Posts Tagged ‘Social Media’

Everyone Is An Expert. Use Them For Content.

Creating content isn’t an easy job. Believe me, I know because it’s a big part of my role here at Sysomos. Luckily, I don’t have to do it all by myself because I’m surrounded by a ton of smart people both inside and outside our company and make sure I use their smarts whenever possible.

I’m not alone in this content creation situation. Everyone knows just how important it is to have great content, especially in the online world, these days. But don’t worry, no matter what size your company is, you’re not alone either.

Here are a few ways that you can enlist others’ help in creating content for your brand:

Ask the amazing people you work with

I’m lucky to work with a ton of really smart and creative people. From our product group that help to make Sysomos software great or our account team who help to make sure our clients have the best experience possible with us. They’re all very smart and all have their own areas of expertise in their fields that can benefit our clients and customers. That’s why I it make a consistent practice to call upon their help in content creation.

Whether you send out a company wide email or you make a posting looking for some assistance on your company intranet, there’s a good chance people in your company will be more than willing to help. People like to help, especially if they get some sort of recognition for it or will benefit from it. The problem is most people in marketing or communications don’t go outside of their departments for help, but you’d be surprised what you’ll find when you do.

help-me-help-you

 

Find customers/superfans and ask them to contribute

You know who else loves to help when they can? Your customers and superfans.

These are going to be the people who use and love your product. They’re probably doing amazing things with it and have perspectives that are different than yours. Even just talking to some of these people will give you new and great ideas for content or, at least, how you can shape some of your future content.

Sometimes, your customers or superfans may even want to get in on the content creation process. This could be in the form of a case study (highlighting how they are using your product/service) to a testimonial (singing your praise) to something else that’s completely different. Don’t be afraid to get creative and try new ideas from others, you might get amazing results from it.

For example, we love when clients do cool and interesting things with our Sysomos software. It gives us a chance to highlight interesting ways people are using our software, plus they help us to create the content to highlight it. One of my favorite examples in the time I’ve been here was a few Christmases ago when Canadian Tire and their agency used Sysomos to light up a Christmas Tree based on holiday cheer being spread through social media. This was a great way for them to get extra exposure for their project, it gave us something cool to write about and it was something interesting that we wouldn’t have thought to do on our own.

Canadian Tire's Christmas Tree - Powered by Sysomos

Knowing who your customers are to hit up for some help in creating content is easy (and if you don’t know, again, ask around your company and people will know). But what about finding your superfans? If you don’t already know who they are, you can use a social intelligence tool, like Sysomos, to search them out. You can do a search for your brand or product name in a tool like Sysomos MAP and then look up who are the people that mention it the most. Like this example below, we did a quick search and were able to determine the people that mention they love their Fitbits a lot on Twitter which means they are likely superfans who may want to help the brand if they contacted them.

Sysomos MAP - People who mention they  "love fitbit"

Can’t write? No problem. There’s other ways these people can help.

Once you’ve determined some people to enlist in your quest for creating more content, you’re bound to hear the common response, “I’m not a good writer” at least a few times. But don’t let that discourage you. Writing is only part of the content creation process. There’s a lot of ways these “non-writers” can still help.

scott-pilgrim-its-hard

A lot of people think that they can’t write, but they’d be surprised what happens when they actually try. Give them a little bit of encouragement to try and, as a writer yourself, offer to help them fix it up once they’ve put together a first draft.

If they’re really against writing, don’t worry, there’s a ton of other ways you could work with these people to get them to help you produce content. Here’s just a few examples:

  • Make a video of them talking about a topic (a lot of people find it easier to talk about something than to write about it)
  • Do a Q&A session (either written, transcribed or on video)
  • Ask your customers what their biggest questions are and create content that answers those questions
  • Get someone to tell you about a process and then transcribe that process into an easy to follow infographic
  • Do a picture heavy editorial and ask people to submit their own photos around an event or topic
  • Ask them to tell you a story and then transcribe it or record it and turn it into a visually appealing video
  • Get them to create a bulleted list (this helps them get away from thinking they need to write out proper paragraphs of points)
  • Make an audio recording that an be easily shared

That list could go on and on, but we think you get the point of how many different ways there are for these “non-writers” to still help you create great content.

Now stop worrying about all that content you thought you had to create on your own and go out there and enlist some help. Everyone’s an expert on something. Use their expertise.

Reusing and Repurposing Content: How And When To Best Do It

Reuse and Repurpose Your ContentThe really great thing about really great content is that it’s timeless. This means that if you have produced a well performed piece of content, be it a blog post, a video, an infographic, or anything else, just sharing it once means you’re not sharing it nearly enough.

Great content that has a long shelf life should be, and needs to be, shared more often so that you’re not missing out on connecting it to the people that want or need it and missed it the first time around. But how do you know what content should be shared again? And once you know that, how do you go about doing it? We have a couple pieces of advice for you on this today (or any day if you’re reading this when we’ve reshared it).

The process is actually quite simple and shouldn’t take you long at all do. It’s a simple three step process of:

 

  1. Figuring out the best content to repurpose or reshare
  2. Find the best way(s) to reuse that content
  3. Find the best times to put that content back out into the world

Determine what content should be used over and over again

The first step when it comes to repurposing and reusing content is to determine which content is worthy. There’s several ways that you can do this. Of course, our favorite way comes from using social intelligence to determine what content your audience loved or what old content would be relevant for them again today.

