A lot of businesses focus their lens on the mega-players in social media – Facebook, Twitter, LinkedIn, blogging and now Pinterest.
While these are important services to buildian online presence, Yelp might provide for businesses with brick and mortar locations with the greatest return on investment.
Yelp is a hub for local businesses and it offers users the opportunity to rate and rank them. For example, you can review a local jewelry store or find the best burger in your neighborhood.
Yelp’s appeal may have to do with that its reach is more focused and its credibility is through the roof. It’s reminiscent of Zagat’s back in its heyday; a trusted source for many areas of a city.
One thing to consider is that Yelp can really hurt your business if the user generated reviews aren’t positive. Make sure you are at your best when signing up, and remember that every customer you connect with is a potential Yelp review.
Yelp has grown to become one of the first places users go to find a local business, whether it be on their smartphones or at their computers.
A slew of positive reviews and ratings can help generate a lot more business, and especially foot traffic.
When crafting your digital strategy, I would even suggest making Yelp among the first tactics that you execute. It has great long-term gains.
Do you use Yelp for your small business?