Many brands that either are in social media or want to be, tend to face the same problem. They don’t have the bandwidth or staff to create the digital presence that they desire.
Facebook, Twitter, Pinterest and Instagram seem to be the hubs where most brands feel the need to invest. While there’s a lot of merit to that, the one that often gets overlooked is Vine, and this is something that needs to change.
Not only is Vine insanely popular (40 million registered users) but it allows you to create fresh content in the form of videos, which just happens to be the most popular form of communication between the web and users.
There are many reasons to adopt Vine for your brand. it’s easy to use and the time commitment isn’t as great as some other networks. It’s simple enough of a technology that you don’t have to learn about hashtags, pinning, filters, etc…
It allows you to be spontaneous, inventive and creative – everything a brand should be in social media.
As much as we prompt readers to invest their time in Vine, it seems that many brands are still resistant. As well, small to medium size businesses are not signing up in droves as they should be.
You can create quick videos that can educate, instruct or just flat out entertain. There’s nothing not to like about it.
You can have instant video content in the palm of your hand, it makes just as much sense as Facebook and Twitter while offering something wholly different.
Out of the major social networks it allows for the most creativity. Digital marketers should rejoice that they have an option to escape the box and have some fun. The only limit is their own creativity.
There’s no doubt that it can build a brand. It allows a doorway into what you want to achieve and how you want to be perceived by your audiences.
Best of all, it’s measurable.
Have you invested in Vine yet? If not, why are you waiting?