Posts Tagged ‘sysomos’

Did JetBlue Boot a Passenger Because of a Tweet?

140602172212-jetblue-plane-story-topWhile social media is a powerful asset to both brands and users, it has a folly which can sometimes undermine its capabilities. This folly is that it is meant to share opinions in real time but those opinions can come back to haunt you in an instant.

This was proven recently when JetBlue kicked a passenger off of a flight, believed to be because of a series of tweets that the pilot felt were accusatory. The accusation was that he was intoxicated.

A delayed flight, this time from Boston to Philadelphia, tends to lend itself to Twitter coverage. In general, Twitter has become a hub for complaints about delayed flights, unruly passengers and bad experiences with airlines.

This time was no different, but it seemed to reiterate the point of accountability and how brands view tweets in a very serious light, one that prompts immediate action or reaction.

The comment by the passenger seemed rather innocent. It involved the passengers saying it had been a long night and he hoped there was a fully stocked bar on the airplane.

JetBlue like any organization had to decide how to handle that situation which best protected its image and reputation. It’s tough to fault them for acting so swiftly, regardless of how you interpret the tweet.

Social media has changed so many aspects of brands and how they do business, and the fallout seems to be that so many are on constant high alert.

In fairness to those who believe JetBlue overreacted, it did administer a sobriety test for the pilot. They claimed afterwards that the passenger was removed due to unruly behaviour, and that they would never remove a passenger for expressing criticism on any medium.

This might be one of those social media tales where the truth lies somewhere in the middle.

Sysomos Stability and What You Need To Know

A message from our CEO, Jim Delaney:

If you’re a Sysomos customer, you’ve probably noticed we’ve had some downtime lately.

First and foremost, you need to know that we don’t find this any more acceptable than you do. We understand that you rely on Sysomos to get business done, to deliver reports and analytics, and to keep tabs on the real-time world of the social web. When it’s not working, you’re losing productivity and information.

We’re committed to making this right.

Second, we’d like to explain what we’re doing to fix the problem so we can deliver the Sysomos reliability you’ve come to expect and deserve.

These recent issues have three main root cause: some migration issues with our ongoing move to grid server architecture, a lack of redundancy for some of our social data feeds and inputs, and data input growth requiring rapid increases to our network capacity.

To address that, we are:

  • Immediately and rapidly replacing hardware we’ve outgrown with new, high-capacity servers. You’ll see a big difference in performance by early next week.
  • We’ve already installed additional and more sensitive alerting systems on our server infrastructure to ensure we fix issues before they impact you.
  • Backfilling data from sources like Twitter that were unavailable last week, which will be complete by the end of tomorrow (Thursday).
  • Continuing our move to a grid server architecture, which will provide better stability, capacity, and 99.9% uptime once finished. That migration will be complete early 2015, but we’re moving things continuously to this new structure.

We’re also hiring like crazy on our grid, systems and engineering teams (know anyone great? Check out our career opportunities) to make sure we continue to have the smartest, most capable minds building and maintaining our infrastructure and products.

We’re evangelists for the power of social intelligence. But we also know that having the information and the social data you need to drive your strategies isn’t optional, it’s essential. And it has to be reliably available when you need it.

We’ve let you down there recently, and we’re hard at work around the clock to make it better.

If you’ve got questions, concerns, or need a hand, here’s how you can reach a human, directly and quickly:

  • Tweet us at @Sysomos
  • Call our support line at 1.866.483.3338 between 8:30a ET and 8p ET
  • Email our support team directly at clientsupport@sysomos.com or email your dedicated Social Media Specialist

The exponential growth of social data is only matched by the sheer capacity for social intelligence to help our enterprises grow and thrive.

We absolutely believe in that potential. We’ve made more investments in our infrastructure in the last three months than we have in the three years before that, precisely because of the growth, opportunity, and power of social for business.

And while roadbumps like this are not a fun part of that evolution, we appreciate your support and patience as we navigate them.

We promise it will be worth it, and that it’s all in the name of delivering the world-class social intelligence platform that you need for your business.

Thanks, as always, for being part of our journey.

Feuding Movies Go Social

gcpd-batman-movie-jack-snyderThere’s a crossover war happening between Batman v. Superman: Dawn of Justice and the new Star Wars film. The battleground is social media and fans seem to be eating it up.

It all started when the director of the next instalment of Star Wars, J.J. Abrams, sent the man donning the cape and cowl as the Dark Knight, Ben Affleck, a photo of he and his camera operator wearing cheap Batman masks.

