Social Media Today had a post earlier this week on “When Not to Have a Twitter Account”, a sacrilegious thought to all of us Twitter junkies.
That said, the post did remind me that it’s okay not to have a Twitter account or, for that matter, a blog or a Facebook, YouTube, LinkedIn, Flickr or MySpace account.
And while it is possible not to embrace social media, a more reasonable approach is that it’s perfectly fine to have a small social media presence.
Yup, your digital existence can be happy and fulfilling by only embracing a single social media service.
It could be Twitter, Facebook, YouTube or a blog as long as it meets your goals and objectives and, as important, the needs of the target audience.
The key – and I repeatedly stress this point – is that whatever social media service is deployed, it is important it is used effectively and well. In other words, if you do only one thing, do that one thing great.
It’s like deciding to open a bakery to only make cupcakes. As long as those cupcakes are delicious, you’re not going to be penalized for not baking pies, cakes and muffins.
Too often, social media is viewed in terms of quantity rather than quality. There’s too much focus on the number of tweets, likes, comments, page views, comments, Diggs, etc. rather than the quality of the conversation.
The same approach works for social media services. It’s far better to do one thing really well, rather than many things average.
This is not to suggest some people and companies can’t have a social media arsenal with several tools but less can sometimes be more.