Tag Archives: sales

You’ve heard the term ”social selling” before. But is your sales force truly embracing it? Sales is one the best departments to benefit from social intelligence, yet they often aren’t using it. Some in sales may think that social media isn’t for them or that they’re too busy to start tweeting on top of what they already…

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To sell or not to sell, that is the question when it comes to social media. Until recently, the concept of using social media to sell products and services was not seen as something that brands should pursue. It was based on the belief that social media was a place for engagement and relationship building,…

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While most people seem to be either entering the world of social media or still trying to solve its riddles, the question that lingers is does it equal sales? In other words, does social media have the same resonance as old sales techniques? Data is starting to surface, and it seems social media has a…

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When we think about social media, leads and sales are somehow regarded as unseemly. It’s as if brands using social media are frowned upon if they attempt to actually generate business. But as brands look to drive more ROI from their social media activities, it makes complete sense to see leads and sales as a…

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To date, social media has not been about brands driving sales. Instead, it’s about building awareness, engagement and connecting with consumers in a “soft sell” medium. But as brands look to determine the ROI of their social media activity, it is inevitable its impact on sales will be thrust into the spotlight. The focus on…

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How can social media be used to encourage, promote and drive sales? It is a question many companies are asking as they look to gain more insight into the benefits of social media and, as important, the return on investment (ROI) social media can generate. When it comes to sales, social media is an interesting…

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I don’t watch a lot of reality TV. In fact, I don’t really watch any, but thanks to my roommate, earlier this week I was introduced to TLC’s Extreme Couponing. For those of you unfamiliar with the show, it’s a series that follows a shopping trip by the kings/queens of savings as they turn large…

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When many companies get into social media, one of the strange offshoots of their enthusiasm is they place their social media efforts into a silo. This often happens because a company is so focused on making social media happen they forget to integrate it into the other parts of the business. It’s a situation that…

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It goes without saying that social media has emerged as a powerful and effective sales and marketing tool. It explains why a growing number of companies are happily jumping on the bandwagon as a way to boost their online presence. One of the key lessons that many companies are learning, however, is that social media…

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It’s still early days for social media so there’s still an awful lot of hype and misconceptions thriving amid the enthusiasm and excitement. Here are few social media realities that should, hopefully, not come as too much of a surprise. 1. Social media is not about the tools and services such as Twitter, Facebook and…

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