Affleck then showed the photo to Zack Snyder, Director of Batman v. Superman, and then all bets were off.

From there, Snyder posted an image of storm troopers being pushed into a police cruiser by Gotham City police officers. Abrams responded with a video teasing the Millennium Falcon where underneath the Batmobile was camouflaged and hidden.

Something so simple escalated then exploded into an elaborate and fun exercise in buzz building across multiple social networks.

All of the images were shared over and over again, and it even created a social war of words between fans of Star Wars and those of DC. Anticipation for both films (Star Wars in 2015 and Batman v. Superman in 2016) is sky high and these stunts have only heightened their appeal.

It has also quelled the disgruntled fans who are upset about the Affleck casting or that the Star Trek director is helming another iconic sci-fi franchise. This might have been the greatest gift of this spontaneous social media campaign.

The lesson for brands is to have fun and leverage your competitors in playful and creative ways.

Social Media Sneers at Subway Ads

subway-halloween-eat-light-hed-2014Another week and another brand feels the not so gentle lash of social media outrage.

This time the brand in question is Subway, who recently ran a series of ads about how Subway sandwiches can help women fit into their halloween costumes.

Both men and women took to Twitter and Facebook to label the commercials as sexist and old fashioned. Now, this post is in no way to pass judgement on Subway, it is merely to look at the swift hand of justice that belongs to social media.

The ads were slammed. There’s no way to sugarcoat that. Whether you think they were sexist or not, the social media activity reflected a very negative tone.

Many users were not kind to Subway, wondering what was going through the minds of those who produced the ads.

Social media reflects the pulse of our times. We are currently in a zeitgeist of questioning gender equality. This is a constant streaming conversation on many social media platforms.

like any brand that has encountered this trial by digital fire, Subway will rebound from this and best of all they will learn many valuable lessons.

One of these lessons is that regardless of the medium in which it airs, social media will judge your content. In 2014 and going forward, mediums are interlocked with social media. Even billboards are not a safe haven.

Another lesson is that you have to be aware of the important topics that are being discussed in the world. Before brainstorming ideas, check out social media and see what users are interested in and figure out what to put forward and what to avoid.

Social media expects brands to be modern and conscientious, respectful of both customers and non-customers. It’s not an easy job but it’s now the cost of doing business.

Just How Popular Is Ello?

ElloEllo seems to be the favourite new kid on the social media block as of the past few weeks. Yesterday on the blog Mark even wrote about how many users are claiming they’re moving over to Ello to “escape” Facebook.

But is it really possible for Ello to replace Facebook?

In my personal opinion, I’d say not quite. For one thing (and this is my personal thought), I think that Ello feels a lot more like Twitter currently than Facebook. And secondly, and probably most importantly, in order for Ello to actually replace Facebook in people’s lives, the exodus over to the new network would have to be enormous. The only way that Ello could replace Facebook is if all of your friends and contacts that you’ve connected with over the years all moved there. That will take a very long time… if it happens at all.

But even with my personal thoughts on Ello, I wondered just how popular Ello has actually become in the past few weeks?

On September 26th, just as Ello was starting to go viral, Vox (along with many other sources) reported that the network was receiving 31,000 invite requests an hour. That seems pretty popular to me.

To investigate further, I decided to see what conversations were happening on other social networks about this new social network (very meta, I know).

Using MAP, our social media monitoring and analytics software, I looked up mentions of Ello over the past month. One hindrance to my search though was that I could only search for English conversations because “ello” in Spanish translates to “it” making it a very common word. So, please keep that in mind when looking at the information below.

If you follow the big names and outlets that talk a lot about social media, you may feel like you’ve been over hearing about Ello. However, when I conducted my search for conversations about the new network I found less than 350,000 mentions of it. In the past month, Ello only came up in 3,042 blog posts, 3,321 online news articles, 3,716 forum postings and 332,692 tweets.

Sysomos MAP - Activity Summary

While those numbers may not be as big as people who are hearing about it nonstop may expect, it’s also interesting to note that the majority of those conversations have only happened in the past two weeks.

