Posts Tagged ‘New Years’

Making New Year’s Resolutions Via Social Media [Infographic]

Did you make a resolution to do something new or different in 2014? Did you broadcast it on social channel so that everyone would know about it? If you did, you’re not alone.

Using our MAP software, Powered by Sysomos, we looked for people making New Year’s resolutions over social media and found that over 2.5 million resolutions were publicly posted over the month of December. Of course, the closer we got to New Year’s Eve the more these resolutions were being made.

And what kind of resolutions did we find were the made the most? It turns out that most people were making resolutions that had to do with their work life, their weight and their relationships. What’s most interesting is that we found a difference in resolutions that men and women were making. Women were making more resolutions that had to do with their relationships with friends and family, while men made resolutions to do with themselves. The third most prominent resolution made by women was about their relationships with their friends and the fourth (not pictured in the infographic) was ones with their families. However, on the flip side, men’s third most made resolution had to do with their money and their fourth (also not pictured in the infographic) made mention of going to the gym more often (or at all).

Another interesting fact we found while doing this research was that Westernized cultures seem to be more into making New Year’s resolutions than other parts of the world. Four of the top five countries we found publicly making New Year’s resolutions came from Westernized countries such as the United States (who actually accounted for more that half of all the resolutions we found in social media), Canada, the UK and Australia.

To see the full picture of how New Year’s resolutions were being made in social media, check out the infographic below:

2014 New Year's According To Social Media Infographic - Powered by Sysomos

What were your New Year’s resolutions? Did you state them publicly through social media? And what do you think about the differences in how men and women make New Year’s resolutions? Let us know in the comments.

Happy Social New Year!

Happy new year everyone! Hope your 2013 is already off to an incredible start!

It’s no question that every year social media becomes more previlant in our ever-online society, and nothing shows this more than people using it to talk about big events. And just what one event gets everyone around the world excited to celebrate? Well, New Years of course.

Using MAP, our social media monitoring and analytics software, I searched to see how many times New Years was mentioned in the social space over December 31, 2012 and January 1, 2013. Using the search term “new years” and a few different variations of it (including the popular hashtag “#NYE”) I was able to find over 40.6 million mentions over those two days. There was 258,704 blog posts, 97,161 online news articles, 287,963 forum postings and 40,000,896 tweets.

Seeing as Twitter seemed to be the most popular way for people to spread their new year cheer, I dove a little deeper into what happened on Twitter over these two days. Here I found that Americans were the most vocal about new years on Twitter, accounting for 40.5% of all the tweets we found. I also found that women were more likely to mention new years than men. Women made up 58% of the tweets, while males filled the other 42%. It was also astounding to see that these 40 million new years tweets averaged out to 833,352 tweets per hour over this two day period.

Sticking with Twitter for a few more minutes, I then pulled up a heat map to visualize where these 40 million tweets came from. Here we can see that major world cities seems to have the highest density of tweets. The east coast of North America is flooded with tweets coming from New York, Toronto and other major cities. As well, the west coast sees a huge push around California and Vancouver. It wasn’t just North America making all the noise though. England appears to have a lot of tweets packed into a small space, as does Japan. But really, we can see tweets from across the globe as everyone everywhere celebrated.

The top hashtag used to ring in the new year was “#2013″. A look at the rest of the top 10 hashtags used show that people were generally using Twitter to share good tidings leading into this new year. The only one that I wasn’t sure about was “#savealife”, so if anyone used that on New Year’s Eve and knows why, please feel free to tell us in the comments section below.

Lastly, for my Twitter analysis I pulled up the top four retweeted new years tweets. It was of no surprise to me to see that Justin Bieber’s new year tweet was in there. Although, the Biebs was only number three. I’m not 100% sure who the other three tweets are from, but from the English sound of their names and the number of RT’s they received I’m going to make an educated guess that all three of them are members of One Direction.

Finally, I returned to an overall analysis of social channels to see what people were actually saying. In the word cloud and buzzgraph below we can see words that one would expect to be associated with new years like “midnight,” “resolutions” and “celebration.” But an interesting thing to note in the buzzgraph is that “taxes” and “fiscal” “cliff” was also being associated with all this new years talk. Likely this was from the Americans who had a big announcement about it on the 1st, but I thought it was still an interesting association to find.

Once again, we want to wish you and yours a happy new year from the entire Sysomos team! We’re also interested to know what your social media resolutions are for 2013? Let us know in the comments.

Happy (Social) New Year!

New Years is a friendly time of year. Everyone likes to wish others a happy New Years, regardless of if you know them or not. You say it to the clerk at the grocery store, your neighbor that you only see once in a blue moon, even the random group of strangers you pass on your way home from your new years party. If we do this in real life, it’s not hard to imagine that we also take to social media to spread New Years cheer to the entire world. And we do. In fact, in Japan when midnight struck, the Japanese sent 16,000 tweets a second and actually crashed Twitter. So just how much New Years well wishing was being passed through social media? I took to MAP, our social media monitoring and analytics software to find out.

Looking for mentions of “new year” and “new years” on December 31 and January 1 I put together some numbers of people mentioning it through social media channels. From those two days alone I found 299,583 blog posts, 44,376 online news articles, 342,361 forum posts and 9.2 million tweets mentioning New Years.

Looking at where all the talk was coming from I found that the US had created 53.9% of all the mentions. The UK had the second most mentions with 11.5% and then Canada with 5%.

However, because such a large amount of media comes from the US I thought that this even seemed a little weighted. Because of this I decided to look at the geographical distribution on Twitter. Here, the top three countries remained the same and in the same order, but the US had been taken down to 43%. As well, the other category above (across all social channels) accounted for 19.7%, while just on Twitter the category accounts for 27.8%. And although Japan was able to crash Twitter with so many New Years tweets at their midnight, they didn’t seem to produce as much as some other countries over the span of two days.

A heat map of Twitter New Years mentions shows us that tweets were in fact being produced by people around the globe.

Pulling up a buzzgraph of the overall conversation I found nothing but good wishes coming from the social media world. Words like “happy,” “happiness,” “wishes,” “celebrate” and family.

Another word that I found in the buzzgraph that was popping up a lot was “resolution.” The new year is a time when a lot of people make resolutions and I found that a lot of them made them publicly through social media this year. I added “resolution” and “resolutions” to my original query and found 41,972 blog posts, 4,518 online news articles 18,431 forum posts and 321,265 tweets about New Years resolutions. Think they’ll be kept?

Happy New Year to you and yours from all of us at Sysomos! Hope 2012 is great for you!