Let’s start first with determining what content your audience loved the most. If you’re doing content right, you should have analytics around all of your content that you can go back and look at. If your content is a blog post, take a look at your Google Analytics (or whichever web analytics provider you use) and determine which post saw the most overall traffic. If your content is a video, you can also see this information directly from YouTube, Vimeo or any other video site you uploaded the content to. All your content should have some analytics attached to it so you could see how it performed. Seeing which content attracted the most eyeballs should give you a pretty good idea of which content pieces seem to be most interesting to your audience and even though they have the most views, there’s still a good chance that not everyone you’d have like to have seen it did. This means that this content is ripe for getting reshared with your audience.

Another way to determine which content of yours was most popular would be to use a tool, like our Sysomos software, to figure out what content was most popular in the social space. One way to go about doing this is to look back at which of your tweets linking to your content was shared most. Using a tool like Sysomos MAP and heading over to our our Most Retweeted section we can help to identify which tweets were passed along the most, which likely means that people liked them so much they were interested in sharing them with their networks. For example, @Pillsbury shares a lot of yummy recipes that you can make with their products. By doing a search for tweets with “recipe” we can determine which were the most popular ones in the past six months (or in whatever timeline you’d like to search in). If these recipes went over well the first time around, they’re likely to do the same if they get reshared again.

Sysomos MAP - @Pillsbury's most retweeted tweets about recipes

Figure out the best way to repurpose or re-share your content

Now that you’ve determined your content that’s worth putting out there again, it’s time to figure out how to best go about doing this.

In the example with @Pillsbury above, they could likely send out the exact same tweets again and get a great response on their second time around. In a lot of cases, you could probably do this as well. But what about if you could use that same content in a way that makes it look fresh and new?

If you already know your audience and how they like to recieve content from you, figuring out a way to repurpose it for them should be easy (and if you don’t know these things, see our blog post on how to use social intelligence to design content your audience wants). Here’s some examples of how you can repurpose old content:

  • If your audience also likes YouTube, take a popular blog post and find a way to change it into an entertaining video that can be easily watched and shared
  • If your audience is of a business nature, take that blog post of tips you made and make them into a presentation that you can share on SlideShare in an easy to digest format that can be easily shared or embedded in other places
  • You can even repurpose content in the same format, but just in a new package. Take your company’s YouTube videos and then find the best 6 second soundbites reshare those on Vine (or make them into 15 second clips and use them on Instagram)

(Note: that last idea was curtesy of @jj_stockwell during an #SMmeasure chat a few weeks back. Thanks Jason!)

If you consider yourself creative in anyway, the number of ways that you can change old content to make it look new and fresh again will be limitless. 

Know when the best times to reuse all that content is

Now that we have all this content that we’re ready to put back out into the world, we need to figure out when the best time to do so is. In some cases, anytime might be a good time. For example, since this post isn’t associated with anything specifically timed to today, we could (and likely will) reshare this post whenever we feel like it. The content is timeless, so anytime we can get it in front of new eyeballs is likely a good time.

However, not all content is like this. Some content will do better at certain times or when they can be associated with other timely events. For example, one of @Pillsbury’s tweets we showed above was for a basketball themed recipe and was shared during March Madness. Well, just a few months after March Madness we found ourselves in the middle of the NBA Finals, which would be a great time to reshare that basketball themed recipe.

Things that gain the attention of a large section of the population aren’t just good times to bring up that old content. It’s also important to remember to focus on things that are timely and specific to just your audience. Keep an eye on what your top community members or influencers are talking about in the present, which is very easy to do if you have them in a Sysomos media set. Do you have a piece of content that speaks to something they’re currently interested in? This would be the perfect time to repurpose or re-share it. For example. in a media set we have built around TV critics, we saw from our Buzzgraph that they seem to be talking a lot about the season finale of Game of Thrones in the past 7 days. If we were in the entertainment business, we could take this a cue that people interested in entertainment and TV are also likely talking about this and now would be a great time to reuse some of our Game of Thrones content that we already have ready as the topic is hot at the moment.

Sysomos Heartbeat - Buzzgraph of what TV critics have been talking about in the past week

Good content is always going to be good content and there will usually be a time and place when you can use it again. So, instead of constantly straining to keep coming up with fresh new content, don’t forget to think about all the ways that you can reuse and repurpose all of that great content you already have.

If you want to learn more about how social intelligence can help guide you on how and when to reuse your content, reach out to us and request a demo of Sysomos.

Putting Social Intelligence To Work – A #SMWLA Presentation

Social Media Week Los Angeles #SMWLAYesterday at Social Media Week LA (#SMWLA) we had the distinct honor of presenting to a packed room of eager social media folks on how they can use social intelligence to make their businesses better.

Our very own Jason Harris, Nicolette Martin and Josh Graham spoke to an attentive audience about the theory of what social intelligence is (which we’ve covered here on the blog many times before) and, more importantly, how companies can apply it to their everyday work, supported with actual use cases from some of our amazing Sysomos clients.

In the presentation our team covered why social listening is important, but also why companies need to move past just listening. Turning that listening into true social intelligence is what will help companies to better understand their audiences and customers and, in turn, make overall better decisions that will make their business better.

Some of the topics covered in this presentation include using social intelligence to:

  • Benchmark
  • Take the guess work out of what your company is doing by supporting decisions with actual facts and stats
  • Guiding merchandising decisions
  • Crisis communication
  • Influencer marketing
  • And, of course, keeping your customers happy

Each of these topics is backed up with specific use cases of how actual companies were able to do these things using Sysomos software.

