Tag Archives: myspace

U.S. General Douglas MacArthur famously said “old soldiers never die; they just fade away”. You could easily say the same about social networks. They never die, they just fade into the digital background. Case in point is Myspace, which is emailing users old photos of themselves to convince them to take another look at the…

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Over the past decade, musicians, bands and the music industry as a whole have seen and seized the opportunity presented by social media. You could argue they have been trailblazers in many ways. There are a variety of best practice examples from the music industry that are vital to digital marketers. To start, most bands…

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It’s official…MySpace’s comeback is upon us! The once dethroned king of social media is on comeback path, trying to win back our digital hearts. Does it have legs? Led by uber jack of all trades, Justin Timberlake, it seems MySpace is not content to take the slow route back to the top. The new (and…

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Before Ark Music Factory and the Rebecca Blacks turned social media into some kind of perceived artistic wasteland, it was fertile soil to cultivate artists and offer them the unprecedented opportunity to find an audience. Back when MySpace ruled the roost, a U.K. band called The Arctic Monkeys created an online community and became a sensation….

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Before we get too wrapped up in a potential comeback by social media’s “grandfather”, MySpace, let me first say the answer to the question posed in the heading is a resounding “No”. Yes, Justin Timberlake is attracting a lot of press and notoriety to MySpace since he was part of a group that acquired the…

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If MySpace hasn’t become irrelevant, there is little doubt the social network has lost its cache as well as millions of users. MySpace’s status as a social media has-been was front and centre in June when its $35-million sale by News Corp. was big news mostly because one of the buyers was musician and actor…

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What happened to MySpace? How did it go from being the Goliath of social networking to a crumbling entity increasingly being seen as irrelevant by users, companies and advertisers? A BusinessWeek feature story suggests MySpace’s demise was fuelled by a toxic brew of arrogance, hubris, technology issues, its acquisition by Rupert Murdoch’s News Corp., and…

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Given Facebook has more than 600 million users, the title of this blog post might be puzzling. How can anyone question the future of a service with so many users? In other words, Facebook is too big to fail. Or is it? Nothing lasts forever, including popular social media services. It could be argued social…

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With Facebook raising another $500-million (a move that raises its valuation to a staggering $50-billion), one of the issues raised is the future of MySpace. Could Facebook’s new financing help MySpace find a potential buyer? Or does it mean Facebook is so strong that MySpace’s already-fading prospects have become even more bleak? If we run…

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Digg, which was once the toast of the town, is now struggling with sharply lower traffic and a senior management team scrambling to find a way to make the company financially viable. Whereas Digg was once seen as influential, it’s now becoming irrelevant and non-player within the social media landscape. So here’s the question: If…

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