Spotlight on the Apple Tablet Buzz

Today is apparently the big day when Apple unveils the much-anticipated tablet computer (aka the iSlate or iTablet). There has been rampant speculation about the iSlate within social media and the mainstream media for months – a level that many see as unprecedented for a new technology product.

As the world counts down the hours until Apple CEO Steve Jobs takes the stage, we used our flagship social media measurement and analytics service, MAP, to put the spotlight on the Apple tablet to measure the level of excitement and the amount of buzz.

From a top-level perspective, there’s been lots (and lots) of activity. Using the keywords “Apple” and “tablet” we discovered 59,692 blogs posts so far this month, 522,946 tweets, 5,391 YouTube videos and nearly 17,000 media articles.

The most obvious and least surprising development is the overwhelmingly positive sentiment about the tablet (82%), which is expected to sell for about US$1,000 and battle the likes of Amazon’s Kindle.

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Conversations about the Apple Tablet are happening around the world with the most activity in the U.S., particularly in California where Apple is located and where Jobs will deliver his speech today.

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We also took a look at the most active keywords using our BuzzGraph feature. The most discussed keyword is “McGraw”, which reflects reports about McGraw-Hill CEO, Terry McGraw, talking about the Apple Tablet, and the fact that textbooks will be available on it. There are also strong links to Engadget, a leading high-tech blog, “iSlate” and “iPad”

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