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The Oil Leak Has Been Plugged, But The Talk Continues

On April 20th an explosion occurred on British Petroleum’s (BP) oil drilling rig known as Deepwater Horizon. The explosion caused Deepwater Horizon to sink into the ocean, which in turn broke a pipe causing oil to leak into The Gulf of Mexico. This leak went on for about three months and is being dubbed one of the worst man-made disasters ever. Last Thursday BP finally managed to plug the pipe and stop the oil from flowing out into the ocean.

If you saw any kind of media around this oil spill you may have noticed BP was taking a lot of criticism from everywhere. We thought it would be interesting to see how this event affected their public image in the online social space using our social media monitoring and analytics platform, MAP.

In order to get a fair assessment, we broke our study into three separate time periods; the beginning of the year up to the date of the oil rig explosion (April 20th), the period the leak went on for (April 20 – July 15) and the past week since they plugged the leak.

From the beginning of the year until April 20th there was no shortage of talk going on around BP. Looking at this time period we can see that BP was mentioned in almost 93,000 blog posts, over 202,000 forum posts and in about 244,000 tweets. In this time period we also can see that BP was in good favour of those discussing them with a 76% overall favourable sentiment rating.

Then the day of the explosion came. On April 20th Deepwater Horizon sank and oil started to pour out of the well into the Gulf of Mexico until it was finally plugged up almost three months later. During this time the world couldn’t stop talking about the British oil giant. In the course of this period there were around 602,000 blog posts, 860,000 forum messages and a whopping 4.6 million tweets. This time period also saw their favourable sentiment percentage drop more than 20%. The most drastic change here comes from the negative sentiment around BP rising from 22% to 46%.

Now that the leak has been capped and the oil has stopped flowing into the ocean, there might be speculation that talk and criticism of British Petroleum may have calmed down. Our analysis shows that this not the case. Granted, the leak was only capped a week ago, but talk about it has not seemed to slow down. In the past week there has been over 55,000 blog posts, 42,000 forum mentions and almost 528,000 tweets about BP. Most interesting is that there were more tweets about the company in this last week than there were in the first four months of the year. Also, despite the worst being over (the actual leaking), the overall sentiment of BP has not changed much. The overall sentiment rating still stands at 54% favourable. However, while negative sentiment has not gone down, we did see a slight rise in their positive sentiment from 16% to 19%.

With their positive sentiment on the rise it will be interesting to look again at these numbers in a few months to give a roughly equal time period of measurement and to let the clean up of the spill take it’s affect on both the Gulf of Mexico and the general public talking about it. If BP handles the next few months properly, they may be able to swing the public’s opinion back in their favour. Only time will tell.

By sheldon - July 23rd, 2010 - 1 Comment »
Tags: analytics, BP, British Petroleum, MAP, monitoring, sentiment, Social Media, sysomos
Posted in Samples, Social Media, Technology

Sysomos, Now a Marketwire Company

A hallway discussion in 2005 led to the creation of Sysomos. Today, we are excited to announce that Marketwire Inc. has acquired Sysomos. Marketwire is a dominant leader in press release and content distribution, and workflow solutions for public relations, investor relations, journalists and communication professionals.

We started working on several social media analysis problems as a challenging research project in 2005. A lot has changed since then.

Today, Sysomos is a profitable business. We operate the most advanced social media monitoring and analytics platform, collecting and processing more than a billion new online conversations a month. We have two very successful products in our portfolio: MAP and Heartbeat.

Thousands of brands around the globe are using analytics from the Sysomos platform. The list includes boutique and international agencies, mid-sized companies and some of the world’s biggest brands such as Microsoft, Procter & Gamble, Coca-Cola, Disney and Shell.

Most important, we have been fortunate to build a team that consists of some of the most talented and dedicated individuals, bringing together innovation, technical leadership and superior customer service. As a very important milestone in our corporate evolution, we are now part of the much larger Marketwire family.

As the communications industry moves forward, the union between Marketwire and Sysomos makes perfect sense. Our common goal is a customer-centric approach to apply technology to meet the challenges of communicating in an ever-changing environment. Together, we will bridge the established world of communications services and the rapidly changing social media landscape.

Marketwire’s products and services will integrate social intelligence from the Sysomos platform to provide public relations and investor relations professionals, marketers and advertisers with better tools for their business needs. New products are in development to holistically address the needs of modern communications professionals. The integrated platform will have emphasis on ROI and measurable results to drive value.

