Tag Archives: video

In many ways, Keek is the ideal case study of how social media success doesn’t always translate into financial success. The service, which lets people share 36-second videos – called “Keeks” – has been wildly successful with more than 65 million users. The Toronto-based was billed as “Canada’s Instagram” and it enjoyed such strong growth that it was able to raise…

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News flash: the Internet is not the most honest place on Earth. And as high-profile hoaxes of late have shown, dishonesty online can have a myriad of effects. A YouTube video revealing a shark in Lake Ontario went viral in early July. Within days, Discovery Channel fessed up: the video was a hoax intended to market…

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Video sharing and the small number of videos that go viral are an important part of social media, as well as the overall success of organizations that want to leverage it. It’s a popular and proven tactic but when you can find a way to get creative with more than just the content, then you…

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Vine is one of those social media services that can be challenging to grasp. Although video is a powerful medium in a time-strapped, multi-tasking world, how much value can really be delivered in six-seconds? As important, how much can a Vine video benefit a brand looking to connect with consumers? Yes, people have increasingly shorter attention…

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Social media is constantly changing, and you need to keep up (or ideally stay ahead) of the trends and fads to market and communicate effectively. A new and interesting trend has emerged this year, which wil probably going to stick around for the long haul. It’s the short video, which has been gaining steam for…

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One of the most fascinating things about social media is how new players can literally come out of nowhere. Who, for example, could have predicted Pinterest would be embraced so enthusiastically in a marketplace dominated by large, ubiquitous brands such as Twitter, Facebook, YouTube and LinkedIn? Another example of a social media service that has…

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When DollarShaveClub.com recently unveiled its launch video (see below), the blogosphere fell over itself, calling it the “best startup video ever”. Yes, it’s funny, entertaining, unique and captivating. Yes, it has attracted more than 3.5 million views on YouTube, been tweeted 7,586 times and earned the startup nearly 12,000 Twitter followers. But it is really…

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Sorry about the bad play on words in the title but Keek seems to be a social media forum that people are paying a bit more attention to, whether we should be or not. What’s their deal, you ask? Well, Canadian startup Keek is hoping that micro video blogging will be the next big thing…

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Here’s the thing about social media: it fueled by innovation and creativity while being layered with many elements of human nature. Over the past five years, our lives have been significantly changed by social media but there is heated debate over which services have been the most influential in our lives. I would suggest the…

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For many companies, social media is a multi-phase process. First, they have to get comfortable with the idea of social media, and how it will be part of their communications, marketing and sales activities. Then, they need a strategic plan that features the most relevant and effective social media services based on what a company…

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