Posts Tagged ‘twitter’

Follow the Great Content From Our Social Intelligence Summit Today

Want to kick off your 2014 by hearing  insightful social strategies, trend predictions and perspectives from some of today’s social media leaders? Well, you’re in luck.

Today in Las Vegas we are hosting the Social Intelligence Summit, an invite only event that will feature talks, panels and sessions from marketing leaders from some of the world’s biggest brands. Some of these brands include Twitter, Google Cloud Platform, WCG, Unilever, Visa and more.

Don’t worry if you can’t be there in person, because you can still tune into the conversation happening today between 2-4:45pm PST (5-7:45pm EST) by following the #SocialIntel14 hashtag on Twitter. For more information on the event and the speakers see the full post over on our blog’s new home.

And don’t forget that all full content can now be found on our new home, the Marketwired Social Blog. Bookmark that page to easily find it, or you can subscribe to the new RSS feed by clicking this link and have all future content delivered right to you.

What was the Best Social Network for Brands in 2013?

urlWell, it’s that time of the year. The time where we look back and explore what was great, what was mediocre and what we can maybe expect in 2014.

Every year, there is a new contender for the best social media network, and this year the race is that much tighter, especially with the proliferation of new networks that saw good traction.

And the winner is…..

According to  Business2Business, Instagram is the most valuable network to brands and digital marketers according to the numbers.

That’s right…Instagram.

The little network that everyone balked at when Facebook bought it for a $1-billion, has become a tier-one social media player. Without a doubt, 2013 was a huge year for Instagram.

The stats provided by Business2Business show how Instagram evolved over the past  year, and how brands have prospered.

  • Brands on Instagram saw an average of 7% growth in both followers and engagement.
  • Brands on Instagram in the U.S. saw a 1.5% lift in revenue.
  • Brands on Instagram in the UK saw a 3.6% lift in revenue.

Those are pretty gaudy numbers, but are digital marketers still having trouble believing the hype and power of Instagram? The answer is most likely, although it might not be that way for too much longer.

The growth for Instagram in the past year means digital marketers need to start integrating it into their strategies if they haven’t already.

It is refreshing to think that Facebook and Twitter might not be as dominating as they have in the past. The more viable networks, the more opportunities for digital marketers to connect with audiences.

With social media being the way it is, something tells me the conversation in December 2014 will be very different.

What do you think was the best social network for brands in 2013?

What was the Best Social Network for Brands in 2013?

Does Social Media Struggle to Grow with Audience?

facebook_twitter-e1383624551877More than ever, it appears social networks are running into problems with specific age groups who are outgrowing their platforms.

Many believe, for example, Facebook faces a crisis when it came to teenage users, while a recent article by All Things D, suggests Twitter might be facing the same demographic challenges.

What does Twitter do as a big part of its user base gets older, and moves on to other social networks?

This is also a problem for digital marketers, who invest time and money in Twitter and other social networks. It doesn’t lower Twitter’s value if you are seeking this age group, but it can be limiting.

Brands don’t necessarily have to grow with their audiences but they do need to invest in the right social networks to get the best results.

The question might also be, do you know what social networks appeal to what ages? Or do you just make assumptions without any research?

We have the habit of thinking that social media is just for “kids” (other than LinkedIn) but that has never really been the reality. Research is key as is removing any pre-conceived notions about users when it comes to social media.

Digital marketers need to understand the sandbox in which they are playing in, and who the users are. You can’t just target Facebook, Twitter or Pinterest if the demographic group you want to reach aren’t engaged there.

The key lessons are staying on top of user trends to see how your audience adapts as they get older. This can be a Pandora’s Box because as users become potential new customers for your organization, they then have to be targeted.

It’s not an easy task but nothing in social media is if you want to do it right.

If you do want to grow with your audience,  your digital strategy has to reflect the data that shows  users grow out of certain networks and into new ones.

Black Friday Fever [Infographic]

Black Friday is widely known as the busiest shopping day of the year. So much so that not just retailers, but also shoppers start preparing for it weeks in advance. And what better way is there to find and share the best Black Friday deals in the modern age than on Twitter?

We took to Twitter to find all the chatter leading up to Black Friday between November 1 – 27th and put together the following infographic. See who’s talking about Black Friday and what products and brands are being talked about the most.

Black Friday has been mentioned well over 2 million times through the month of November world-wide. While we expected to see that the most Black Friday mentions were coming from retailers’ accounts tweeting about the great deals they’ll have going on, it turns out only one retailer showed up in our top 5; WalMart. The other four accounts are actually aggregators who have found some of the best Black Friday deals and are sharing them with anyone following. So, if you’re looking for some good deals this Black Friday, try checking out these accounts to see where to go.