Together, we are set to become the global leader in the communications industry. Continue reading the complete press release.

Nick Koudas & Nilesh Bansal
Sysomos Co-founders

Frequently Asked Questions

Q: I am a Sysomos user, how does this affect me?
A: If you are using any of our services (MAP, Heartbeat and Audience), you will continue to have access to them, along with the great support and superior customer service. Nothing changes except you now have access to resources and expertise of a much larger company.

Q: How does the acquisition affect enhancements to the Sysomos platform and new products?
A: We will continue to frequently release new product features and updates frequently. All three products – MAP, Heartbeat and Audience – will continue to evolve. Our engineering team is already working to develop more to meet your needs.

Q: What brings Sysomos and Marketwire together?
A: There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.

Q: Who will be leading the team?
A: The two founders of Sysomos, Nick Koudas and Nilesh Bansal, will continue to lead the Sysomos division of Marketwire as President and CTO respectively, along with Michael Nowlan, Chief Executive of Marketwire.

Q: How do I get access to your products?
A: That’s simple; just contact our sales team at sales@sysomos.com, and we will send you all the details and pricing.

By admin - July 6th, 2010 - 16 Comments »
Tags: MAP, marketwire, Social Media, social media analytics, sysomos
Posted in Announcements, Customers, Events, Social Media, Technology, Tips & Help

FourWhere Now Combines Gowalla, Yelp and Foursquare

We are excited to announce that FourWhere now includes places and content from Gowalla and Yelp – a move that makes it the only service to integrate information from the three leading location-based services: Gowalla, Yelp and Foursquare.

Since its launch in March, FourWhere has received an enthusiastic reception by providing users with an easy way to discover places and comments for thousands of restaurants, bars, cafes, stores, tourist attractions and other venues. The service uses data from Foursquare, Gowalla and Yelp, and displays it using Google Maps API.

Not only does FourWhere now combine information from Foursquare, Gowalla and Yelp, it also uses intelligent matching to amalgamate similar venues. For example, Moonbean Coffee can appear as Moonbean Coffee Company or The Moonbean Coffee by different sources. Fourwhere merges all three descriptions, along with comments to the venue.

FourWhere is a free service developed by Sysomos Inc., a leading social media monitoring and analytics provider. Nick Koudas, Sysomos’ chief executive and co-founder, said Fourwhere reflects Sysomos’ ability to quickly introduce innovative services.

“FourWhere is an example of how Sysomos can leverage its leading-edge data and text analytics technology to seize upon new opportunities,” Koudas said. “We recognized the growing interest in location-based services, and we continue to look for new ways to expand FourWhere to take advantage of the market’s growth.”

The addition of Gowalla and Yelp means FourWhere users now have even more information at their fingertips when looking for places to eat, shop, socialize or visit in thousand of cities around the world.

Using FourWhere is easy. There is no need to register, and you don’t have to be a member of Foursquare, Gowalla or Yelp to discover new places and comments. To use FourWhere, search for a location (city or address), and then click on the map to see the places in which Foursquare, Gowalla or Yelp users have been, and any comments they have left about particular places.

If, for example, you are looking for a place to eat near the Charlestown Bridge in Boston, you would search for “Boston” or “Charlestown Bridge, Boston”, and then move the map to the area around the bridge. FourWhere then displays information about each place on the map, as well as offering details about the service it came from, and the users who provided the information.

In this case, we are looking at comments for a Polcari’s Coffee Shop. Each comment includes information about whether it came from a Foursquare, Gowalla and Yelp user. More information about a user can be seen by clicking on their photo or avatar.

If you have any comments or suggestions about FourWhere, please let us know.

By Mark Evans - June 21st, 2010 - 19 Comments »
Tags: foursqure, fourwhere, gowalla, sysomos, yelp
Posted in Technology

Introducing Sysomos’ New Community Manager

Greetings, Sysomos community!

My name is Sheldon Levine but some of you may know me by my social media alias, 40deuce. I just wanted to take the time to introduce myself as Sysomos’ new community manager.

Some of you may have already noticed me getting involved with Sysomos over the past two weeks but from here on, I’ll be much more visible and available.

I’m really excited to be working here with the fantastic staff at Sysomos. I’ve been getting to know the services, Heartbeat and MAP, all the people around the office. So far, I’m loving it .

