Posts Tagged ‘sysomos’

What Is The Sweetest Easter Candy In Social Media? [Infographic]

Easter weekend is here.

Whether you celebrate or not, there’s one thing that everyone seems to get excited about around this time of year; all of the candy.

But we’ve noticed that when it comes to candy every person has their own personal favourite. Some people can’t wait to open a giant chocolate bunny, while others crave mini chocolate eggs. However, when it comes to Easter there seems to be two big players in the candy game; Marshmallow Peeps and Cadbury Creme Eggs.

We thought that it would be fun to put these two Easter treats in some head to head competition to see which one is sweetest Easter candy of all.

Using our social media monitoring and analytics software we looked at month worth of social media talk about Easter candies to see which one rained supreme.

First, we pitted the coveted candies of Easter, Marshmallow Peeps and Cadbury Creme Eggs, against each other to see which was being talked about more as we head into Easter weekend. But then, to be fair, we also looked at five more Easter treats to see how they stacked up. Our results can be found in the infographic below:

The Sweetest Easter Candy Of Them All Infographic

We were just as surprised as you likely are now to learn that Jelly Beans get talked about the most in social media.

But we want to know what your favourite Easter candy is? Let us know in the comments or send us a tweet to @Sysomos and let us know if you’re on #TeamPeeps or #TeamCremeEgg.

An Interesting Real-Time Social Aspect To The London Marathon

london marathon

This past Sunday the London Marathon was run. The annual event brought out out thousands of runners from across the UK and other parts of the world. While this race happens every year, there was something a little extra special happening this year.

Was it the number of people using social media? Not really. However, there was quite a large amount of social activity around the race. Using MAP, our social media monitoring and analytics platform, we found that on Sunday alone the marathon garnered over 214,000 mentions through social channels. Most of these happened on Twitter as 211,779 tweets were sent by people participating in the marathon, watching it, or just wishing people good luck.

Sysomos MAP - Activity Summary

Was it the number of countries talking about the London Marathon? Again, not really. But it is interesting to note that while the race was being run in London, only 49.3% of the social media mentions of it came from the UK. People around the world seemed to be interested in the marathon. 14.2% of social media mentions about it came from the Netherlands. Another 11.9% came from the USA and 4.8% of the mentions came from Kenya (likely because Wilson Kipsang, a Kenyan, won the marathon and set a new course record by 11 seconds).

Sysomos MAP -  Country Breakdown

Was it because of a gender bias? Not in the slightest. A look at who was tweeting about the London Marathon showed us that both men and women were tweeting almost equally about the event. Men accounted for 51% of the tweets about the London Marathon while women made up 49% of the tweets.

Sysomos MAP - Twitter Gender Demographics

What made the London Marathon exceptionally interesting this year was how many people set new world records during the race. And The Guinness World Records team was on hand to personaly verify records in almost real-time.

When we looked for people talking about all these records we found that both serious records and records that seemed a little more “interesting” seemed to be catching the eye of the social media world. Below is a look at some of the most retweeted tweets about these records. As you can see, the serious record of fastest time held by Wilson Kipsang was the most retweeted tweet about a world record. However, the second most retweeted tweet was about a man that ran the course in a fireman’s uniform (and set a new record for the fastest person to do it).

Sysomos MAP - Most Retweeted Tweets

Here’s some more of the interesting records set during this year’s London Marathon:

 

 

 

 

 

 

This presents a new and interesting realm for social media in real-time. Having the Guinness World Records team on hand to verify records and then share these new world records with the world instantly opens up a whole new world for people. It’s one thing to try to set a world record, but with people now always using social media for instant gratification, people are now going to want to know right away and want the world to know as well. It makes you wonder how many events will now invite the Guinness World Records team out to be there first-hand when records are trying to be set and get people talking about them right away.

This also enters an interesting realm of real-time marketing. But is it marketing for the London Marathon? The Guinness World Records Book? Or both?

What do you think about setting records and having them verified and shared in real-time with the world? Will we see digital marketers trying to jump on to this bandwagon anytime soon?

