Tag Archives: Social Media

A Dynamic Duo: Survey & Social Media Analytics

Editor’s note: This guest post is written by Donna Smith, a professor at the Ted Rogers School of Retail Management at Ryerson University in Toronto, Ontario. Professor Smith uses Sysomos as a part of our ‘Sysomos In The Classroom’ program. This is a two-part series around research Professor Smith is conducting alongside her colleagues using…

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How Many People Use Social Media?

You already know that social media is here and growing all the time. That said, it’s important to keep track of some of the specific data regarding the different social networks; it allows you to target the right social networks and plan more effective campaigns. So let’s take a look at some recent developments in social media…

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Is Newsjacking Right For Your Brand?

In the past few years, many brands have tried to find ways to insert themselves into breaking or trending news. Sometimes these efforts returned great results; other times attempts were met with outright rejection from the public. The official term for doing this is called “newsjacking,” and it’s become a fairly common practice, especially in…

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How Brands Can Plan for Large-Scale Social

What are the challenges of scaling social media efforts? We sat down with Sysomos Expion’s EMEA Director of Client Strategy, Alex Smith, to discuss advice for brands that face the challenge of managing a global social media footprint. In the video below, Alex lays out five key pillars of social transformation that businesses will need to address in…

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What is Social Media Overuse?

Everyone knows that it’s important for businesses to be active on social media. After all, your customers are almost certainly on sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram. While most discussions surrounding social media marketing focus on establishing a strong presence, getting more followers, advertising, creating content and other such ways to connect with…

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A Lesson from Drake and “The 6”: The Connection Between OOH Advertising and Social Media

Back in September, I wrote an article discussing the connection between OOH (out-of-home advertising, like billboards) and word-of-mouth (social) activity. In the post, we examined the performance of a mysterious billboard – one that provided barely any information, but went viral almost instantly. People from the city of Toronto starting sharing pictures of the billboard…

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