But just because a tweet can be done quickly, does it mean the number of tweets someone does per day is limited only by the amount of time they have to do it?
There are, for example, many people (including some high-profile bloggers, consultants and high-tech industry executives) posting 30, 40 or 50 tweets/day. It raises a few questions:
1. Why do they need to tweet so often?
2. Where do they get the time to do so many tweets? How do they fit all this tweeting in a day of work?
3. Is there anyone out there eager to receive this wave of tweets each and every day?
Personally, anyone who posts more than 20 tweets a day is probably creating noise rather than value. It is difficult to justify following someone who creates so many tweets because they can easily crowd out other people. As well, the quality of the tweets often fails to match the quantity.
A logical suggestion for anyone who tweets so often is maybe devoting their time and energy to a blog in which 500 words is completely acceptable. Of course, blogging is a lot more challenging than Twitter because you need to write in complete sentences, and provide context and perspective as opposed to a quick thought or idea.
To be fair, many people who tweet frequently are offering a wide variety of good content, which wouldn’t be possible if they focused on writing a blog post or two per day.
But you still have to ask whether tweeting 50 times/day is valuable and interesting, or self-serving and indulgent.
What do think? How many tweets/day is “acceptable”?
For details on the most active users of Twitter, here’s some information from a report we did last August.