Our use of the internet continues to evolve and social media dominance of our time online continues to grow.
According to a survey by GlobalWebIndex,Canadians devote 25% of their online time to social media sites — that’s 1.21 hours a day.
Overall, an estimated 17.7 million Canadians use social media sites at least monthly. News sites took second place with 13% of Canadians’ online time or 0.63 hours a day. Online TV and radio took 11% and 9% respectively, while blogging and microblogging collectively consumed 15% of total time online.
Not surprisingly Facebook tops the list when it comes to social media consumption, capturing an impressive 93.9% of social media users.
But social media’s true power lies beyond the numbers: all other online pursuits included in this time-use survey can be tied into social media. Many of us get linked to news stories via sites such as Facebook and Twitter.
But these sites also allow conversations about crises, politics and celebrities as well as debates over the merits of the quality of the story itself.
The watching of TV, meanwhile, is seeing a rise online, while the live tweeting of popular TV events has become a new trend in watching the medium.
And what’s the biggest driver of blog readership? Social media posts.
Clearly, social media has attracted a growing number of eyeballs online. That growth has yet to peak as more social sites come onboard and capture the imagination of the public.
But truly, the medium’s real power lies in its ability to touch just about everything happening on the vast electronic expanse of the Web.