Posts Tagged ‘yelp’

Don’t Ignore Yelp

A lot of businesses focus their lens on the mega-players in social media – Facebook, Twitter, LinkedIn, blogging and now Pinterest.

While these are important services to buildian online presence, Yelp might provide for businesses with brick and mortar locations with the greatest return on investment.

Yelp is a hub for local businesses and it offers users the opportunity to rate and rank them. For example, you can review a local jewelry store or find the best burger in your neighborhood.

Yelp’s appeal may have to do with that its reach is more focused and its credibility is through the roof. It’s reminiscent of Zagat’s back in its heyday; a trusted source for many areas of a city.

One thing to consider is that Yelp can really hurt your business if the user generated reviews aren’t positive. Make sure you are at your best when signing up, and remember that every customer you connect with is a potential Yelp review.

Yelp has grown to become one of the first places users go to find a local business, whether it be on their smartphones or at their computers.

A slew of positive reviews and ratings can help generate a lot more business, and especially foot traffic.

When crafting your digital strategy, I would even suggest making Yelp among the first tactics that you execute. It has great long-term gains.

Do you use Yelp for your small business?


Is Twitter Ready for its IPO?

With the Facebook IPO soon to become a reality, the next high-profile company that may go public is Twitter, everyone’s favorite micro-blogging service.

Many are suggesting Twitter will go public within the next year. I believe this to be accurate, even though it is far away from delivering investors peace of mind. In the meantime, other social media services might beat Twitter to the punch.

In just over five years, Twitter has become a behemoth even though many people originally deemed it to fail; a fact that won’t be lost on potential investors. It has also successfully unveiled new advertising revenue in the past few years.

It is possible Twitter has worked to make itself more desirable to advertisers as a way to build strong IPO. It is also not farfetched to think Twitter is striving for an initial public offering worth billions of dollars.

The growing services for advertisers and huge user base makes Twitter an interesting investment, but there is still elements missing; key elements that savvy investors want present before they sink money into a venture.

It needs to focus on generating more revenue going forward to justify its sky-hight valuation. Twitter could also explore acquisitions to spark more interest and solidify its social media foothold.

With LinkedIn, Zynga and Yelp having already gone public and Facebook on the doorstep, Twitter seems to only be inches away from following suit. All the pieces seem to be nicely falling into place for the little social media singing bird.

For more, the Wall St. Journal had a story last week on Twitter’s “slow road” to an IPO, while eConsultancy suggested Twitter is reluctant to do an IPO.

FourWhere Now Combines Gowalla, Yelp and Foursquare

We are excited to announce that FourWhere now includes places and content from Gowalla and Yelp – a move that makes it the only service to integrate information from the three leading location-based services: Gowalla, Yelp and Foursquare.

Since its launch in March, FourWhere has received an enthusiastic reception by providing users with an easy way to discover places and comments for thousands of restaurants, bars, cafes, stores, tourist attractions and other venues. The service uses data from Foursquare, Gowalla and Yelp, and displays it using Google Maps API.

Not only does FourWhere now combine information from Foursquare, Gowalla and Yelp, it also uses intelligent matching to amalgamate similar venues. For example, Moonbean Coffee can appear as Moonbean Coffee Company or The Moonbean Coffee by different sources. Fourwhere merges all three descriptions, along with comments to the venue.

FourWhere is a free service developed by Sysomos Inc., a leading social media monitoring and analytics provider. Nick Koudas, Sysomos’ chief executive and co-founder, said Fourwhere reflects Sysomos’ ability to quickly introduce innovative services.

“FourWhere is an example of how Sysomos can leverage its leading-edge data and text analytics technology to seize upon new opportunities,” Koudas said. “We recognized the growing interest in location-based services, and we continue to look for new ways to expand FourWhere to take advantage of the market’s growth.”

The addition of Gowalla and Yelp means FourWhere users now have even more information at their fingertips when looking for places to eat, shop, socialize or visit in thousand of cities around the world.

Using FourWhere is easy. There is no need to register, and you don’t have to be a member of Foursquare, Gowalla or Yelp to discover new places and comments. To use FourWhere, search for a location (city or address), and then click on the map to see the places in which Foursquare, Gowalla or Yelp users have been, and any comments they have left about particular places.

If, for example, you are looking for a place to eat near the Charlestown Bridge in Boston, you would search for “Boston” or “Charlestown Bridge, Boston”, and then move the map to the area around the bridge. FourWhere then displays information about each place on the map, as well as offering details about the service it came from, and the users who provided the information.

In this case, we are looking at comments for a Polcari’s Coffee Shop. Each comment includes information about whether it came from a Foursquare, Gowalla and Yelp user. More information about a user can be seen by clicking on their photo or avatar.

If you have any comments or suggestions about FourWhere, please let us know.