Tag Archives: twitter

Why Paid Social Is More Important Than Ever

The old mantra in online marketing is that ‘social media is free’. Sure, it’s $0 to sign up for a Twitter, LinkedIn, or Facebook account for your business and it’s easy to publish links or original content out via your earned properties. Getting your message into the streams, timelines, and inboxes of those who matter to your…

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How Euro 2016 Played Out On Twitter

The vin rouge has stopped flowing and the international fans have made their way home, as the Euro 2016 football tournament has come to a close with Portugal crowned champions. During the event itself, which began on June 10th and ended on July 10th, the contest was mentioned a massive 24 million times on Twitter. The…

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Algorithms and Ad-Blocking: Why Influencer Marketing Is As Important As Ever

The tides of social marketing are an ocean of constant change. Between constant buzzwords being thrown out such as artificial intelligence, content marketing, influencer marketing, customer service, there’s so much that keeps marketers on their toes. In March, Instagram made headlines by telling the world that the uber-popular social network based on images was going to ‘go…

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How Many People Use Social Media?

You already know that social media is here and growing all the time. That said, it’s important to keep track of some of the specific data regarding the different social networks; it allows you to target the right social networks and plan more effective campaigns. So let’s take a look at some recent developments in social media…

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Cheat Sheet: 2016 Social Media Video Length

Instagram recently announced that video length is being extended from 15 seconds to 60 seconds. What does this mean for businesses who run campaigns? This move creates a new option for advertising across Facebook and Instagram. Although video publishing on Instagram has been slow to adopt (due to the nature of the channel and user behavior,…

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