Posts Tagged ‘safari’

Browser Wars Continued

Last week a new report came out about the most popular internet browsers. Yes, I know I covered this topic a few months ago, but this new report made it seem like a good time to bring it up again. According to the Wall Street Journal, the report says that Google’s Chrome browser has overtaken Mozilla’s Firefox as the number two browser in the world. Internet Explorer is still the most used browser, but Chrome isn’t doing too badly considering it only arrived on the scene in 2008.

Using MAP, our social media monitoring and analytics software, I thought it would be interesting to look at how each of the four top browsers around the world were talked about in social media this year. Comparing Internet Explorer, Chrome, Firefox and Safari, I found some interesting things. The first interesting thing being that by looking at share of voice the browsers were talked about more according to their use. Internet Explorer, the most widely used browser, actually accounted for just slightly over 50% of the conversation.

If we look at the actual numbers, Internet Explorer was mentioned almost 10,000,000 more times than the second most used browser, Chrome, this year.

Broken out over time we can see that Internet Explorer started off the year with a lot of talk, but then slowly went down as the year went on. The talk at the beginning of the year focused around the coming of and then release of IE9. At the same time, we can see that talk about Chrome actually rose ever so slightly throughout the year. Firefox, on the other hand, seemed to go down very slightly throughout the year. The only time that Firefox surpassed Chrome was in March when they released Firefox 4.0.

I then looked at the sentiment around each of the browsers. Chrome, seemed to have the most favourable talk about it. With 13% of the talk about Chrome negative it has the least amount of negative sentiment of all the browsers. However, Internet Explorer had the same amount of positive talk as Chrome. It also had the most amount of negative sentiment, which left IE with the least favourable talk.

Chrome

Firefox

Safari

Internet Explorer

Lastly I decided to break the browsers down a bit further and look at the activity by channel for each browser. Usually when I do these searches Twitter dominates most of the conversations. However, in this search I found that with talk about Firefox, Twitter and Forums were about even with 1.9 million mentions per channel. As well, talk of Internet Explorer in forums overtook Twitter by over a million mentions. Below I also included word clouds for each of the browsers. What’s interesting in the word clouds is that you can see that each of the other browsers is mentioned as well, which means that when people talk about one browser they like to compare it to the others.

Chrome

Firefox

Safari

Internet Explorer

So, what browser do you use?

Browser Wars

Last week an article was floating around the Internet that claimed, via an “official” study, that people who used Internet Explorer were dumber than those that used other browsers to surf the internet. I saw the story as reported by CNN. It turns out though that the report was a fake. A new article yesterday speaks about how the company that issued the findings doesn’t actually exist and neither did the study. CNN wasn’t the only media outlet to get fooled by it though. The story was also reported on by NPR, BBC, CNET, Forbes and other large trusted media outlets.

This led me to wonder though, what are people’s take on all the browsers out there? So, I went to my number one trusted source, the Internet, to find out what people were saying. Using MAP, our social media monitoring and analytics platform, I decided to run a comparison between the four most commonly used browsers; Internet Explorer, Safari, Firefox and Chrome. This is by no means a scientific study, nor one that I would claim to be 100% accurate, more of just a quick look at a whim of my own curiosity.

First, I trended out talk of each of the browsers on top of each other over the past six months. Clearly, Chrome seems to be the browser talked about the most and at a fairly regular pace as well. Firefox seemed to also hold steady at an almost level pace of mentions except for that large spike we can see in March, which is when they released Firefox 4. In fact, it seems that each of the browsers tended to hold a semi-steady pace of conversation over the past six months.

I then broke that information down into a pie chart so we could actually see how much each browser was being talked about in social media. Chrome clearly dominated the conversation by holding 37.3% between the four browsers. Firefox, the browser mentioned second most came in nearly 10% less with 27.9%, followed by Internet Explorer at 21.7% and Safari with the least at 12.9%.

If we break those down into actual numbers we can see that Chrome actually had about a million more mentions than the second place Firefox. Safari actually had more than 2 million less mentions than Chrome.

To be fair though, mentions don’t always mean everything. A lot of those mentions could be people complaining publicly about their browser. So, to dig a little deeper I ran a sentiment analysis on each of the four browsers across blogs, Twitter, forums and online news. By doing this, the race became much tighter. By doing this I found that Internet Explorer actually garnered the most amount of positive sentiment. However, they also received the largest amount of negative sentiment which averaged them out to be the lowest ranking browser in terms of sentiment. I also found that while Safari and Firefox were very far apart in the number of mentions they were receiving, they came out to be very close together in overall perception. Both Safari and Firefox had 12% of talk about them categorized as negative. Also worth noting is that Safari actually had more positive talk (30%) than Firefox (28%). Lastly, we can see that Chrome is clearly a favourite with the least amount of negative talk (11%) and the second highest amount of positive sentiment (32%) which gave it an average to just beat out the competition.

Chrome

Firefox

Internet Explorer

Safari

In my personal opinion it seems as though Google’s Chrome is clearly the browser of choice if we judge by what is being said in social media. This actually made me feel a bit better too as I’m a Chrome user. What browser are you using and do you love it or hate it? Let us know in the comments.