Posts Tagged ‘twitter’

The Voice Season Finale: Winners Are Not Always Social Media Fan Favorites

Sawyer Fredericks Wins Season 8 of The VoiceSeason 8 of The Voice has just come to a close and Sawyer Fredericks has officially been crowned the winner, or, the man with “The Voice” if you will.

After 13 weeks of gruelling competition, it all came down to four finalists battling it out during this week’s finale that spread itself over Monday and Tuesday night. Millions tuned in to both nights to cheer on their favourite singer and see which one would actually win. Not only did they tune in with their TV’s though, but they tuned in through social media as well.

The Voice has a large contingent of loyal fans that not only watch the show, but interact with it through various social channels, including Twitter which lends itself very nicely to the real-time feeling that people can have in sharing the experience together no matter where in the world they may be. We thought it would be interesting to leverage MAP, our social media intelligence engine, to see what happened over The Voice’s finale through social media.

We started simple and just looked at mentions of The Voice over May 18 and 19, the date of the two finale episodes. Our search included the show name, it’s hashtag that it used throughout the season (#TheVoice) and their special #VoiceFinale hashtag that they were promoting for these two episodes. Over Monday and Tuesday we found that The Voice was mentioned in almost 250,000 social conversations. It appeared in 1,343 blog posts, 6,069 online news articles, 2,109 forum postings and 235,807 tweets.

Sysomos MAP - Social Media Activity Summary Around The Voice's Finale

Most of the activity around the show came from Twitter, which makes sense for the reason given above, so we dug a little deeper into the channel. Here we found that Tuesday’s show, when the actual winner of The Voice was crowned garnered much more attention than Monday night’s broadcast. We also found that women are much more inclined to tweet about the show as they made up 72% of all of The Voice related tweets, while men only accounted for 28% of them.

Sysomos MAP - Twitter Activity Summary Around The Voice's Finale

But the overall show hashtags aren’t the only hashtags that The Voice promotes. During the season, every artist that performs gets their own hashtag so fans can show their support for their favourite. These hashtags are usually along the lines of #TeamWhoever, but occasionally a performer gets something unique that the fans come up with on their own. We took a look at these hashtags over the two night finale as well. In this case, Koryn Hawthorne and Sawyer Fredericks went with just #TeamKoryn and #TeamSawyer, respectively. The other two contestants, Meghan Linsey and Joshua Davis, had additional hashtags; #MegaFans for Meghan and #DavisNation for Joshua.

We looked at how those hashtags got used through the two night finale of The Voice and found that Fredericks hashtag was used the most, which should come as no surprise as he won the whole contest. However, it appears that despite him winning, he may not have actually been the fan favorite. As it turns out, over the two nights, Sawyer’s hashtag only got used in two more mentions than Joshua’s. That’s a pretty close race. See the final tally for the singer’s hashtags below:

Sysomos MAP - Comparison of Mentions of The Voice's Finale Contestants

When we looked at the use of their hashtags from the previous week through the finale shows we noticed that Sawyer may not have been the fan favourite to win at all. A look back to the second last episode shows that there was a huge amount of popularity around Koryn which seemed to fizzle out as the week went on and through the finale. As well, Joshua seemed to be getting more hashtag love during the previous week’s episode and all through the week right through the Monday night finale episode, but was then overtaken by Sawyer on the Tuesday night… but just barely.

Sysomos MAP - Popularity Comparison of The Voice's Finale Contestants Over Time

If we look at that same time period in terms of share of voice between the singers, it looks like the fan favorite would have been Joshua who’s hashtags had over 5,000 more mentions than Sawyer who came in with the second most.

Sysomos MAP - Comparison of The Voice's Finale Contestants' Hashtags Over the Final Week

But the singers aren’t the only ones that vie for the publics love. The coaches, who are all famous artists already, also try to get the fans of The Voice to help support them and their team throughout the season. This season the coaches included Christina Aguilera, Blake Shelton, Adam Levine and Pharrell. Only three of these coaches had someone from their team competing in the finale though, as Pharrell had two people from his team, but Christina had none.