Also, for a full list of all the records set at the London Marathon on Sunday, check out Guinness World Records blog post about the event.

It’s Good to Be Back: The Sysomos Blog Returns

blog_sysomos

After taking a brief hiatus, we’re happy to be home again. And starting today, your favorite social intelligence engine is picking up right where we left off—sharing social media news, information, helpful hints, product updates, special event details, and whatever else we can think of right here. To make sure you don’t miss a thing, subscribe to our RSS feed or check back with us early and often.

What’s more, we’re rebooting a bunch of our social channels so that you can connect with us where it’s easiest: our @Sysomos Twitter feed, Facebook page, Google+ page and LinkedIn page. So we invite you to follow along in whatever way works for you—naturally, we’d love it if you joined us everywhere.

In the coming months, you’ll see a host of other developments in the Sysomos world, including all-new social channels, guest commentary, exclusive content, product enhancements, and a few other surprises. But we’ll get into all of that later.

So just to recap: It’s nice to get away for a while. But there’s no place like home. See you around the neighborhood.

See What Was Said At The Social Intelligence Summit

What happens when you put a bunch of really smart people from some of the world’s top brands in a room together to discuss the future of social media? Well, you get a ton of really great predictions, strategies and ideas.

This is exactly the kinds of things that came out of our Social Intelligence Summit from Las Vegas on Tuesday. We wouldn’t let you miss out on all of this great content, so head over to our blog’s new home to see a Storify recap of the Social Intelligence Summit.

And don’t forget that all full content can now be found on our new home, the Marketwired Social Blog. Bookmark that page to easily find it, or you can subscribe to the new RSS feed by clicking this link and have all future content delivered right to you.

Follow the Great Content From Our Social Intelligence Summit Today

Want to kick off your 2014 by hearing  insightful social strategies, trend predictions and perspectives from some of today’s social media leaders? Well, you’re in luck.

Today in Las Vegas we are hosting the Social Intelligence Summit, an invite only event that will feature talks, panels and sessions from marketing leaders from some of the world’s biggest brands. Some of these brands include Twitter, Google Cloud Platform, WCG, Unilever, Visa and more.

Don’t worry if you can’t be there in person, because you can still tune into the conversation happening today between 2-4:45pm PST (5-7:45pm EST) by following the #SocialIntel14 hashtag on Twitter. For more information on the event and the speakers see the full post over on our blog’s new home.

And don’t forget that all full content can now be found on our new home, the Marketwired Social Blog. Bookmark that page to easily find it, or you can subscribe to the new RSS feed by clicking this link and have all future content delivered right to you.

We’re Moving. Come With Us.

Today’s post comes from Kurt Heinemann, Marketwired CMO

Moving truck

The Sysomos blog is getting a big upgrade and moving to our parent company, Marketwired.  All the same great content you have grown to expect plus more will now be at The Marketwired Social Blog.  Make sure to add the new RSS feed to your reader or app so you get the latest posts, insight and information.  We will be migrating all of the historical blog content to the new location so you will always be able to reference and locate all the content you have read here.  All new blog posts from Mark Evans, Sheldon Levine, Jim Delaney and many others will be on the new Marketwired hosted blog at http://blog.marketwired.com/category/social from today going forward.

We will post a reference link and headline to the new articles here for the next few weeks to make sure you have the time to subscribe to the new RSS feed and bookmark the new blog.

Thank you your continued support of our community and we’ll see you over at The Marketwired Blog.

- Kurt Heinemann, CMO, Marketwired

Honouring Nelson Mandela Through Social Media

Nelson MandelaLast week the world lost a true hero. A man that stood for human equality and justice for all. A man who brought democracy to everyone in South Africa. Nelson Mandela.

