Vine is one of the cooler and more interesting services to hit social media in awhile.
Like anything, learning to use it properly for digital marketing and branding is a whole different story.
For those of you who still don’t know, Vine is a Twitter app that lets you to create and share six-second videos. Digital marketers have embraced Vine as another tool for their digital toolkits. Every brand should be looking into it and determining its validity.
To help inspire you, here are two popular brands that are using Vine and seeing some great results:
Toyota
While Toyota spends billions of dollars (yes, billions) on advertising, it never hesitated to use Vine as another bullet in its marketing chamber.
Several Toyota marketing departments around the world have used Vine to show a more fun and creative side of the company and the results have been very positive so far.
Malibu Rum
Malibu Rum clearly understands its brand, and using Vine, they represent summer, beach, fun and their product.
They have used Vine to further push their brand in social media and to help build a greater audience.
Make sure you check out Toyota and Malibu Rum’s work on Vine and let us know of any other brand that is using this new app in exciting ways!
More: Hubspot highlighted 15 brands using Vine in creative ways.
Social media is constantly changing, and you need to keep up (or ideally stay ahead) of the trends and fads to market and communicate effectively.
