Tag Archives: strategy

Today’s blog has been written by Marketwire and Sysomos’ COO, Jim Delaney If you were to believe the recent blog headline “Social Media is a Waste of Time for B-to-B,” then your company may miss an a significant opportunity to create communication that leads to valuable business outcomes.  Given the nascent nature of the Social…

read more →

There is an interesting and challenging balance act being waged by many brands (and individuals, for that matter) when it comes to the ever-changing social media landscape. On one hand, there are the mainstream services that are straightforward to embrace because there have large user bases. These include Facebook, Twitter, LinkedIn, Google+ and Tumblr. On…

read more →

Given social media is a fast-moving, real-time medium, many brands have a short time horizon when it comes to planning. In an ever-evolving marketplace, planning ahead one or two months could be seen as “long-term” – something that is reflected in many editorial calendars. The reality, however, is that two months is a relatively short…

read more →

Like any marketing or communications program, social media can’t be completely done on the fly or by the seat of the pants. There needs to be a plan of attack and structure so social media can happen as efficiently and effectively as possible. To provide structure, many companies have created well-defined editorial calendars that include…

read more →

Whether it’s a company, organization or non-profit, it seems everyone is getting into social media. To not be on Twitter or have a Facebook Page is now almost as strange as not having a Web site. It’s part of doing business, driven by the fact the barriers to entry are low because the services are…

read more →

There’s been a lot of chatter about the ROI of social media but probably not as much attention about the costs to make social media happen. Part of the challenge in determining ROI is costs can vary depending on the approach, the extent and kind of the programs and campaigns, and the resources allocated to…

read more →

Shel Israel had an interesting blog post last week about how many social media consultants within his social circles are accepting full-time positions. When Shel asks them why they decided to jump back into the corporate world, the answer was “it’s time” – to which Shel wrote: “They’re absolutely right. It’s time because the times…

read more →

As companies create social media strategies and tactical plans, it is surprising to see how often a crucial element is overlooked: target audiences (aka the people that companies are trying to reach, engage and build relationships with). It probably has to do with the focus on coming up with a plan of attack and the…

read more →

First, I’m being somewhat tongue in cheek with the use of “expert” in the headline given I’m not sure anyone can claim to be a social media “expert”. The marketplace is so new and moving at such a rapid clip, that it’s difficult to suggest anyone has a super-strong grasp on everything. That said, social…

read more →

Social media is a marathon, not a sprint. It’s activity in which gains take place in inches, rather than miles. And after the initial novelty disappears, social media is tough slogging. So what can companies do to maintain their momentum when social media starts to blend into the background rather than being the belle of…

read more →