Posts Tagged ‘superbowl’

The 2014 Super Bowl Social Media Playbook [Infographic]

It’s time again for the most watched single sporting event of the year; The Super Bowl. Every year people tune in to watch the biggest football game of the year, amazing performances during half-time and, of course, the commercials.

But just watching the Super Bowl isn’t enough anymore. As we’ve seen in the past two years, a large amount of people take to social media to discuss everything they’re watching in real-time with the rest of the world. In 2011 there were 3 million tweets about the Super Bowl. 2012 saw that number grow to 14 million and last year’s Super Bowl had an astounding 24 million tweets around the game, half-time show and commercials. With such growth year after year we can only imagine how many Super Bowl tweets will be made this coming Sunday.

Due to popular demand, we’ve recreated our Super Bowl Social Media Playbook that will help you prepare to tweet along with millions of people on Super Bowl Sunday. The following infographic highlights the Twitter super fans for the Seahawks and the Broncos. As well, we’ve compiled lists of some reporters and analysts to follow for an expert opinion on what’s happening in the game, the Twitter accounts for the top players for each team and, of course, the social media accounts for the Seahawks and the Broncos.

It will be interesting to watch how each team gets talked about in social media this year as well. We found that over the entire season the Seahawks and Broncos received a very close amount of mentions. The Seahawks saw 6,126,797 mentions over the season while the Broncos received 6,806,825 mentions. The two teams also have very similar levels of sentiment around them with Seahawks coming up with a 77% favourable rating and the Broncos with 78%.

Take a look at the infographic below and let us know in the comments what or who you’re going to be following through social media during the big game.

Super Bowl 48 Social Media Playbook - Powered by Sysomos

Who Are The Fan Favourites To Meet At The Super Bowl?

We’re inching ever closer and closer to the Super Bowl and the teams are starting to thin out. Currently, there’s one more weekend of NFL action to determine who is going to be the the NFC and AFC conference champions that will meet in the big game. Who’s it going to be?

With only four teams left, we thought it would be interesting to take a look and see if social media buzz can help us to determine which two teams are going to meet at the Super Bowl. Using MAP, our social media monitoring and analytics software, we analyzed the buzz around these final four teams to see which of them had the best looking season in the social media space.


Let’s start over in the AFC. This past weekend we saw the New England Patriots and the Denver Broncos both win their games to take them into the AFC championship game this coming weekend. We pulled up the share of voice between each of these two team over the course of the season (September 5th – January 13th) to see which team created more of a buzz. Here we found that the Patriots outnumber the Broncos in terms of mentions by about a million. The Broncos racked up 5,627,421 mentions across social channels over the season while the Patriots garnered 6,624,680 mentions over the same period of time.

MAP, Powered by Sysomos - Share of Voice

While the Patriots out mentioned the Broncos over the season, when we pulled up a popularity graph to chart out these mentions we found that it wasn’t a consistent beating over the season. Most of the spikes we see on the chart happen on Sundays (when the majority of football games are played), but it seems that whichever of these two teams had the more exciting game that week seemed to win that week in terms of mentions as well. Some weeks the Patriots saw more mentions and other weeks the Broncos did. However, it looks like the Patriots seemed to have the more popular game more often than the Broncos did.

MAP, Powered by Sysomos - Popularity Chart

We also broke down which channel each of these teams were being mentioned on. When we looked at these numbers we found that the Broncos got more mentions through online news channels and forums, while the Patriots got more mentions in blogs and on Twitter. What’s interesting here though is that on the channels that the Broncos got mentioned on more, they only narrowly beat out the Patriots. However, on Twitter and in blogs, where the Patriots received more mentions, they did so by a significantly larger number.

MAP, Powered by Sysomos - Share of Voice by Channel

We then pulled up the sentiment surrounding each of these teams over the season. Here is where we found the largest difference between them. The Patriots received a lot of positive mentions over the course of the season (47%), while only a small portion of their mentions were negative (17%). Meanwhile, the Broncos sentiment seemed to be a little bit more down the middle with 35% of their mentions being classified as positive and 25% being negative.

MAP, Powered by Sysomos - Sentiment Comparison

Based on this data it looks like the fan favourite for the AFC champion is:

The New England Patriots


NFC logo

We then pulled up the same data points around the two remaining NFC teams, the Seattle Seahawks and the San Francisco 49ers. Here we found the action to be a little bit closer. Over the season the 49ers garnered more mentions, but only by about 200,000 (which seems like a lot, but with the amount of mentions each team got  really isn’t). Over the season the Seahawks accumulated 4,537,595 mentions across social media while the 49ers had 4,755,115 mentions.

MAP, Powered by Sysomos - Share of Voice

Again, when we plotted these mentions of each team over time we can see that each team seemed to have weeks where they performed better than the other. However, in the NFC the spikes in conversations on the average football Sundays seemed to be a lot closer to one another.

MAP, Powered by Sysomos - Popularity Chart

When we explored the break down of social channels talking about each of the NFC teams we found that the 49ers got more mentions across blogs, online news, forums and Twitter than the Seahawks. The only channel that the two teams even came close was in forums. On forums the teams were exceptionally close in the number of mentions they received, but the 49ers inched ahead by about 400 mentions.

