Posts Tagged ‘tweetdeck’

Twitter Officially Purchases Tweetdeck

There’s been talk around the acquirement of one of the most popular third-part Twitter apps, Tweetdeck, for quite some time now, but yesterday it became official. Twitter purchased the company for somewhere in the realm of $40 million. Mark Evans had written about the acquisition here a few weeks ago, but now the deal has actually gone through.

This could be a huge move for Twitter as a good majority of power Twitter users use the desktop application. A study we conducted back in March showed that Tweetdeck held 13.1% of the non-official apps market. The acquisition now gives Twitter an even greater share of people using official clients to access Twitter. Back in March they already held 58% of the market, and this now takes them further.

Using MAP, our social media monitoring and analytics platform, we were able to take a look at talk about Tweetdeck. Since May 1st, when the rumors of Twitter’s interest in the app came to light, there has been almost 11,000 blogs, 3,000 news articles, 176,000 tweets and 1,400 forum posts mentioning the Twitter client.

A look at our popularity chart across all mediums shows that Tweetdeck was always on people’s minds, but as the acquisition came to fruition the conversation took a huge spike.

A look at our buzzrapgh to see what blogs were saying about the acquisition shows Ian Dodsworth, the creator of Tweetdeck, right in the center of the conversation. We can see that he is strongly connected to words like “acquisition” and “Twitter”. It’s also interesting to note that “Ubermedia” is strongly connected in this story as it was perviously rumored that they were looking to purchase Tweetdeck.

A lot of people are wondering what will now become of the popular Twitter client. The client not only accesses Twitter, but also Facebook and Foursquare among other social networks. While some people are nervous about what may happen to their beloved Twitter client, a look at the sentiment around the acquisition seems to be more positive than negative.

Now we will all just have to wait and see what Twitter does with Tweetdeck.

Do you think Twitter will change Tweetdeck? Will they make it better? Worse? Let us know your thoughts in the comments.

Twitter-TweetDeck: The Perfect Marriage

It was probably the worst-kept secret within the technology and social media worlds but Twitter has acquired Tweetdeck for $40-million to $50-million, according to Techcrunch.

The deal makes complete sense because Twitter.com as a way to read and write tweets is a no-frills platform that loses many people once they get some experience and start to explore alternatives. A recent report we did showed that 42% of all tweets are made using non-official Twitter services and applications, which included TweetDeck.

TweetDeck is, by far, the most popular third-party service because it is feature-rich and user-friendly. Unlike Twitter.com, TweetDeck has diligently worked on improving, including the ability to post to multiple platforms.

Buying TweetDeck was a no-brainer move for Twitter but it took a rival offer from Bill Gross’ Ubermedia to apparently make it happen.

The question for TweetDeck users is how the software will evolve now that it’s part of the Twitter empire.

Will Twitter, for example, still lets users post on a wide variety of platforms, including Facebook, Foursquare, Google Buzz and LinkedIn?

Will TweetDeck stay completely free or will Twitter launch premium versions as it looks to generate more revenue?

What does TweetDeck being part of Twitter mean for rivals such as Seesmic and HootSuite?

The Battle Between Twitter and the Ecosystem

What would happen if you built a really expensive house only to see a never-ending number of guests have more fun in it than you? After a while, you would probably kick most, if not all, of them out so you could enjoy the house and its amenities yourself.

It’s a scenario being experienced by Twitter, which has invested millions of dollars to create a platform that thousands of companies have happily leveraged. The biggest problem is that Twitter’s “house guests” are have a better and more profitable time, while Twitter is starting to wonder whether extending invitations was such a good idea.

In making its API readily available and encouraging a growing ecosystem of developers to create new services, Twitter allowed the platform to be more interesting, useful and valuable. In the process, however, it also created competitors who have done a better job of meeting the needs of Twitter users.

This “problem” was thrust into the spotlight last week when UberMedia acquired TweetDeck for $30-million. TweetDeck accounts for able 20% of Twitter usage, while other services such as HootSuite and Seesmic also have a lot of Twitters users. Meanwhile, Twitter.com has seen the number of users dwindle, mostly because it has far less features despite some improvements in recent months.

Now it would have made sense for Twitter to acquire TweetDeck but now that it’s in the hands of a rival that just raised $17.5-million, Twitter finds itself in an uncomfortable position in which it is starting to battle well-financed and aggressive rivals.

Going back to the house analogy, Twitter has thrown a wild party for the past few years but things are getting out of hand. The guests are have broken into the liquor cabinet, they’re making out with your sisters, and taking the family car for joyrides.

To gain control, Twitter needs to either kick everyone out or establish a new set of house rules. For Twitter, it could mean a few things.

One, it could take some of its venture capital to acquire some of the more interesting services such as HootSuite or TwitPic. Second, it could charge to change the economics of its API by making companies pay more for using it.

While Twitter does make revenue now from access to the API, it hasn’t done a great job of really monetizing it because it wanted to encourage developers to use it. The competitive landscape has changed so Twitter has to take a new approach that would still let people use the API but give Twitter more control and, as important, generate revenue.

Maybe Twitter needs to take some lessons from Facebook, which has done a much better job of managing its application ecosystem. Facebook seems to have no problems changing the rules when it sees something not going according to plan; Twitter may have to do the same soon, whether it likes it or not.

