Posts Tagged ‘super bowl’

Oreo Sees Opportunity in the Dark

With all the money spent on Super Bowl advertising, it’s amazing that what everyone was talking about the Baltimore Ravens defeated the San Francisco 49ers was a single tweet from Oreo.

When the power went out during the second half of the game, Oreo jumped into the fray with a short but sweet twee: “You Can Even Dunk in the Dark”, which almost immediately went viral.

Ingenious. Simple. Opportunistic. Perfect.

Oreo probably had every other brand scratching their collective heads the next morning, wondering how they could have capitalized on the power outage. Unfortunately, there is no simple answer.

In your digital plans and campaigns, it is difficult, if not impossible, to have tactics in place in case of power outages, earthquakes or any unforeseen events.

But here’s a trick for brands and agencies: have creative people who can think on their feet as part of your team. This is the only way you can aspire to replicate Oreo’s success, since there is no formula for virality.

I would imagine even the person posting the message never imagined it would create any kind of sensation.

It simply caught the attention and imagination of the Twitterverse. It’s the digital version of lightning in a bottle.

Kudos to Oreo on a job well done, but good luck trying to catch lightning in a bottle twice.

The Big Breakdown Of Super Bowl Tweets

I promise, this is the last you’ll probably hear about the Super Bowl, but we have something so great that we have to share it. Our fantastic Marketwire Reports team has put together a deep analysis of how Twitter played a role in this year’s Super Bowl.

Below you’ll find our Super Bowl XLVII Twitter Mention Report. Inside this report we’ve taken a look at the over 24 million tweets that we found associated with Sunday’s big game. We’ve gone through all of the tweets and broken them down so you can see what people were talking about in relation to the game, the teams, the halftime show and, of course, the commercials.

Inside the report we’ll show you:

  • A breakdown of what the 24 million Super Bowl tweets were about
  • The most used hashtags during the game
  • What people talked about positively and negatively during the game
  • How Beyonce was the single biggest talked about “event” of the entire Super Bowl
  • How the Twitter followers of both the Ravens and the 49ers grew exponentially on game day
  • How being “always on” helped get Oreo and Tide get over 100 million Twitter impressions
  • Some of the most retweeted tweets about the game
  • And much more
Take a look to see everything you need to know about Twitter during Super Bowl XLVII:

Are Hashtags In Commercials Effective? [Infographic]

The most watched event on TV of the year has now come and gone. Super Bowl 47 was not only watched, but actively discussed throughout social media. Some talked about the game, some about the half-time show, and some about the commercials. The commercials that brands spend millions of dollars on just to entertain and get in front of your eyes for 30 seconds at a time.

This year, we noticed something really interesting during the Super Bowl commercials; half of them made mention of social media of some sort. In fact, a lot of commercials actually suggested a hashtag for people to use when tweeting about the commercial. This is a huge increase from 2012 when we counted 5 of the 62 commercials from Super Bowl 46 had hashtags. But, are these hashtags really effective?

We looked at 21 hashtags from Super Bowl 47 commercials to see just how much they were actually used on Super Bowl Sunday. The commercials were talked about quite a lot throughout the big game, but on further inspection we found that people on Twitter actually referred to the brand behind the commercial more than they used the specific hashtag for that commercial. Because of this, we found that the two brands that suggested their own names as the hashtag to use, Doritos and Clavin Klein, came out on top. The popularity of the commercial also played a role in how many times the suggested hashtag was used. GoDaddy’s commercial of model Bar Refaeli making out with a nerd got them a lot of talk and also landed their hashtag, #TheKiss, in third place.

Below you’ll find an infographic showing which hashtags that were featured in commercials got used the most on Twitter on February 3rd.

Were you watching the Super Bowl commericals? Were you tweeting about them? Were you using their suggested hashtags? We want to know, so tell us in the comments.

