Tag Archives: music

What in the world can you do with six-second videos? Apparently, Vine is gaining traction as a medium to spark the careers of emerging pop stars. Case in point is Sean Mendes, who posted an acoustic version of Justin Beiber’s “As Long as You Love Me” last year (see below). For whatever reason, the Vine…

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This past weekend the world got to witness the first ever YouTube Music Awards. Yes, internet giant Google has decided to make a move into the awards show arena now as well… except this one you watch on your computer. Some people questioned why Google would do such a thing, but it seems to make…

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Over the past decade, musicians, bands and the music industry as a whole have seen and seized the opportunity presented by social media. You could argue they have been trailblazers in many ways. There are a variety of best practice examples from the music industry that are vital to digital marketers. To start, most bands…

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Technology has not always been friendly to rock bands. They spent millions in the 80s and 90s cranking out pricey music videos for our MTV and MuchMusic enjoyment. In the digital age, they’ve seen their bread and butter from album sales all but disappear. We may roll our eyes at the Coldplays and Elton Johns…

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If MySpace hasn’t become irrelevant, there is little doubt the social network has lost its cache as well as millions of users. MySpace’s status as a social media has-been was front and centre in June when its $35-million sale by News Corp. was big news mostly because one of the buyers was musician and actor…

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Last weekend I was fortunate enough to take a trip down to California to attend the Coachella Valley Music and Arts Festival. For those of you unfamiliar with the festival, it’s a giant three day festival that brings together over 150 musical acts and bunch of art installations. I mainly went for the music, which this…

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Michael Jackson’s tragic death of an apparent heart attack yesterday attracted a tremendous amount of attention from the mainstream media and bloggers from around the world. More than 25% of all Tweets posted yesterday evening around 7 p.m. were about about Jackson’s death. Many Web sites and blogs crashed after being inundated with visitors looking…

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