So, which coaches team got the most love during the finale? When we analyzed the use of the coaches Twitter handles and team hashtags over the two night finale we found that it was a super close competition. Pharrell, who had Sawyer and Koryn representing his team, saw 27,302 mentions. In a very close second place though was Blake Shelton, who was Meghan’s coach, with 27,263 mentions over the finale.

Sysomos MAP - Comparison of Mentions of The Voice's Coaches Over the Finale

Interestingly though, when we ran the same search around the coaches over the course of the entire season of The Voice, it turned out that Pharrell may have been the list popular coach. When we looked at the numbers for each coach across the season we found that Adam Levine and Christina Aguilera were the coaches that were talked about the most. Adam Levine had the most amount of mentions with 655,945 across the entire season, while Christina Aguilera was a close second with 647,383. Pharrell came in last in terms of mentions with only 542,529. Although, a look at how each week played out, it seems that each coach had weeks when their team excelled.

Sysomos MAP - Popularity of The Voice's Coaches Over the Season

Sysomos MAP - Share Of Voice of The Voice's Coaches Over the Season

On top of all these people that appear on the show, Nissan actually plays a big part in the show as it’s main sponsor who powers the show and it’s companion app. So, how did they fair? We searched for mentions of Nissan along side The Voice and then their two hashtags they were pushing through the show, #VoiceTailgate and #RedThumb (for their campaign to not text and drive). As it turns out, Nissan actually saw large bumps in mentions of them whenever The voice was on, especially towards the end of the season.

Sysomos MAP - Popularity of Nissan with The Voice Over the Season

Nissan saw a big bump in conversations for the finale as well, but it turns out that their largest spike in conversation came the week before Mother’s Day when they ran this ad for their #RedThumb campaign:

Overall, it seems that The Voice’s two day finale was a huge success. We’ll end off our analysis by showing you the overall sentiment around the finally, which came in with an 88% favorable rating.

Sysomos MAP - Overall Sentiment of The Voice Finale

@POTUS; The President Of The United States Gets His Own Twitter Account

It’s barely been 48 hours since the @POTUS handle appeared on Twitter, but it’s already been able to amass quite a following.

@POTUS, short form for President Of The United States, belongs to none other than Barack Obama… for now anyways. The Twitter account came into being on Monday May 18, 2015 and the President sent this as his first tweet:

While the account @BarackObama has been around since Obama’s first run for presidency in 2008, it has mainly been run by the President’s staff, with the odd tweet from the man himself which were marked with a “-bo.” This new account will actually belong to the president and allow him to tweet his presidential views all on his own.

It’s no surprise that when the account surfaced, many people and news organizations flocked to follow and try to interact with the President. Just over 24 hours since the @POTUS account sent it’s first tweet it has managed to amass about 2.2 million followers. At the time of writing this, the actual number of followers is 2,181,335 and still growing. We got curious about just how the account spread like wildfire and managed to attract so much attention in just a short period of time, so we did some analysis using MAP, our social intelligence software.

We started by looking at how the President’s first tweet from the @POTUS account spread using our Tweet Life analysis. This function looks at a random sample of 4,000 retweets of the original tweet in question and shows how it travels through the Twitterverse and shows us who helps to amplify the message. In the case of this tweet though, many users were pointed towards it from the press who were giddy to see the new Presidential account. Many people flocked to follow the new @POTUS account and then retweeted his first ever tweet spreading the news to their own networks. The 4,000 tweets we analyzed played out like this: Sysomos MAP - Tweet Life Spread of @POTUS's First Tweet We only analyze 4,000 retweets to get an accurate sample of how the spread played out, but the tweet actually received over 250,000 retweets. The full amount of retweets likely played out very similarly as news about the account spread. We found that the half-life for this specific tweet, the time it took to get from the original tweet being posted to it’s 2,000th RT, came in only 3 hours and 31 minutes. What this tells us is that the reaction to the President joining Twitter moved swiftly and gained momentum very quickly. Part of the reason that this account gained such momentum was due to the fact that every news organization and popular Twitter account wanted to be one of the firsts to welcome @POTUS to Twitter.