Sysomos MAP - Popularity Chart

Sysomos MAP - Popularity Chart Without Twitter Data

Since Ello is being dubbed the “anti-Facebook” it made sense for me to also search public Facebook data to see how much it was being talked about there. Again, the number of Ello mentions I found there was not quite as large as I initially thought it was going to be. That said, it has still accounted for 28,598 mentions in public status updates. Also interesting is that if you look at the three examples in the screenshot below, you’ll notice that a lot of the mentions are people posting a link to their new Ello account on Facebook. It’s interesting because people feel the need to use Facebook to tell their friends that they’ve joined the “anti-Facebook.”

Sysomos MAP - Facebook Activity Summary

As with any new social network, people want to understand it and why they should consider grabbing real-estate there. To help with that, there’s already been just over 1,000 videos created that try to explain Ello to others.

Sysomos MAP - Video Activity Summary

So, what are people saying about Ello so far? A look at both our buzzgraph and word clouds around the network show that “Facebook” seems to be one of the most used words when people talk about Ello. There is also a significant talk about Ello’s “manifesto”. This manifesto is what seems to be the appeal behind Ello, as it states that people will have more “privacy” as they will never sell your “data” for “advertising.” However, that’s also making people question how the network will stay in “business” for a sustained amount of time.

Sysomos MAP - Buzzgraph

Sysomos MAP - Word Cloud

The other thing that I found interesting about the apparent popularity of Ello revealed itself when I used our Influencer Community tool to see the groups of people that were talking about it. If you’re anything like me, and I assume you might be since you’re reading this blog, you probably follow a lot of sources online that talk about news and trends in the digital and social media space. Well, those are the types of sources seem to be the ones who are perpetuating the talk of Ello. If you look at the big blue community, it’s filled with popular sources for social media news like Forbes Tech, Gigaom and Medium, but also with social media influencers such as @briansolis and @AmyVernon. So, while it may seem to people who work in and follow the social media space that Ello is all the rage, it may really just be the social media people getting each other excited in a big circle.

Interesting as well is that the second largest community I found, in orange below, is a big group of celebrities (mostly from the music industry). When I investigated that group a bit further it seems that fans are tweeting to find out if their favourite celebrities are on Ello yet and where they can find them there.

Sysomos MAP - Twitter Influencer Communities

While the real fate of Ello is still up in the air, being that it’s only been popular for a bout two weeks now, it does seem to have a lot of fans. A look at the sentiment around the network shows that it’s 86% favourable.

Sysomos MAP - Overall Sentiment Summary

So, what do you think about Ello so far? Is it going to replace Facebook or is it just going to see some hype for a little while and then fall off? Let us know your thoughts in the comments.

Meet Amber Naslund; Our New SVP of Marketing

Amber NaslundYesterday on the blog we introduced you to one of or new exciting team members, Amber Naslund.

While Amber has been a big name in the world of social media for years, we realize that not everyone knows who she is or what she’s accomplished. So, we thought that we’d shed a little more light on her so the entire world can get to know her like we do.

Today, we did a short little Q&A with Amber to find out a little bit more about her past, why she decided to join our team, what she has in store for the future of Sysomos and few more fun things.

So, without further ado, please meet Amber Naslund:

 

What did you do prior to joining the Sysomos team?

For the last four years, I’ve owned a social business consulting firm with my co-founder, Matt Ridings. We work with enterprise companies to improve their social collaboration and adoption to make “social business” truly operational in the real business world.

Prior to that I led social strategy at Radian6 and Salesforce.

What attracted you to Sysomos?

First and foremost was the people. I’ve learned along the way that culture fit is everything when you join a company. I’m encouraged by Jim and the executive team’s leadership, and felt like they were a team that I’d enjoy creating things with. That matters a lot. And I figured they’d be willing to put up with me. I loved absolutely everyone I met in the interview process – fun, enthusiastic people – and the bonus is that I get to be reunited with some former Radian6 colleagues, too.

Second was the potential of the platform itself and the incredible work going on behind the scenes around innovation and tech advancement. There’s a lot going on with the Sysomos platform that just hasn’t gotten much attention out in the world — I had no idea myself! — so it’s a heck of an opportunity to have a killer product just waiting to have its story told and give customers a real advantage.

What are you hoping to accomplish with the Sysomos team?

Like I said above, the Sysomos team and technology are doing great things, and I want people to know that, much more than they have to date! I’m also hoping that we can really work internally to collaborate and make Sysomos customers’ overall experience with us – from product to useful content to customer service – the best in the industry.

This market is in a very unique state right now and I think we have an opportunity to really do something exemplary with our customers. This kind of technology can really change the way people work, and I think we have a great opportunity to make that potential a reality.