 Black Friday Fever - Infographic, Powered by Sysomos

Tesco Mobile Drives the Best Twitter Conversation Ever

1331823117-Tesco-Mobile-LogoTo think there is only one way to communicate via social media would be a disservice.

An important part of using social media is connecting with your audiences in authentic ways that can also make you look like complete rock stars within your industry.

Recently, Tesco Mobile engaged in what Buzzfeed called “the best Twitter conversation you will read today”. You could go even further and say it might be one of the best ever.

The conversation is too long but here’s a small taste to show so you can appreciate what Tesco Mobile and other brands did to wow the Twitterverse.

There’s a lot of different ways to dissect and analyze how Tesco engaged their audiences and brought other brands, who are not even partners, into the fold to create a digital brand party.

What we can learn from this, is that not taking yourself too seriously makes your digital brand seem fun, interesting and more appealing in a lot of ways.

I doubt this was something they just did willy nilly. In some way, it must reflect Tesco’s corporate culture and their digital strategy.

This is not to say  you should go out and try to replicate what Tesco did. The lesson for digital marketers and social media managers is when you let your personality come through in social media, you will find your audience.

I kept waiting for something inappropriate to be posted among the brands involved in the conversation. I was delighted it see it all stay on brand and simply be about good clean fun.

Every digital marketer should tip their hat to Tesco and the other participants. It’s a Twitter conversation that deserves to be shared and retweeted.

When you keep it too corporate or use it simply as a means for one-way messaging, there’s a chance people won’t be interested.

SFBatKid Won The Internet (And Our Hearts)

SFBatKidLast Friday something trueley amazing happened in downtown San Francisco. For one full day, the Bay Area city ceased to be San Francisco and was transformed into Gotham City.

When one thinks of Gotham (the city where Batman fights crime) they usually compare it it to New York City, but this time the location was on the west coast of the United States to help make the wish of one little boy come true.

Miles Scott is a five year old boy who has dreams much like other children his age to become a real super hero. However, Miles also battles something much worse than the Joker and Bane; Miles is currently battling leukaemia. While this is quite sad to see a boy so young have to deal with something like this, for one day last week he got to forget about it for a day as the Make-A-Wish Foundation helped to make Miles’s dream come true. Miles spent a full day helping Batman fight crime around San Francisco as the caped crusaders sidekick, BatKid.

With the help of the city of San Francisco and a ton of volunteers who heard about Miles’s dream and wanted to help out, SFBatKid was born. And not only did BatKid concur the villans of this fake Gotham city, but he also concurred the hearts of thousands around the globe who were watching the days events unfold around Miles in real-time via social media.

Using MAP, our social media monitoring and analytics software, we pulled up some stats around just how popular the SFBatKid was.

On Friday alone, we found that the #SFBatKid hashtag was used in 305,603 tweets from around the world.

MAP, Powered by Sysomos - Twitter Activity Summary

However, not everyone was using the #SFBatKid hashtag. Some were also using just #BatKid or some outlets that don’t rely on hashtags were just referring to him as BatKid. When we took that into account we found that BatKid was actually mentioned 490,180 times across social channels on Friday. There was 1,144blog posts, 2,462 online news articles, 1,636 forum postings and 484,938 tweets in total about BatKid.

MAP, Powered by Sysomos - Activity Summary

But, as we all know, stories like this don’t just stop there. There was a ton of residual talk about the SFBatKid throughout the weekend. So, we expanded our search to look for mentions of him Friday through Sunday and sound that SFBatKid talk had risen to 662,703 mentions by the end of the weekend.

MAP, Powered by Sysomos - Activity Summary

While the story of SFBatKid sounds cool on it’s own, it looks even cooler. Throughout the day volunteers who helped with Miles’s big day and onlookers were documenting the little caped crusaders adventure. When we looked up tags for #SFBatKid on Instagram we found an astounding 16,059 pictures with that tag. Not to mention all the related tags about SFBatKid that followed in tandem.

MAP, Powered by Sysomos - Instagram Activity

As we mentioned earlier, Miles’s amazing day as SFBatKid managed to capture attention and hearts around the world. A heatmap of where tweets about SFBatKid were coming from show us that people from every corner of the globe were cheering on this tiny hero.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

Heck, even the President of the United States thanked Miles personally through Vine for his help in foiling the plans of some dastardly criminals and saving Gotham.