After we analyzed how the President’s first tweet spread we looked at how the communities of influence were interacting over the news using our Influencer Communities tool. It’s very interesting to see how the Twitter communities interacting with the new @POTUS handle became divided. The first community we can see is represented by blue. In this community we can see the actual @POTUS handle and it’s surrounded by other insanely popular Twitter accounts like @BarackObama, @TheEllenShow, @MTVNews and even @MileyCyrus saying hello and welcome to Twitter. The second community, represented in green, is news organizations and news makers, such as @TIME, @NYTimes and even @JimmyFallon who were all making note to their followers that the account now exists. The orange community is more made up of official government and government focused accounts who were tweeting about @POTUS. Finally, and possibly most interestingly, is that the red community seems to be mostly made up of right leaning Twitter accounts, like @JebBush and @FOXNews, who all had a negative tone towards the new @POTUS account. Sysomos MAP - Influencer Communities around @POTUS Knowing that this new account has already racked up over 1.8 million Twitter followers, we were curious as to who exactly was following @POTUS, as in the 24 hours since the account came into existence it already managed to earn itself a Sysomos Authority Score of 10/10.

Sysomos MAP - Bio Info for @POTUS

While the Twitter handle belongs to the current leader of the United States, we first noticed that people all over the world are interested in following him. Only 38.3% of the accounts followers identify as being in the United States themselves. The second largest contingent comes from the UK making up 6.6% of @POTUS’s following, followed by Canada at 3.1%.

Sysomos MAP - Followers by Country of @POTUS

We also found that more men seem to be interested in what @POTUS has to say than women. 65% of @POTUS’s followers are male while the remaining 35% is females. Sysomos MAP - Followers by Gender of @POTUS We then looked at the Sysomos Authority Score of @POTUS’s followers. Because of the wide appeal of following the leader of the free world we found that the majority of accounts that started to follow fell in the range of middle to low authority scores. These are people that use Twitter, but wouldn’t be considered “power users.” These are lickely the people who use Twitter to keep up with celebrities, news and other interests, but may not be very active on the platform themselves. Which would make sense that they would add @POTUS to their lists of accounts to follow. There are still accounts with high Authority following @POTUS, but it seems that the majority of followers fall into the general population.

Sysomos MAP - Authority Score of @POTUS follwers

This is even more evident when we pulled up a word cloud of @POTUS’s follower’s bios. Here we can see that these followers identify with a wide variety of topics and backgrounds. See for yourself: Sysomos MAP - Word Cloud of @POTUS's Follower's Bios So, it seems that a lot of interest has been generated by this new @POTUS account. Just over 24 hours old and the number of followers waiting to see what Barack Obama has to say continues to grow, even as we write this. And why wouldn’t they be, as you can already see Obama’s humour shining through the account with this little exchange he had with former President Bill Clinton yesterday:

Ensuring the Best Data For Our Customers

Sysomos Twitter CommunitiesAt Sysomos, we pride ourselves on the quality of our data and of our data science. For the last eight years we have enabled our clients to leverage social intelligence to help power their business decisions and keep them aware of trends, insights and discoveries.

We’re also proud to partner with some of the most exciting companies to provide access to real-time conversations as they hit social networks.

One of our valued data partners is Twitter.

With a recently announced change to Twitter’s API, we wanted to ensure our customers that it’s business as usual for Sysomos.

Through our work with Twitter, we have been and continue to be a Twitter Certified Partner. This gives us complete and direct access to Twitter data.