We invite you to view the presentation for yourself in the SlideShare below:

 

If you’d like to learn more about how you can put social intelligence to work for your company, we’d love to speak with you. Feel free to request a demo of our Sysomos software and we’d be more than happy to teach you more.

Stanley Cup 2015: Who Is The Social Media Fan Favorite?

2015 Stanley Cup FinalTonight is a big night if you’re a hockey fan. At 8pm(EST) the Stanley Cup finals start where we’ll see the Chicago Blackhawks face off against the Tampa Bay Lightning to see which team will take home The Cup this year.

Both teams have had an exciting season and an even more exciting post-season. In the last round of the division playoffs, both teams took their series to 7 games before winning their chance to play for the sacred Stanley Cup. And now that both the Blackhawks and the Lightning have made it to the finals, this series also promises to be a great one for the fans to watch.

Last week we took a look at which team was the social media fan favorite for the NBA Finals, so we thought it only fair that we do the same for the NHL this week.

Using our Sysomos MAP social intelligence software we looked for mentions of both the Chicago Blackhawks and Tampa Bay Lightning across social media from the beginning of the NHL 2014-15 season (which started on October 8, 2014) up to this morning. What we found was that the Blackhawks saw a lot more action on social channels than the Lightning. Looking across all social channels, we found that the Blackhawks were mentioned in 4,212,437 posts over the season. At the same time, the Lightning only received 1,579,467 mentions.

Sysomos MAP - Overall Mentions Comparison of Chicago Blackhawks vs Tampa Bay Lightning

Looking at those mentions plotted out over time on our popularity chart, it actually seems like both teams mentions seemed to have followed the same pattern in terms of mentions. Both teams saw minor spikes and valleys over the course of the season and then much larger ones as they went into the playoffs. However, while their patterns look similar, you can still see that the Blackhawks saw much more action over all, showing that they seem to have a much more socially engaged fan base.

Sysomos MAP - Overall Popularity Over Time Comparison of Chicago Blackhawks vs Tampa Bay Lightning

What was most interesting though, was that when we broke these mentions down to look at them by individual channels, there was a huge discrepancy. When we compared how each team fared across different channels we found that the Tampa Bay Lightning seemed to be getting mentioned more across blogs, forums and in online news articles. Usually by about 40,000 or more mentions. However, on Twitter, the Chicago Blackhawks were definitely more favored and received almost 3 million more mentions than the Lightning. This Twitter support for the Blackhawks was so large though, that it lead to them seeing way more mentions in the overall total above.

Sysomos MAP - Comparison By Source of Chicago Blackhawks vs Tampa Bay Lightning

But mention numbers aren’t everything. We also have to look at the context of those mentions to really see how the Lightning and the Blackhawks are really being perceived in the world of social media. To do this, we explored the sentiment around each team. When we did this, the race got a whole lot closer.

We started with the sentiment around the Chicago Blackhawks. Here we found that they had an overall favorable rating of 81%. Overall mentions of the Blackhawks over the course of the season showed that 24% of those mentions were positive, while 19% were negative. On the other hand, the Tampa Bay Lightning had an over favourable rating of 79%, which came from seeing 26% of their mentions as positive and 19% being negative. A very close race.

Overall Sentiment for the Chicago Blackhawks

Sysomos MAP - Overall Sentiment for the Chicago Blackhawks

Overall Sentiment for the Tampa Bay Lightning

Sysomos MAP - Overall Sentiment for the Tampa Bay Lightning

Looking at the stats above we’re going to make the official call as the Chicago Blackhawks being the fan favourite to take home the Stanley Cup this year. The Blackhawks seem to have way more mentions over the course of the season by fans and a slightly better favorable rating.

Of course, being a fan favorite doesn’t necessarily mean that one is a better team than the other when it comes down to actually playing, so we’ll just have to see who’s going to be the Stanley Cup Champion as the series plays out.

(However, my personal bias as a Chicago Blackhawks fan makes me really hope that our prediction comes true. Go Hawks Go!)

If you’d like to learn more about how our Sysomos MAP software works, please request a demo.

Use Social Intelligence To Design Content Your Audience Wants

Content production and content marketing is key in today’s ‘attention economy’. There’s a reason that you keep hearing the phrase “content is king.” People are addicted to content, whether its writing, pictures, videos or more, people love sharing content, so it’s imperative to produce amazing pieces that resonate with your audience.

Companies need to almost be media companies these days in that they need to constantly be producing content from commercials to blog posts, photography to tweets, online videos to magazine ads and everything in between. But with so much content that needs to be produced, how do you know what’s going to work best?

The secret to creating great content that your audience is going to eat up is getting to really know them. And social intelligence is a great way to go about learning about your audience and what they want.

Discover how they like their content

We mentioned a lot of different kinds of content that people can be producing these days, but the truth is, you don’t have to be doing ALL of them. In fact, depending on your audience, you probably even shouldn’t be doing it all. What you should be doing is learning about which content is going to do the best job of bringing in your audience. This is a twofold process.

First, you want to start searching for your brand name or topics around your industry to discover where people are talking. You may find that these things are being talked about on just one social network or several. Whichever the case, the places where your brand or topics around it are being mentioned are the places you’re going to want to start exploring.

