With the 2010 World Cup now complete after three weeks of excitement, Spain now rules the soccer (football?) world.

But what about the other action involving global superstars?

We’re talking about the major sponsors who happily paid FIFA to be associated with what has become a global event that arguably rivals the Olympic Games? Which sponsor benefited the most from its involvement with the World Cup?

To get a handle who prevailed within the blogging landscape, we used MAP (our flagship analytics service) to compare activity between FIFA’s sponsorship “partners” – Sony, Visa, Hyundai, Kia, Emirates, Coca-Cola and Adidas.

Using the query “company name” AND “World Cup”, the winner by a wide margin was Adidas, which captured 42.2% of total blog activity. Sony was second with 20.2%, while Coca-Cola was third with 12.2%

In terms of sentiment, Hyundai attracted the most positive sentiment (69%), while Visa had the most negative sentiment (20%).

Hyundai seems to have benefited from its association with the Hyundai Best Young Player Award, which was won by 20-year-old German striker, Thomas Muller. Muller also won the adidas Golden Boot as the World Cup’s top scorer.

Hyundai also attracted a lot of attention for its television commercials, including this one: