Tag Archives: twitter

Which UK newspapers are winning on Twitter?

Britain’s newspapers have navigated through the social media era with mixed success and in many ways the technology has transformed our country’s news-media industry. In this blog post we’ve analysed the Twitter followers of all the leading national newspapers to see if we can learn anything interesting. The first thing we did was compare conventional…

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Images on Social Media: How to Win

Last week Instagram announced that the photo sharing service now serves 400 million active users. There’s a very good reason for this; people are drawn to exciting and intriguing images. Images catch the eye a lot quicker and easier than just plain text does. Especially when users are quickly scrolling through social feeds of any kind. With…

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How Did The UK React To #iLookLikeAnEngineer?

Over the past couple of weeks the hashtag #iLookLikeAnEngineer has encouraged women in engineering to share photos of themselves, to challenge stereotypes about the traditionally male dominated profession. Female engineers in America, where the hashtag originated, embraced the idea with gusto. But in the UK we have a serious skills shortage in many engineering related…

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