But Obama wasn’t the only one helping to cheer Miles on. A look at the most retweeted tweets around SFBatKid show that people were genuinely enthralled by this awesome deed for a child in need. Obama and the White House made tweets that were amongst the most retweeted, but the number one most retweeted tweet came from the Make-A-Wish Bay Area account as people just wanted to see SFBatKid in action (see the tweet below). Also making the list was an amazing one from Ben Affleck who has been tapped to play Batman in an upcoming Batman Vs Superman film. Many had questioned Affleck’s ability to be a good Batman, so he ran with it and openly admitted that Miles makes a much better Batman than him. MAP, Powered by Sysomos - Most Retweeted Tweets


All in all, the event that was designed to make a young boy happy wound making people all over the world smile. A look at the sentiment around SFBatKid shows at 91% favourable. And don’t worry about that 9% negative talk you see. Most of it was people talking about the bad guys that Miles fought, and of course bad guys get branded as negative.

MAP, Powered by Sysomos - Overall Sentiment

Discovering Your Audience Isn’t An Exact Science…Yet

target audienceTo succeed within the digital world, there is little doubt that social media plays a key role. In fact, you could argue it is among most important ingredients.

The reality is you can’t simply throw things at a wall and hope they stick. All digital marketers need to understand their target audience’s behaviour, traits, needs and wants.

Trying to discover and connect with your digital audiences is not easy because the average user is increasingly being bombarded by brands from multiple places.

So how can a digital marketer outflank the competition? It’s the ability to know users on a personal level.

While this approach takes time and effort, digital marketers can effectively leverage technology and expertise to measure sentiment and behaviour in ways that we weren’t able to do using traditional marketing and advertising.

A good example is technology such as Sysomos MAP and Heartbeat that analyzes users Twitter posts to determine sentiment. This gives brands the ability to deliver more personalized messages and a more targeted approach.

Beyond advances in technology, there are tools to figure out the best consumers to target and pursue. Without the technology, there is a greater margin of error, which means marketers have to invest a lot more time to figure out users on an individual basis.

Is this possible? Yes.

Yes. Is it necessary? Yes.

That doesn’t mean it is easy. Every digital marketer has to be testing new technology, learning about user’s wants and needs, and ultimately creating tactics that can help connect them with the most desirable users.

What is the Perfect Tweet?

twitter, business modelAll digital marketers are looking for the perfect 140 characters – 140 characters that effectively and succinctly promote your brand, communicate your cause and attract enough attention that readers will take the next step by engaging with you or clicking on a link.

Like most things within the social media realm, a tweet is a fascinating and mysterious combination of art and science. Doing well means embracing best practices, good timing, being opportunistic and agile, and having a knack for communicating the right things at the right time.

So what makes a “perfect” tweet – if such a thing actually exists- and what should digital marketers make sure they do when crafting one?

First, the general definition of the perfect tweet needs to be defined. For the sake of argument, let’s assume the perfect tweet is retweeted, an embedded link gets a lot of clicks, and, ideally, it  is discussed on other social media forums.

t2 Marketing International believes the perfect tweet involves a link at the beginning of the message, includes one to two hashtags, and asks a question. They also think a tweet has to be as short as possible based on Web user behaviours.

In other words, make it short, snappy and appealing so it generates a reaction and can be easily shared/retweeted.

This is a fairly strategic way to go about creating a “smart” tweet. While it may not be the perfect approach, it is probably a much better way to do things than simply continually pumping out tweets, and hoping something sticks – aka the throwing spaghetti at the wall approach.

There may not be such thing as a perfect tweet, but the more you follow the rules and consider your target audiences, the more likely your tweet will have some kind of impact – whatever the impact you’re seeking.

What’s your idea of a perfect tweet? Have you ever pulled one off? If so, what were the results?

More: For some other thoughts on the “perfect” tweet, check out this post by Mad Lemmings.

YouTube Music Awards Cause A Social Stir

youtubeThis past weekend the world got to witness the first ever YouTube Music Awards. Yes, internet giant Google has decided to make a move into the awards show arena now as well… except this one you watch on your computer. Some people questioned why Google would do such a thing, but it seems to make sense since music videos are rarely watched on television channels like MTV or Much Music anymore in favour of watching them on-demand online. And the main site that people choose to watch music videos on now is, of course, YouTube.

The show was hosted by two comedians slash musicians, Jason Schwartzman and Reggie Watts. According to reports, the show was a giant ball of chaos. But the internet culture that it was aimed at was more than used to it, and even seemed to love it. Like other award shows, the YouTube Music Awards did actually give away awards and featured performances from some of today’s hottest artists, which they dubbed “live music videos.”

Not sure what a live music video is? Neither was I until I watched The Arcade Fire’s performance (which was directed by Spike Jonze who has directed music videos for Weezer, Kanye West, The Beastie Boys and movies like the cult favourite Being John Malcovich). The performance was a mix of what we traditionally think of as a music video and the band’s live performance. Check out this video for yourself:

As I said earlier, this new award show really seemed to appeal to people. We took to MAP, our social media monitoring and analytics software, to see just what kind of a stir the YouTube Music Awards created in the social media realm.

