Posts Tagged ‘The Oscars’

What Drove Twitter During The Oscars; A Sysomos Report

The Oscars 2015Last week we made a prediction on which film we thought was going to win the Best Picture category at The Oscars over the weekend. We were wrong.

However, if we looked only at Twitter data, we probably would have been right, because Birdman had run away with the conversation on Twitter.

As they say, hindsight is always 20/20. So with clear eyes we’ve created a Sysomos Report looking back at how the evening at The Oscars played out on Twitter.

The first interesting thing that we found was that this year’s Oscars only 8.48 million mentions across social media, which was 39% less than the 2014 Oscars. 99.5% of all of those mentions came from Twitter, which is why we examined Twitter heavily for this report.

Aside from just analyzing the overall theme of The Oscars, we’ve dug deeper into three categories that stood out to our team during the awards. The first is how people were talking about the host. This year’s show was hosted by Neil Patrick Harris and while a lot of people liked him, people seemed to have liked Ellen DeGeneres, who hosted last year, even more. When we compared the two years together we found that NPH was only mentioned in one Oscars related tweet to every 10 that Ellen was mentioned in the previous year. We also looked into who people were tweeting that they’d like to see host next year.

Second, we looked at which of the acceptance speeches was tweeted about the most. Here we found that Patricia Arquette’s acceptance speech for her Best Supporting Actress win in which she spoke about equality for women. This stirred up a lot of talk from the Twitter world, some good and some bad, but was by far the most tweeted about speech.

Lastly, we looked at the #AskHerMore hashtag, which was being used to imply that women have a lot more to talk about than just who they’re wearing as they walk down the red carpet and that reporters covering it should care more. While this hashtag was actually started in 2014, our report finds that 59% of the total times the hashtag has been tweeted was done on Sunday night.

Take a look at the full Sysomos report below:

Who Social Media Thinks Will Take Home Best Picture This Weekend

The 87th Academy AwardsThis Sunday evening millions of people around the world will tune in to watch the 87th Annual Academy Awards, more commonly known as The Oscars.

Movies are a big part of a lot of people’s lives. They love to see good movies, but then they also love to discuss them. And we’ve seen a lot of discussion about this year’s Best Picture nominations happening in social media.

So, we decided to use MAP, our social media monitoring and analytics software, to see if we could predict which film is going to win Best Picture this Sunday based on social media chatter over the past year. Here’s what we found:

While all 8 of the nominated films were discussed quite a bit through social media, Birdman was by far the one that came up the most in social media. In fact, when we look at the share of voice pie chart below we see that Birdman owned a full quarter of the conversation around all 8 movies. American Sniper was a close second and owned 21% of the conversation, while Selma came in third with 20%. Of all 8 movies, The Theory of Everything was talked about the least through social channels, but that doesn’t necessarily make it a worse movie.

Sysomos MAP - Comparison Share of Voice

What’s interesting is that when we broke down the mentions of these movies by networks we found that Selma was actually the most talked about movie through blogs, forums and online news outlets. However, Twitter produced the most chatter around all of these movies and on Twitter Birdman was mentioned the most, which drove it to the top spot overall. Boyhood was a close second in mentions in both blogs and online news (only coming in less than 200 mentions behind Selma on news sites), but was fourth in Twitter mentions.  As well, American Sniper was talked about a lot through Twitter and forums, but not nearly as much in blogs and news.

Sysomos MAP - Comparison by Source

We also looked at mentions of these films in terms of when they were mentioned over the past year. It’s interesting here to note that Birdman seemed to have been generating conversations over the entire year despite the fact that it didn’t get a full theatrical release until the late summer of 2014. Most of the other films that were nominated in this category had releases towards the end of the year, so we didn’t see large spikes in conversations about them until around December and then again in January when the Golden Globes happened.

Sysomos MAP - Compare Popularity Chart

Lastly, we looked at the sentiment around each of the 8 nominations. While each movie was talked about positively, The Grand Budapest hotel had the most positive talk around it with 71%. The next closest film in terms of positive mentions was Boyhood with 52% of it’s mentions being scored positively and Selma coming in third with 48% positive mentions.

Sysomos MAP - Comparison of Sentment

While all of the movies nominated for Best Picture were great in their own right, there can be only one winner of the Oscar. Looking at this data above it’s still hard to tell which one the social world liked the best, but we’re going to make our prediction for a winner to be Selma. Selma was talked about the most across most social media channels and also had a great positive sentiment score.

Which film do you think is going to take home the Oscar this Sunday? And is your choice based on the data above or just your own instinct to pick a great film. Let us know in the comments.

We’ll be back next week with a full report about how the Oscars plays out in social media, so come back to check that out.

Which Movies Created The Most Buzz Last Year?