Sysomos Heartbeat - Activity Summary of Social Channels

Sysomos Heartbeat - Activity Summary of Social Channels Minus Twitter (digging deeper into other channels)

Second, when you’ve determined where the conversation is already happening it’s time to learn about HOW they’re happening. Each social network works differently and different topics do better in different forms on each of those networks. For example, you might find that on Twitter a lot of people are sharing pictures that relate to your brand, while on Facebook videos are much more popular. Doing research on what kind of content does well and where it does well will help you to determine what kind of content to create and the best places to use it.

Find what they’re interested in

Once you’ve determined what kind of content you should create, the next step is to actually start creating it. This is where things get a little more tricky, because you need to really figure out what content is going to resonate best with your audience. But it doesn’t have to be when social intelligence is on your side.

It’s a good assumption to start by believing that your audience has some kind of interest in your brand already. Now how can you figure what else they like so that you can tie it back to your brand? Again, the answer is with some research, and text analytics are always a great tool when trying to figure out what people are interested in.

Twitter is a great place to start because a lot of people will tell you right in their bio what they’re in to. Our Sysomos software has a great tool that will actually let you see a word cloud of your followers’ bios. By looking at something like this you can pick out themes that seem to stand out, meaning that a large population of your audience are likely also interested in and talking about the larger words in the word cloud. Below is a word cloud for @redbull‘s Twitter followers. We can see that some words that stand out in the word cloud include “sports,” “music” and “Instagram.” All of these things (plus more) are definitely subjects that Red Bull focuses a lot of their content on, and it makes sense, because we now know for sure it’s what their audience likes.

Sysomos MAP - Word Cloud of @redbull's Twitter Followers' Bios

But since Twitter isn’t the only place your audience might be, it important to explore other channels and see what people are talking about there. Just noticing what people are talking about around your industry can give you great ideas for what themes you should be focusing your content on. As an example, we pulled a buzzgraph to see what people were talking about around HBO on blogs over the past few weeks. No real surprise here, but we found that Game of Thrones has been a big topic around the company recently, so it makes sense that HBO is creating a lot of content around the show currently.

Sysomos Heartbeat - Buzzgraph of Talk Around HBO on Blogs

Using text analytics every few weeks across the channels that your audiences are most active in will give you a good idea of where their thoughts and interests are heading and you can constantly adjust your content to fit in with your audience every time you do this.

Create things that help

One other thing that we can recommend is to create content that helps your audience. People always appreciate content that helps them in some way or another. It doesn’t matter if you’re a software or a food company, you can always make something that helps or teaches your audience. The best part is that this type of content will usually keep your audience happy, satisfied with your brand and coming back for more.

As a software company ourselves, it’s very easy for us to produce helpful content. In fact, we have an entire portal within our Sysomos system (which is a place we know our audience is very active) dedicated to content around how people can understand and use our software better. Inside the portal we have a collection of both articles and videos (which are the two mediums we found our customers find easiest to consume) that help them to do their jobs better. We used our own software to determine what issues our customers were trying to solve with our software and then started to create content that is going to answer those questions for them.

Sysomos Support Portal

But not every company is a software company that can produce how-to content. That doesn’t mean that you still can’t be helpful to your audience. A great example of a brand creating content to help their audience is Chobani Greek Yogurt on their Pinterest page. No one really needs a how-to document on eating yogurt or an infographic on how to choose the flavor that’s right for you, but there’s more that people can do with yogurt outside of just eating it on it’s own.

That’s why on Chobani’s Pinterest page you can find a ton of recipes of other dishes that can be made using their yogurt. The company learned that their customers liked to cook and that people go to Pinterest to find recipes, so they made a place where they are able to help people create all kinds of fantastic dishes that incorporate their product. They’re helping their audience to be better all-around cooks and made sure that their brand was inserted into it. Content like this is very helpful to people and had a natural fit for their product. Start thinking about all the ways your  brand can help people.

Chobani's Pinterest Page of Recipes

All of these things above are ways that you can create content that is going to resonate with your audience. All it takes to get going is using a little bit of social intelligence to learn more about your audience and then creating the content that is going to work best with what you’ve found from your research.

Learn what your audience really wants from your content with Sysomos. Contact us to learn how.

Who Is The Social Media Fan Favorite To Win The NBA Finals?

NBA Finals 2015It’s official; we now know which two teams are headed to the NBA Finals. As of Wednesday night the Golden State Warriors clinched their chance to play against the Cleveland Cavaliers, who secured their spot in the NBA Finals a few days earlier.

This series is going to be quite interesting for basketball fans to watch as the Warriors were arguably the best team in the NBA over the 2014-15 season while the Cavaliers, with an all-star lineup, are one of the most popular NBA teams. This is bound to be a heated matchup.

While basketball reporters and analysts are already starting to make their predictions on who’s going to walk away as the champions once the series kicks off on June 4th, we decided to take a different approach to choosing a winner by using our Sysomos social intelligence software to see who the world favors based on social media chatter.

We started by comparing the share of voice between the Warriors and the Cavs over the course of the 2014-2015 NBA season up to this morning. We mentioned above that Cleveland was probably the most popular team currently in the NBA and looking at the share of voice between them and Golden State helps to make that very apparent. From October 18th up to May 29th the Cavaliers have been mentioned over 12 million times across social media channels. At the same time, the Warriors have only been mentioned 5.2 million times.