As a part of our ongoing relationship with Twitter, Sysomos is able to leverage the benefits afforded to Twitter Certified Partners including:

  • Insights into Twitter’s product direction
  • The ability to work with new products
  • An open dialogue with and direct communication to the Twitter team

Upcoming Changes to the Facebook API

In addition to Twitter, Facebook is also changing the way it provides data to the marketplace. As of April 30, Facebook is making changes to the data they offer to analytics companies to help protect the privacy of their users. (See important update below)

It is important to note that this deprecation will affect all social listening platforms that rely on this data. Only public Facebook data will be affected – Facebook fanpage data will still be available in Sysomos.

While public status updates will no longer be available from Facebook, Fanpage data continues to be accessible. Post April 30th Sysomos customers will now be able to search this data within Sysomos. Data collected from Heartbeat via existing integrated Fanpages will also remain in your Heartbeat and will continue to collect mentions without change.

Update Apr 30, 2015: We have extended our access to Facebook public posts until at least June 19th. Customers will continue to see Facebook data in MAP and Heartbeat for the time being.

Engineering a new solution

In the wake of this Facebook API news, we’re taking a two-pronged approach to ensure the best data for our customers. First, we’ve held ongoing discussions with Facebook and are working on new ways to use Facebook’s available API’s within our platform.

Also, through our longtime partnership with Datasift (a preferred data provider that is working with Facebook) we are investigating integrations including using a new data set called Topic Data.

Our Partner and Data Science teams are very excited about exploring future ways to ensure the most complete data sources for our customers.

Should you have any questions, please contact your Sysomos representative.

Game of Thrones Makes A Social Splash, But Not As Big As The Walking Dead

Game Of ThronesOn Sunday night TV viewers were thrilled as Game Of Thrones made its triumphant return with its season 5 debut. HBO’s Game Of Thrones is one of the most popular shows on television in recent years, and its popularity was trumpeted through social media by fans and brands.

We got curious about just how much of an impact Game Of Thrones had on the social media world, so we decided to investigate for ourselves using MAP, our social media intelligence research and analytics software.

Looking for mentions of Game Of Thrones and associated hashtags (such as #GameOfThrones#GoT#GoTseason5 and a few others) across social media channels and found that the show garnered over 898,000 mentions on Sunday alone. Mentions of the show appeared in 1,646 blogs, 4,283 online news articles, 7,312 forum postings and 885,733 tweets on Sunday alone.

Sysomos MAP - Game Of Thrones Activity Summary

With Twitter being the most active channel that people were using to talk about Game Of Thrones, we dug a little deeper to find that the show was being mentioned in 36,906 tweet per hour over the course of the day. The bulk of those, of course, came right before the show as people were getting excited about it and during the actual broadcast.

Sysomos MAP - Game Of Thrones Twitter Activity Summary

We also noticed that people around the world were tweeting their excitement for the shows return. As you can see in the Twitter activity above, the majority of the Game Of Thrones talk was coming from the United States, but countries from around the globe seemed to be talking about it, like Brazil, the United Kingdom, Canada, Argentina, Mexico and France. Below is a heat map that shows just how wide spread talk of the show’s return spread across the world.

Sysomos MAP - Geo Location Heat Map of Game Of Thrones Mentions on Twitter

 

But it wasn’t just the fans who were showing their excitement for the show’s return publicly. Brands were trying to get in on the action as well. Using our search for the most retweeted tweets mentioning Game Of Thrones we came across a few brands trying to capitalize on the show’s popularity. Such as the NFL, who had the most retweeted Game Of Thrones tweet from a brand, with this one about the actor who plays Gregor Clegane, Hafþór Júlíus Björnsson, who apparently almost signed to play with the Indianapolis Colts:

But other brands were also trying to generate impressions using Game Of Thrones, like Stolichnaya Vodka:

Chili’s Bar and Grill:

Arby’s:

And even the World Of Warcraft videogame:

 

