While our team was down in Austin for SXSW we had the pleasure of getting to meet and speak with a ton of great people from clients to friends to new friends we made on the street. The conversations that happen during SXSW is one of the greatest pleasures we get from attending. One of the conversations that was had down in Austin was recorded for your viewing pleasure though.
Amber Naslund, our SVP of Marketing, was invited to speak with Aaron Strout and Kyle Flaherty as part of their ongoing Live From Stubb’s interview series.
During the interview Amber speaks about the evolution of the social media space. She notes how the social intelligence space has changed from being about listening and reporting on what’s already happened to also include a shift towards predictive social intelligence; what’s going to happen and what are the things your company needs to get in front of. The interview also hits on the topics of big data and small data and what companies need to be doing with all of that information they have at their fingertips, what today’s marketers need to be successful and her book, The Now Revolution, and how it may be more relevant today than it was when her and Jay Baer wrote it in 2011.
On top of all the great business talk Amber has with Aaron and Kyle, we also get to learn a little bit more about what Amber does outside of work, like her love of rescuing pit bulls and that she plays the flute (which we didn’t even know until we saw this).
Watch the whole interview below: