Tag Archives: research

Content production and content marketing is key in today’s ‘attention economy’. There’s a reason that you keep hearing the phrase “content is king.” People are addicted to content, whether its writing, pictures, videos or more, people love sharing content, so it’s imperative to produce amazing pieces that resonate with your audience. Companies need to almost be…

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Social media can be many things, but its role as a powerful research tool can be overlooked. Even as a marketer or PR practitioner, you should at least use it in this way, irregardless of any reluctance  to embrace social media as an engagement, sharing or publishing tool. Beyond the facts it happens in real-time,…

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I’ve been fascinated with inane tweets. You know, people who tweet about their need for a coffee, how they’re not feeling well, the statement of mind of their cats or dogs, their affinity for pickles or the ultra-annoying “Good morning!” They’re the kind of tweets that make me wonder: Why do people feel compel to…

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When I meet with companies about their interest in social media, one of the key questions is “What’s the target audience, and what kinds of social media services are they consuming?”. It’s a straightforward question because it is important to know where you should be telling stories, having discussions and focusing your time and effort….

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