MAP, Powered by Sysomos - Share of Voice by Channel

Lastly, we pulled up the sentiment around the Seahawks and the 49ers. This was by far the most interesting piece of data that we found. It turns out that over the entire season, despite the 49ers getting more overall mentions, the sentiment between the teams was dead even. Both the 49ers and the Seahawks saw 33% of their conversations to be positive, 26% to be negative and 41% as neutral.

MAP, Powered by Sysomos - Sentiment Comparison

Based on this data it looks like the fan favourite for the NFC champion is:

The San Francisco 49ers

(but only due to receiving more mentions)

What do you think about this data? Who’s your favourite to get to the Super Bowl. Let us know in the comments.

Can Brands Buy Perfect Social TV Opportunities?

Remember during the blackout in last year’s Superbowl, and how Oreo capitalized with the perfect tweet? 

Imagine knowing what was going to happen in a TV show before it aired so  you could publish a tweet that reflects what everyone was watching at the best  moment.

It’s close to impossible for a brand to jump on these kind of situations. It takes super monitoring and a creative lightning bolt, and even then nothing is guaranteed.

But what if you were able to secure the knowledge of what was going to happen?

Obviously, this can’t happen with sporting events but it can where it is pre-determined what will happen next.

The future of social media might involve brands knowing what will occur during award shows, as well as television shows. This would let brands buy a new form of “promoted” tweets or posts, perfectly timed to key moments in programming.

Sound crazy?

Not really when you consider that social media is fully ingrained in the TV industry, and both are reliant on each other to be successful to certain degrees.

There would be no guarantees that another brand or user won’t beat you to the punch, but you would have ample time and knowledge to craft a strong and relevant tactical approach to capitalize on. As always, it would hinge on you to find success with this advantage.

Every brand will work overtime capitalize on an enormous amount of activity across social platforms during the airing of certain shows and events. This would obviously include the Super Bowl and The Academy Awards.

Basically, every digital marketer wants to do replicate what Oreo did last year. Even Oreo will be looking to catch lightning in a bottle twice.

Who will be able to succeed is the question, but the real question is when will networks strike deals with brands giving them exclusive rights to be the first out of the gates.

Your Social Media Guide To The Super Bowl [Infographic]

This weekend marks the most watched event on television every year; the Super Bowl. Millions of people will be tuning in to watch the Baltimore Ravens take on the San Francisco 49ers. Millions more will tune in to watch Beyonce at the half time show and, of course, the commercials.

With the rise of the second screen though, the TV isn’t going to be the only thing people have their eyes on. Over the past few years the Super Bowl has continuously gone more social. In 2011 there was over 3 million Super Bowl related tweets and then almost 14 million in 2012. On Sunday, Super Bowl 47 promises to see the most social interaction yet. That’s why we’ve created The Social Media Guide To Super Bowl XLVII.

Below you can find an infographic that highlights the top Twitter fans for both the 49ers and the Ravens, top players to follow on Twitter as well as top football reporters and bloggers. It also shows that the Ravens had 3 million more social media mentions than the 49ers over the season. However, San Francisco has a higher favourable rating than Baltimore.

Take a look at the infographic below and let us know in the comments what or who you’re going to be following through social media during the big game.

What Super Bowl Ads Had the Most Buzz?

For many people, the Super Bowl isn’t about the game – although yesterday’s match-up between the New Orleans Saints and the Indianapolis Colts was thrilling – but the dozens of commercials that appear throughout the four-hour event. For advertisers, there is a lot on the line with some 30-second spots costing as much as $3-million.

With so much interest, we were curious about whether the ads seen as the best attracted the most buzz within the social media landscape. So, we used our MAP to get a lay of the land.

Within our BuzzGraph, the most discussed keyword is “commercial”. The strongest links are XLIV (aka Super Bowl 44), “Dockers”, which ran an ad entitled “Men Without Pants” that featured a group of men walking through a field without pants; “Dorito’s”, which ran four different ads, and “Parisian”, an ad from Google (the first time it has done a Super Bowl ad) that featured search results of someone traveling to Paris and meeting a Parisian.

What’s interesting is the ads by Dorito’s, Dockers or Google were not seen as among the best, according to the Los Angeles Times. The Times’ top-five ads were from Snickers, Bridgestone, Coca-Cola, Budweiser and CBS.

As well, there was little chatter about a controversial pro-life ad featuring University of Florida quarterback Tim Tebow and his mother, which garnered a lot of attention leading up to the game.

Some people suggest the Snickers ad (below), which appeared just before the Tebow ad, may have defused the situation. The Snickers ad featured 88-year-old actress Betty White being tackled during a pick-up football game.

The best ad, according to the LA Times, was from Coca-Cola, in which Homer Simpson’s boss, Mr. Burns, loses all his money, but the people of Springfield cheer him up with a Coke and a smile.

In terms of the total social media conversations about the Super Bowl, there have been 1.6 million tweets, 40,338 blog posts and 11,548 articles since yesterday.

For the past week, there have been 2.3 million tweets, 96,684 blog posts and 37,467 articles.