Oh, and we have to have some FUN. What good is work if you’re serious all the time?

Where do you see the future of social media heading?

Social is in the normalizing phase right now, which means it’s a lot of grunt work, and the  reality check that ‘social’ is NOT synonymous with tools and tech like Facebook. It’s a behavior and a method of doing business that demands open communication and community focus regardless of the technology involved..

The tools are just enablers of that philosophy, exposing the ability to be more communicative and customer-centric through tech. I think we’re starting to see glimmers of movement in that direction, so I think the future of the industry is all about pushing that forward and improving our businesses, both culturally and operationally, to take advantage of what modern tech allows us to do.

Plus, there will always be cat videos. It’s simply not the internet without cat videos.

You gave a great TED Talk on mental illness in 2012, what inspired it?

I was asked, actually. I have to give credit to my friend Jacqui Chew for that. She wanted me to give a talk at TedX Peachtree, and we were tossing around topic ideas. She knew I’d written about my experiences with depression and anxiety before, and wondered if I’d do a talk about it. At first, I thought “NO WAY!!”.

But the more I considered it, the more I realized that it wasn’t really about me. It was about telling other people out there that they weren’t alone, that many of us suffer too, and that we have to stop being so silent about it. The stigma around mental illness is so awful, and it’s only through talking about it that we change it. So that made it worthwhile.

Who’s your hero?

I have a few,  but most immediately I think of my friend Sara Santiago.

She’s been through more than almost anyone I know living with crazy neurological conditions, and yet she maintains a beautiful sense of humor, optimism, and a strength that you rarely see. I think of her daily, and more than once I’ve said to myself “look, lady, if Sara got up today, you can handle this.” And she’s so open and vulnerable about it all.

Plus, when she reads this, she’ll either cry or swear at me or both. Which is exactly why I love her.

You wrote a book once. How hard was it and would you write another one?

I had a co-author, so I had it easier than many! The writing wasn’t the hard part, that comes pretty naturally to me. But the marketing, the promotion, the book tour…that was the hard part. Getting the book sold is a heck of a lot harder than getting it written in my view. But it’s the kind of hard I love.

Not only would I write another one, but it’s being written as we speak. This one I may self-publish, even, just to try it out. Glutton for punishment, I guess.

What’s your idea of a perfect vacation (despite just starting a new job)?

Cabin. Woods. Near water. Solitude and quiet. A stack of books, no itinerary, campfires and a couple of great bottles of wine. Or a case. Whatever.

Where’s one place that you’ve never been but would love to go?

Spain! It’s on the top of my wish list. New Zealand is a close second.

What’s the one app you can’t live without at this very moment?

I’m such a terrible example of a tech geek because I use hardly any apps. But I’d say Evernote. I rely on it daily to help me remember all the stuff I’d surely forget otherwise, from shopping lists to blog post ideas.

And lastly, if you’d like to see the great TED talk that Amber gave in 2012, we have it right here for you:

So, if you haven’t yet, please help us welcome Amber to the team and keep an eye on what she’s going to do here.

Big Growth and Big News

Now it’s not usually like us to toot our own horn, but we have some big news to share today and we thought this would be a good time to tell you a bit about what got us here first.

The first thing that we’re incredibly happy about is that in a few days the Sysomos engine that powers both our MAP and Heartbeat software will be processing 400 billion social conversations at any given time. That’s a 4 with 11 zeros behind it (400,000,000,000). That’s an incredible amount of data to process in mere seconds, but we do it every day.

And it’s just going to keep growing. On May 30, 2013 we looked at how many social conversations were happening in a day and found at that time 139 million conversations just across blogs, online news sites, forums and Twitter. Yesterday, we found that that number has grown to 401 million (that’s equal to over 4 terabytes of data a day). In a little over a year, the number of social conversations has more than doubled.

Sysomos MAP - Over 400 Million Social Conversations A Day

But we’re prepared to deal with this ever-growing world of social media by growing with it.

Since last September, we’ve grown our Sysomos family by 50%. We’ve added amazing teammates in every department of our company from accounts to engineering and all the way up to our executive team. All these people have been key in helping us to help you make sense of all those social conversations happening out there. In fact, we’ve had to grow so much because we’ve also grown over 500% on the accounts we’re helping, which we’re proud to say includes 8 of the top 10 brands on Interbrand’s list of the 100 best global brands.