Mandela’s life story is quite incredible. He spent the majority of it fighting to make sure that everyone in his home of South Africa got a fair say in politics and fair chance in life. Some of his actions to help make this happen were not taken lightly by the government and led to his imprisonment for 27 years. But that never stopped his campaign for equality. After being released from jail, Mandela went on to become the President of South Africa in the first ever multiracial election that allowed blacks and whites to vote evenly. This triumph also made him the first black man to hold office in South Africa. After stepping down as President he devoted the rest of his life to philanthropy and awareness to further human rights for everyone around the world.

He continued this revolution almost right up until he passed away at the age of 95 on Thursday.

Since the world learned of Mandela’s death there has been an astounding 14.9 million mentions of his name or tribute hashtags such as #RIPNelsonMandela across social channels. We found these mentions in 90,465 blog posts, 179,827 online news articles, 50,353 forum postings and 14,678,311 tweets. There has also been incredible 18,064 videos that have mentioned Mandela in their title or description since Thursday.

MAP, Powered by Sysomos - Activity Summary

Looking at these mentions plotted out over the past five days we can see that there was a collective of mourning tweets on Thursday when the news broke. These Twitter mentions continued at a high level over the following days overshadowing all other social channels.

MAP, Powered by Sysomos - Popularity Chart

When we remove Twitter from the popularity chart though, we can see that Mandela was being mentioned quite a lot through other channels. The difference here being that while Twitter was able to spread the news in real-time on Thursday, most news sites and blogs took the time to write lengthy pieces about the man that got published the following day.

MAP, Powered by Sysomos - Popularity Chart for Blogs, Forums and Online News

Mandela’s fame and influence had spread across the world throughout his lifetime, and this shows when we explored where mentions of him were coming from. The pie chart below shows where mentions about Nelson Mandela were coming from with all social media channels combined.

MAP, Powered by Sysomos - Country Distribution

However, to get a better sense of how Mandela’s influence spread across the globe, a look at the geo location heat map of tweets shows that no corner of the Earth was not saddened by the news of his passing.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And people across all channels had nothing but fantastic things to say about Mandela’s incredible life. The most retweeted tweets about Nelson Mandela come from a range of sources from One Direction’s Harry Styles and Justin Bieber to Barack Obama to trusted news sources like ABC News and the BBC to The Nelson Mandela Foundation.

MAP, Powered by Sysomos - Most Retweeted Tweets

Key conversations from blogs show that people were telling the story of his life and mentioning his many accomplishments in furthering a just society for everyone.

MAP, Powered by Sysomos - Key Conversations from Blogs

These same of conversations were also coming from online news sources.

MAP, Powered by Sysomos - Key Conversations for Online News

Now that all of these stories of a great man’s life through struggle and triumph have been brought to major attention, let us hope that the world never forgets what Nelson Mandela stood for and what he taught us all.

Rest in peace Nelson Mandela.

MOvember: A Month Of Moustaches and Social Media

MOvember 2013Well, MOvember is officially in the books for another year. That’s right, the magical month of moustaches is now behind us and men all over the world can go back to their regular handsome face configurations. But of course it was all for a great cause.

MOvember raises money for research in prostate cancer and other men’s health issues by creating awareness through the use of people’s faces. Men are urged to grow moustaches and collect donations for the charity throughout the month of November. Not only do people use their faces to create awareness, but social media also plays a huge role in spreading the word of MOvember.

A few years ago I had the pleasure of sitting down with Adam Garone, the founder and CEO of MOvember, who told us a bit more about how MOvember got started and what kind of a role social media plays in helping to spread the word.

Movember from Marketwired on Vimeo.

Now that MOvember is done for 2013, we decided to use MAP, our social media monitoring and analytics software, to see how much of an impact MOvember had on the social media world.

Over the month of November this year, we found that MOvember was mentioned in social channels over 1.1 million times. Mentions of MOvember came up in 13,266 blog posts, 11,076 online news articles, 11,278 forum postings and 1.161,236 tweets.

MAP, Powered by Sysomos - Activity Summary

Spreading out those mentions over time we see something very interesting. The first day of the month, when MOvember officially started, saw a gigantic spike in mentions to kick off the month long charity event. The first day of a new venture always seems to be most exciting. After that though, the mentions settle down, but remain pretty steady throughout the rest of the month as people talk about MOvember and use social to sollicite donations.

