Sysomos was proud to once again partner with Social Media Week for social media monitoring and analytics. We spent all of last week carefully watching what was going on in regards to Social Media Week around the world and were quite impressed and astounded by what we saw. We contributed daily a short blog post about interesting activity that we noticed for each day of the week and you can find all of those posts on the Social Media Week blog. The following post is appearing on the Social Media Week blog today as our final wrap up post:

Hello for what will be my last time posting on this blog! This is Sheldon from Sysomos here with a follow up to all the action we saw last week during Social Media Week. From what I gathered through Sysomos it looked like a fantastic time was had around the globe by all those that spoke, participated and even those that just watched the action through their computer screens (I was one of the latter). Using Sysomos’ industry leading social media monitoring and analytic tools, MAP and Heartbeat, I’ve put together some stats and charts to highlight the social media activity during the week.

I will start this final post as I’ve started all of my other posts, with a look at the general talk around Social Media Week. Doing a search for all mentions of “Social Media Week” and the hashtags “#SMW” and “#SMW11″ over the course of five days last week I was able to find 261 YouTube videos, 614 forum postings, 299 online news articles, 1,074 blog posts and 17,871 tweets. Not too shabby for five days.

I then thought that I would dive into some demographic information about who was creating all this Social Media Week buzz from around the globe. Since this was a global event I thought it would be best to start with some geographical info. Below you can find a heat map that shows where talk about Social Media Week was coming from. The darker a country is in the map shows more conversation coming from that country. I also pulled up a little chart to show the top four countries that were generating the most Social Media Week talk. If you couldn’t see from the heat map, Indonesia and the United States were generating the most talk at 26% of all talk each. The next two countries talking the most about Social Media Week were the UK (13%) and Canada (6%).

I also pulled up a graph to see what languages the talk was happening in. I was ecstatic to see the range of langues being used to talk about Social Media Week. What’s even more interesting and cool at the same time, is that some of the languages being used to talk about Social Media Week are native to places that weren’t home to our host cities. That means that even people who were physically at Social Media Week were still talking about it. That’s fantastic.

Next I dove into the users that were doing all of the talking online during Social Media Week. What’s really great here is that I found that Social Media Week was being talked about across all ages and genders. First, I found that both men and women were almost equally contributing to the online conversation. I found that males accounted for 51% of the conversation while females made up the other 49%. That counts as pretty much even in my books. Then I looked into the ages of people talking about Social Media Week. Here I found that people 20 and under made up 14% of the conversation, those 21-35 accounted for 36%, those 36-50 made up 29% and the 51 and older crowd made up the remaining 21%. That’s a pretty good spread and showed that people of all ages were engaged in the talk. It’s no surprise that the 21-35 year olds were the largest crowd, as that tends to be the case a lot as they’re a generation very involved in social media. It was great to see that even those 20 and under were getting involved as well.

I then pulled up a buzzgraph to show what some of the Social Media Week talk was about and how it was interconnected. What’s really great is that we can see a whole bunch of different languages represented in the buzzgraph. One of the deeper connections we can see in the chart is to the term “livestream” which tells us that people were talking a lot about the livestreaming of the diffferent talks and events. That also probably explains how so many places and languages that weren’t physically part of Social Media Week got into the conversation. Right below the buzzgraph I’ve also included a word cloud to show us some of the most popular words being used in conjunction with Social Media Week.

One last thing I looked into about Social Media Week in general was how the conversation on Twitter was happening. Because Twitter seemed to be by far the most active Social Media Week channel I thought I’d give it a little bit of focus. Out of the 17,871 tweets I mentioned above I looked to see what kind of tweets they all were. My analysis showed that 49.03% of the tweets were regular tweets. That means that nearly half of all the tweets were people sharing what they were hearing to their followers. 39.93% of the tweets were retweets meaning that people were passing along the Social Media Week info they were seeing from other people. The final 11.04% were tweets were @ tweets, meaning people talking to each other about Social Media Week related things. As well, I found that of all the tweets that happened during the week there was a potential reach of 42.4 million impressions.

Half way through the week I posted on the Twitter users that were creating the most amount of mentions per city. Since the Social Media Week is now over I thought I would update that list. The following are the Twitter users with the most mentions of individual host city events (note that I removed the official city Social Media Week accounts):

Beirut

Berlin

Bogotá

Buenos Aries

Chicago

Glasgow

Los Angeles

Milan

Moscow

Rio De Janeiro

São Paulo

Vancouver

Lastly, I thought we would dive into the activity of each of our 12 host cities. Before I list them out for you, I thought it would be interesting to look at them all combined. Below you can see a chart that I put together made up of all the host cities activity as tracked by keywords and hashtags provided to me by the Social Media Week global organizing team. The chart shows the level of activity for each day combined, but also shows how much was contributed by each city individually.

The following shows the activity broken out to the city level. Here you can see how activity levels were each day of the week, activity in each of the social channels and the sentiment rating for each city. Keep in mind that because Twitter was such a dominent channel during the week it tends to out shadow the activity of other channels in the line graphs, but the activity was there. I’ve also included below each city a buzzgraph of that city so that you can get a feel for some of the conversations that were happening.

Beirut

Berlin

Bogotá

Buenos Aries

Chicago

Glasgow

Los Angeles

Milan

Moscow

Rio De Janeiro

São Paulo

Vancouver

Well, that’s it for me (at least until the next Social Media Week). I hope that you all enjoyed these posts and got a better idea of what was happening around the world during Social Media Week.

It was a real pleasure for both myself and Sysomos to be a part of Social Media Week. We think it’s a great event and hope to continue to be a part of it.

Quick note: This was my last blog post for Social Media Week, not Sysomos. Someone had thought I would not be blogging here anymore, so I thought I should just point this out.