Tag Archives: tips

Every day, we get to see our amazing clients use Sysomos in amazing ways. But no matter how smart our clients are (and they’re pretty smart), not everyone can possibly know everything. Especially with software like ours that’s always full of fun surprises for our clients. While you can’t know everything, we thought it would be great…

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If you’re running a comprehensive social media strategy on numerous platforms, you have to automate. Using a social media management tool such as Hootsuite, Dlvr.it or any of the many others available, becomes essential for keeping track of your posts, having post do double-duty between different networks and scheduling content evenly through the day, and even…

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By Jeff Cann,  It’s often said that social media is much like a cocktail party: intimate, engaging, and an opportunity for the host to meet new people and give guests a truly memorable evening. For a brand, social media is not much different. While it was once impossible to imagine that your favorite running shoe…

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It’s always a good idea to take a step back from the digital marketing landscape to explore some tips and ideas. We sometimes get caught up thinking we know everything, while sometimes forgetting the little things matter. The reality is if you can take  time to review the basics, you will always be better off….

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Have a corporate blog? Want to make it as good as you can? Here are seven straightforward tips to improve your blog. 1. Focus on your customers If you’re just promoting your products, your readers will quickly turn away. A blog is not meant to be an ad or an online brochure. Focus on what…

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Social media isn’t just for consumer brands. In fact, more and more B2B brands are waking up to the power that comes from being able to connect with their customers and potential customers through social media. More importantly, they’re seeing results from it. Did you know that 83% of business marketers say that they’re using…

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As we all know, most New Year’s resolutions get thrown by the wayside in about a week. For brands and organizations, the top of their New Year’s wish list should be a greater focus on social media. If you are struggling with the strategic or tactical sides, or the time component needed to make a…

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Most brands and digital marketers seem to be using many of the same tactics to reach the same short and long term goals. One thing is certain, everyone is looking for an edge in this crowded marketing paradise. Here are wo tips that can really prove that the devil is in the details. Keep it…

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It wasn’t that long ago that brands using social media had a competitive advantage because many of their competitors were on the sidelines. That has quickly changed as more brands embrace social media. As a result, the playing field has been levelled so it’s no longer enough to simply to be in the game. So…

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As much as social media has been around for a few years, it is still, in many ways, a new and evolving frontier for for marketing, communications and advertising. For individuals, brands or agencies looking to embrace and leverage social media, it is important to learn from those who have succeeded and failed. Here are…

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