Tag Archives: sysomos

Announcing Peter Heffring As Sysomos CEO

Today, we’re happy to announce that Peter Heffring is now the CEO of Sysomos, effective immediately. Peter is a serial entrepreneur and seasoned business leader who joined Sysomos when Expion joined the Sysomos family in July 2015. Peter has more than a quarter century’s experience in the software and technology industries. His career experience includes…

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Sysomos Paid Social Analytics: Make Smarter Decisions On How You’re Spending Your Ad Dollars

Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars to gain fans and followers while enabling organic content to reach audiences through limited targeting and ever changing newsfeed algorithms.  As social media channels developed functionality for targeted content distribution marketers were allowed to drive…

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How Euro 2016 Played Out On Twitter

The vin rouge has stopped flowing and the international fans have made their way home, as the Euro 2016 football tournament has come to a close with Portugal crowned champions. During the event itself, which began on June 10th and ended on July 10th, the contest was mentioned a massive 24 million times on Twitter. The…

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