Sysomos MAP - Share of Voice Across Social Media Between the Cleveland Cavaliers and the Golden State Warriors

And it’s not that the Cavaliers have been favored on one channel that threw them into such a major lead as we’ve sometimes seen before. When we broke down the mentions of each team across the different channels we found that Cleveland had a greater share of voice than the Warriors on every channel. On blogs, the difference in mentions of the teams was around 30,000 mentions, and that was the social channel where the two teams were the closest in terms of number of mentions. In forums, the Cavs were mentioned over 150,000 more times than the Warriors, while on Twitter the difference was nearly 7 million.

Sysomos MAP - Share of Voice by Source

We then decided to see if the difference came at any specific time during the season. It could have been possible that the Cavaliers ran away with mentions after a stellar playoffs performance. However, when we plotted the mentions of each of the two teams over time we found that the Warriors were consistently discussed less than the Cavs over the entire season. Even when they secured their place in the NBA Finals, Golden State didn’t generate the levels of social media talk as Cleveland did.

Sysomos MAP - Popularity Comparison Between the Cavaliers and Warriors

Finally, in our quest to determine who the social world thinks is going to walk away as the NBA Finals champs we looked at the sentiment surrounding each team. this is where things got a bit more interesting. While the Cavs did see a much larger portion of mentions over the season, they also seemed to have received more negative mentions than the Warriors. Over the course of the 2014-15 NBA season 23% of the talk about the Cavaliers was positive, but 22% of the talk was also negative. this gave Cleveland an overall 78% favorable rating. On the other side, 50% of all the mentions of the Warriors were positive, while only 9% were deemed negative. This gave Golden state an overall 91% favorable rating.

Overall Sentiment for the Cleveland Cavaliers

Sysomos MAP - Sentiment Around The Cleveland Cavaliers

Overall Sentiment for the Golden State Warriors

Sysomos MAP - Sentiment Around The Golden State Warriors

Based on what we’ve seen above it’s obvious that the Cavaliers are clearly the fan favorite in this matchup. Despite having a better favorable rating, likely because of their phenomenal playing over the season, the Warriors just don’t seem to have the same amount of people behind them to take the championship.

We’re making the official call of the Cleveland Calvaliers as being the fan favourite to win the NBA Finals this year.

But what about the star players?

Lebron James vs Stephen Curry

Both the Warriors and the Cavaliers have some stellar players, but one on each team seems to stick out to most fans; Stephen Curry and Lebron James. As an added bonus to our analysis we wondered which of these two NBA stars was more popular with the fans. Each is a phenomenal player and both are recognized as such. However, when we did a share of voice analysis around mentions of Curry and James, we again found that one had run away with the recognition of being a fan favorite. Across social media channels we found Stephen Curry mentioned 7.2 million times over the course of the season, but Lebron James dominated him by over 10 million mentions, racking up an astounding 17.7 million mentions.

We guess there’s a reason they call him “King” James.

Sysomos MAP - Share of Voice Between Lebron James and Stephen Curry

The Voice Season Finale: Winners Are Not Always Social Media Fan Favorites

Sawyer Fredericks Wins Season 8 of The VoiceSeason 8 of The Voice has just come to a close and Sawyer Fredericks has officially been crowned the winner, or, the man with “The Voice” if you will.

After 13 weeks of gruelling competition, it all came down to four finalists battling it out during this week’s finale that spread itself over Monday and Tuesday night. Millions tuned in to both nights to cheer on their favourite singer and see which one would actually win. Not only did they tune in with their TV’s though, but they tuned in through social media as well.

The Voice has a large contingent of loyal fans that not only watch the show, but interact with it through various social channels, including Twitter which lends itself very nicely to the real-time feeling that people can have in sharing the experience together no matter where in the world they may be. We thought it would be interesting to leverage MAP, our social media intelligence engine, to see what happened over The Voice’s finale through social media.

We started simple and just looked at mentions of The Voice over May 18 and 19, the date of the two finale episodes. Our search included the show name, it’s hashtag that it used throughout the season (#TheVoice) and their special #VoiceFinale hashtag that they were promoting for these two episodes. Over Monday and Tuesday we found that The Voice was mentioned in almost 250,000 social conversations. It appeared in 1,343 blog posts, 6,069 online news articles, 2,109 forum postings and 235,807 tweets.

Sysomos MAP - Social Media Activity Summary Around The Voice's Finale

Most of the activity around the show came from Twitter, which makes sense for the reason given above, so we dug a little deeper into the channel. Here we found that Tuesday’s show, when the actual winner of The Voice was crowned garnered much more attention than Monday night’s broadcast. We also found that women are much more inclined to tweet about the show as they made up 72% of all of The Voice related tweets, while men only accounted for 28% of them.

Sysomos MAP - Twitter Activity Summary Around The Voice's Finale

But the overall show hashtags aren’t the only hashtags that The Voice promotes. During the season, every artist that performs gets their own hashtag so fans can show their support for their favourite. These hashtags are usually along the lines of #TeamWhoever, but occasionally a performer gets something unique that the fans come up with on their own. We took a look at these hashtags over the two night finale as well. In this case, Koryn Hawthorne and Sawyer Fredericks went with just #TeamKoryn and #TeamSawyer, respectively. The other two contestants, Meghan Linsey and Joshua Davis, had additional hashtags; #MegaFans for Meghan and #DavisNation for Joshua.