For more, check out GigaOm’s post on how UberMedia’s Bill Gross is positioning himself to be a kingmaker within the Twitter world after a series of Twitter-related acquisitions.

TweetDeck Snapped Up; Who’s Next?

When Twitter raised its last round of venture capital, many people expected some of the cash would be used to make strategic acquisitions. Some of the names thrown around included TweetDeck, TwitPic, TwitVid, Seesmic and HootSuite.

TweetDeck can now be crossed off the list after it was purchased by UberMedia for $30-million. For people not familiar with UberMedia, it’s owned by Bill Gross, who started a search company called Overture. And for those of you not familiar with Overture, it created the pay-per-click model that Google “borrowed” to give itself a business model.

With TweetDeck, one of the big questions is what it means for the other popular services used by Twitter users to read, monitor and publish tweets. This group includes HootSuite, Seesmic, CoTweet, Mixero and Postling.

Are we now going to see a flurry of activity as companies look to establish a strong foothold within the Twitter ecosystem. There is little doubt UberMedia put itself a unique and powerful position by acquiring TweetDeck, which accounts for 20% of all tweets created.

The fact UberMedia bought TweetDeck for $30-million could look like a good deal when the dust settles. One of the biggest head-scratchers about the deal is why Twitter didn’t snap up TweetDeck. TweetDeck may have been a good acquisition for Google, Microsoft or AOL.

Who knows why deals happen and why they don’t. Maybe TweetDeck founder Iain Dodsworth likes the idea of joining forces with Bill Gross, an entrepreneur who clearly has a strategic vision as he builds a portfolio of Twitter services.

Maybe this is win-win scenario for Dodsworth as opposed to letting Tweetdeck and himself be swallowed up into a corporate behemoth such as Google or Microsoft.

With TweetDeck off the table, it begs the question about whether Twitter has a different strategic path for the publishing/reading market. It may be looking at another acquisition (HootSuite, anyone?), or maybe Twitter has an internal project that will feature its focus on the local, analytics and advertising markets.

As for TweetDeck, it will be interesting to see what Gross does with it. Despite its popularity, TweetDeck is more project than business so do not be surprised to see advertising be integrated into the service.

As well, TweetDeck could easily launch a premium service, which would likely attract a good number of dedicated users looking for more – and willing to pay for it.

Twitter 2.O: Much Ado About Nothing?

So, Twitter has applied a fresh coat of paint on Twitter.com – something that has, not surprisingly, captured the imagination of the blogosphere, which celebrates anything new from the world’s leading micro-blogging service.

The question is whether the new design for Twitter.com is really that significant or whether it’s simply Twitter making changes to something that was, frankly, utilitarian but far from compelling.

The strange part about Twitter.com is how bad is looks and behaves compared with a lot of other online and desktop alternatives such as TweetDeck, Seesmic, HootSuite, Brizzly and JournoTwit. Many Twitter users may start with Twitter.com but soon move on to something else once they get a good feel for how Twitter works and how Twitter.com is far from satisfying.

While Twitter plans to roll out the new design over the next couple of week, the big difference is now features two panes, rather than the single pane interface with the right-hand side that displays your profile, number of friends and followers, etc. This will let Twitter show the content of tweets, including photos and videos, within Twitter.com.

For anyone who uses something else other than Twitter.com, the obvious response may be: “That’s it. That’s the new Twitter.com?”.

After all, we’re talking about people who are using multiple columns to monitor their live streams, replies, direct messages, and lots of relevant or interesting keywords.

And while Twitter is apparently planning more enhancements to Twitter.com in the coming months, other players are also pressing ahead with new features. TweetDeck, for example, lets you post to multiple social media services, while HootSuite lets you post and view multiple services.

The reality for Twitter is it may always lag far behind what third-parties are offering no matter how many improvements it makes. But the real question is whether what Twitter is doing will be enough to stem the flow of defections.

At some point, Twitter could have enough features on Twitter.com that will give people what they need without any more frills. It may not happen with this re-design (see below) but it seems like Twitter may finally be getting serious about how users actually use Twitter.

How Do You Use Twitter?

An interesting part of Twitter’s growth story are the growing number of alternatives to Twitter.com to publish and read updates.

The problem with Twitter.com is it has a no-frills interface that has become far less user-friendly and intuitive compared with third-party tools such as Tweetdeck, Seesmic, HootSuite, CoTweet, Tweepler and Tweetie.

So, how many people are using something other than Twitter.com to use Twitter?

In our first “Inside Twitter” report, which involved indexing 11.4 million Twitter accounts, we discovered that nearly 55% of Twitter users use something else other than Twitter.com. The most popular clients are Tweetdeck (19.7%), TwitterFon (4.5%) and Twitterfeed (3.8%).

sysomos-twitter-clients

While our report suggests the majority of Twitter users are not using Twitter.com, a new report from Rapleaf suggests that 65% of all updates come from Twitter.com. Twitter via SMS is the second-most popular (6%), followed by Tweetdeck (4%), the mobile Web (4%) and Twitterfon (3%).

twitter-market-share

So, how do you use Twitter? If you use something other than Twitter.com, what’s your tool of choice?