The Stanley Cup officially has a new owner for the next 12 months. Last night the Chicago Blackhawks beat out the Boston Bruins in game 6 of the Stanley Cup finals. As a hockey fan (and specifically a Blackhawks fan) it was a real nail biter, but in the end Chicago pulled off an impressive win in the 3rd period.
All throughout the Stanley Cup playoffs we’ve been tracking social media stats around all the teams. We also tried to make a prediction on who would take home the cup based on social media stats. Now that it’s all over, we thought we’d update you one last time with some stats around Chicago Blackhawks social conversations from yesterday through this morning.
Using MAP, our social media monitoring and analytics, I pulled up social conversations containing the Blackhawks name for the past day. Since yesterday morning the Blackhawks have appeared in 725,000 social conversations. We found 3,314 blog posts, 7,638 online news articles, 3,137 forum postings and 711,487 tweets.
Since Twitter was the most active social channel mentioning the Blackhawks, we dove a little bit deeper into it. The Blackhawks garnered 14,823 tweets per hour since yesterday. Males out tweeted females about the Blackhawks 66% to 34%. We also found that 84.2% of the tweets about the Blackhawks came from within the United States.
Delving further into where the tweets about the Blackhawks originated from, we found that 43.2% came from Illinois. What’s interesting is that only 3.38% of the tweets coming from the United States were from Massachusetts, where the Bruins are from.
One last look at where tweets about the Blackhawks were coming from shows us the mentions plotted out on a heat map. As we can see, the Midwest of the United States, where Chicago is located, is lit up. However, we can see that hockey fans from around the world were also tweeting about last night’s win.
Next, we pulled up the top retweeted tweets about the Blackhawks. All of them have to do with their big win. And two of them have to do with how incredable a win it was with the Blackhawks coming back from being down in the last two minutes of regulation time to take the cup.
Finally, we pulled up the overall sentiment around the Blackhawks in social media. Here we found that the Chicago Blackhawks had an overall favourable rating of 82%. We found that 18% of the conversation mentioned the Blackhawks in a negative light, but it’s pretty safe to assume that most of those came from Boston.
Congratulations to the Chicago Blackhawks and we hope all our friends in Chicago enjoy the celebration.