Tag Archives: tactics

Today’s blog has been written by Marketwire and Sysomos’ COO, Jim Delaney If you were to believe the recent blog headline “Social Media is a Waste of Time for B-to-B,” then your company may miss an a significant opportunity to create communication that leads to valuable business outcomes.  Given the nascent nature of the Social…

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In the past month, I’ve been creating social media strategies. This includes one for a large company that has never touched social media even though many of its key competitors are all over it. The creation of a strategic plan is an important step to provide a company with insight and recommendations on why do…

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Like any marketing or communications program, social media can’t be completely done on the fly or by the seat of the pants. There needs to be a plan of attack and structure so social media can happen as efficiently and effectively as possible. To provide structure, many companies have created well-defined editorial calendars that include…

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In previous posts, we’ve talked about the value of content as a key component of a viable social media presence. But an issue that many companies tend not to focus on is who creates the content. In a recent blog post, Brainzooming’s Mike Brown did a great job of putting this reality in the spotlight,…

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It’s still a bit of a head-scratcher but one of the biggest issues that keeps many companies hesitant about social media is the possibility that someone may say something critical, bad or negative about their brands, products or services. There is a notion bad things will be said if a company becomes part of the…

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Shel Israel had an interesting blog post last week about how many social media consultants within his social circles are accepting full-time positions. When Shel asks them why they decided to jump back into the corporate world, the answer was “it’s time” – to which Shel wrote: “They’re absolutely right. It’s time because the times…

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As more companies look to embrace social media, one of the biggest questions is “How do we get started?” The immediate reaction is to create a strategic plan, but perhaps the best and easiest place to start is to simply listen to what’s being said about your company, brand, products, services, industry and rivals. It’s…

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As companies create social media strategies and tactical plans, it is surprising to see how often a crucial element is overlooked: target audiences (aka the people that companies are trying to reach, engage and build relationships with). It probably has to do with the focus on coming up with a plan of attack and the…

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First, I’m being somewhat tongue in cheek with the use of “expert” in the headline given I’m not sure anyone can claim to be a social media “expert”. The marketplace is so new and moving at such a rapid clip, that it’s difficult to suggest anyone has a super-strong grasp on everything. That said, social…

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Social media is a marathon, not a sprint. It’s activity in which gains take place in inches, rather than miles. And after the initial novelty disappears, social media is tough slogging. So what can companies do to maintain their momentum when social media starts to blend into the background rather than being the belle of…

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