And we’re not done growing.

Today, we’re very excited to announce that as part of this growth, we’ve added a new teammate to our team. As of today Amber Naslund (@AmberCadabra) will be joining our team as the Senior Vice President of Marketing for Sysomos.

Amber Naslund

Amber won’t say it herself, but she’s a big mover and shaker in the world of social media. She’s worked in the industry for over 8 years including experience with companies very similar to Sysomos. On top of her experience, she’s constantly being asked to speak at various events and conferences and even co-authored a book on how social media has impacted all business today, The NOW Revolution.

We’re incredibly excited to have Amber on our team and can’t wait to see what she has in mind to help Sysomos grow even more.

To learn more about Amber and find out what she has in mind for her new role, come back tomorrow when we’ll be posting a little Q&A with Amber.

Feel free to reach out to Amber at anytime on Twitter or in the comments below and help us welcome her to the team!

Will The Buy Button Reshape Online Shopping?

twitter_buy_buttonOne of the world’s most active and popular social networks is trying to venture into digital regions that most other networks have been slow to set foot within.

News emerged recently that Twitter was testing a button which would appear on tweets and allow a user to instantly buy something. The button would be embedded and ideally relevant to the post.

Some reports claimed that a non-operational Buy button appeared for some users earlier this year.

The testing involves a small amount of U.S. users who will see and have access to the Buy Button and its functionality. The number will grow as time goes on.

This is a huge development not just for Twitter but for all of social media. The immediacy of learning about products and services both from brands and their fans, then being able to buy is a radical shift.

This is certainly one way to bolster the economy along with the bottom line of many online retailers. The biggest winner in all of this will be Twitter, which would naturally grow from influencing buying decisions to being a shopping mecca.

If successfully deployed, it has the potential to shift Twitter from a social network to a leader in e-commerce. It has the potential to even be the leader in both.

The initial rollout of the button didn’t require the button to be part of an advertisement or appear as a sponsored tweet. Businesses won’t have to pay for the service of the button which means even more businesses will look to Twitter as the place they need to invest their time.

The ease of purchasing will drive users to see Twitter as the ultimate newsfeed and shopping mall meaning the potential is through the roof on many fronts.

The Buy Button should drive advertising dollars, user engagement and most likely a slew of imitators.

More On Timing Your Social Media Posts…

TimingYesterday here on the blog, Mark wrote about a an infographic that told people the best times to post to different social networks. The makers of that infographic, SurePayroll, are not the first people to try to tell the world about these “best times to post.” Buffer, the app that helps people share articles spread out over time, has made posts about this before and we even put out a report a few years ago that contained information on when Twitter users are most active, which could give you a good idea of when to post.

Seeing things like this give people a good idea as to when the majority of Twitter users seem to be most active, which could be a good place to start testing if those times work for your brand. However, I’ve personally always been a proponent of really knowing your audience, which means finding out what times are best for THEM specifically and not just everyone.

An example I’ve used many times when speaking to people about this topic is brands that focus on a younger demographic. While many reports and infographics show that peak times to tweet are somewhere between 9am-3pm Monday through Thursday, that’s not great timing for brands to reach teenagers as they should be in school at that time and (hopefully) not checking Twitter.

So, after reading yesterday’s post, I decided to put my theory to the test and to show the world.

In both our MAP and Heartbeat software we have a great feature that we call “Best Time To Tweet.” This feature looks at all of the people following a brand (usually your brand) to see when these specific followers are most active on Twitter. We then lay out a graph for you showing these levels of activity and suggest that some of these most active times of your followers would likely be the best time for your brand to tweet.

I picked a couple of interesting brands to highlight as an example below and show that each brand will have a unique best time to tweet that they can only really know by understanding their audience. The graphs below show that followers of a Twitter account are more active when the squares on the grid are a darker shade of blue.

In the sense of fairness, I started by analyzing my own Twitter handle. I live in Toronto and do a lot of my tweeting with the world during business hours. So, it was no surprise that a lot of my followers are active during those times too. As you can see, most of my followers are very active between 9am-5pm(EST) on weekdays.

@40deuce@40deuce's Best Time To Tweet

I then looked at our @Sysomos handle. While we have a lot of followers from around the world, it still seems that our followers are most active during business hours as well.

@Sysomos@Sysomos's Best Time To Tweet

But what about consumer based brands? Their target audience and followers may not be people doing business during business hours.