To be fair, not all the talk was necessarily waiting for the show’s actual debut. Over the weekend the first 4 episodes of Game Of Thrones’ fifth season somehow got leaked online. Apparently some fans just couldn’t wait until Sunday night to see the show as talk of the leaked episodes started late on Saturday night and carried over into Sunday as more and more people became aware. This likely isn’t a big surprise as Game Of Thrones was noted as being the most pirated TV show of 2014. However, when we looked for mentions of the leak along side Game Of Thrones over the course of the entire weekend, we found that it didn’t make as much of an impact on the overall talk as one may have thought, only garnering 74,615 mentions across social channels.

Sysomos MAP - Activity Summary of Game Of Thrones Leak Mentions

But was this actually a good performance in terms of season debut? This is something else we wondered, so we decided to compare Game Of Thrones mentions on its season debut day to a few other recent popular television debuts. We pitted it against the season premieres of The Walking Dead, The Americans and Mad Men. What we found was that Game Of Thrones had a fairly good showing for social media activity on its season debut day beating out The Americans and Mad Men on theirs, but it fell about half of a million mentions short of The Walking Dead on its season debut.

Sysomos MAP - Comparison Activity Summary

Interestingly though, when we broke down the social channels to see where conversations around each of these shows was coming from we found that Game Of Thrones was talked about more across blogs, online news sites and forums, but the fans of The Walking Dead blew Game Of Thrones out of the water in terms of tweets.

Sysomos MAP - Comparison by Source

And while we comparing things, we also thought it would be interesting to see how Game Of Thrones season 5 premiers did compared to season 4, which debuted on April 6, 2014. In 2014, the show’s premiere saw 699,489 mentions across social channels. That means that this year they upped their numbers by 200,000, which is quite impressive and just shows how the popularity for the show is still growing.

Sysomos MAP - Game Of Thrones 2014 Premier Activity Summary

Did you watch Game Of Thrones on Sunday? More importantly, did you tweet about it?

A Social St. Patrick’s Day [Infographic]

St. Patrick’s Day is the day where the whole world gets to be Irish. It’s long been a day when friends get together, dress in green and go out for a few drinks. But, like almost everything these days, it’s now become a day where the world celebrates as a collective whole by sharing their celebrations through social media.

We thought it would be fun to take a look at how St. Patrick’s Day was celebrated this year through social media.

Using our Sysomos social intelligence software, we analyzed talk of St. Patrick’s Day on March 17th, 2015 to see just how much people were celebrating on social media and put our findings into an infographic for you.

Some of our findings include that St. Patrick’s Day (and various iterations of it) were mentioned over 2.3 million times across blogs, forums, online news and Twitter. Most of those mentions came from Twitter, which averaged 97,010 tweets an hour about St. Patrick’s Day on Tuesday.

We also found that women were more interested in sharing their St. Patrick’s Day experience on Twitter than men. Women accounted for 54% of the St Patty’s tweets, while men made up the other 46%.

On Instagram, the hashtag #StPatricksDay was used in 1.7 million photos this year.

And for fun, we decided to also look for people who admitted in public on March 18th that they may have had a bit too much fun on St. Patrick’s Day.

Take a look at all this info and more in our Social St. Patrick’s Day infographic below.

A Social St. Patrick's Day - Presented By Sysomos

So, how was your St. Patrick’s Day? Did you tweet about it?

Finding The True Impact Of A Tweet Using Tweet Life

Last week Derek Thompson, a writer for The Atlantic, wrote an article in which he questioned the real value of a tweet. In his article The Unbearable Lightness Of Tweeting, Thompson expressed disappointment because a tweet he was sure was going to get a lot of attention, both on Twitter and with click throughs to the actual article, didn’t draw the engagement he anticipated.

