s MOvember was a huge success. Congratulations to everyone who participated by growing a moustache and thanks to everyone who donated. Your faces may now return to their normal state… Until we do it again next year!

Sysomos Supports #MOvember

In case you haven’t heard, the month of November has officially been renamed MOvember. Well, not really, but kind of.

MOvember is a fund raising initiative for prostate cancer research. It was started in Australia, but has grown into a worldwide phenomenon. Why “MOvember” you ask? The name comes from the fact that fundraisers are encouraged to grow a moustache for the month of November.

We at Sysomos love to do good and have fun at the same time, so we decided to get in on the MOaction. A few of us around the office have started to grow ‘staches in hopes of raising money for this great cause.

We’re not the only ones though. Using MAP, our social media monitoring and analytics platform we were able to plot out people tweeting the word MOvember across the world:

It’s not just regular people talking about MOvember either. A look at some traditional media outlets shows that media from around the globe are also talking about the fun fundraising event:

Later this month we will write another post and look at some social media statistics about how the month of MOvember went. In the meantime though, if you’d like to help the Sysomos crew raise some money for prostate cancer research you can click the link bellow and donate to an individual team member or our team as a whole. As well, we’re currently working on a little Sysomos MOvember shindig here in Toronto for later in the month, but we’ll release details about that as they become available.

Click here to donate to our Sysomos ‘staches. For more information about MOvember from the official MOvember site, click here.

We thank you in advance for your kind help and donations.