We looked at how those hashtags got used through the two night finale of The Voice and found that Fredericks hashtag was used the most, which should come as no surprise as he won the whole contest. However, it appears that despite him winning, he may not have actually been the fan favorite. As it turns out, over the two nights, Sawyer’s hashtag only got used in two more mentions than Joshua’s. That’s a pretty close race. See the final tally for the singer’s hashtags below:

Sysomos MAP - Comparison of Mentions of The Voice's Finale Contestants

When we looked at the use of their hashtags from the previous week through the finale shows we noticed that Sawyer may not have been the fan favourite to win at all. A look back to the second last episode shows that there was a huge amount of popularity around Koryn which seemed to fizzle out as the week went on and through the finale. As well, Joshua seemed to be getting more hashtag love during the previous week’s episode and all through the week right through the Monday night finale episode, but was then overtaken by Sawyer on the Tuesday night… but just barely.

Sysomos MAP - Popularity Comparison of The Voice's Finale Contestants Over Time

If we look at that same time period in terms of share of voice between the singers, it looks like the fan favorite would have been Joshua who’s hashtags had over 5,000 more mentions than Sawyer who came in with the second most.

Sysomos MAP - Comparison of The Voice's Finale Contestants' Hashtags Over the Final Week

But the singers aren’t the only ones that vie for the publics love. The coaches, who are all famous artists already, also try to get the fans of The Voice to help support them and their team throughout the season. This season the coaches included Christina Aguilera, Blake Shelton, Adam Levine and Pharrell. Only three of these coaches had someone from their team competing in the finale though, as Pharrell had two people from his team, but Christina had none.

So, which coaches team got the most love during the finale? When we analyzed the use of the coaches Twitter handles and team hashtags over the two night finale we found that it was a super close competition. Pharrell, who had Sawyer and Koryn representing his team, saw 27,302 mentions. In a very close second place though was Blake Shelton, who was Meghan’s coach, with 27,263 mentions over the finale.

Sysomos MAP - Comparison of Mentions of The Voice's Coaches Over the Finale

Interestingly though, when we ran the same search around the coaches over the course of the entire season of The Voice, it turned out that Pharrell may have been the list popular coach. When we looked at the numbers for each coach across the season we found that Adam Levine and Christina Aguilera were the coaches that were talked about the most. Adam Levine had the most amount of mentions with 655,945 across the entire season, while Christina Aguilera was a close second with 647,383. Pharrell came in last in terms of mentions with only 542,529. Although, a look at how each week played out, it seems that each coach had weeks when their team excelled.

Sysomos MAP - Popularity of The Voice's Coaches Over the Season

Sysomos MAP - Share Of Voice of The Voice's Coaches Over the Season

On top of all these people that appear on the show, Nissan actually plays a big part in the show as it’s main sponsor who powers the show and it’s companion app. So, how did they fair? We searched for mentions of Nissan along side The Voice and then their two hashtags they were pushing through the show, #VoiceTailgate and #RedThumb (for their campaign to not text and drive). As it turns out, Nissan actually saw large bumps in mentions of them whenever The voice was on, especially towards the end of the season.

Sysomos MAP - Popularity of Nissan with The Voice Over the Season

Nissan saw a big bump in conversations for the finale as well, but it turns out that their largest spike in conversation came the week before Mother’s Day when they ran this ad for their #RedThumb campaign:

Overall, it seems that The Voice’s two day finale was a huge success. We’ll end off our analysis by showing you the overall sentiment around the finally, which came in with an 88% favorable rating.

Sysomos MAP - Overall Sentiment of The Voice Finale

@POTUS; The President Of The United States Gets His Own Twitter Account

It’s barely been 48 hours since the @POTUS handle appeared on Twitter, but it’s already been able to amass quite a following.

@POTUS, short form for President Of The United States, belongs to none other than Barack Obama… for now anyways. The Twitter account came into being on Monday May 18, 2015 and the President sent this as his first tweet:

While the account @BarackObama has been around since Obama’s first run for presidency in 2008, it has mainly been run by the President’s staff, with the odd tweet from the man himself which were marked with a “-bo.” This new account will actually belong to the president and allow him to tweet his presidential views all on his own.

It’s no surprise that when the account surfaced, many people and news organizations flocked to follow and try to interact with the President. Just over 24 hours since the @POTUS account sent it’s first tweet it has managed to amass about 2.2 million followers. At the time of writing this, the actual number of followers is 2,181,335 and still growing. We got curious about just how the account spread like wildfire and managed to attract so much attention in just a short period of time, so we did some analysis using MAP, our social intelligence software.

We started by looking at how the President’s first tweet from the @POTUS account spread using our Tweet Life analysis. This function looks at a random sample of 4,000 retweets of the original tweet in question and shows how it travels through the Twitterverse and shows us who helps to amplify the message. In the case of this tweet though, many users were pointed towards it from the press who were giddy to see the new Presidential account. Many people flocked to follow the new @POTUS account and then retweeted his first ever tweet spreading the news to their own networks. The 4,000 tweets we analyzed played out like this: Sysomos MAP - Tweet Life Spread of @POTUS's First Tweet We only analyze 4,000 retweets to get an accurate sample of how the spread played out, but the tweet actually received over 250,000 retweets. The full amount of retweets likely played out very similarly as news about the account spread. We found that the half-life for this specific tweet, the time it took to get from the original tweet being posted to it’s 2,000th RT, came in only 3 hours and 31 minutes. What this tells us is that the reaction to the President joining Twitter moved swiftly and gained momentum very quickly. Part of the reason that this account gained such momentum was due to the fact that every news organization and popular Twitter account wanted to be one of the firsts to welcome @POTUS to Twitter.

