Posts Tagged ‘reddit’

Can Reddit Help You?

If you spend a lot of time on social media as a user or a brand, you have to be careful in optimizing your time.

Specifically, you need to efficiently allocate enough time and resources for each network.

Facebook, Twitter, Linkedin and Pinterest are most likely going to make the most sense for the average user, brand and digital marketer.

Recently, we wrote a post about the value of Tumblr. Now, we focus our lens on Reddit and see if there is value there.

We all understand its popularity and that people have been gravitating towards it for some time now.

For those still a new to the game, Reddit is about user-generated news links. It’s ultimately an aggregator for content found around the Web. There is also a voting element to gauge the content.

In simple terms: it is a simple, useful and lovely product.

So how to best use it from a digital marketing standpoint? The answer is mainly two-fold.

For starters, it should be one of main places on the Web for you to find content to learn from. Reddit is a great way to stay on top of current events, trends and what your audience is reading online.

As you will always need content and since no brand can generate enough content to keep up with online audiences, you will have to become a curator.

Use Reddit to find interesting and popular content that will be of interest to your audiences. There are other reasons, but at the end of the day it’s important to use every forum to its potential.

Have you experienced Reddit yet? If so, has it helped you?

 

Reddit’s On A Major Roll

There are plenty of news aggregators out there but perhaps one of the most dynamic and under-appreciated is Reddit.

Reddit? Yes, Reddit.

Long seen as Digg’s little cousin, Reddit is on a major roll while Digg trundles its way toward irrelevance.

The question is why has Reddit surged ahead while Digg has stumbled. In an interesting article, Slate’s Farhan Manjoo suggests it’s the enthusiastic and engaged nature of “a real and vibrant” community, particularly its willingness to get involved in political issues such as SOPA.

Manjoo also contends Reddit has thrived because it has become more than a service that just aggregates links from external sites.

What’s particularly interesting about Reddit is how it has thrived within the corporate bosom of Conde Nast, which acquired Reddit in 2006. It is rare to see a startup get stronger and bigger after becoming part of a big empire. In many cases, a startup flounders because its energy and entrepreneurial culture evaporates within the corporate confines.

Maybe Conde Nast’s best decision was allowing Reddit to maintain its uniqueness and separate identity rather than trying to make it part of the fold. Yes, Reddit has had a redesign but it’s still pretty similar to what it was when Conde Nast acquired it.

As important, Reddit’s community has been allowed to participate, operate and be an active part of Reddit’s progression, which is pretty impressive given Reddit is part of a large and established media empire. It’s like Reddit has the best of both worlds: it has the backing of a large company but the culture and community of a startup.

As for why Reddit has rolled and Digg has lost its mojo, it’s hard to tell. Maybe Digg made some strategic mistakes that alienated users. Maybe the market shifted on Digg as social media gained more traction.

At the very least, Digg vs. Reddit would make for a fascinating case study or even a PhD thesis on the tale of two aggregators.

Social Media’s Other Superstars

Facebook, Twitter and YouTube dominant the social media landscape but there are plenty of other services that are thriving and, in the process, attracting millions of users.

Here’s a list featuring some of the players that should also be considered “superstars”:

1. StumbleUpon: After being purchased by eBay, StumbleUpon fell off the radar. But after re-purchased by co-founders Garrett Camp and Geoff Smith (and a group of investors), StumbleUpon has come soaring back to life. In June, StatCounter said StumbleUpon was the biggest traffic driver among social media Web sites in the U.S., topping Facebook. If you haven’t used StumbleUpon in a while or haven’t used it at all, it’s pleasantly surprising to see how much it provides as a discovery tool

2. Reddit: Far too startups are stifled when they are purchased by a large corporate entity. Reddit, however, has thrived since it was purchased by Conde Nast Publications in 2006. For many years, Reddit took a back seat to Digg within the news-sharing world but that has changed as Reddit continues to gain traction while Digg struggles to stay viable.

3. Tumblr: With 450 million pageviews a day (and 8.5 billion a month), Tumblr has rocketed into the top tier as millions of people discover blogs that feature more multi-media, videos and photography than “traditional” blogs powered by services such as WordPress and Blogger.

4. Viadeo: Despite having 35 million users, Viadeo get nowhere near the same amount of attention as LinkedIn. Viadeo is a strong presence in Europe, India, South America and China.

5. Hi5: Another example of a social networking service that has thrived outside North America. With 11.5 million users, hi5 has carved out a niche by offering interactive games, selling virtual goods and offering a wide variety of games.

Any suggestions on other social media services that should be part of this group?