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Posts Tagged ‘social media analytics’

Who Will Take Home The World Cup?

Fifa World CupLast month, just before the start of the Fifa World Cup, we looked at who would win based on online chatter. From our results we made the prediction that England would come out on top.

Boy, were we wrong! (Sorry England)

It’s now time to head down the final stretch into the big final to the tournament. This Sunday will see Spain play The Netherlands for the championship. Even more exciting is that neither of these teams has ever won a World Cup before.

Since our first prediction was wrong, we decided to take a look at who the social web thinks will win now; Spain or The Netherlands. Using the same methodology as our first attempt to predict the winner, we ran queries on the two World Cup contenders to assess the level of social media conversations over the past month (from June 11th, the date of the first match) using our social media monitoring and analytics platform.

In terms of overall conversation, Spain is by far the frontrunner. In the blogosphere Spain comes in first with 69.2% of the total conversation. As well, Spain is also towering above the Netherlands on Twitter with 77.4% of the conversation.

However, when we look at sentiment surrounding these two teams we seem to find a much closer battle. Spain has a 35% positive rating while The Netherlands is very close behind at 34%. We can also see that The Netherlands has less negative sentiment around them at 18% while Spain has 21%.

This is a tough one to call, but if we judge by share of voice and positive sentiment it looks like Spain will be taking home their first ever World Cup.

Who do you think is going to win the big game on Sunday?

By sheldon - July 9th, 2010 - No Comments »
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Posted in Social Media

Sysomos, Now a Marketwire Company

Sysomos, Now a Marketwire Company A hallway discussion in 2005 led to the creation of Sysomos. Today, we are excited to announce that Marketwire Inc. has acquired Sysomos. Marketwire is a dominant leader in press release and content distribution, and workflow solutions for public relations, investor relations, journalists and communication professionals.

We started working on several social media analysis problems as a challenging research project in 2005. A lot has changed since then.

Today, Sysomos is a profitable business. We operate the most advanced social media monitoring and analytics platform, collecting and processing more than a billion new online conversations a month. We have two very successful products in our portfolio: MAP and Heartbeat.

Thousands of brands around the globe are using analytics from the Sysomos platform. The list includes boutique and international agencies, mid-sized companies and some of the world’s biggest brands such as Microsoft, Procter & Gamble, Coca-Cola, Disney and Shell.

Most important, we have been fortunate to build a team that consists of some of the most talented and dedicated individuals, bringing together innovation, technical leadership and superior customer service. As a very important milestone in our corporate evolution, we are now part of the much larger Marketwire family.

As the communications industry moves forward, the union between Marketwire and Sysomos makes perfect sense. Our common goal is a customer-centric approach to apply technology to meet the challenges of communicating in an ever-changing environment. Together, we will bridge the established world of communications services and the rapidly changing social media landscape.

Marketwire’s products and services will integrate social intelligence from the Sysomos platform to provide public relations and investor relations professionals, marketers and advertisers with better tools for their business needs. New products are in development to holistically address the needs of modern communications professionals. The integrated platform will have emphasis on ROI and measurable results to drive value.

Together, we are set to become the global leader in the communications industry. Continue reading the complete press release.

Nick Koudas & Nilesh Bansal
Sysomos Co-founders

Frequently Asked Questions

Q: I am a Sysomos user, how does this affect me?
A: If you are using any of our services (MAP, Heartbeat and Audience), you will continue to have access to them, along with the great support and superior customer service. Nothing changes except you now have access to resources and expertise of a much larger company.

Q: How does the acquisition affect enhancements to the Sysomos platform and new products?
A: We will continue to frequently release new product features and updates frequently. All three products – MAP, Heartbeat and Audience – will continue to evolve. Our engineering team is already working to develop more to meet your needs.

Q: What brings Sysomos and Marketwire together?
A: There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.

Q: Who will be leading the team?
A: The two founders of Sysomos, Nick Koudas and Nilesh Bansal, will continue to lead the Sysomos division of Marketwire as President and CTO respectively, along with Michael Nowlan, Chief Executive of Marketwire.

Q: How do I get access to your products?
A: That’s simple; just contact our sales team at sales@sysomos.com, and we will send you all the details and pricing.

By admin - July 6th, 2010 - 16 Comments »
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Posted in Announcements, Customers, Events, Social Media, Technology, Tips & Help

Twitter Users With the Most Updates

When we looked at the most active Twitter users, there was a huge amount of fascinating information. Most of it, we published last week in our second Twitter Report.

There’s still a lot of interesting data that we wanted to share. For example, here’s a list ranking people who have made the most updates that takes into account users who have more than 5,000 followers but update less than 50 times/day – a group that captures enthusiastic users as opposed to bots, which account for 24% of overall Twitter activity.