After we analyzed how the President’s first tweet spread we looked at how the communities of influence were interacting over the news using our Influencer Communities tool. It’s very interesting to see how the Twitter communities interacting with the new @POTUS handle became divided. The first community we can see is represented by blue. In this community we can see the actual @POTUS handle and it’s surrounded by other insanely popular Twitter accounts like @BarackObama, @TheEllenShow, @MTVNews and even @MileyCyrus saying hello and welcome to Twitter. The second community, represented in green, is news organizations and news makers, such as @TIME, @NYTimes and even @JimmyFallon who were all making note to their followers that the account now exists. The orange community is more made up of official government and government focused accounts who were tweeting about @POTUS. Finally, and possibly most interestingly, is that the red community seems to be mostly made up of right leaning Twitter accounts, like @JebBush and @FOXNews, who all had a negative tone towards the new @POTUS account. Sysomos MAP - Influencer Communities around @POTUS Knowing that this new account has already racked up over 1.8 million Twitter followers, we were curious as to who exactly was following @POTUS, as in the 24 hours since the account came into existence it already managed to earn itself a Sysomos Authority Score of 10/10.

Sysomos MAP - Bio Info for @POTUS

While the Twitter handle belongs to the current leader of the United States, we first noticed that people all over the world are interested in following him. Only 38.3% of the accounts followers identify as being in the United States themselves. The second largest contingent comes from the UK making up 6.6% of @POTUS’s following, followed by Canada at 3.1%.

Sysomos MAP - Followers by Country of @POTUS

We also found that more men seem to be interested in what @POTUS has to say than women. 65% of @POTUS’s followers are male while the remaining 35% is females. Sysomos MAP - Followers by Gender of @POTUS We then looked at the Sysomos Authority Score of @POTUS’s followers. Because of the wide appeal of following the leader of the free world we found that the majority of accounts that started to follow fell in the range of middle to low authority scores. These are people that use Twitter, but wouldn’t be considered “power users.” These are lickely the people who use Twitter to keep up with celebrities, news and other interests, but may not be very active on the platform themselves. Which would make sense that they would add @POTUS to their lists of accounts to follow. There are still accounts with high Authority following @POTUS, but it seems that the majority of followers fall into the general population.

Sysomos MAP - Authority Score of @POTUS follwers

This is even more evident when we pulled up a word cloud of @POTUS’s follower’s bios. Here we can see that these followers identify with a wide variety of topics and backgrounds. See for yourself: Sysomos MAP - Word Cloud of @POTUS's Follower's Bios So, it seems that a lot of interest has been generated by this new @POTUS account. Just over 24 hours old and the number of followers waiting to see what Barack Obama has to say continues to grow, even as we write this. And why wouldn’t they be, as you can already see Obama’s humour shining through the account with this little exchange he had with former President Bill Clinton yesterday:

Mentions Gets a Makeover In The New Sysomos Heartbeat

This March we proudly debuted the brand new look that we gave Sysomos Heartbeat to the world. The response to the updated look and feel has been overwhelming and we were glad to hear all the positive feedback that people have been sending us. We were also more than happy to hear how people thought that we could make Heartbeat even better.

We’ve been listening to all of the feedback and are pleased today to introduce an update to the Mentions tab in Sysomos Heartbeat that we think you’re really going to love.

A whole new look and feel

As of today, you’ll notice that we’ve given the Mentions tab in the new Heartbeat a complete makeover that will make viewing all of your social media mentions more appealing to your eye, easier to navigate and even easier to use.

The first thing you’ll notice when you look at the new Mentions tab is that it looks completely different. We’ve made mentions even easier to look through and not lose your place by giving it a “mailbox” feel. This new look will allow you to scroll through all of your mentions in a single column on the left hand side, while getting more information about single posts on the right-hand side.

The Beautiful New Look For Mentions in Sysomos Hearbeat

The left-hand column shows you what social channel a post has originated from, such as Twitter, blogs, Instagram and others by way of a corresponding icon. You can also get top-level data about that particular post in this column such as what the article headline is, what the Tweet says and the sentiment around it.

We’ve also added quick use functions in this list column so that you can perform quick tasks like manually changing the sentiment on a post, star a post or reply to a Tweet with ease.

See more, do more

Clicking on a post in the left-hand column will reveal more detail in the Mention’s right-hand column without taking you away from all of the mentions. For example, clicking on a blog post or online news article will reveal the full article. Or clicking on a Tweet will show what the Tweet actually looks like on a beautiful Twitter card.

Sysomos Heartbeat - Mentions From Different Sources

Once you’ve expanded the detail of a social media post, you’ll notice along the top of this column a row of quick actions that you can take perform on the post. These include starring the post, manually changing the sentiment, assigning the post to someone, engaging with the post (currently only for Twitter and Facebook), manually adding a tag to the post, overriding the demographic information and deleting the post. These functions allow you to get more done in less time while looking through all of your mentions.

Sysomos Heartbeat - Quick Actions in the New Mentions Tab

Right below the row of quick actions we’ve also added a quick view of the source details around the post, including their Sysomos Authority Score. But not to worry, if you want more details, they’re just below.

When you first expand the details of a post you’ll be given the full view of that particular post. But you’ll also notice that there is a row of tabs to help you see and do more. Clicking on the Source Details tab will reveal more details about where the post in question originated from, such as traffic details for blogs and online news sites, or bio and follower count information for Twitter.

