Posts Tagged ‘updates’

Sysomos MAP Update; Extended Video Coverage and More

Our development team has been hard at work this summer to make sure that we’re constantly providing our customers with the very best in social media monitoring and analytics. Today we’re proud to say that we have yet another big update to our MAP software focusing on online videos.

MAP now searches more than just YouTube

There’s no doubt that YouTube is the largest and most used and trafficked site when it comes to online videos. For that reason we had given YouTube most of our video attention in the past. However, more and more different video sites have been gaining ground recently, especially with B2B organizations, and we haven’t let that go unnoticed. With our latest update, MAP now scans over 20 different video sites to help you get the entire picture of the social video sphere. Some of the video sites we now scan include vimeo.com, blip.tv, snotr.com, dailymotion.com, 5min.com, ebaumsworld.com, and myspace.com.

Under the Social Media tab in MAP you can now chose to either continue a search with the YouTube search page or use the Video Search to expand beyond just YouTube. You can even use the Domain Filter to only search a video site specific to your needs.

 

Analyze a YouTube Channel

Another exciting update to our video capabilities is the ability to analyze a YouTube channel. Previously we helped to scan and provide analytics on specific videos, but now we help you to get a larger picture around an entire YouTube channel.

Summarized in report format is total video views, a summary of the channel profile, a list of most recent/relevant/popular videos, a list of comments on the five most recent uploads and a BuzzGraph based on the comments.

 

Twitter sentiment UI

Sometimes negative and even positive tweets can adversely affect strategic decision making or your campaign planning process. However, you previously weren’t able to remove certain tweets for reporting purposes in the Twitter sentiment section of MAP. We’ve now updated the UI so that you can remove undesired positive or negative tweets.

On the Sentiment Summary page in MAP, hover the mouse over a select tweet to reveal an ‘X’ in the top right corner. Click on the ‘X’ to temporarily remove the tweet from the display before doing a screen capture to include in reports and presentations.

That’s all for this update. But as I said above, our developers have been working hard this summer and have more excellent product updates coming soon.

As always, if you’re a Sysomos customer and have any questions about these latest updates, please don’t hesitate to contact your account manager who will gladly answer your questions.

What is “Pointless Babble” on Twitter?

There’s clearly a lot of chatter on Twitter that could be described as uninteresting. Things like “My cat is sick”, “I’m going to Starbucks for a latte” or “so what nonsense will go on today?”.

For many people, these kind of updates have little value and attract no attention. You may even wonder why people make these type of updates given they offer little to the overall conversation.
That said, is it fair to describe these updates as “pointless babble” as a recent study proclaimed?
It depends on how you want to define “pointless”. One person’s definition of “pointless” may be another person’s definition of “personal insight” that may be interesting to family and friends.
To categorize 40.5% of the updates on Twitter as “pointless babble” is certainly provocative but it dismisses a lot of updates that many people see as important, insightful or interesting.
For more thoughts on “pointless babble”, check out Chris Matyszczyk’s post on CNet’s Technically Incorrect blog.