Did you make a resolution to do something new or different in 2014? Did you broadcast it on social channel so that everyone would know about it? If you did, you’re not alone.
Using our MAP software, Powered by Sysomos, we looked for people making New Year’s resolutions over social media and found that over 2.5 million resolutions were publicly posted over the month of December. Of course, the closer we got to New Year’s Eve the more these resolutions were being made.
And what kind of resolutions did we find were the made the most? It turns out that most people were making resolutions that had to do with their work life, their weight and their relationships. What’s most interesting is that we found a difference in resolutions that men and women were making. Women were making more resolutions that had to do with their relationships with friends and family, while men made resolutions to do with themselves. The third most prominent resolution made by women was about their relationships with their friends and the fourth (not pictured in the infographic) was ones with their families. However, on the flip side, men’s third most made resolution had to do with their money and their fourth (also not pictured in the infographic) made mention of going to the gym more often (or at all).
Another interesting fact we found while doing this research was that Westernized cultures seem to be more into making New Year’s resolutions than other parts of the world. Four of the top five countries we found publicly making New Year’s resolutions came from Westernized countries such as the United States (who actually accounted for more that half of all the resolutions we found in social media), Canada, the UK and Australia.
To see the full picture of how New Year’s resolutions were being made in social media, check out the infographic below:
What were your New Year’s resolutions? Did you state them publicly through social media? And what do you think about the differences in how men and women make New Year’s resolutions? Let us know in the comments.