Posts Tagged ‘report’

An Update on the State of the TwitterSphere

In June 2009, we published an in-depth look at the TwitterSphere. And in the past 18 months, we’ve done a number of other reports looking at the different aspects of Twitter’s growth and activity.

Today, we’re excited about the release of a new report taking a look at how people are using Twitter, and it compares with a year ago. We examined 1.02 billion tweets made by 20.3 million Twitter users. Some of the highlights of the report include:

- 44% of the total Twitter population joined between January 2009 and Aug 2010.
- 82% of Twitter users now provide a name, compared with 33% in 2009.
- 73% provide location information compared with 44% in 2009.
- 63.3% now provide a bio, compared with 31% in 2009.
- 45% of users submit a Web site address, compared with 22% in 2009.
- 80.6% have made fewer than 500 tweets.
- 22.5% have accounted for about 90% of all activity.
- Users with more than 100 friends has increased by three-fold to 21% since 2009.
- Justin Bieber is one of top two-word phrases and top name in user’s bios.

The complete report can be found here. So far, there’s been coverage from ReadWriteWeb and Mashable.

Exploring the Use of Twitter Around the World

In our initial Twitter report published last June, one of the areas that explored were the countries and cities where Twitter was being used. Not surprisingly, nearly two-thirds of unique users (62.1%) were located in the U.S., while the U.K. and Canada were a distant second and third.

Given how much Twitter has grown over the past six months, we wanted to take a new look at global usage to see if there were any major changes. To gather this insight, we explored our Twitter repository between mid-October and mid-December, 2009 in terms of location (country/city) and overall activity (how frequently people tweet).

For location, the most significant difference in users was a surge in Brazil, which accounted for 8.8% of unique users, an increase of more than four-fold from 2% in June. Twitter users in Indonesia accounted for 2.4% of the population, compared with less than 0.5%, while Twitter users in Germany rose to 2.5% from 1.5%.

Meanwhile, the number of U.S. unique users was 50.8%, a sharp drop from 62.1% in June. This suggests the use of Twitter outside the U.S. has experienced significant growth over the past six months.

Here’s a table showing unique Twitter users around the world from Oct. 16, 2009 to Dec. 16, 2009. We explored 13 million unique Twitter accounts that demonstrated tweeting activity within that period.

(Note: In doing our research, we discovered that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. To determine someone’s location, Sysomos uses proprietary technology to infer geography based on user disclosed information which does not rely on Twitter’s geo-location API.)

Screen shot 2010-01-12 at 9.24.53 AM

And here’s the chart from our June, 2009 report.

Screen shot 2010-01-12 at 9.28.40 AM

In addition to looking at the number of unique Twitter users around the world, we also explored the geographical break-down based on the total number of tweets to determine if there were any differences between the two.

The biggest changes are in the U.S., which accounted for 50.9% of unique Twitter users and 56.6% of total tweets, suggesting that Twitter users in the U.S. are more active than many users around the world.

U.K. users accounted for 8.1% of total tweets, compared with 7.2% of unique users, while Brazilian users account for 6.73% of total tweets compared with 8.79% of unique users.

Screen shot 2010-01-12 at 9.31.58 AM

As well, we looked at the leading cities in which Twitter is being used. London has the biggest population in terms of unique users with 2.08%, while Los Angeles has 1.63%, Sao Paulo (1.47%), New York (1.44%) and Chicago (1.2%).

Exploring the Use of Twitter Around the World

The table below shows the leading cities by the number of tweets. New York ranks first with 2.37% of all tweets. This compares with the table above in which New York ranks fourth in the number of unique Twitter users. This shows that New Yorkers are very active Twitter users.

Exploring the Use of Twitter Around the World

Update: For a more extensive list of the countries and cities with the most Twitter users, check out this blog post. You can find all of our social media reports and whitepapers here.

How Do You Use Twitter?

An interesting part of Twitter’s growth story are the growing number of alternatives to Twitter.com to publish and read updates.

The problem with Twitter.com is it has a no-frills interface that has become far less user-friendly and intuitive compared with third-party tools such as Tweetdeck, Seesmic, HootSuite, CoTweet, Tweepler and Tweetie.

So, how many people are using something other than Twitter.com to use Twitter?

In our first “Inside Twitter” report, which involved indexing 11.4 million Twitter accounts, we discovered that nearly 55% of Twitter users use something else other than Twitter.com. The most popular clients are Tweetdeck (19.7%), TwitterFon (4.5%) and Twitterfeed (3.8%).

sysomos-twitter-clients

While our report suggests the majority of Twitter users are not using Twitter.com, a new report from Rapleaf suggests that 65% of all updates come from Twitter.com. Twitter via SMS is the second-most popular (6%), followed by Tweetdeck (4%), the mobile Web (4%) and Twitterfon (3%).

twitter-market-share

So, how do you use Twitter? If you use something other than Twitter.com, what’s your tool of choice?

What is “Pointless Babble” on Twitter?

There’s clearly a lot of chatter on Twitter that could be described as uninteresting. Things like “My cat is sick”, “I’m going to Starbucks for a latte” or “so what nonsense will go on today?”.

For many people, these kind of updates have little value and attract no attention. You may even wonder why people make these type of updates given they offer little to the overall conversation.
That said, is it fair to describe these updates as “pointless babble” as a recent study proclaimed?
It depends on how you want to define “pointless”. One person’s definition of “pointless” may be another person’s definition of “personal insight” that may be interesting to family and friends.
To categorize 40.5% of the updates on Twitter as “pointless babble” is certainly provocative but it dismisses a lot of updates that many people see as important, insightful or interesting.
For more thoughts on “pointless babble”, check out Chris Matyszczyk’s post on CNet’s Technically Incorrect blog.


Some Thoughts on “Inside Twitter”

Since we published our first “Inside Twitter” report in June, we’ve been really excited about the number of people who have read and commented on it. (Ironically, a lot of it on Twitter!)

That said, we were pleasantly surprised to see Mel Aclaro put together a video review of the report, including some interesting feedback about his interest in getting inferential information in addition to statistical data.