I started by taking a look at @CocaCola, a brand known around the world. Coke has no specific demographic as they want to reach anyone interested in a refreshing beverage from around the world. When I analyzed their Twitter followers, it appeared that they were most active in the afternoons, which is probably a good time for people to take a break and grab a Coke. So for @CocaCola, it might be best to tweet at people looking for that break.

@CocaCola@CocaCola's Best Time To Tweet

To test my theory about kids being in school during what others say are the peak times to tweet, I looked at the @DisneyChannel, a channel with children’s programming all day in the US. As it turns out, their followers are being most active on Twitter between 1pm-10pm(EST). That shows that their fans start to become active on Twitter when school is ending, so for them to tweet in the morning may not make sense, but hitting up that after school crowd would.

@DisneyChannel@DisneyChannel's Best Time To Tweet

I then started to experiment a little bit more with this.

The next brand I decided to look at was the @WWE, who has a very active Twitter account all day every day. When I analyzed their followers it turned out that they are most active on Monday nights between 8pm-10pm. That also just happens to be the time that RAW, their flagship TV show airs. So, for the WWE, it pays for them to be the most active while people are watching and tweeting along with RAW.

@WWE@WWE's Best Time To Tweet

Next, I looked at @TacoBell, the Mexican fast food chain. Now, Taco Bell is known to have a stereotype of having a special affinity from a late night crowd of teenagers and college students. However, it may not actually be such a sterotype. When I analyzed their account to see when their followers are most active, it turned out they were tweeting the most between 8pm-midnight almost all week long. So, rather than shrugging off that stereotype, it may actually be better for them to embrace it and to tweet when their followers really are most active.

@TacoBell@TacoBell's Best Time To Tweet

Some friends of mine on Twitter suggested that @EAT24 is a great brand to follow on Twitter. I had never heard of them (because they are US based and not in Canada where I can use them yet), but they’re an app that makes ordering pick-up or delivery food easy for people across the US. As it turns out, being an app for food they want to be available when people are hungry. When I looked at their followers, they were most active from about 11am-1am(EST), all times when people are hungry and thinking about ordering food. Interestingly, Friday afternoons are when their followers are most active, which also just happens to be when people are thinking about ordering food for Friday night after a long week when they don’t want to cook.

@EAT24@EAT24's Best Time To Tweet

Lastly, I decided to get a little worldly. I looked at the account for @Westpac, a bank in Australia. Australia is currently 14 hours ahead of my Eastern Standard Timezone. So, when I analyzed their followers to see when they’re most active it wasn’t surprising to find that their best time to tweet was in the middle of my night.

@Westpac@Westpac's Best Time To Tweet

Now, these are just a few brands on Twitter. Every brand will see that their fans or followers are active during different times of the day. Also, different social networks see activity at different times of the day. For some of these networks where you may not be able to see follower analytics as easy, testing may be the best way to find out when your best time to post to them would be.

So, we want to know, how do you know when the best time to post to a social network is for your fan base? Let us know how you determine it in the comments.

Social Media Goes Mad for the iPhone 6

li-iphone-crowdAs the world went bonkers for the release of the iPhone 6, social media was held hostage by activity that included opinions, features, flaws, stories and excitement.

The sheer amount of content that was produced over a roughly 2 week period about the Apple iPhone 6 was astounding, and since its release to the market it has not slowed down.

One video in particular made its way around Twitter and Facebook in particular. It was of the first purchase of the device in Perth, and the owner dropping it on the ground during a news telecast.

The amazing part is that Apple is not the most social company, stemming from Steve Jobs who wasn’t social media’s most ardent fan.

That hasn’t stopped Apple enthusiasts from using social media to share and connect over its products. Let’s be honest, very few fan brands build as much buzz for a launch as Apple, and social media is a huge part of that buzz.

Apple has become a vital part of the social media fabric, driven mostly by its fans, something that every brand wants to accomplish. Not an easy feat.

The buzz turned to hysteria as the the iPhone 6 rose to become one of the biggest technology launches of all time, something that was predicted by many on social media.

Yahoo! Finance created a system that could track and map social media posts. It would track a post and pin it to a geography. This allowed for the buzz to be quickly mapped. A user could zoom in on a map and then see the chatter specific to that area.

The enormous lines of people waiting to purchase the smartphone was relative to the social media activity. Both together paint a picture of brand loyalty the likes that few brands can claim as their own.

Maybe Apple knows a thing or two about social media after all.