Posts Tagged ‘social media analytics’

Twitter Users With the Most Updates

When we looked at the most active Twitter users, there was a huge amount of fascinating information. Most of it, we published last week in our second Twitter Report.

There’s still a lot of interesting data that we wanted to share. For example, here’s a list ranking people who have made the most updates that takes into account users who have more than 5,000 followers but update less than 50 times/day – a group that captures enthusiastic users as opposed to bots, which account for 24% of overall Twitter activity.

1. Chris Brogan (@chrisbrogan) Number of updates: 41.352

2. Thomas Clifford (@tommytrc), 37,547

3. BBC World (@bbcworld), 35,591

4. Lucretia Pruitt (@geekmommy), 35,326

5. John Johnston (@jjprojects), 33,816

6. New York Times (@nytimes), 32.250

7. Lucky Days (@luckydays), 32,031

8. Meg Fowler (@megfowler), 31,748

9. buzztter (@buzztter), 31,286

10. ZDNet Blogs, (@zdnetblogs), 29.683

Other notables include:

- David Armano (@armano), 25,294

- Guy Kawasaki (@guykawasaki), 25.250

- Aaron Brazell (@technosailor), 22.830

- Robert Scoble (@scobleizer), 21,246

- Tara Hunt (missrogue), 18,827

Exploring Twitter’s Most Active Users

TwitterWhen Sysomos published its initial “Inside Twitter” report last month that examined the people on Twitter and how they were using it, we discovered that 5% of users accounted for 75% of all activity. This was based on indexing 11.5 million accounts, and then looking at the top 5% users who accounted for most number of Tweets.

Not surprisingly, we wanted to learn more about this enthusiastic group. What we discovered is that 32% of all tweets made by the most active Twitter users were generated by machine bots that posted more than 150 tweets/day. The actual percentage of machine-generated tweets among the most active users is probably higher than 32% because there many bots that update less than 150 times/day.

Based on our previous “Inside Twitter” report and this “Most Active Users” report, 24% or one-quarter of all tweets overall, are generated by these very active bots. Many of these bots, however, are not spam, with some examples being @diggupdates, @deliciousrecent, @imdb, @twitseeker, @rosehose, @ladyreporter, @nieuwslijstnl, @dogbook, @ combatsi.

Among the things we discovered about the most active Twitter users are that:- Of the most active Twitter users updating more than 150 times/day, nearly all of them are bots operated by sources such as hotels offering deals, regional and national news services, regional weather services, the top news within Digg, games, anim services, tags within del.icio.us and financial aggregators. These very active bots account for one-quarter of all tweets.

Read the full report on most active users. Our main findings are:

- Among the most active Twitter users with more than 50,000 followers, we find singer Tyrese (@tyrese4real), actress Alyssa Milano (@alyssa_milano), celebrity Tila Tequila (@officialtila), TV host Jonathan Ross (@wossy), tech evangelist Guy Kawasaki (@guykawasaki) and blogger Robert Scoble (Scobleizer).

- 60.6% of the most active Twitter users live in the United States, while 6.9% are located in the U.K, 4.7% in Japan, and 4.3% in Canada.

- The split between genders among the most active Twitter users is fairly balanced with 54% male, 46% female.

- 88% of the most active Twitter users have never missed a day without making at least one update, while another 2.1% have only been inactive for one day.

- 48% of the most active users have more than 100 followers, compared with 6.3% for overall Twitter users.

- 44% of the most active uers more than 100 friends, compared with 7.5% overall.

- 33.7% of the most active Twitter users have joined Twitter this year, compared with 72.5% of overall Twitter users who have signed up this year.

ReadWriteWeb has a good analysis of the report.

Twitter Traffic Spikes on News About Michael Jackson

Michael Jackson’s tragic death of an apparent heart attack yesterday attracted a tremendous amount of attention from the mainstream media and bloggers from around the world. More than 25% of all Tweets posted yesterday evening around 7 p.m. were about about Jackson’s death.

Many Web sites and blogs crashed after being inundated with visitors looking for the latest updates about Jackson as reports started to circulate he had been found not breathing by paramedics at a home in Los Angeles.

To get a better sense of the social media activity over the past 24 hours, we used our MAP tool to conduct an analysis. Here are some of our findings:

In looking at Twitter for mentions of Michael Jackson, activity peaked with 25% of all Tweets happening at about 7 p.m. (EST), as reports were confirmed that Jackson had died.

Twitter

More than half of the blog posts about Jackson were done by people in the 21-to-35-years-old demographic, while nearly 25% were written by people under the age of 20.

In some respects, this is interesting because people who are now 35-years-old would have only been 11-years-old when Jackson’s iconic “Thriller” album was released in 1984. (Here’s the “Thriller” video).

Michael Jackson
Given Jackson’s stature as a global celebrity and pop music superstar, blog coverage came from around the world. The most coverage was from the U.S. (21.1%), followed by Germany (8.6%), the U.K. (7.1%), the Netherlands (5.3%), Brazil and France (4.4%) and Malaysia (3.9%)

World Chart
In terms of the major conversations, the most active keyword was “cardiac” in relation to Jackson’s reported heart attack. There were also strong associations with “tributes”, “pop”, “UCLA” (hospital, UCLA Medical Center, where Jackson was taken yesterday afternoon by paramedics).

Buzzgraph
Among the more interesting stories and blog posts about Jackson’s death are a report that his family and friends were concerned about Jackson’s use of prescription drugs to recover from dance-related injuries as he prepared for a sold-out 50-concert comeback in London.

Time Magazine, meanwhile, has a story looking at the “Top 10 Michael Jackson Moments”