1. Chris Brogan (@chrisbrogan) Number of updates: 41.352

2. Thomas Clifford (@tommytrc), 37,547

3. BBC World (@bbcworld), 35,591

4. Lucretia Pruitt (@geekmommy), 35,326

5. John Johnston (@jjprojects), 33,816

6. New York Times (@nytimes), 32.250

7. Lucky Days (@luckydays), 32,031

8. Meg Fowler (@megfowler), 31,748

9. buzztter (@buzztter), 31,286

10. ZDNet Blogs, (@zdnetblogs), 29.683

Other notables include:

- David Armano (@armano), 25,294

- Guy Kawasaki (@guykawasaki), 25.250

- Aaron Brazell (@technosailor), 22.830

- Robert Scoble (@scobleizer), 21,246

- Tara Hunt (missrogue), 18,827

By Mark Evans - August 10th, 2009 - No Comments »
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Posted in Social Media

Exploring Twitter’s Most Active Users

TwitterWhen Sysomos published its initial “Inside Twitter” report last month that examined the people on Twitter and how they were using it, we discovered that 5% of users accounted for 75% of all activity. This was based on indexing 11.5 million accounts, and then looking at the top 5% users who accounted for most number of Tweets.

Not surprisingly, we wanted to learn more about this enthusiastic group. What we discovered is that 32% of all tweets made by the most active Twitter users were generated by machine bots that posted more than 150 tweets/day. The actual percentage of machine-generated tweets among the most active users is probably higher than 32% because there many bots that update less than 150 times/day.

Based on our previous “Inside Twitter” report and this “Most Active Users” report, 24% or one-quarter of all tweets overall, are generated by these very active bots. Many of these bots, however, are not spam, with some examples being @diggupdates, @deliciousrecent, @imdb, @twitseeker, @rosehose, @ladyreporter, @nieuwslijstnl, @dogbook, @ combatsi.

Among the things we discovered about the most active Twitter users are that:- Of the most active Twitter users updating more than 150 times/day, nearly all of them are bots operated by sources such as hotels offering deals, regional and national news services, regional weather services, the top news within Digg, games, anim services, tags within del.icio.us and financial aggregators. These very active bots account for one-quarter of all tweets.

Read the full report on most active users. Our main findings are:

- Among the most active Twitter users with more than 50,000 followers, we find singer Tyrese (@tyrese4real), actress Alyssa Milano (@alyssa_milano), celebrity Tila Tequila (@officialtila), TV host Jonathan Ross (@wossy), tech evangelist Guy Kawasaki (@guykawasaki) and blogger Robert Scoble (Scobleizer).

- 60.6% of the most active Twitter users live in the United States, while 6.9% are located in the U.K, 4.7% in Japan, and 4.3% in Canada.

- The split between genders among the most active Twitter users is fairly balanced with 54% male, 46% female.

- 88% of the most active Twitter users have never missed a day without making at least one update, while another 2.1% have only been inactive for one day.

- 48% of the most active users have more than 100 followers, compared with 6.3% for overall Twitter users.

- 44% of the most active uers more than 100 friends, compared with 7.5% overall.

- 33.7% of the most active Twitter users have joined Twitter this year, compared with 72.5% of overall Twitter users who have signed up this year.

ReadWriteWeb has a good analysis of the report.

By Mark Evans - August 5th, 2009 - 1 Comment »
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Posted in Social Media

Twitter Traffic Spikes on News About Michael Jackson

Michael Jackson’s tragic death of an apparent heart attack yesterday attracted a tremendous amount of attention from the mainstream media and bloggers from around the world. More than 25% of all Tweets posted yesterday evening around 7 p.m. were about about Jackson’s death.

Many Web sites and blogs crashed after being inundated with visitors looking for the latest updates about Jackson as reports started to circulate he had been found not breathing by paramedics at a home in Los Angeles.

To get a better sense of the social media activity over the past 24 hours, we used our MAP tool to conduct an analysis. Here are some of our findings:

In looking at Twitter for mentions of Michael Jackson, activity peaked with 25% of all Tweets happening at about 7 p.m. (EST), as reports were confirmed that Jackson had died.

Twitter

More than half of the blog posts about Jackson were done by people in the 21-to-35-years-old demographic, while nearly 25% were written by people under the age of 20.

In some respects, this is interesting because people who are now 35-years-old would have only been 11-years-old when Jackson’s iconic “Thriller” album was released in 1984. (Here’s the “Thriller” video).

Michael Jackson
Given Jackson’s stature as a global celebrity and pop music superstar, blog coverage came from around the world. The most coverage was from the U.S. (21.1%), followed by Germany (8.6%), the U.K. (7.1%), the Netherlands (5.3%), Brazil and France (4.4%) and Malaysia (3.9%)

World Chart
In terms of the major conversations, the most active keyword was “cardiac” in relation to Jackson’s reported heart attack. There were also strong associations with “tributes”, “pop”, “UCLA” (hospital, UCLA Medical Center, where Jackson was taken yesterday afternoon by paramedics).

Buzzgraph
Among the more interesting stories and blog posts about Jackson’s death are a report that his family and friends were concerned about Jackson’s use of prescription drugs to recover from dance-related injuries as he prepared for a sold-out 50-concert comeback in London.

Time Magazine, meanwhile, has a story looking at the “Top 10 Michael Jackson Moments”

By admin - June 26th, 2009 - 6 Comments »
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Posted in Events, Social Media

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