There’s been talk around the acquirement of one of the most popular third-part Twitter apps, Tweetdeck, for quite some time now, but yesterday it became official. Twitter purchased the company for somewhere in the realm of $40 million. Mark Evans had written about the acquisition here a few weeks ago, but now the deal has actually gone through.
This could be a huge move for Twitter as a good majority of power Twitter users use the desktop application. A study we conducted back in March showed that Tweetdeck held 13.1% of the non-official apps market. The acquisition now gives Twitter an even greater share of people using official clients to access Twitter. Back in March they already held 58% of the market, and this now takes them further.
Using MAP, our social media monitoring and analytics platform, we were able to take a look at talk about Tweetdeck. Since May 1st, when the rumors of Twitter’s interest in the app came to light, there has been almost 11,000 blogs, 3,000 news articles, 176,000 tweets and 1,400 forum posts mentioning the Twitter client.
A look at our popularity chart across all mediums shows that Tweetdeck was always on people’s minds, but as the acquisition came to fruition the conversation took a huge spike.
A look at our buzzrapgh to see what blogs were saying about the acquisition shows Ian Dodsworth, the creator of Tweetdeck, right in the center of the conversation. We can see that he is strongly connected to words like “acquisition” and “Twitter”. It’s also interesting to note that “Ubermedia” is strongly connected in this story as it was perviously rumored that they were looking to purchase Tweetdeck.
A lot of people are wondering what will now become of the popular Twitter client. The client not only accesses Twitter, but also Facebook and Foursquare among other social networks. While some people are nervous about what may happen to their beloved Twitter client, a look at the sentiment around the acquisition seems to be more positive than negative.
Now we will all just have to wait and see what Twitter does with Tweetdeck.
Do you think Twitter will change Tweetdeck? Will they make it better? Worse? Let us know your thoughts in the comments.