Looking At Sentiment of the Upcoming G20

This weekend the G20 descends on Sysomos’ hometown of Toronto in Canada. For those of you unfamiliar with the G20, it’s a meeting between finance ministers, central bank governors and heads of government from 20 of the worlds leading economies to discuss financial markets and world economics.

The event is causing quite a stir here in our own backyard with everyone preparing for heightened security all around Toronto this weekend, but we thought it would be interesting to see what the rest of the online world thinks of this meeting of nations. So, using our social media monitoring and analytics platform we took a look at what the world was saying about the G20 in the month leading up to the giant summit.

While we at Sysomos are hearing a lot of chatter just from our real life neighbors, we can see that it’s not only us Torontonians, but people all over the world that are talking about the G20.

It also appears that the world seems to have a positive outlook on the meeting with an overall favourable rating of 76%.

Although, while everyone around the world seems to be talking about the G20, there appears to be a discrepancy in sentiment between the blogosphere and the Twitter community.

The blogosphere seems to be looking positively towards the summit with an overall 78% favourable rating. Only 22% of what’s being said is negative.

Meanwhile on Twitter a different picture is being painted. Only 2.9% of tweets are positively talking about the G20, while 7.2% are coming from a negative perspective. However, if we take a closer look, it appears that the majority of these negative tweets are coming from people in the Toronto area whose lives are actually being affected and disrupted by the G20 coming to town. Some of these tweets read as follows:

With the G20 poised to start tomorrow, it will be interesting to look back next week and see how the sentiment changes. Check back next week and we will update these numbers and compare.