Posts Tagged ‘super bowl commercials’

Super Bowl Commercial Hashtags: Which Ones Worked? [Infographic]

Half of the fun around the Super Bowl doesn’t even come from the game. It comes from the larger than life commercials that brands show during the game.

With the rise of the second screen in the past few years brands have moved from just showing you their commercials to trying to get you to actively participate and talk about their commercial. The number one way brands are doing this is by giving hashtags for people to use when tweeting about their Super Bowl commercials. But do these Super Bowl commercial hashtags actually work?

Yesterday, during Super Bowl 48, we recorded 31 commercials (out of 54) that suggested specific hashtags for viewers to use when talking online about the ad. Some of them performed amazingly on Super Bowl Sunday, while others were most ignored. Below we’ve put together an infographic that shows each of those 31 hashtags suggested in commercials and how much each one was tweeted out on Super Bowl Sunday.

The most used Super Bowl commercial hashtag on Sunday was Budweiser’s #BestBuds which accompanied it’s commercial of their legendary clydesdale making friends with a puppy. While this commercial did gain the most notoriety, it should be pointed out that the ad was released online earlier in the week and started to gain steam well before it actually showed during the Super Bowl. Budweiser  also took the third highest spot with it’s #Salute commercial hashtag. Second place for the most used commercial hashtag went to Coca-Cola for their #AmericaIsBeautiful commercial.

While those were the top three Super Bowl commercial hashtags used on Sunday, some others did not get as widely used, despite their suggestion. For example, Chrysler made a fantastic commercial that featured Bob Dylan talking about cars that are made in America. However, Chrysler suggested that people tweet about the commercial using the #AmericansImport hashtag, but people ignored it and opted to just talk about Dylan when tweeting about the commercial.

To see the full rankings of how Super Bowl commercial hashtags did on Sunday, check out the infographic:

The 2014 Hashtag Gridiron Infographic, Powered by Sysomos

Interestingly, some brands that ran commercials during the game did not suggest hashtags in their actual commercials but then promoted ones that supported their ad on Twitter. For example, Radio Shack only referenced their Twitter handle at the end of their commercial, but on Twitter they were using the hashtag #InWithTheNew. This hashtag wound up being used 2,330 times on Sunday. As well, Cheerios promoted their #FamilyLove hashtag on Twitter despite no mention of it in their commercial (which got tweeted 1,573 times). Other hashtags were also present on Twitter as some brands created their own hashtags with no accompanying ad at all.

Twitter was quite a buzz on Sunday night as what seemed like every brand tried to get in on some Super Bowl action.

Which commercials stood out most to you? Or which hashtag stuck out to you on Twitter during the Super Bowl regardless of if it had a corresponding commercial? Tell us in the comments. We want to know how your Super Bowl and brand experience mixed in social media.

Are Hashtags In Commercials Effective? [Infographic]

The most watched event on TV of the year has now come and gone. Super Bowl 47 was not only watched, but actively discussed throughout social media. Some talked about the game, some about the half-time show, and some about the commercials. The commercials that brands spend millions of dollars on just to entertain and get in front of your eyes for 30 seconds at a time.

This year, we noticed something really interesting during the Super Bowl commercials; half of them made mention of social media of some sort. In fact, a lot of commercials actually suggested a hashtag for people to use when tweeting about the commercial. This is a huge increase from 2012 when we counted 5 of the 62 commercials from Super Bowl 46 had hashtags. But, are these hashtags really effective?

We looked at 21 hashtags from Super Bowl 47 commercials to see just how much they were actually used on Super Bowl Sunday. The commercials were talked about quite a lot throughout the big game, but on further inspection we found that people on Twitter actually referred to the brand behind the commercial more than they used the specific hashtag for that commercial. Because of this, we found that the two brands that suggested their own names as the hashtag to use, Doritos and Clavin Klein, came out on top. The popularity of the commercial also played a role in how many times the suggested hashtag was used. GoDaddy’s commercial of model Bar Refaeli making out with a nerd got them a lot of talk and also landed their hashtag, #TheKiss, in third place.

Below you’ll find an infographic showing which hashtags that were featured in commercials got used the most on Twitter on February 3rd.

Were you watching the Super Bowl commericals? Were you tweeting about them? Were you using their suggested hashtags? We want to know, so tell us in the comments.