Sysomos Heartbeat - Source Details for Mentions

The next tab along that row is Workflow which will allow teams to see details on posts about if it’s been assigned to someone and what actions have been taken. And finally, the last tab, Translate will allow you to instantly translate a post on the fly that is not in your native tongue to one of 20 languages so you can read the post without ever leaving the Mentions tab.

Bulk actions

One big feature that we were asked to include in this latest iteration was for users to perform bulk actions on several posts at a time. We’re happy to say that this feature is now part of the new Mentions tab as well. By selecting multiple posts in the left-hand column, or even all posts in the column, users can star, change sentiment, assign to team mates, manually add a tag or delete multiple posts in bulk which will save you the time of having to do this post by post.

Sysomos Heartbeat - Take Bulk Actions With Mentions

The best part of Sysomos Heartbeat’s all new Mentions tab is that you can also use it in conjunction with all of your tags and filters just like you’ve always been able to. So, if you just want to see forum posts associated with a specific tag, that’s all you’ll see.

We hope you enjoy Heartbeat’s new look and actions that you can do with Mentions. If you’re already using Sysomos Heartbeat, reach out to your dedicated account person to learn more or find our documentation and video about it in the support portal.

And if you’re not already a Sysomos Heartbeat user, contact us and we’ll be happy to show you the new Mentions section and more.

4 Ways Your Product Team Can Benefit from Social Intelligence

How often have you heard the phrase “social media is the world’s largest focus group?”

You may have heard this phrase too many times to count, but how serious have you taken it? Maybe it’s about time that you did.

Social intelligence can help companies discover what people are saying about them and their products currently, but it can also help to shape where you should be going with your products in the future.

Social intelligence is all about making sure the right people in your company are getting the right information from your social data to make better business decisions. While the folks on your product teams may not be the most social (no offence product people) that doesn’t mean that they can’t benefit from social intelligence.

Make sure they see all of the right information

Social Intelligence For Your Product Team

Product people likely spend most of their day with their heads down trying to constantly tweak and improve your products. They may not have time to sift through your company’s social media to see what people are actually saying about the products they work on. But that doesn’t mean that they shouldn’t be seeing all of these conversations.

If your company has someone on the front lines for social media, you can have them collect all of the conversations happening around your product and send them over to your product team as they come in or in a daily or weekly report. If you’re a Sysomos Heartbeat client you can even set up email alerts based around product related keywords to be sent over to your product team automatically on one of the reporting schedules just mentioned. This way the product team can still focus on their work on the actual product, but receive consistent updates on what your customers think of the product and where they think it could benefit from an upgrade.

Discover what to work on easily

It’s one thing to start handing over all of the social conversations that are related to your product over to your product team so that they can see what people are saying. But how can they know what is most important to focus on? Determining which improvements are most important to your customers will help to know where to start your focus.

Text analytics can be a quick and easy way to surface which developments will make your customers happy and either keep them using your product or wanting to buy your next and better product. Running all of the social conversations that have been collected around your product though a word cloud or buzzgraph can help to surface the words that are being used the most when people are talking about your product.

Sysomos Buzzgraph of people talking about features on Android phones

You could even look at these text analytics through different lenses to help steer you. Looking at just the negative sentiment mentions can help determine what people are having the most issues with in your product. But if you look at the positive mentions the same way, you might also discover what people love the most about your product and you may want to put some time into making that part of the product even better.

Learn from your competitors

The great thing about the processes mentioned above is that you just don’t have to get the social intelligence you need to make better products from what people are saying about you specifically. Chances are that you have some form of competition with a similar offering to yours. Well, there’s also a great chance that their audience is talking about what they like and dislike about their products too.

You can recreate the process of collecting what people are saying about your competitors products in the social media space as well. From there, you can also use text analytics to surface what people like the best about their offering, or what they really hate about it. Again, your product team can use these learnings to find new ideas to try on your own product by taking what the competition’s fans hate about their product and making it better in your own or adding something that people love that you don’t offer yet.

Better yet, if you’re a Sysomos user you can even set up tags so that you can always keep an eye on what people are saying about your competitors in real time. For example, let’s you’re Green Mountain Coffee and your main competition is Starbucks. You might want to keep a constant eye on people who don’t like Starbucks’s coffee to find out why so you can improve yours and win new customers. All you need to do is set your tags and filters so that you can monitor for mentions of “Starbucks” and coffee with negative sentiment. You can even save the filter set so that it’s easy for you to come back to time and time again.

Sysomos Heartbeat - Monitoring for negative mentions of Starbucks coffee

Don’t be afraid to ask questions

Once the product team has decided on what they want to focus on, they can go back through all of those collected social posts and find out who was talking about what feature. You can then start asking questions to get deeper into what the customers would like to see, or how they would improve on something they don’t like.

I’ll never forget when a product I use religiously everyday made a big change and forced all their users into this new upgrade. For me, it just wasn’t the same product anymore and I took to Twitter to let the world know. To my surprise, the next day their lead developer contacted me and asked me what I didn’t like about the update. We then went back and forth on Twitter for about an hour as he asked my questions and I told him my opinions. The best part was that in their next update I could see that he had actually taken some of my suggestions and built them into (or returned some of them) to the product. This not only made me like the product again, but also kept me loyal to them as I knew they cared about what I said.

There’s a lot that your product team can learn from social intelligence to make your products better regardless of if they’re active social media participants or not. The information is all there, you just need to know how to access it all.

Want to know more about how to get the right social intelligenece to the right people in your organization? Contact us and we can help.