Posts Tagged ‘NBA’

The NBA is Coming

In a little over a week, NBA fans will get what they’ve been wishing for for months, the start of this year’s basketball season.

The season starts around the end of October or the beginning of November but this year the season isn’t starting until Christmas Day after the owners locked out the players in July due to a disagreement over a number of money related issues.

On Nov. 25, NBA fans received some good news when the owners and players reached an agreement that bringing back the 2011/12 season (albeit, a bit of a shorter than normal one).

Using MAP, our social media monitoring and analytics platform, I took a look at some of the buzz around the NBA over the past few months. I decided to do my search from September 1 to today because September was about the time it started to look as if the NBA season wasn’t going to start on time.

Since September 1, the NBA mentioned in 331,502 blogs, 381,672 online news articles, 865,524 forum posts and 3.8 million tweets.

Taking those numbers and trending them out over time gives us the popularity chart below. All of the small spikes in activity levels were days when there was some sort of news about the lockout.

For example, the second largest spike on the graph was on November 14 when the players rejected a deal and people really started to believe there would be no basketball this year. The largest spike on the graph, of  course, is on November 25 when the players and owners finally came to an agreement on a deal that would get everyone back to work, and allow fans to see a shorter season.

The buzzgraph from this time period shows that “lockout” was definitely the center of conversation. Some of the strongly connected keywords also focus around those involved, such as the “league,” “players,” and David “Stern”, the NBA’s commissioner. We can also see teams and popular players names also appear in the buzzgraph, but a lot of it is talk that happened after November 25.

I also looked at the conversation that have happened since the new collective bargaining agreement was reached. Since November 25, I found 84,633 blog posts, 89,264 online news articles, 252,730 forum posts and 1.4 million tweets mentioning the NBA. That means 37% of the Twitter conversation over the past three and a half months happened in the past three and a half weeks.

When we looked at the buzzgraph for this time period, we can see a lot more team and player names appear. This is because during the lockout, teams weren’t allowed to trade players or sign free agents, so the Web has been abuzz about the action in the past few weeks.

So, who’s ready for some basketball?

Who’s Getting Drafted First In The NBA Draft?

Tonight is one of the most exciting nights in the NBA; draft night. While in most previous years there has usually been a clear choice for which of the new crop of players is going to be the first to get snatched up, there seems to be a general consensus this year that anything can happen. There’s a few ideas floating around about who is going to go where, but it’s not as clear as it has been for years past.

Given this draft dilemma, I decided to use MAP, our social media monitoring and analytics platform, to look at who’s being talked about in social media and see if we can decide who will go first. While there’s no clear idea what’s going to happen, there has definitely been no shortage of conversation about this draft. In the past month alone I found 19,013 blog posts, 17,240 new articles, 33,702 tweets and 32,887 forum posts about the NBA draft.

When searching for talk about the NBA draft in general, it was no surprise to find that our buzzgraph mostly found conversations that contained names of the potential top draft picks. In fact, the only thing that came up in the buzzgraph that wasn’t a draft pick’s name was the “Timberwolves” who have the second pick tonight. Interestingly enough though, The Minnesota Timberwolves have the second pick, but the Cleveland Cavaliers who have the first draft pick didn’t seem to show up.

Based on the names I found in our buzzgraph and a little bit of good old research I’ve put together a list of the top six prospects for tonight’s draft and ran a couple of comparisons to try and see who may come out on top. The first comparison I ran was to which of the players were being talked about the most over the past season. In this case, the clear winner is Derrick Williams who held 44% of the conversation. Williams was followed by Kemba Walker (30.6%) and Kyrie Irving (16.9%).

A look at how much conversation was going on about these players over the past season also shows that Williams was a popular topic all year long. However, we can also see that Walker had some shining moments during the season where talk around him spiked, especially during March Madness. Irving also seemed to be constantly on people’s minds, just not as much as Williams or Walker.

Lastly, I decided that levels of conversation can’t tell the entire story. There has to be something more behind the talk. So, in order to dig a little deeper I compared the sentiment around each of these prospects. Looking at sentiment we can see a bit of a different story being told. Here we see that the player with most positive talk about him is Jan Vesley, despite not having a lot of talk happening about him. Something else interesting we can see here is that Williams, while being the prospect with the most talk about him, also has the most negative talk happening about him.

From what I read in my research, a lot of people seem to think Irving will go first to the Cavs and Williams second to the Timberwolves who will then trade him away. However, judging by the data above I’m going to have to say that Derrick Williams is going to be the first prospect to be drafted tonight. He constantly had a lot of talk around him over the past season and despite having the most negative talk, he also had a decent amount of positive talk.

Only time will tell what really happens, because anything can happen at draft. Who do think is going to picked up first at tonight’s NBA draft. Let us know in the comments.

The NBA’s Embrace of Twitter

Professional athletes are jumping on the social media bandwagon, particularly Twitter because it’s a quick and easy way to communicate with fans. The Cleveland Cavaliers’ Shaquille O’Neal is among the most enthusiastic users, and it’s not surprising he has the most followers among all NBA players (2.43 million).

To get a better sense of how National Basketball Association (NBA) players are using Twitter, Sysomos did an in-depth analysis of players. This let us create a variety of statistics that breaks down Twitter usage by players and teams. The complete report is available here.

As mentioned above, Shaquille O’Neal has the most followers, while the Boston Celtics’ Marquis Daniels is, by far, the most active Twitter user with an average of 13.2 tweets/day. The Orlando Magics’ Dwight Howard is the NBA player who follows the most people on Twitter (4134). (Update: Here’s a story about how someone won a prize from Dwight Howard after they became his one millionth follower on Twitter.)

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The Phoenix Suns’ Jason Richardson follows the most other NBA players, following 62 out of the approximate 400 players.

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The complete report is available here.