As a journalist Thompson wanted to spread the word about his story and generate traffic to The Atlantic’s website. However, a little less than a week later, in his own words, here’s what he found:

“By Friday morning, it had about 155,260 impressions. According to the new Tweet activity dashboard, 2.9 percent of those users clicked the image, and 1.1 percent retweeted or favored it… but just 1 percent clicked on the link to actually read my story. One percent.”

At first glance, Mr. Thompson is right – a 1% engagement rate is rather low. But, 1,553 clicks isn’t that bad, but it might seem that way when there was the chance for over 155,000 clicks. But does it really mean that there’s no real value to a tweet?

It turns out – you just need to look at the bigger picture. You see, Thompson was using Twitter’s analytics tool and while it’s fantastic at showing a reporting snapshot, a reporting suite such as Sysomos MAP tells a more complete story.

We weren’t the only people that contemplated this question. Our friends over at SKDKnickerbocker thought that there is also a lot more value to a tweet and decided to investigate further into Thompson’s tweet. In the blog post where they did this, they start by pointing out that, “Twitter is a social media platform and the most valuable takeaway, in our view, is the way the message is shared beyond Derek’s 27.8k followers.”

SKDKnickerbocker pulled up Thompson’s tweet to explore its real value using Sysomos MAP‘s Tweet Life function. Tweet Life was able to show that this particular tweet actually seemed to perform quite well. They used Tweet Life to follow the chain of the tweet, meaning how many followers of followers retweeted Thompson’s tweet. In this case the chain went to a level of 10. Looking at this graphic to illustrate the chain, the tweet actually traveled quite far from Thompson’s initial following.

Tweet Life Chain - Created by SKDKnickerbocker

In a report that we did back in 2010 we looked at 1.2 billion tweets and found that the average tweet gets the majority of it’s retweets within the first hour before dying off. Tweet Life can also show you the full life of a tweet. Many studies have shown that tweets barely live on past 10 minutes. In the case of Thompson’s tweet, its half-life was at 10 hours and 13 minutes. That means that his tweet was still going strong over 10 hours later and wasn’t finished yet. The 80% life of this tweet came 2 days and 6 hours after it was tweeted out. This, my friends, is a tweet with legs and a half-life that extended well beyond most twitter activity.

Tweet Life Half-Life - Created by SKDKnickerbocker

There’s many reasons that could explain why Thompson’s tweet didn’t get as many click-throughs to The Atlantic as he had hoped. Perhaps people didn’t find the topic as interesting as he did. It could also be, as Bianca Prade from SKDKnickerbocker told us on the phone, that “sometimes people go to a social network to get their news on the platform that they’re on,” meaning that they could have got enough interesting information for themselves from Thompson’s tweet alone.

Twitter’s analytics dashboard can give you some interesting information about your tweets. But it also only shows you part of the story. This is why many brands and agencies turn to using Sysomos. With tools such as Tweet Life and many others in our software you can get a more complete picture of how well your Twitter and other social media efforts are performing.

If you want a more complete story of how your social is performing, contact us. We’d be more than happy to help you see the full picture.

What Drove Twitter During The Oscars; A Sysomos Report

The Oscars 2015Last week we made a prediction on which film we thought was going to win the Best Picture category at The Oscars over the weekend. We were wrong.

However, if we looked only at Twitter data, we probably would have been right, because Birdman had run away with the conversation on Twitter.

As they say, hindsight is always 20/20. So with clear eyes we’ve created a Sysomos Report looking back at how the evening at The Oscars played out on Twitter.

The first interesting thing that we found was that this year’s Oscars only 8.48 million mentions across social media, which was 39% less than the 2014 Oscars. 99.5% of all of those mentions came from Twitter, which is why we examined Twitter heavily for this report.

Aside from just analyzing the overall theme of The Oscars, we’ve dug deeper into three categories that stood out to our team during the awards. The first is how people were talking about the host. This year’s show was hosted by Neil Patrick Harris and while a lot of people liked him, people seemed to have liked Ellen DeGeneres, who hosted last year, even more. When we compared the two years together we found that NPH was only mentioned in one Oscars related tweet to every 10 that Ellen was mentioned in the previous year. We also looked into who people were tweeting that they’d like to see host next year.

