Posts Tagged ‘Oprah’

The Buildup To Armstrong vs Oprah

Tonight on Oprah’s OWN network the world will get to see the interview she did with Lance Armstrong. The interview hasn’t even aired yet, but people already know what to expect and they won’t stop talking about it. It came out that in tonight’s interview Oprah, the most famous talk show host ever, get’s the former seven time Tour De France winner to admit to taking performance enhancing drugs throughout his career.

Last year, officials accused Armstrong of doping, stripped him of the seven titles he had won and banned him from competing in the Tour ever again. At the time, Armstrong denied the accusations. Somehow the queen of media got Armstrong to stop denying this, and the word got out and spread like wildfire.

While most of the juicy information around this story will come out tonight when the actual interview between the two airs, I took to MAP, our social media monitoring and analytics platform, to look at the build up to tonight’s event. When searching for mentions of Lance Armstrong in social media for the past week we found over 739,000 mentions (most which came in the past few days). There were 13,641 blog posts, 35,117 online news articles, 20,944 forum postings and 669,399 tweets mentioning Armstrong.

As I said above, most of the activity that I found occurred in the past few days. When I took all the mentions and trended them out over time we can see that as news of the interview came to light on Monday, talk of Armstrong started to rise. The activity peaked on Tuesday though as by then everyone had heard the news of the upcoming admission. However, the real spike in activity is likely to come tonight as people watch the interview unfold.

A look at what all the social media chatter was about doesn’t reveal too much, as very few facts about what is actually said in the interview have come to light yet. All people know is that Armstrong admits to doping in the interview. Because of this, our buzzgraph and word cloud are filled with very general words. Of course “Oprah” “Winfrey” and “Lance” “Armstrong’s” names appear in the center of conversation. Around them we find words like “doping,” “drugs,” “interview,” “admitted” and “disgraced.”

Interestingly enough, when I pulled up the sentiment around Armstrong there seems to be an even divide. Here I found that 30% of the talk was negative, while another 30% was positive. Again, it will be interesting to see how this changes once the interview actually airs.

Lastly, I took a look at some of the most retweeted tweets about Armstrong in the past week. The number one RT’d tweet I found was a link to a story telling people about the admission that will be coming in the interview. The other top three RT’s I found however were people making jokes about the former champion.

There has been quite a bit of a media frenzy leading up to today. All that’s left to do is sit back and wait until the interview goes live this evening to see what really gets said and how people react.

A Farewell Look At Oprah

25 years ago, a young lady from the windy city tried her hand at hosting a little day time talk show. Today, according to Wikipedia, “[s]he has been ranked the richest African American of the 20th century, the greatest black philanthropist in American history, and was once the world’s only black billionaire  She is also, according to some assessments, the most influential woman in the world.”

Yes, that’s right, today I’m going to look at Oprah through MAP, our social media monitoring and analytics platform.

Oprah started her climb to the top 25 years ago with her talk show, and next week that show is finally ending. I can’t say that I watched her show often, but I have seen the odd episode (I also always wanted to be in the audience for an “Oprah’s Favourite Stuff” episode). Many people will be upset to see her leave, but she already has her OWN (pun intended) television network so I’m sure the world will be seeing her again.

As Wikipedia stated, Oprah Winfrey may be the most influential woman in the world. Our authority ranking of her Twitter profile agrees. Like other celebrities we’ve analyzed, Oprah has a large following (over five million followers), but most of her followers are of very low authority. However, due to the amount of followers she has and the fact that she is @ replied to and retweeted every time she tweets, her authority ranking is a 10.

Oprah is so popular that she has been mentioned in 207,000 blogs, 94,000 news articles, 119,000 forum posts and 1.5 million tweets since the beginning of the year.

While Oprah hails from the US, her success has reached the ears, and keyboards, of people around the world. We can see from the geo-location map that while most talk is coming from the US, those 1.5 million tweets have come from all corners of the world.

A look at who was tweeting about Oprah reveals that the talk show queen spans genders, as the chatter is coming almost evenly from both men and women.

What I found most interesting while looking through the data on Oprah, was that the buzzgraph coming from blogs reads like a who’s who of celebrities. I think this is because her final episode is rumored to be filled with celebrities.

The entities that are pulled out of the blogs about Oprah are no different, except we can also see some of the publications talking about her. Oprah is so popular that, if you look really closely, you can see that even Popular Mechanics is talking about her.

I probably don’t need to show you a sentiment graph to convince you that most people only have positive things to say about her, but I will anyways.

Farewell Oprah, you’ll be missed!