Video sharing and the small number of videos that go viral are an important part of social media, as well as the overall success of organizations that want to leverage it.
It’s a popular and proven tactic but when you can find a way to get creative with more than just the content, then you increase the chances of getting your message across.
The best example of thinking outside of the box and not just focusing your creativity on the content, is this anti-bullying video produced by the Singapore Against Bullying for Children and Youth.
The more times it is shared, the shorter the video becomes. This drives home the message that bullying can be eradicated through communication and education. Pretty amazing, right?
The video is great but it compels more users to share, simply because there’s an tangible element to the “share”. It doesn’t hurt it is such a topical and important subject.
For digital marketers, there’s great lessons here but the big one is after you create great content, you need a proper answer to the question, “how do I get it out there?”
Relying on your network and your fan base are proven ways as is investing money and buying ad space. What this anti-bullying video proves is there are other ways, rather ingenious ways.
This isn’t to say you should copy what this organization did, but you have to think bigger than content in this day and age. Organizations have only started to peel away at the true capabilities of social media.
The other important aspect to take away from this anti-bullying video is how you share can reflect the message you are delivering. That’s the true beauty of what this Singapore organization accomplished. Everything aligned perfectly.
Up until this post, most organization worked hard to create a great video and hoped that it would go viral. Now, the power shifts and an organization can layer tactics for sharing and dissemination, much like it did in terms of producing the video.
This is a big deal. It is up to digital marketers and communicators to take the baton and run with it.