Tag Archives: Social Media

Sysomos Scout (y Facebook Topic Data) están aquí

Facebook ofrece a los negocios una oportunidad asombrosa. Con una audiencia global de más de mil millones, cubriendo toda región y segmento demográfico, Facebook proporciona más datos cada minuto que ninguna otra plataforma podría procesar. Desde hace mucho tiempo la red social reconoció la necesidad de proporcionar herramientas para ayudar a los anunciantes y mercadólogos…

read more →

A Dynamic Duo: Survey & Social Media Analytics

Editor’s note: This guest post is written by Donna Smith, a professor at the Ted Rogers School of Retail Management at Ryerson University in Toronto, Ontario. Professor Smith uses Sysomos as a part of our ‘Sysomos In The Classroom’ program. This is a two-part series around research Professor Smith is conducting alongside her colleagues using…

read more →

How Many People Use Social Media?

You already know that social media is here and growing all the time. That said, it’s important to keep track of some of the specific data regarding the different social networks; it allows you to target the right social networks and plan more effective campaigns. So let’s take a look at some recent developments in social media…

read more →

Is Newsjacking Right For Your Brand?

In the past few years, many brands have tried to find ways to insert themselves into breaking or trending news. Sometimes these efforts returned great results; other times attempts were met with outright rejection from the public. The official term for doing this is called “newsjacking,” and it’s become a fairly common practice, especially in…

read more →