A statement and a question about Twitter.
Statement: There is probably no social media company – or online company, for that matter – that has attracted as much attention, fascination and head-scratching.
Question: Can Twitter become anything more or other than what it is right now – an extremely popular online communications tool with uncertain prospects of ever making major amounts of revenue?
It is a discussion thrust into the spotlight once again as Twitter’s attempt to introduce a new way to look up friends on Facebook has been apparently been blocked by Facebook.
This is yet another example of how Twitter seems to repeatedly stumble strategically even as it continues to attract more users, as well as third-party developers working to make the platform more useful.
Even Twitter’s big stab at monetization – contextual advertising – seems to have run into a major hiccup. Despite all the hype that Twitter had finally landed upon a way to make money, the advertising machine is nowhere close to gaining any momentum.
In many respects, Twitter’s strategic struggles are as fascinating as its rapid growth and embrace by more people and companies around the world. It would be fair to say that everyone wants Twitter to succeed because it offers so much value to so many people.
The ongoing challenge facing Twitter, however, is coming up with a way to pay the bills unless, of course, the ultimate goal is getting acquired by Google.