Tag Archives: Social Media

Images on Social Media: How to Win

Last week Instagram announced that the photo sharing service now serves 400 million active users. There’s a very good reason for this; people are drawn to exciting and intriguing images. Images catch the eye a lot quicker and easier than just plain text does. Especially when users are quickly scrolling through social feeds of any kind. With…

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How Did The UK React To #iLookLikeAnEngineer?

Over the past couple of weeks the hashtag #iLookLikeAnEngineer has encouraged women in engineering to share photos of themselves, to challenge stereotypes about the traditionally male dominated profession. Female engineers in America, where the hashtag originated, embraced the idea with gusto. But in the UK we have a serious skills shortage in many engineering related…

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Analysing The Corbyn Effect In Social Media

The Labour Party leadership contest is dominating headlines in the UK, and the sudden success of the previously unknown Jeremy Corbyn has caught everybody by surprise. We analysed online discussions about Corbyn using our Sysomos MAP tool to see if we could learn anything about how he’s leapt from obscurity to become the favourite candidate….

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