Tag Archives: pinterest

Given the amount of money being thrown at fast-growing startups and social media services, it should come as no surprise that Pinterest raised $200-million last week. The deal gives Pinterest a valuation of $5-billion. Putting aside the $200-million, the most interesting aspect is how Pinterest appears to be positioning itself as a rival to Google….

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Companies all over the world are either deep into their digital strategies and social media executions, or are at least starting to test the waters to see what all the fuss is about. While both of these approaches are necessary and commendable to varying degrees, the problem lies in the fact that you need to…

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While there are many brands doing great things with social media, some of the most successful brands are in the fashion business. It’s an industry  all digital marketers should pay watch. Building a proper brand takes a savvy and experienced team of digital marketers.  As well, every brand need a strategy. Fashion brands seem to…

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We all have our favourite e-commerce Websites or places that we go to when we want to find new, shiny things to buy. Most of us have accepted that these sites influence us and introduce us to new products and services. Facebook was seen as one of the most influential players when it came to…

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It is difficult to catch lightning in a bottle, and this is particularly evident in social media where hundreds, if not thousands, of new services battle to become the next Twitter or Facebook. As a result, it’s fascinating to get the back story on how a social media service managed to somehow capture the imagination…

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It’s one of those stories that companies dream will happen to them: Rod Works, a home décor company with retail locations in the western U.S., had a moderate social media presence and no e-commerce on its site, but it did have a strong product line. Then a woman named Lindsay, on her blog, Country Girl Home,…

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Turns out it doesn’t matter how many visitors a social media site has quite as much as it matters how much referral traffic it generates. Makes sense: while the owners of a popular social media destination might be thrilled to have visitors and members in the millions, those numbers don’t help businesses understand if their…

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Another day, another popular social media network has arisen.  The Fancy has gained a lot of steam from fans of Pinterest and avid fans of online shopping. Similar to Pinterest, users of The Fancy are asked to publish photos of things they love. But unlike Pinterest you can purchase the items that pique your fancy….

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Who owns what? Consumers love social media sites because they offer free services we can access just about anywhere, anytime, and do what we like there. But we pay for the service in a number of subtle ways. One being the right to own what we create. The debate over copyright materials posted on social…

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