MAP, Powered by Sysomos - Popularity Chart

Since Twitter seemed to be the main driver of MOvember conversation, we focused in a little more on the network. On average, we found that MOvember was being mentioned on Twitter almost 39,000 times a day for the month. That also averages out to about 1,600 MOvember tweets per hour over the entire month.

We also found by looking deeper into the mentions on Twitter that most of the MOvember talk was coming for males. Men accounted for 70% of all the MOvember mentions we found on Twitter, which makes sense as men were the ones who sacrificed their upper lips for the cause and were likely using social media to get people to donate to their campaigns.

MAP, Powered by Sysomos - Twitter Activity Summary

We also plotted out where tweets about MOvember were originating from on our geo location heat map. It’s actually incredible to see how people all over the world were getting involved in the fundraising event and tweeting about it. While MOvember was originally started in Australia, we can see that over the years it has managed to make it’s way to all corners of our globe. People all over the world have come together to unite in a single charity event.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And let’s not forget the pictures that people were sharing. What’s the point of growing an awesome moustache if you can’t show it off to the world? Looking specifically at Instagram, we found 914,014 pictures were tagged with #MOvember. And another 5,441 used the more specific hashatg of #MOvmeber2013.

MAP, Powered by Sysomos - Instagram Activity

Lastly, we pulled up the sentiment around MOvember for the month across all social channels. We found that MOvember had an outstanding 90% favourable rating for the month. 36% of the mentions we found were positive, while only 10% were negative. However, most of the negative mentions were women complaining about all the moustaches they weren’t enjoying, which actually helped in it’s own way to bring attention to the great cause.

MAP, Powered by Sysomos - Overall Sentiment

Did you participate in MOvember in some way this year? We want to hear about it in the comments section. Especially if you used social media in some way to do it.

Also, while MOvember is officially over, the charity is still accepting donations. So, if you feel inclined to give a last minute donation to a worthy cause feel free to sponor one of our Marketwired teams from around the globe which can all be found on our Marketwired MOvember network page.

Black Friday Fever [Infographic]

Black Friday is widely known as the busiest shopping day of the year. So much so that not just retailers, but also shoppers start preparing for it weeks in advance. And what better way is there to find and share the best Black Friday deals in the modern age than on Twitter?

We took to Twitter to find all the chatter leading up to Black Friday between November 1 – 27th and put together the following infographic. See who’s talking about Black Friday and what products and brands are being talked about the most.

Black Friday has been mentioned well over 2 million times through the month of November world-wide. While we expected to see that the most Black Friday mentions were coming from retailers’ accounts tweeting about the great deals they’ll have going on, it turns out only one retailer showed up in our top 5; WalMart. The other four accounts are actually aggregators who have found some of the best Black Friday deals and are sharing them with anyone following. So, if you’re looking for some good deals this Black Friday, try checking out these accounts to see where to go.

 Black Friday Fever - Infographic, Powered by Sysomos

What Are You Thankful For? – A Thanksgiving Infographic

When you think of Thanksgiving, what are the first words that come to mind? We’re guessing that “turkey,” “football” and “Black Friday” are at the top of the list. While these things have become an integral part of the atmosphere of Thanksgiving, they’re far from the core meaning of the holiday – being thankful.

Make no mistake, we love delicious food, holiday sales and touchdowns, but we were more interested in how people are showing thanks this time of year. We turned to our social media monitoring and analytics software to analyze the conversations on social media and found some noteworthy Thanksgiving stats, including the Top Ten Most Thankful States. It turns out there are plenty of people remembering the reason for the season and giving thanks online around the globe.

Take a look at the infographic below to see exactly how grateful social media users are (by using the words “thank you,” “thanks” or “thankful”) and share with us in the comments what you’re most thankful for this year. (Click the image to see a larger version.)

What Are You Thankful For? Infographic - Powered by Sysomos