Second, we looked at which of the acceptance speeches was tweeted about the most. Here we found that Patricia Arquette’s acceptance speech for her Best Supporting Actress win in which she spoke about equality for women. This stirred up a lot of talk from the Twitter world, some good and some bad, but was by far the most tweeted about speech.

Lastly, we looked at the #AskHerMore hashtag, which was being used to imply that women have a lot more to talk about than just who they’re wearing as they walk down the red carpet and that reporters covering it should care more. While this hashtag was actually started in 2014, our report finds that 59% of the total times the hashtag has been tweeted was done on Sunday night.

Take a look at the full Sysomos report below:

Sysomos Reports: A Twitter Breakdown of The 2015 Grammys

The GrammysSunday night was one of the biggest nights for music of the year, the 57th Annual Grammy Awards.

The Grammys are always a big event as people tune in to watch their favourite artists perform, see if their favourite artists win awards for their music and, of course, to see what all the celebrities are wearing as they walk down the red carpet.

As like every award show these days, people also love to tweet along as they watch everything play out live on TV. This year, tweets around the Grammys surpassed 10.8 million. That’s a 28% increase in tweets compared to the 2014 Grammys.

Our Sysomos Reports team saw all this action and took a deeper dive into those more than 10.8 million tweets to see what all the action was about. We found that tweets seemed to fall mostly into three categories, which our team then explored in depth; overall Grammy tweets, tweets about nominated artists and tweets about who was the best and worst dressed at the awards. We then put together a report to share our findings around each of these categories to share with you.

In the Sysomos Report below you’ll find information like:

  • Re-tweets accounted for 64% of Twitter content, while 33% were regular tweets and 3% were replies
  • Online activity peaked at 11 PM, when Sam Smith won the Record of the Year award
  • The live performances during the award show generated over 326K mentions and were the most popular theme of the night as well as the key driver of positive conversations (33% of the overall positive content)
  • Winners of the award categories we examined were generally the most tweeted about predictions, except for the album of the year category (which apparently Kanye West didn’t agree with either)
  • People thought that Taylor Swift was the best dressed of the evening while they also thought that Madonna was the worst dressed

Take a look at the full Sysomos Report below:

A Social Media Wrap-Up of Super Bowl XLIX

Super Bowl XLIXThe big game has ended and the world knows that the New England Patriots are now the official Super Bowl XLIX champions (which we actually predicted this would happen last week).

Millions of people around the globe tuned in on Sunday night to watch the very exciting game (and some did for the commercials and the half-time show). But not only were people tuning in on their TV’s, they were also tuning in though social media to see what others were saying about the event and chime in themselves. The Super Bowl has become one of the largest events that people collectively talk through social media about (especially in North America).

Our fantastic Sysomos Reports team was also tuned into the Super Bowl action on social media and recorded everything that they were seeing. The result is a great report on the social media activity that you can view below.

For this report, our team focused on the events of the game and the half-time show, but left out the commercials (which have already been wrapped up many times over across the web).

Some of the highlights you can find in our report include:

  • Super Bowl XLIX, the halftime show and the two competing teams generated a total of 16.7 million tweets on February 1
  • This is about 8% lower compared to the number of tweets accumulated during the Super Bowl XLVIII on February 2, 2014
  • 56% of all tweets this year were retweeted posts, while 41% were original user tweets
  • The social battle between the New England Patriots and the Seattle Seahawks ended with a close win for the Patriots by 14,000 tweets; The quarterbacks’ share of voice was split in 82% for Tom Brady and 18% for Russell Wilson
  • Focusing on two of the more notable issues this year, the brawl that occurred during the last moments of the game (43,574 tweets) was a more dominant topic compared to mentions about the #deflategate issue (32,545 tweets)
  • Sentiment of tweets about the Super Bowl this year was generally favorable, with 58% of all posts (excluding neutral content) being positive
  • Mentions about the Halftime Show were close to 3 million tweets; Katy Perry appeared in 39% of all halftime mentions, compared to 2% for Lenny Kravitz and 8% for Missy Elliott
  • In comparison, Bruno Mars and his SBXLVIII Halftime Show surfaced in 580,700 tweets on February 2, 2014
  • Viewers’ sentiment about the Halftime Show was quite favorable, with 55% of conversations being positive

