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Posts Tagged ‘vancouver’

Sysomos Does Social Media Week

Next week is Social Media Week and Sysomos is very proud to be involved once again. We will be providing social media monitoring and analytics to the Social Media Week global team to assist them in following and tacking all the social media activity during this exciting week. On top of this, we have been providing blog posts examining social media in each of the 12 official cities as a lead up to the big week. During Social Media Week you’ll also be able to catch me doing daily posts on their global blog that will dive into some of the social media activity for each day.

While you can catch me online doing the daily blog posts, we’d also love the chance to meet some of you in person. We’re taking part in several events in each of Social Media Week’s host cities in North America; Vancouver, Chicago and Los Angeles. The following is a little bit of information about each of our events.

Vancouver

Social Media Week Vancouver’s Kick-Off Soiree

When: Monday, September 19 at 5:30 PM – 12:00 AM

Where: Ceilis Irish Pub and Restaurant (670 Smithe St)

Details: Start Social Media Week Vancouver right by coming out to celebrate it’s start with us!

 

Chicago

Sysomos and WOMMA Tweet-Up

When: Thursday, September 22 at 5:30 PM – 7:30 PM

Where: The Bull and The Bear (431 N. Wells)

Details: After a day of absorbing as much social media information as your mind can take, why not share what you’ve learned at this exciting event hosted by Sysomos and WOMMA. Relax, unwind, network and share great conversation – personal, social and otherwise – with our special guests.

 

Los Angeles

Social Media Breakfast: Social Media Monitoring and Measurement: Understand How To Turn Data Into Business Insights

When: Wednesday, September 21 at 7:30AM

Where: Coupa Cafe (419 North Canon Drive, Beverly Hills)

Details: Guest speaker Natalie Petouhoff will discuss SM Measurement and incorporate Sysomos.

With Social Media and Digital Communications becoming part of how business gets done, businesses are wondering how should they use social media to enhance their business. When social media first started, companies reacted by putting up Facebook pages, signing up for a Twitter handle and adding a blog to their website and other basic social/digital interactions. Now the game has gotten far more complicated. Without a lot of knowledge or framework around how to make sense of all the social media and digital interactions, professionals from all walks of life—PR, Marketing, Customer Service, Production Development, Engineering, etc… want to know, “How does social media affect my business? This session will use real-life case studies to illustrate with examples so you’ll leave with tools, tips, strategy and tactical capabilities to monitor and measure the success of your social media and digital communication programs. We’ll cover the how’s, the what’s and the why’s to social media monitoring and measurement:

  • Monitoring: What to monitor and why. Who and what to monitor. Where to find the audiences to monitor. Understanding what your audiences want and care about. What free social media monitoring tools to use. What paid social media monitoring tools to use. How to set-up social media monitoring searches to make sure you get what you need.
  • Measure: Once you have the data, how to turn it into business value. Secrets to taking data and turning it into insights. What metrics, key performance indicators (KPIs) and measurements you need. How to connect metrics, formulas and calculations. Social media ROI calculations, models and methodologies to show business value.
If you’re going to be in any of these three cities, please come out to meet some of our team, meet other social media enthusiasts and have a great time. We hope to see you there, but please don’t forget to register for the events to ensure you get in.
Also, watch out for our daily blog posts on the Social Media Week Global Blog.
We wish everyone in each of the 12 hosts cities and those that will be watching the action from around the world a happy Social Media Week!

By Sheldon Levine - September 15th, 2011 - No Comments »
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Posted in Announcements, Events, Social Media

My Social Media Highlight of 2010

What was your social media highlight in 2010?

For me, it had to be the opening ceremonies for the winter Olympics in Vancouver. As a proud Canadian, the opening ceremonies were the opportunity to strut our stuff to the world. While the ceremonies were impressed, the television commentary was over the top, syrupy sweet and, to be honest, inane.

So what does a social media enthusiastic do to deal with the situation? You turn off the volume on the television, and fire up Twitter to hear what the people are saying about the opening ceremonies. Rather than fawning platitudes and babble by TV commentators, the TwitterSphere was deep and rich with brilliant, insight and hilarious play-by-play action as the ceremonies progressed.

As much as listening to the conversations was entertaining, it was so good I eventually jumped into the fray to completely engage. To me, it epitomized the power of social media. You had people from around the world getting together for an amazing conversation that could not have existed five years ago. It made watching the opening ceremonies a better and more engaging experience.

When I finally signed off about midnight, I was exhilarated, excited and exhausted by the experience. And, of course, I was very proud to be a Canadian.

By Mark Evans - December 29th, 2010 - 4 Comments »
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Posted in Social Media

The Olympics’ Social Media Stars

The Vancouver Winter Olympics ended Sunday, and by all accounts, it was a huge success from beginning to end.

Within the social media landscape, the Vancouver Olympics had a 91% positive sentiment rating according to Sysomos MAP, while attracting four million tweets and 300,000 blog posts.

Given the terrific performances by the more than 2,600 athletes, we wanted to focus on some of the high-profile medal winners to see how much social media attention they attracted.

Using Sysomos MAP, we did a query using the athlete’s name and olympics OR olympic OR vancouver OR games. We then looked at overall sentiment and the number of tweets.

In terms of sentiment, Canadian Ashleigh McIvor had the most positive sentiment (67%). McIvor, above left, won the gold medal in the women’s ski cross, while her model-like looks attracted a lot of attention.

Another Canadian, Alex Bilodeau, had the second-highest positive sentiment (63%). Bilodeau won the men’s mogul event, making him the first Canadian to take home a gold medal in Canada. During the Olympics in Montreal (1976) and Calgary (1988), Canada was only able to win silver medals.

U.S. snowboarder Shaun White was the Twitter “star” with 27,896 tweets during the Olympics, nearly double the 14,333 tweets that mentioned U.S. alpine racer Lindsey Vonn. White, an international superstar, defended his Olympic halfpipe title with a near-perfect performance.

One of the most surprising things was the lack of attention paid to Norwegian curler Thomas Ulsrud, whose team attracted a huge amount of attention for their colorful checkered pants. While Ulsrud attracted only 33 tweets, a Facebook Page – The Norwegian Olympic Curling Team’s Pants – now has more than 580,000 fans.

By Mark Evans - March 1st, 2010 - 1 Comment »
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Posted in Events, Social Media

Congrats, Canada and Our Olympians!

As a Canadian company, it has been a challenge to stay completely focused on work over the past couple of week while the Winter Olympics took place in Vancouver.

Probably more so than the Calgary Winter Olympics in 1988, Canadians were wildly enthusiastic about the Olympics, and Vancouver turned into a two-week party even for people who didn’t attend any Olympic events.

For Canadians, the Olympics concluded on an extraordinary high as Canada battled the United States for the gold medal in hockey. For three hours, most of Canada came a standstill until Sidney Crosby scored the winning goal for Canada in overtime.

The gold medal capped off an amazing performance by skating athletes, who won a record number of gold medals for a Winter Olympics. As important, the games was well-organized and Vancouver dominated the stage for all the right reasons for the past two weeks.

As far as the dominant conversations over the past two week, “medal” was the biggest point of discussions with “hockey” and “Canada” having the strongest associations.

By Mark Evans - March 1st, 2010 - No Comments »
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Posted in Events, Social Media

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