While baseball may be known as the sport of the summer, everyone knows that the real excitement doesn’t even start until October.
In October the top teams play and vie for their chance to be in the MLB World Series.
Well, those teams have all played and starting tonight we will all bare witness to the San Francisco Giants and the Kansas City Royals kick off their best of seven series to see who will be crowned the 2014 World Series champions.
It promises to be an incredibly exciting series. The Giants have been a powerhouse team for the past few years. This will be their third trip to the World Series since 2010 and they won both of their previous times here. On the other side, the Royals haven’t even made it into the MLB playoffs in 29 years, but battled their way through this year and now have a chance to take it all.
It’s really very exciting.
As we’ve done in previous years, we thought it would be fun to take a look at both of these teams and how they’ve appeared in social media over the 2014 season using MAP, our social media monitoring and analytics software, to see if that data can predict a World Series winner.
First, we started our assessment by looking up mentions of both teams over the course of the season (March 22 to October 20). In that time, we found the Giants mentioned in over 10 million social media conversations. They appeared in 191,057 blog posts, 563,685 online news articles, 279,624 forum postings and 9,737,47 tweets.
Meanwhile, the Royals were mentioned in almost 7 million conversations. We found the Royals appear in 80,985 blog posts, 280,674 online news articles, 242,175 forum postings and 6,287,126 tweets.
For perspective, we’ve also brought those numbers up as a pie chart for side by side comparison. This shows that out of both teams the Giants lead the way of social mentions with 61% of the conversation while the Royals make up the remaining 39%.
As well, side by side in a channel breakdown, you can see that the Giants clearly got more mentions in each individual medium.
A look at mentions of both teams shows that throughout the entire season the Giants had a more vocal fan base. The Giants saw more volume of conversation throughout the entire season aside from when the Royals found that they were moving on past the regular season. When the Royals moved into the playoffs there was a huge spike in mentions of the team due to the fact this was the first time they had been in the post-season in 29 years.
The number of mentions don’t mean everything though. Because of this, we also dove into the sentiment around each team… and actually found some interesting results.
Throughout the season the Royals showed a 83% favourable rating. We found that 27% of the talk about the Royals was positive while 17% was negative.
When we looked at the sentiment around the Giants though, we found that most of it seemed to be in the neutral range (which was strange, so we ran the query multiple times but always came to the same results). The Giants showed a 96% favourable rating. There was an odd 1% of positive sentiment around the Giants and only 4% negative chatter.
What does this all mean though?
Well, technically all it means is that the San Francisco Giants have a much more vocal fan base than the Kansas City Royals. In fact, earlier in the season the Royals coach called out the fans for not showing enough support for their team.
However, if we want to use this data to try and predict a World Series winner, we would have to crown the Giants to take it all. Their fans have been more vocal about the team both in terms of volume and favourable talk.
So, our prediction is that the San Francisco Giants will take the World Series over the Kansas City Royals.
But since this isn’t a real science around actual player performance, only time will tell who will really walk away as the 2014 World Series champions.
Who do you think is going to take the World Series this year?