Take a look at the full report below and let us know what you think stands out the most to you in the comments:

A Season Of Social To Predict A Super Bowl Champion

Super Bowl XLIXThis weekend is Super Bowl XLIX. The New England Patriots are squaring off against the Seattle Seahawks to find out which NFL team reigns supreme this year.

As we do with other sports, we thought it would be fun to take a look at the social media buzz around each of the teams using MAP, our social media monitoring and analytics software, over the course of their season. Usually we would look at the buzz around the teams from the start of the season up until today. However, due a little controversy surrounding one of the playoff games from this season (you may have heard of something called “deflategate” going around) we thought that one team would for sure get an unfair advantage in terms of mention volume, while the other team would get one because of the negativity around their opponent. So, for the analysis below we only looked at the regular NFL season which ran between September 4 to December 28, 2014.

We searched for both teams names, nicknames and Twitter handles over the course of the season and found a staggering difference in the amount of social conversations around each team. In terms of overall mentions, the Patriots were in 7,177,831 social conversations over the season. The Seahawks, however, were only part of 4,285,927 social conversations.

Sysomos MAP - Compare Overall Mentions

Even when we broke it down to look at the mentions over individual channels, the Patriots always came out on top. The Seahawks got beat out in mentions across blogs, online news, forums and tweets.

Sysomos MAP - Compare By Source

It becomes more evident when we look at the mentions of both teams plotted out over time. A look at our popularity chart gives a good visualization of just how much more the Patriots were talked about than the Seahawks. Especially on game days, which are all the spikes in conversation you see below.

Sysomos MAP - Comparison Popularity Chart

When we pulled up the sentiment around the two Super Bowl combatants we once again found that the Seahawks had come up short compared to the Patriots. The talk around the Seahawks was only 27% positive while also being 30% negative. In the meantime, the talk around the Patriots was 47% positive and only 19% negative.

Sysomos MAP - Sentiment Comparison

If social media talk could predict a Super Bowl winner, it’s probably safe to say that New England Patriots are guaranteed a win on Sunday. However, fan popularity doesn’t win games, so we’ll just have to wait and see what happens. Who do you think’s going to win?

Just for fun, we also wanted to compare the two teams on Twitter to see how the stats swayed so far in  the Patriots favour since Twitter saw the most action. When we compared the fan bases of the two teams we found something interesting about the loyalty of football fans. The Seahawks have 797,000 followers while the Patriots have 1.1 million and out of all those fans, only 9.7 of them overlap. When people have a team, they only care about what’s going on with that team.

Sysomos MAP - Twitter Follower Comparison

While that’s not a huge revolution, it does also help to explain this next piece of data we found that probably explains how the Patriots got so far ahead.

When we compared where people were tweeting about the Patriots and the Seahawks from, we found that New England has a very spread out fan base, while Seattle’s is more local. Looking at the states where mentions of the teams were coming from, you can see that Seahawk tweets were coming the most from Washington State, which makes sense. But when you look at where mentions of the Patriots were coming from, Massachusetts only makes up some of the tweets, while their “other” bar on the chart is through the roof, meaning that Patriots have fans spread out much more across the US than the Seahawks did.

Sysomos MAP - US States Tweets Comparison

So, in case you missed it above, the Patriots are obviously a more popular team. But again, popularity doesn’t necessarily win Super Bowls…