Early this morning (very early if you live on the North American west coast) The Academy Of Motion Pictures Arts & Sciences announced the nominees for this year’s Academy Awards, better known to most of the world as The Oscars. Being that a lot of people around our offices are pop culture buffs, we were curious about the social buzz around each of the nominees, so we did what we do best; took to MAP, our social media monitoring and analytics software, to analyze social conversations around the movies that were nominated for Best Picture.

The nominees for best picture this year include: American Hustle, Captain Phillips, Dallas Buyers Club, Gravity, Her, Nebraska, Philomena, 12 Years A Slave and Wolf Of Wall Street.

While all of these movies were surely great, we unfortunately weren’t able to include them all in the analysis you’re about to see. Due to the short time frame between the nominations being announced and our analysis, some of the movies had to be removed due the time they would have taken to create a working boolean query to narrow in just on movie talk. The movies Her, Gravity and Nebraska have been removed from the following analysis due to the amount of use those words get in regular conversations all year long. As an example, when we left Her (which we’re sure is a great movie) in our analysis, it accounted for 98% of all the conversations we found about all of the movie titles because it is such a common word. So, our apologies to all the people that put in hard work to make Her, Gravity and Nebraska for having to leave you out, but we wish you luck with your nominations all the same.

With the remaining six movies we performed an analysis to see which were being talked about the most and what the sentiment around each of them was.

First, we looked at the total number of mentions that each movie received. Here we found that of the six movies up for Best Picture that we analyzed, American Hustle came in first place with 587,613 mentions over 2013. That accounted for 23% of the total conversation from all six movies. Close behind it though was Wolf Of Wall Street with 556,176 total mentions (22% of the conversation) and 12 Years A Slave with 527,564 total mentions (21% of the conversation). The movie that we found got the most mentions in 2013 was Philomena which only received 148,968 mentions in 2013 (6% of the total conversation).

MAP, Powered by Sysomos - Share of Voice

We then broke down the mentions of each movie by channel. What’s very interesting about looking at the movies like this is that the mentions on Twitter mirror the order that we found the movies ranked in in terms of total mentions. However, on blogs, in online news articles and on forums the order of ranking appears to be very different. 12 Years A Slave was actually mentioned the most on blogs, online news and forums. However, it was only the third most mentioned film on Twitter (which accounted for the bulk of mentions for all movies) which brought it down to third place in terms of overall mentions. As well, Philomena was ranked last in overall mentions, but was really only the least talked about movie on Twitter and in blog posts. Dallas Buyers Club was the movie which received the least amount of mentions in forum postings and in online news articles.

MAP, Powered by Sysomos - Share of Voice by Channel

We then looked at total combined mentions for each of these movies as they came up over the course of 2013. It’s interesting to note that the majority of these films were released late in the year and that’s when the majority of talk about them happened as well. That’s not to say they weren’t being talked about earlier in the year. For example, looking at the popularity chart below we can see that Wolf Of Wall Street saw a huge spike in mentions around the middle of June. Wolf Of Wall Street was able to start their buzz earlier in the year as that’s when the first trailers for it started to appear in front of summer blockbusters, which got people talking in anticipation of the film’s release later in the year. The same can be seen (although with not as large mention spikes) for American Hustle and 12 Years A Slave.

MAP, Powered by Sysomos - Popularity Chart

Lastly, we looked at the sentiment around each of these films. Just because a film is being talked about a lot doesn’t mean that all of the talk is good. The best example of this is American Hustle. We saw earlier that American Hustle received the most mentions of all the films, however when we look at the sentiment around it we can also see that it had the most amount of negative sentiment around it. On the opposite side of that, both Philomena and Dallas Buyers Club were the two films we saw the least amount of conversation about, but both of them tied for having the greatest amount of positive conversation around them of all the films. It just goes to show that just because something is causing a lot of buzz doesn’t mean that it’s creating a lot of positive buzz.

MAP, Powered by Sysomos - Sentiment Comparison

Have you seen any of these movies? Which one do think is going to win the Best Picture category at The Oscars on March 2nd? And is your prediction based on the buzz we saw above or just your personal opinion? Let us know in the comments.

Giant Social Media Wrap-Up of The Oscars [Infographic & Report]

This past Sunday while you were curled up on your couch with Twitter in your hand and the Academy Awards on your TV, we were hard at work. We spent all night watching what the world had to say about the Oscars. From the red carpet to the best picture award, we saw it all. And today, we want to show you what we found.

First, we tracked the red carpet ceremony to see which celebrities and fashions were generating the most talk. Three glorious hours of finding out who was wearing what and then judging them. As soon as the red carpet ceremonies ended we took a look at the Twitter conversations that happened around it and put together the following infographic. In those three hours we found 403,862 tweets about the red carpet (this is not including tweets that only mentioned the Oscars and not the red carpet). From those tweets we were able to determine that the public at large thought that Jennifer Lawrence in her Dior Haute Couture and Bradley Cooper in Tom Ford were the best dressed woman and man, respectively, of the night. We also found that viewers at home weren’t huge fans of what Anne Hathaway decided to wear. You’ll also find some social media savvy bands, the top hashtags used around the red carpet and that women out tweeted men 69% to 31% when talking about the red carpet.


