While most people seem to be either entering the world of social media or still trying to solve its riddles, the question that lingers is does it equal sales?
In other words, does social media have the same resonance as old sales techniques?
Data is starting to surface, and it seems social media has a definite and pronounced affect on the lives of salespeople who use it.
According to this study by by Jim Keenan, 78% of salespeople using social media outsell their peers. This figure has to be surprising to most people.
The report becomes more impressive as you dig deeper:
- 54% of respondents who used social media correlate it to closing at least one sale.
- More than 40% said they two to five sales were attributed to their social media activity.
In many respects, sales is still seen as a very old school and relationship based practice. One’s success is tied to their ability to connect with another person.
If you believe this, than social media can only help further your sales goals. It is all about connecting and building lasting and mutually-beneficial relationships.
If you read this report, it becomes clear that salespeople who were surveyed had no hesitation about declaring social media being responsible for one or more of their sales.
If you are a salesperson, you need to learn about how social media can help you achieve your goal to always be closing.