Tag Archives: success

This past weekend, a teen from Mississauga did what lots of teens have done in the past: announced a get-together on Facebook. Somehow, this innocent announcement of a small, private event spiralled out of control. The word spread via social media, the party eventually developed its own hashtag, and even a paper flyer went out (put…

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What is social media success? It’s an interesting question given the increasing focus on return on investment (aka ROI). And it’s becoming a more intriguing question as sales becomes a bigger part of how brands want to leverage social media, as well as how social networks such as Twitter and Facebook want to monetize their…

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Every company or brand out there has its fans and naysayers. It’s just a part of business. One great example where we’ve seen both types prominently over the past few years is the company formerly known as RIM (now known as just BlackBerry). The company was at one point the leader in smartphone technology. In…

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Here’s an angle that attracts little attention when it comes to companies doing well on social media: success comes at a cost. There is, of course, the initial investment to get started in social media, mostly the time to create a strategic and tactic plan, set up the different services, and then launch of the…

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I met someone yesterday who joined Twitter in November, 2007 – a time when there were less than 500,000 users – and probably a year before Twitter really burst onto the scene. At the time, Twitter was an intriguing service but there was little indication it was poised for explosive growth. Back then, Twitter even…

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Are you in shape? Are you willing to go the extra mile even though you’re tired? Are you able to bear down to get the job done? While these questions could easily apply to playing sports, they’re also pertinent to social media, and a person or company’s ability to keep going even when their enthusiasm…

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Well, MOvember is over. No more creepy looking men running rampent through our streets. No more women scared to leave their houses.No more scaring myself every time I look in  the mirror. While the official numbers are still being tallied by the MOvember foundation, a quick peak at their Mo Money page shows the total…

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Despite the fact blogs no longer have a lot of social media sex appeal, they remain an integral part of the landscape because they offer companies valuable ways to deliver insight and information to customers, employees, partners, investors and suppliers. But launching and running a corporate blog is not easy. It’s not as simple as…

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If there is anything that annoys me about social media, it’s how the same success stories are repeatedly used as example. If it’s not Starbucks, it’s Dell or Comcast or Naked Pizza or Old Spice. Truth be told, these kind of success stories are few and far between. They’re anomalies, lottery wins and even flukes….

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A little more than a week ago The Gap decided to do away with the logo they have been sporting for the last 20 years in favour of a new sleeker minimalist one. This Monday they made a public announcement that would be returning back to their original logo. What could make a huge company…

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