Tag Archives: nielsen

In important, but not overly surprising news, Nielsen television ratings has officially partnered with Twitter to track viewership. It is a natural evolution that strengthens social media’s power to deliver insight in large and small waves. Most important, it reconfirms the idea  that Twitter matters. This is a monumental partnership for the multi-billion dollar TV…

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Like a boxer that refuses to go down, blogs keep bouncing back even as new social media services such as Pinterest capture the spotlight. A recent report by NielsenWire, which I somehow missed when it initially appear, suggested there were 173 million blog as of last October, compared with 35.7 million in October, 2006. So,…

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