The company was doing great before I stepped in the door, and I’m here to give it more of presence in the community.

Right now, you may be asking what exactly does a community manager do?

That question is answered differently by every organization, but I’ll tell you what I’ll be doing to start.

For the first little while, my goal is to get better acquainted with you, the people of the Internet. Specifically, I’m going to be learning about the people within the social media world, and what they’re saying about themes that revolve around our business of social media monitoring and analytics

I’m going to be tweeting, reading blogs, and meeting people on behalf of both myself and Sysomos. I will also be contributing to this blog to help add to the great stuff Mark Evans has been writing. As well, I will be helping to create some of the great special reports that Sysomos puts out, as well as a few other behind the scenes things.

I really love meeting and talking with new and interesting people, so I’m really happy to be doing this on behalf of a company that I really believe in.

Finally, a little about me. I recently graduated with a Masters in Professional Communication from the University of Western Sydney in Australia where I focused on social media.

I’m a big nerd and love all kinds of geek and tech toys. I also love to write and share cool things that I find online. I mostly do those things through a few personal blogs. You can see them all on my landing page.

If you want to know more, you can always get a hold of me via Twitter at either the official Sysomos account or my personal one, 40deuce. And of course, there’s always my email sheldon@sysomos.com.

Can’t wait to meet and get to know all of you! Speak to you soon.

By sheldon - June 14th, 2010 - 4 Comments »
Tags: community, sheldon levine, Social Media, sysomos
Posted in Announcements

The Who and Where of the Blogosphere

As Sysomos spiders and aggregates content from the blogosphere, we gather a lot of real-time information about who’s blogging and where they’re located.

To provide some insight into the blogosphere’s current make-up, we’ve decided to share information aggregated by our MAP social media analytics service. (The data is based on information provided by bloggers.)

Read the complete report here or a summary below:

Age: By far, the most active bloggers are in the 21-to-35-year-old demographic, which account for 53.3% of the total blogging population. This group is followed by 20-years-old and under (20.2%), 36-to-50-year-olds (19.4%), and 51-years-old and above (7.1%).

Gender: The split between women and men is nearly even with women accounting for 50.9% and men 49.1%.

Country: It shouldn’t be much of a surprise that the most bloggers (29.2%) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second-most populated country within the blogosphere – the U.K., which accounts for 6.75% of all bloggers.

Japan ranks third (4.9%), followed by Brazil (4.2%), Canada (3.9%), Germany (3.3%), Italy (3.2%), Spain (3.1%), France (2.9%) and Russia (2.3%).

When compared with Twitter users, the location of bloggers is pretty much the same. The biggest differences are the absence of bloggers from Indonesia and Australia within the top-10.

State/Province: Among states and provinces, California leads the blogging parade with 14.1% of all bloggers. This is two times the number located in New York, the second-most populated state with 7.1%.

In a bit of a surprise, Ontario ranks third with 5.6%, followed by Colorado (5.2%), Texas (4.37%), Pennsylvania (4.34%), Florida (4.2%), Washington (3.4%), Illinois (2.6%), Georgia (2.1%) and Virginia (2%). Among other Canadian provinces, British Columbia has 1.65% and Quebec 1.42%.

You can see the complete report here.

By Mark Evans - June 4th, 2010 - 5 Comments »
Tags: blogging, blogs, MAP, Social Media, sysomos
Posted in Social Media

Can You Say Sysomos?

Can you say “Sysomos”?

Since we launched publicly in 2008, it has been interesting – and sometimes humorous – to hear the different ways that people have said Sysomos.

Given the challenges to pronounce Sysomos, we thought it might be fun and educational to take to the streets of sun-drenched Toronto for some “research”. We interviewed about 50 people, and encouraged them to take a stab at saying “Sysomos”. Thanks to everyone who agreed to participate.

The video below confirms our belief that we’ve still got a lot of work to do! But as we like to tell ourselves around the office, Sysomos may be difficult to say but it’s easy to use.

For the record, Sysomos is pronounced sis-o-mohs. The name is Greek for “everything together”.

Let us know what you think about the video.

By Mark Evans - June 1st, 2010 - 7 Comments »
Tags: all together, greek, pronounciation, sysomos
Posted in Announcements

Posts Tagged ‘sysomos’

FourWhere Now Combines Gowalla, Yelp and Foursquare

Can You Say Sysomos?

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