Facebook announced yesterday it has more than 300 million users around the world. If Facebook were a country, it would the fourth-most populated in the world behind India, China and the U.S.
As impressive is that Facebook’s growth in the past year has tripled, which is truly impressive and astounding.
From a financial perspective, Facebook is now making enough revenue to cover its operating costs, suggesting that Facebook is fast-becoming a viable business, as well as the world’s largest online community.
A key part of Facebook’s growth is how it is being enthusiastically embraced by older users, particularly those in the 35-to-49-year-old demographic. In other words, it’s the parents of the original users who are on Facebook.
If was one lesson that Facebook could teach Twitter is that advertising is a great way to make money. Facebook offers advertisers a user-friendly platform that lets them target users based on their interests, location and age – and there has been little pushback.
In contrast, Twitter has refused to embrace advertising, although it is becoming obvious that it’s low-hanging fruit that will be difficult to resist for much longer.
Below is a graph showing the number of unique users for Facebook and Twitter in the U.S. over the past year.