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Posts Tagged ‘sentiment’

The World’s Leading Brands by Social Media Presence

Interbrand recently published their annual “Best Global Brands List” for 2009, which includes 100 companies ranked on criteria such as financial data, the scope of international operations and their economic value added. The top five brands are: Coca-Cola, IBM, Microsoft, General Electric and Nokia.

Interbrand’s ranking methodology does not include social media activity or online sentiment, so we decided to take look at how the top-20 companies on Interbrand’s list stack up. After running an analysis using our flagship MAP service, we discovered there is not a direct correlation between the two lists. In fact, the only company that occupies the same ranking on both lists is Microsoft (#3). Here’s the complete report

Below are the top-10 companies on Sysomos’ list, and how they ranked on the Interbrand list.

Picture 4

By Mark Evans - October 13th, 2009 - 9 Comments »
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Posted in Social Media, Technology

If You’re Happy and You Know It….

happyHow happy are you, and how happy is everyone else?

With the rise of social media, it is becoming a lot easier to quickly see what people are doing, what they’re thinking about, and how they feel by looking at their blog posts, comments and status updates.

To get a better sense of overall happiness, Facebook has launched a Gross National Happiness index that measures the “overall mood of people” based on whether they use positive or negative words (aka sentiment) in status updates. (Note: Facebook is only looking at U.S. users but will move into other countries soon.)

In a blog post, Facebook said its GNH will provide insight into how content people are, something that is currently only available using Gallup polls or national surveys in countries such as France and Bhutan.

So, what do you think? Can the GNH index accurately reflect the happiness of you and everyone else?

By Mark Evans - October 6th, 2009 - No Comments »
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Posted in Technology

GMail’s Rep Takes a Huge Hit

GMail’s outage yesterday attracted a lot of attention, particularly from people who really rely on the e-mail service for their business and personal lives.

To get a better handle on how people reacted to GMail being unavaiable, we used MAP to focus on the sentiment before and after the outage.

On Monday (August 31), the social media conversations about GMail within 83% positive (44% positive and 39% neutral), while only 17% were negative.

GMail (August 31)

Not surprisingly, GMail’s reputation has taken a major hit today (Sept. 2) as only 71% of total social media activity was positive (35% positive and 36% neutral), while negative conversations soared to 29% from 17%.

GMail (Sept. 2)

What’s particularly interesting is there are significantly more negative conversations happening within the U.K. (33%), compared with the U.S. (20%).

We also looked at the most common keywords within social media conversations. At the core was “outage” with strong links to “Google” and “IMAP” -  Internet Message Access Protocol that lets you download messages from GMail’s servers to your computer to access e-mail.

gmail buzzgraph.jsp

By Mark Evans - September 2nd, 2009 - 4 Comments »
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Posted in Technology

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