Vine, the 6-second video network, came into our lives in late 2012. But this year they made some major updates to how the service works in an effort to attract more users and uses.
While this update did make the service more attractive to certain people, we still wondered if this update was enough to make 6-second videos work for personal branding and business.
We asked this question and it became one of our more popular posts of 2014. We’re still interested to hear what your thoughts are on the matter, so let us know in the comments.
This post was first published on May 5, 2014:
How much information can be delivered in a six-second Vine video?
People and brands who use Vine seem to be believe it’s an ideal vehicle for quick information blasts.
To be honest, I’m not convinced.
Even in a world plagued by short attention spans and the need to multi-task, six seconds seems, well, really short.
As someone who hasn’t embraced Vine, it’s hard to see how six-second videos deliver much value.
Nevertheless, Vine has lots of users who will be happy about the some new developments.
1. You will now be able to watch Vine videos on a desktop computer rather than only on a mobile device.
2. Vine’s Website has some new features, including navigation options that makes watching videos easier. This includes a popular now feed.
3. A search bar that lets users to search for video content by tag, person, or location.
The refreshed Website and new features are clearly aimed at making Vine more accessible and user-friendly.
At the end of the day, however, it really comes down to how individuals and brands see Vine fitting into the digital worlds.
Many people watching online videos that last less than minutes. For many videos created by brands, the sweet spot seems to be 60 to 120 seconds. [For insight into optimal length of a marketing video, check out this The Next Web post.]
So what about six-second videos? Is there a place for micro-videos? Do they have the potential to engage, entertain or educate?
If so, what is their core value? In other words, how do Vine videos fit into someone’s personal branding or corporate marketing arsenal?
Admittedly, I’m skeptical about Vine’s potential use cases. But it could be that Vine’s distinctness could make it an interesting option for brands looking to go against the grain.
When everyone is pounding away using the same digital and social tools, doing something against the grain may be a difference maker.
What do you think? Are you a Vine fan, or believe it delivers value?