Remember before there was streaming music there was MP3′s? Before that there was CD’s? And before that was tapes, and 8-tracks? And even before those was the original form of recorded music that came on vinyl records?
Well, tapes and 8-tracks will likely never make a come back, but vinyl records have never really disappeared. In fact, in order to celebrate the fact that they’ve never left, once a year stores and music labels alike celebrate the original form of recorded music on Record Store Day.
While Record Store Day was only started in 2007, it has quickly become a holiday that music lovers and those who believe in the true lo-fi sound have come to embrace as a favourite day of the year. Even music labels have gotten in on the action and they produce special edition and re-prints vinyl albums to be sold as a special on this day, which comes on the third Saturday of every April.
What’s really interesting about Record Store Day though is how people embrace this old technology, but use new technology to help spread the word about it. One of the ways people have been spreading the word of Record Store Day is through social media.
As a music lover, and owner of a few vinyls myself, I thought it would be interesting to use MAP, our social media monitoring and analytics software, to look at the social media chatter around Record Store Day this year, which just passed last weekend.
Looking for mentions of “Record Store Day” or their official hashtag of “#RSD14” on April 19, I found over 144,000 mentions through social channels. We found 661 blog posts, 738 online news articles, 807 forum postings and 141,878 tweets mentioning Record Store Day on it’s official day.
Over on Instagram, people were taking pictures of all their awesome finds and the festivities of Record Store Day as well. The official “#RSD14“ was used here 15,357 times.
Those numbers were just for Record Store Day alone. If I also look back to the week leading up to Record Store Day, the number of mentions increases by another 100,000 mentions as people prepped and promoted for it.
What’s cool about Record Store Day is that even though it’s been around for only a few years, it’s managed to find a name for itself all around the world. A look at the country breakdown of where we saw mentions of Record Store Day coming from on the 19th show that people all over the world were talking about it. The USA seemed to have the greatest share of voice about it, owning 52.3% of the conversation, but we can also see that people were talking about in the UK (16%), Canada (4.7%), Spain (4.1%), Italy (3.1%), the Netherlands (2.8%) and Germany (2.3%).
To get a better sense of just how widespread Record Store Day is across the globe, take a look at the geo-location heat map of tweets below from all the mentions of on April 19th.
Something else interesting that I noticed about people talking about Record Store Day on Twitter was how they were talking about it. There was almost an even amount of people tweeting their own thoughts about Record Store Day as there was people retweeting messages about it.
Lastly, I decided to pull up a word cloud and buzzgraph to see what people were talking about on Record Store Day 2014. There’s no surprise to see that a lot of conversation was being has around the words “vinyl” and “vinyls”. However, we can also see some less generic words in there and even some artists who had some Record Store Day releases like “Bruce” “Springsteen,” “DMB” (which is short for the Dave Matthews Band) and one of my favourites, David “Bowie”.
So, what do you think about Record Store Day? Did you celebrate? Do you think it’s hipster like ironic that people are using new social media technology to discuss the old school technology of records? Let us know in the comments.