One of the biggest events for social media is right around the corner with the 2014 FIFA World Cup. Every four years, the World Cup becomes the dominant conversation on many social media networks.
Truth be told, the Academy Awards, Superbowl and pretty much everything in between pales in comparison.
For digital marketers, the World Cup is they need to get their act in gear. As you can imagine, the activity is through the roof to the point where it became an issue for Twitter’s servers.
Twitter appears to be the main digital playground for all things World Cup because it is a fluid and constant medium.
Adidas tends to reign supreme at the World Cup, not just as a main sponsor but also in social activity. When it comes to online chatter, they also have a very strong and enviable presence.
When a brand is on the top for something such as the World Cup, there’s always going to be another brand looking to usurp them. In this case, that brand is Nike.
Since June 2, Nike and Adidas have been going back and forth as to who gets the most mentions on social media. The impressive thing about Nike is they are not a World Coup sponsor.
Wouldn’t every brand love the ability to insert themselves into the most popular of social media conversations? That’s a nifty trick, and a huge lesson for other brands on the outside looking in.
If Nike can overtake Adidas and, in the process, do so without having to fork over the millions of sponsorship dollars, it might be more impressive than what the players accomplish on the playing field.
This is a classic case of two giant digital brands duking it out for social media supremacy, with a small window of time to win it all.
It’s strange to see Nike as an underdog but, at the same time, it’s hard to bet against Adidas. This is one match that will definitely be worth watching until mid-July.
Who do you think will win the World Cup’s social media battle? What country will win the tournament?