Over the course of the weekend YouTube was seeding content to help promote the award show which broadcasted live on Sunday night from New York City. Looking at mentions of the show from Friday through Monday I found that it came up in over 3.7 million pieces of social content. The YouTube Music Awards was mentioned in 2,941 blog posts, 4,724 online news articles, 287 forum postings and 3,721,051 tweets.

MAP Powered By Sysomos - Activity Summary

Looking at those mentions plotted out over time, I found that Twitter, which drove the main chunk of conversations about the award show peaked as people used Twitter to follow the action and talk with one another about what was going on on Sunday night.

MAP Powered By Sysomos - Popularity Chart

On Sunday alone, the YouTube Music Awards appeared in 2.3 million tweets. That’s equal to 96,418 tweets per hour over the day about the show. Interestingly, it appeared that women were more interested in the award show than men as they contributed 61% of the conversation over the men’s 39%.

MAP Powered By Sysomos - Twitter Activity Summary

When I removed tweets from the popularity chart above, I found something very interesting. Above we saw that Twitter drove the main part of the conversation around the YouTube Music Awards and saw it’s greatest amount of tweets during the actual broadcast of the show. However, when we can see other social channels, like blogs and online news, we can see that they actually peaked yesterday, the day after the show. This seems to prove the theory that Twitter drives real-time conversations around events as they actually happen, but longer form mediums like blogs and online news seem better suited for write-ups and reviews after the actual events have taken place.

MAP Powered By Sysomos - Popularity Chart Without Twitter

While the show was based in North America and was broadcast for the Eastern Standard Time, it didn’t stop people from all over the world from watching and joining in on the conversation. The United States did lead the way in conversations about the YouTube Music awards, owning 29.1% of the mentions, but so many other countries were in on the action as well. This makes sense as YouTube is the second most used search engine in the entire world (next to it’s parent company Google). The pie chart below shows where mentions of the award show came from across all social channels, while the heat map plots out where tweets about the show were originating from (which were mainly using the show’s official hashtag, #YTMA).

MAP Powered By Sysomos - Overall Country Distribution

MAP Powered By Sysomos - Twitter Geo Location Heat Map

And just were all these music fans from around the globe talking about? A look at some of our text analytics shows that the celebrities seemed to be the big draw. In the word cloud and buzzgraph below we can see that names of the hosts, “Reggie” “Watts” and “Jason” “Schwartzman” appeared quite often. Along with them were the performers, like “Lady” “Gaga,” “Arcade” “Fire” and “Eminem” (who also won the award for Artist of the Year). And, of course, the night’s winners, such as “Macklemore,” “Pentatonix” and winners of Video of the Year, “Girls’” “Generation” (a 9 member group of Korean women who perform in the popular style of “K-Pop”).

MAP Powered By Sysomos - Buzzgraph

MAP Powered By Sysomos - Word Cloud

Despite what critics seemed to say after the show was done about the chaos that doesn’t seem to happen at traditional award shows, the audience the show was intended for seemed to love it. A look at the sentiment around the YouTube Music Awards shows a 92% favourable rating. Only 8% of all the 3.7 million conversations were classified as negative, while a whopping 32% were positive.

MAP Powered By Sysomos - Overall Sentiment

Finally, just because not everyone around the world is familiar with the K-Pop phenomenon that is starting to spread from Korea, I present to you the first ever YouTube Music Awards Video of the Year winner, Girls’ Generation’s I Got A Boy:

2013 World Series Social Media Program [Infographic]

“Put me in coach! I’m ready to play!”- John Fogarty, Centerfield

For the fourth time in the history of the St. Louis Cardinals and Boston Red Sox, the two teams will meet in the World Series. Both clubs won 97 games during the regular season and it is the first time since 1999 that Major League Baseball’s two winning teams will meet in the “Fall Classic.”

The national pastime in the United States is fast becoming a worldwide social media pastime, as well. For example, during last year’s World Series between the San Francisco Giants and Detroit Tigers, Giants’ third baseman Pablo Sandoval’s three home runs helped generate 813,000 social media comments about Game 1, according to Twitter. Only Game 6 of the 2011 World Series generated more. In fact, the hashtag#WorldSeries was used in 15 percent of all comments.

Below you can review our infographic that rounds the bases on some of the social media super fans for the Boston Red Sox and St. Louis Cardinals, the key players to follow on Twitter as well as the top reporters and bloggers. According to the statistics, Boston has already won in one category: social fans. In Beantown, fans are much more social than their counterparts in St. Louis.

Take a look at the infographic below and let us know in the comments which team you’re rooting for!

2013 World Series Social Media Program - Powered By Sysomos

2013 World Series Social Media Program – Powered By Sysomos