But we didn’t stop there.

Our amazing Marketwire Reports team put together a full report around the 6.4 million tweets about the actual Academy Awards show. Inside this report you’ll find an analysis of almost everything that people were talking about during the Oscars. In this report you’ll find what people were talking positively and negatively about around the show. You’ll also find out that the highlight moment of the evening was when Michelle Obama presented the Best Picture award, which generated over 85,000 tweets per second. We’ll show you the talk around the #BestDressed hashtag. As well, we looked at the amount of conversation and sentiment around the Best Picture nominees leading up to Oscar night. Take a flip through the report below to see even more info from social media around the Oscars.

Does any of this information surprise you? We want to hear your thoughts in the comments.

The Oscars Looks to Own Social Media

In the past few years, the Oscars have really attempted to leverage social media. It’s easily one of the more natural trending topics every year.

But, frankly, it’s not enough.

For digital marketers and advertisers, it’s also the perfect time to pay attention and learn.

Like many brands, the Oscars are always looking to “get younger” and connect with online audiences. The evidence of this objective can be found in their choice of hosts the past few years.

There is little doubt amongst pundits this year’s host, Seth McFarlane, was geared towards getting Twitter and bloggers buzzing.

The telecast didn’t fare too well last year as most of the sentiment was negative, especially with the bad press involving Brett Ratner.

Two years earlier, social media exploded with negativity over the hosts, Anne Hathaway and James Franco.

Ideally, producers desperately want the buzz of the show to match the experience during, and, as important, they want to show to resonate in social media. Most would agree that social media has become a pivotal ingredient to the success of any huge, global telecast.

When it comes to digital marketing, one lesson is you have to constantly be on the ball when looking for social media success.

It is never enough to just assume that brand name value will pay off. Instead, you need to find ways to connect.

83rd Annual Oscar Buzz

I’m going to be honest and tell you all that I’m not really a big fan of award shows. At most I watch music award shows, but mainly only to see the performances. However, it’s been brought to my attention that this Sunday is the 83rd annual Academy Awards, or as they’re more more commonly known, The Oscars.

This Sunday all the big Hollywood stars come out to see what was the best movie of the year, who the best actress and actor were and a whole slew of other awards. While some people are claiming that social media can predict a winner, I think that movie buzz is a bit different. Popularity with movies doesn’t always translate over into all the technical aspects that are looked at when the best film is awarded. That said, I still thought it would be fun to take a look at the buzz surounding some of this years top films. Using MAP, our social media monitoring and analytics platform, I was able to take a look at what the social web had to say.

The first thing I did was pull up a popularity chart looking at chatter about The Oscars. No surprise that most of the past six months had little talk of The Oscars. We can however see a large spike near the end of January. When I zoomed in on the conversation it turns out that that spike represnted the day that Oscar nominations were announced.

A look at our buzzgraph, which shows us the words most used in conjunction with our search term, we can see the words “nominated” and “nomination” right in the middle of the conversation. From there we can see people were talking about nominated movies, categories for nomination, actors and actresses. A few other interesting common words we can see are “hope” most likely from people hoping one of their favourites wins and “snubbed” for people talking about a favourite of theirs that must have not been nominated.

Among all those nominations we found out which films were up for best picture of the year. These films were: Black Swan, The Fighter, Inception, The Kids Are All Right, The King’s Speech, 127 Hours, The Social Network, Toy Story 3, True Grit and Winter’s Bone. I decided to take a look at what the talk of these movies looked like throughout the year (NOTE: to make the charts readable I had to remove two films from the list. I removed Toy Story 3 because while it was good, a majority of people I asked said it wouldn’t win. I also removed Winter’s Bone because I had never heard of it, but with my luck it will most likely be chosen as the winner).. While each film has it’s peak, I wasn’t surprised to see Inception leading the pack in conversation.

And just to show how much more conversation was going on about Inception I’ve also created a pie chart of the same information shown as share of voice. Looking at the information like this we can see that Inception dominated the conversation with 48%. That’s almost half of all the talk about all eight movies.

Lastly, I had to look at sentiment around these films. Here we see the sentiment around each film since the nomination announcements. By giving it a time frame of the last month I thought that results may be more fair since some movies had been out for months longer than others. It seems like a pretty close race with in positive sentiment with The Social Network having 54% positive, closely followed by Inception at 53% and The King’s Speech at 51%. 127 Hours, True Grit and Black Swan aren’t far behind either.

That’s what people were saying about The Oscars and the films up for best picture through social media. Again I’ll say that I don’t think popularity online will predict the winner like it sometimes does for other awards and sporting events, but it is still interesting to see. Only time will tell which of these films will take home the award.

Which film do you think will win?