 

Your Social Media Guide To The Super Bowl [Infographic]

This weekend marks the most watched event on television every year; the Super Bowl. Millions of people will be tuning in to watch the Baltimore Ravens take on the San Francisco 49ers. Millions more will tune in to watch Beyonce at the half time show and, of course, the commercials.

With the rise of the second screen though, the TV isn’t going to be the only thing people have their eyes on. Over the past few years the Super Bowl has continuously gone more social. In 2011 there was over 3 million Super Bowl related tweets and then almost 14 million in 2012. On Sunday, Super Bowl 47 promises to see the most social interaction yet. That’s why we’ve created The Social Media Guide To Super Bowl XLVII.

Below you can find an infographic that highlights the top Twitter fans for both the 49ers and the Ravens, top players to follow on Twitter as well as top football reporters and bloggers. It also shows that the Ravens had 3 million more social media mentions than the 49ers over the season. However, San Francisco has a higher favourable rating than Baltimore.

Take a look at the infographic below and let us know in the comments what or who you’re going to be following through social media during the big game.

The Super Bowl Commands Social Media

In light of the 2012 London Olympics and the limitations placed by the game’s organizers on social media activity, the upcoming Super Bowl is showing the world how it should be done.

The Super Bowl will not only embrace social media, a “command centre” to provide an enhanced experience to fans.

The command centre will consists 16 employees and 30 volunteers who will coordinate the information from @superbowl2012, and also use Twitter as a content engine for Facebook, Flickr, YouTube and their blog.

From open parking spots to local restaurants and fun tidbits during the game, the NFL is really leveraging social media.

They’re thinking so outside of the digital box that if this doesn’t become the standard for big events, I will be disappointed.

The reason the NFL’s approach seems so ingenious is it is focused on the fans, mostly fans traveling from out of town. To care enough to deliver a wealth of information about what’s going on outside of what’s happening in the game should resonate with most fans.

At the end of the day, Eli Manning vs. Tom Brady, Victor Cruz vs. Ochocinco and other storylines will dominate. With an event that is so globally beloved, the social media activity will naturally be over the top.

It is vital the NFL upped its game digitally but the credit should still be given to the media company leading the charge, especially since the detractors and naysayers for the London Olympics have been many.

The big test will also come when The Academy Awards happens in a few weeks. What mark on social media will they leave from their global telecast?

The Gamification of the Super Bowl

It was pretty difficult not to pick up on the game within the game yesterday as the Green Bay Packers defeated the Pittsburgh Steelers 31-25 for the Super Bowl.

I’m not talking about mini-battles between the two head coaches or individual players but how the Super Bowl continues to become a much bigger entity than just a football game.

For the past 25 years, one of the biggest “games” has been the television ads created for the Super Bowl and its global audience. Despite the fact ads cost millions of dollars for a 30-second spot, companies have enthusiastically developed these ads to demonstrate their creativity and ability to win over the large audience.

Over the past couple of years, social media has become another “game” as people watching the Super Bowl engage in a new and different way with what’s happening on the field. Call it “social TV” or  the digital couch potato but social media has given fans a new way to get deeper into the game beyond simply watching it with a few friends.

So it’s not surprising to see the worlds of ads and social media collide together during the Super Bowl. Call it the “Gamification of the Super Bowl” but it was interesting to see how watching the ads and talking about them took another step this year.

Fox, which televised the Super Bowl, set up a Web site in which people could vote for their favorite the ads after the game was over. No longer does the media get to decide on the best ads, the people to get vote via social media.

Another example was Dorito’s which rans a strange ad featuring two new flavors. People who saw the ads could vote on the better flavor, as well as decide how the story ended.

It’s not a surprise to see gamification become part of the Super Bowl given it’s having an increasing part of the marketing and business worlds. The Super Bowl has always been more than just a game but it is interesting to see how the game beyond the sidelines continues to evolve.

Speaking of ads, one of the best ones was done by the television show “House”, which did a parody of the infamous Coca-Cola ad featuring Mean Joe Greene.